John Chatzimanolis has over 16 years of experience in Greek media, including print and digital. He currently serves as the Commercial Director for Protagon.gr, where his responsibilities include managing sales directors. He previously held sales and advertising roles at various Greek publishing companies. He is skilled in Google and social media platforms and holds a Post Graduate Diploma in Marketing from the University of Surrey and a Bachelor's degree in Business Administration.
Marisa Martinez is an experienced office manager and executive assistant seeking a new position. She has 20 years of experience in office management, administration, marketing, and customer service roles. Her background includes positions as an office manager, marketing manager, executive assistant, and cabin crew member. She is skilled in Microsoft Office, marketing, communication, organization, and problem solving.
Tiffany Hatten has experience in sports promotions, marketing, sales, and customer service. She has a Bachelor's Degree in Business from Concordia University-Wisconsin. Her relevant work experience includes being a Sports Promotions Representative at Concordia University where she coordinated various marketing methods and gained knowledge of collegiate sports, working as a Sales Associate at Dick's Sporting Goods, and being a Marketing Intern and Server at Wander Springs Golf Course.
Paul Morris is an experienced PR and communications professional with over 15 years of experience in public relations, journalism, marketing, and copywriting. He has expertise in press relations, account management, project management, and media production. Morris is also an accomplished freelance editor, proofreader, and teacher of English, with extensive experience working with clients in Europe. He holds a MA in History, BA in History and English Literature, and qualifications in journalism and English language teaching.
A communications professional with over 15 years of experience in advertising, marketing, public relations and journalism. He has worked as a copywriter and associate creative director developing award-winning campaigns that increased sales. He coordinated public diplomacy events as Olympics Attaché which resulted in over 40 media coverage across Latin America and the Caribbean. Fluent in English and French with a degree in communications from UNAM.
Este documento proporciona información sobre una propiedad llamada El Berdial en San Esteban de Pravia, Asturias. La propiedad consta de una casa principal de 220 metros cuadrados construidos en tres plantas, un garaje para tres coches y un jardín de 3.000 metros cuadrados con diferentes zonas. El documento también incluye detalles sobre las características de la casa, consejos para los huéspedes y consideraciones generales sobre el uso y mantenimiento de la propiedad.
Estas son las transparencias de la charla que dió el CEO de Samsamia, Miguel González-Fierro, en la semana de la ciencia en el CIADE de la Universidad Autónoma de Madrid.
La idea de la charla era transmitir la experiencia que estamos viviendo a la hora de montar la empresa.
Hemos desarrollado dos tecnologías:
1) Reconocimiento de moda:
Es un sistema dedicado a mejorar la fidelización y aumentar la satisfacción del cliente. Hemos diseñado una aplicación para smartphones que permite reconocer una prenda de ropa mediante técnicas de visión artificial. El usuario de la aplicación haría una foto de una prenda que le guste y nuestro sistema le ofrecerá prendas parecidas dentro del catálogo de nuestro cliente. Lo que conseguimos con ello es dar siempre una alternativa al consumidor, mejorando la imagen de marca y aumentando las ventas.
2) Predicción visual de tendencias:
Muchas compañías de moda están interesadas en la predicción de tendencias y el impacto que va a tener un producto en el mercado. Hemos desarrollado un sistema que permite predecir la aceptación que va a tener un determinado producto. Para ello realizamos una predicción visual, que tiene en cuenta la similitud de prendas que están de moda, la popularidad, y otros factores. Con ello somos capaces de determinar el impacto que una determinada prenda va a tener aunque todavía no ha salido al mercado.
Por otro lado en esta charla queríamos transmitir el sentido que tiene Samsamia para nosotros. El título de la charla es algo que nos define: "Dreaming high". Nuestro sueño es cambiar completamente y revolucionar el mercado de la moda, introduciendo los últimos avances científicos en robótica, visión por computador y machine learning y aplicarlos a este mercado.
Hubo una pregunta que nos pareció totalmente increible, que la hizo una niña de 10 años: ¿Cómo sabes que Samsamia va a tener éxito?. La respuesta de Miguel fue: "No te puedo explicar por qué, pero tengo el sentimiento de que vamos a cambiar las cosas".
John Chatzimanolis has over 16 years of experience in Greek media, including print and digital. He currently serves as the Commercial Director for Protagon.gr, where his responsibilities include managing sales directors. He previously held sales and advertising roles at various Greek publishing companies. He is skilled in Google and social media platforms and holds a Post Graduate Diploma in Marketing from the University of Surrey and a Bachelor's degree in Business Administration.
Marisa Martinez is an experienced office manager and executive assistant seeking a new position. She has 20 years of experience in office management, administration, marketing, and customer service roles. Her background includes positions as an office manager, marketing manager, executive assistant, and cabin crew member. She is skilled in Microsoft Office, marketing, communication, organization, and problem solving.
Tiffany Hatten has experience in sports promotions, marketing, sales, and customer service. She has a Bachelor's Degree in Business from Concordia University-Wisconsin. Her relevant work experience includes being a Sports Promotions Representative at Concordia University where she coordinated various marketing methods and gained knowledge of collegiate sports, working as a Sales Associate at Dick's Sporting Goods, and being a Marketing Intern and Server at Wander Springs Golf Course.
Paul Morris is an experienced PR and communications professional with over 15 years of experience in public relations, journalism, marketing, and copywriting. He has expertise in press relations, account management, project management, and media production. Morris is also an accomplished freelance editor, proofreader, and teacher of English, with extensive experience working with clients in Europe. He holds a MA in History, BA in History and English Literature, and qualifications in journalism and English language teaching.
A communications professional with over 15 years of experience in advertising, marketing, public relations and journalism. He has worked as a copywriter and associate creative director developing award-winning campaigns that increased sales. He coordinated public diplomacy events as Olympics Attaché which resulted in over 40 media coverage across Latin America and the Caribbean. Fluent in English and French with a degree in communications from UNAM.
Este documento proporciona información sobre una propiedad llamada El Berdial en San Esteban de Pravia, Asturias. La propiedad consta de una casa principal de 220 metros cuadrados construidos en tres plantas, un garaje para tres coches y un jardín de 3.000 metros cuadrados con diferentes zonas. El documento también incluye detalles sobre las características de la casa, consejos para los huéspedes y consideraciones generales sobre el uso y mantenimiento de la propiedad.
Estas son las transparencias de la charla que dió el CEO de Samsamia, Miguel González-Fierro, en la semana de la ciencia en el CIADE de la Universidad Autónoma de Madrid.
La idea de la charla era transmitir la experiencia que estamos viviendo a la hora de montar la empresa.
Hemos desarrollado dos tecnologías:
1) Reconocimiento de moda:
Es un sistema dedicado a mejorar la fidelización y aumentar la satisfacción del cliente. Hemos diseñado una aplicación para smartphones que permite reconocer una prenda de ropa mediante técnicas de visión artificial. El usuario de la aplicación haría una foto de una prenda que le guste y nuestro sistema le ofrecerá prendas parecidas dentro del catálogo de nuestro cliente. Lo que conseguimos con ello es dar siempre una alternativa al consumidor, mejorando la imagen de marca y aumentando las ventas.
2) Predicción visual de tendencias:
Muchas compañías de moda están interesadas en la predicción de tendencias y el impacto que va a tener un producto en el mercado. Hemos desarrollado un sistema que permite predecir la aceptación que va a tener un determinado producto. Para ello realizamos una predicción visual, que tiene en cuenta la similitud de prendas que están de moda, la popularidad, y otros factores. Con ello somos capaces de determinar el impacto que una determinada prenda va a tener aunque todavía no ha salido al mercado.
Por otro lado en esta charla queríamos transmitir el sentido que tiene Samsamia para nosotros. El título de la charla es algo que nos define: "Dreaming high". Nuestro sueño es cambiar completamente y revolucionar el mercado de la moda, introduciendo los últimos avances científicos en robótica, visión por computador y machine learning y aplicarlos a este mercado.
Hubo una pregunta que nos pareció totalmente increible, que la hizo una niña de 10 años: ¿Cómo sabes que Samsamia va a tener éxito?. La respuesta de Miguel fue: "No te puedo explicar por qué, pero tengo el sentimiento de que vamos a cambiar las cosas".
We carried out the development and publication of a digital magazine for ESPN in Latin America between 2012-2016. We developed an innovative digital magazine concept using all available technological tools to create a publication with ESPN's quality and brand. We designed the magazine for tablets to take advantage of this innovative device.
CV of Patricia Cressoni Gomes, Marketing Strategist, with entrepreneur attitude and eager to lead the way.
Check-out my profile, education, experience and skills.
This document discusses elements of digital branding. It defines digital branding as applying technologies like websites, apps, and social media for marketing purposes. It outlines various digital channels like web content, ecommerce, mobile, and social media. It presents a framework showing how different brand assets like websites, apps, social profiles, and campaigns can be used across these channels to strategically guide users through a journey towards a brand. It stresses integrating both digital and offline channels for a comprehensive user experience.
A Unified Content Strategy (to quote Ann Rockley) is vital to any business today - but if we content strategists think we can "own" this simply by our special training, we are mistaken. Content Strategy today is the responsibility of everyone in the company, and silos are no longer adapted to 21st century businesses. Presentation for Writers UA West 2014.
This file gives insights on how Astronaut has developed the leading social media advertising and event integration tool Spayz. It shows all the features and how the product is positioned in the market.
Please understand that this is a business development file, so it is more text heavy than normal PPTs.
This file gives insights on how Astronaut has developed the leading social media advertising and event integration tool Spayz. It shows all the features and how the product is positioned in the market.
Please understand that this is a business development file, so it is more text heavy than normal PPTs.
This document is a resume for Petros Karipidis, a 21-year-old Greek economist. It summarizes his education, skills, work history and interests. He received a BSc in Economics from Athens University of Economics and Business, maintaining a 3.6 GPA. His work experience includes roles as a data entry operator, university promoter, and collaborating with a global group of youth as an international connector. He is seeking a corporate role that leverages his passion and willingness to work hard.
Amber Alcaraz is an experienced real estate and marketing professional currently working as a Realtor at Rose and Womble Realty. She has a strong background in digital marketing, branding, and client management. Previously she has held positions in marketing coordination at Homes.com and marketing intern roles at Cox Communications and an amusement park.
Tu Le has over 5 years of experience in marketing and digital media roles. She has worked for companies such as Nielsen, Circus Digital, and The House of Saigon. Tu Le holds a Bachelor's degree in Communication from RMIT University and a Master's degree in Marketing and Digital Media from ESCP Europe where she received a scholarship. She is proficient in digital marketing tools and design software.
The document discusses the opportunities and challenges of mobile and tablet publishing. It covers several topics:
- Tablets are ramping up faster than any other technology and represent new opportunities for publishers to reinvent storytelling and monetization models.
- Speakers from media companies like Sanoma Digital and The Guardian discussed their experiences developing digital publishing strategies and apps, emphasizing the importance of designing for the tablet medium and gathering user feedback.
- Questions from the audience touched on whether to prioritize web or apps, how to balance in-house vs outsourced development, the potential of mobile advertising, and challenges with monetizing content on platforms.
What are Progressive Web Apps and should you build one? This presentation looks at the problems PWA is aiming to solve and shows you how to get started.
OTOinsights Mobile UX Webinar, April 15 2010One to One
At OTOinsights we have conducted over 40 research projects in the mobile sector for mobile application developers and mobile manufacturers helping design products that connect with customers in meaningful ways.
Using our experience and knowledge we have created a new study called 'Mobile insights'. Key points include:
- details of research methodologies and techniques that can be used to understand the customer 's 'informational landscape'
- explores how to make mobile applications not only 'usable' but also 'engaging' so that your customers want to use them time and time again
Digital Media Marketing - Fundamentals & Career OpportunitiesPradeep Govindaraju
Digital Media Marketing - Fundamentals & Career Opportunities is a slide deck I had originally prepared for a lecture by my boss in a B-School. This covers the basic topics - definition, what it is made of and its importance to brands. It also gives a brief introductory into the landscape of Digital Marketing - SEO, Search & Display Advertising, Social Media, Analytics etc. Finally I had concluded the ppt with the career options available in Digital Marketing for the management graduates. This is more like an intro into the subject rather than a fully comprehensive material. Please post your comments or suggestions.
Passionate Digital Account Manager with successful experiences in France and England. Committed to support my clients and help them to develop their digital strategy,
I analyse business needs and manage projects to build successful solutions, with a strong Team spirit.
Josep Medina is a marketing director with over 10 years of experience in licensing, TV series distribution, and online marketing for kids properties. He has managed successful licenses for properties like Doraemon, Shin Chan, and Spacepop. Medina is proficient in skills like SEO, social media strategy, web content management, and Google and YouTube advertising. He is fluent in Spanish, Catalan, English and French.
Digital, as a term used loosely, is a nebulous concept that seems to encompass a lot more than a marketer or a technologist can fathom. Who owns this initiative in an enterprise? – Technologists? Interaction/UX designers? Influencers? Marketing Department?
The ‘digital brand’ concept is in dire need of a framework that will help the marketer, technologists and creative folks talk on a common platform. This master class would attempt at establishing this common framework that contains channels and types of assets that can define a connected idea of a campaign, a gateway, and foundational assets.
This framework will be illustrated with case videos that demonstrate the mechanics of the model. Further, this class will explore web content marketing and social media marketing at a deeper level. This will also help technologists understand the mechanics of marketing strategies and understand the need for tools that can enable an informed digital initiative in all enterprises.
Designing, developing and testing a location aware learning activity using qr...andyramsden
1) The document describes designing a location-aware learning activity using QR codes that had students gather information by decoding QR codes around a building to answer an economics question.
2) It provides details of the activity such as the information sheet, resources, and purpose to have students comprehend and apply concepts to analyze information.
3) It recaps what QR codes and how they can be used to efficiently connect physical and electronic learning spaces on mobile phones.
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docxalanfhall8953
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
OR…
OR…
HOW THE ADVERTISING
BUSINESS IS TRYING
GET OUT
OF THE ADVERTISING
BUSINESS
Awkward biographical interlude /
An early warning system for the
global communications industry /
CONTAGIOUS
Contagious helps
brands and advertising
agencies understand
and adapt to shifts in
marketing, consumer
culture and technology
WHO WE
WORK WITH
CONTAGIOUS
MAGAZINE
CONTAGIOUS I/O
CONTAGIOUS
INSIDER
OUR BRAND
BELIEFS:
MARKETING LANGUAGE
PLACES BARRIERS BETWEEN
‘US’ & ‘THEM’
CREATIVITY OR
SCALE…
OR BOTH?
In today’s fragmented
media landscape, the most
creative work is that
which spreads.
7x
‘OVER THE 16 YEARS OF
CAMPAIGNS EXAMINED IN THIS
S T U DY, C R E AT I V E LY- A W A R D E D
CAMPAIGNS WERE SEVEN TIMES
MORE EFFICIENT THAN NON-
A WARDE D ONE S .’
!
/ Institute of Practitioners of Advertising /
‘ L i n k B e t w e e n C r e a t i v i t y a n d E f f e c t i v e n e s s ’
AMERICA’S MOST
POPULAR PAINTING. !
‘Brands should see
themselves as
networks of the
unacquainted…’
!
Grant McCracken / author and
research affiliate / MIT
‘Brand image differences are not a big as we
think they are. The result is that brands in
the real world - in people's minds - are fuzzy,
not precise entities.’
!
Martin Weigel / head of planning / Wieden
+Kennedy Amsterdam
‘You have part of my attention… You have
the minimum amount.’
MEERKATTING /
A NEW BEHAVIORAL PARADIGM /
1 . 6 B N V I E W S
!
3 2 0 M A D S S E RV E D ( ~ 2 0 % )
!
AVE RAGE YOUT UBE CP M ( AS OF 2013,
T R E N D I N G D OW N W A R D ) = $ 7 . 6 0 = $ 2 . 4 M
!
L E S S YO U T U B E ’ S 4 5 % C U T
!
E S T I M AT E D R E V E N U E = $ 1 . 1 M
S E RV I C E E VO LU T I O N
CO N T E X T UA L I N T E G R AT I O N
&
&
CONNECTED EXPERIENCES
1.
SERVICE
EVOLUTION
BRANDS ARE USING EMOTION AND EMPATHY TO
G A I N AC C E S S TO T H E I R C U S TO M E R S ' H O P E S A N D
ANXIETIES AROUND THEIR PRODUCT
E X P E R I E N C E , C R E AT I N G M E S S AG I N G A N D
S E RV I C E S T H AT T R A N S C E N D T H E I D E A O F
ADVERTISING AND USE ALL THE RESOURCES AT
T H E I R D I S P O S A L TO C H A N G E T H E
CONVERSATION.
‘Goods are platforms or
appliances best viewed
as distribution
mechanisms
for services’
!
Vargo & Lusch
SERVICES
MANIFEST
BRAND
PROMISE
The Mr. Burns of brands.
‘Transferring money
between accounts is the
second most common
use of mobile banking
(42 percent of mobile
banking users).’
!
US Federal Reserve
BARCLAYS /
P I N G I T /
‘80% of people
that receive a
payment go on
to register’
!
Darren Fould /
customer experience
design director /
Barclays
£70
average
transaction
value
amount sent
in the firs.
We carried out the development and publication of a digital magazine for ESPN in Latin America between 2012-2016. We developed an innovative digital magazine concept using all available technological tools to create a publication with ESPN's quality and brand. We designed the magazine for tablets to take advantage of this innovative device.
CV of Patricia Cressoni Gomes, Marketing Strategist, with entrepreneur attitude and eager to lead the way.
Check-out my profile, education, experience and skills.
This document discusses elements of digital branding. It defines digital branding as applying technologies like websites, apps, and social media for marketing purposes. It outlines various digital channels like web content, ecommerce, mobile, and social media. It presents a framework showing how different brand assets like websites, apps, social profiles, and campaigns can be used across these channels to strategically guide users through a journey towards a brand. It stresses integrating both digital and offline channels for a comprehensive user experience.
A Unified Content Strategy (to quote Ann Rockley) is vital to any business today - but if we content strategists think we can "own" this simply by our special training, we are mistaken. Content Strategy today is the responsibility of everyone in the company, and silos are no longer adapted to 21st century businesses. Presentation for Writers UA West 2014.
This file gives insights on how Astronaut has developed the leading social media advertising and event integration tool Spayz. It shows all the features and how the product is positioned in the market.
Please understand that this is a business development file, so it is more text heavy than normal PPTs.
This file gives insights on how Astronaut has developed the leading social media advertising and event integration tool Spayz. It shows all the features and how the product is positioned in the market.
Please understand that this is a business development file, so it is more text heavy than normal PPTs.
This document is a resume for Petros Karipidis, a 21-year-old Greek economist. It summarizes his education, skills, work history and interests. He received a BSc in Economics from Athens University of Economics and Business, maintaining a 3.6 GPA. His work experience includes roles as a data entry operator, university promoter, and collaborating with a global group of youth as an international connector. He is seeking a corporate role that leverages his passion and willingness to work hard.
Amber Alcaraz is an experienced real estate and marketing professional currently working as a Realtor at Rose and Womble Realty. She has a strong background in digital marketing, branding, and client management. Previously she has held positions in marketing coordination at Homes.com and marketing intern roles at Cox Communications and an amusement park.
Tu Le has over 5 years of experience in marketing and digital media roles. She has worked for companies such as Nielsen, Circus Digital, and The House of Saigon. Tu Le holds a Bachelor's degree in Communication from RMIT University and a Master's degree in Marketing and Digital Media from ESCP Europe where she received a scholarship. She is proficient in digital marketing tools and design software.
The document discusses the opportunities and challenges of mobile and tablet publishing. It covers several topics:
- Tablets are ramping up faster than any other technology and represent new opportunities for publishers to reinvent storytelling and monetization models.
- Speakers from media companies like Sanoma Digital and The Guardian discussed their experiences developing digital publishing strategies and apps, emphasizing the importance of designing for the tablet medium and gathering user feedback.
- Questions from the audience touched on whether to prioritize web or apps, how to balance in-house vs outsourced development, the potential of mobile advertising, and challenges with monetizing content on platforms.
What are Progressive Web Apps and should you build one? This presentation looks at the problems PWA is aiming to solve and shows you how to get started.
OTOinsights Mobile UX Webinar, April 15 2010One to One
At OTOinsights we have conducted over 40 research projects in the mobile sector for mobile application developers and mobile manufacturers helping design products that connect with customers in meaningful ways.
Using our experience and knowledge we have created a new study called 'Mobile insights'. Key points include:
- details of research methodologies and techniques that can be used to understand the customer 's 'informational landscape'
- explores how to make mobile applications not only 'usable' but also 'engaging' so that your customers want to use them time and time again
Digital Media Marketing - Fundamentals & Career OpportunitiesPradeep Govindaraju
Digital Media Marketing - Fundamentals & Career Opportunities is a slide deck I had originally prepared for a lecture by my boss in a B-School. This covers the basic topics - definition, what it is made of and its importance to brands. It also gives a brief introductory into the landscape of Digital Marketing - SEO, Search & Display Advertising, Social Media, Analytics etc. Finally I had concluded the ppt with the career options available in Digital Marketing for the management graduates. This is more like an intro into the subject rather than a fully comprehensive material. Please post your comments or suggestions.
Passionate Digital Account Manager with successful experiences in France and England. Committed to support my clients and help them to develop their digital strategy,
I analyse business needs and manage projects to build successful solutions, with a strong Team spirit.
Josep Medina is a marketing director with over 10 years of experience in licensing, TV series distribution, and online marketing for kids properties. He has managed successful licenses for properties like Doraemon, Shin Chan, and Spacepop. Medina is proficient in skills like SEO, social media strategy, web content management, and Google and YouTube advertising. He is fluent in Spanish, Catalan, English and French.
Digital, as a term used loosely, is a nebulous concept that seems to encompass a lot more than a marketer or a technologist can fathom. Who owns this initiative in an enterprise? – Technologists? Interaction/UX designers? Influencers? Marketing Department?
The ‘digital brand’ concept is in dire need of a framework that will help the marketer, technologists and creative folks talk on a common platform. This master class would attempt at establishing this common framework that contains channels and types of assets that can define a connected idea of a campaign, a gateway, and foundational assets.
This framework will be illustrated with case videos that demonstrate the mechanics of the model. Further, this class will explore web content marketing and social media marketing at a deeper level. This will also help technologists understand the mechanics of marketing strategies and understand the need for tools that can enable an informed digital initiative in all enterprises.
Designing, developing and testing a location aware learning activity using qr...andyramsden
1) The document describes designing a location-aware learning activity using QR codes that had students gather information by decoding QR codes around a building to answer an economics question.
2) It provides details of the activity such as the information sheet, resources, and purpose to have students comprehend and apply concepts to analyze information.
3) It recaps what QR codes and how they can be used to efficiently connect physical and electronic learning spaces on mobile phones.
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docxalanfhall8953
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
OR…
OR…
HOW THE ADVERTISING
BUSINESS IS TRYING
GET OUT
OF THE ADVERTISING
BUSINESS
Awkward biographical interlude /
An early warning system for the
global communications industry /
CONTAGIOUS
Contagious helps
brands and advertising
agencies understand
and adapt to shifts in
marketing, consumer
culture and technology
WHO WE
WORK WITH
CONTAGIOUS
MAGAZINE
CONTAGIOUS I/O
CONTAGIOUS
INSIDER
OUR BRAND
BELIEFS:
MARKETING LANGUAGE
PLACES BARRIERS BETWEEN
‘US’ & ‘THEM’
CREATIVITY OR
SCALE…
OR BOTH?
In today’s fragmented
media landscape, the most
creative work is that
which spreads.
7x
‘OVER THE 16 YEARS OF
CAMPAIGNS EXAMINED IN THIS
S T U DY, C R E AT I V E LY- A W A R D E D
CAMPAIGNS WERE SEVEN TIMES
MORE EFFICIENT THAN NON-
A WARDE D ONE S .’
!
/ Institute of Practitioners of Advertising /
‘ L i n k B e t w e e n C r e a t i v i t y a n d E f f e c t i v e n e s s ’
AMERICA’S MOST
POPULAR PAINTING. !
‘Brands should see
themselves as
networks of the
unacquainted…’
!
Grant McCracken / author and
research affiliate / MIT
‘Brand image differences are not a big as we
think they are. The result is that brands in
the real world - in people's minds - are fuzzy,
not precise entities.’
!
Martin Weigel / head of planning / Wieden
+Kennedy Amsterdam
‘You have part of my attention… You have
the minimum amount.’
MEERKATTING /
A NEW BEHAVIORAL PARADIGM /
1 . 6 B N V I E W S
!
3 2 0 M A D S S E RV E D ( ~ 2 0 % )
!
AVE RAGE YOUT UBE CP M ( AS OF 2013,
T R E N D I N G D OW N W A R D ) = $ 7 . 6 0 = $ 2 . 4 M
!
L E S S YO U T U B E ’ S 4 5 % C U T
!
E S T I M AT E D R E V E N U E = $ 1 . 1 M
S E RV I C E E VO LU T I O N
CO N T E X T UA L I N T E G R AT I O N
&
&
CONNECTED EXPERIENCES
1.
SERVICE
EVOLUTION
BRANDS ARE USING EMOTION AND EMPATHY TO
G A I N AC C E S S TO T H E I R C U S TO M E R S ' H O P E S A N D
ANXIETIES AROUND THEIR PRODUCT
E X P E R I E N C E , C R E AT I N G M E S S AG I N G A N D
S E RV I C E S T H AT T R A N S C E N D T H E I D E A O F
ADVERTISING AND USE ALL THE RESOURCES AT
T H E I R D I S P O S A L TO C H A N G E T H E
CONVERSATION.
‘Goods are platforms or
appliances best viewed
as distribution
mechanisms
for services’
!
Vargo & Lusch
SERVICES
MANIFEST
BRAND
PROMISE
The Mr. Burns of brands.
‘Transferring money
between accounts is the
second most common
use of mobile banking
(42 percent of mobile
banking users).’
!
US Federal Reserve
BARCLAYS /
P I N G I T /
‘80% of people
that receive a
payment go on
to register’
!
Darren Fould /
customer experience
design director /
Barclays
£70
average
transaction
value
amount sent
in the firs.
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docx
Vanesa andres resume
1.
Mobile Projects (MAY 2013 – PRESENT)
⋅ Art Director making the UX/UI of new mobile projects, apps; as well as optimizing for making them agile,
engaging, profitable, easy to use and simple.
⋅ Account Manager of YouAPPi at Spain: monetizing mobile publishers (mobile sites and apps) and
increasing mobile users of apps on the side of advertisers.
⋅ MMA Spain Administration: communication, events, member supporting in Mobile Marketing Association.
⋅ Account Manager of Warp.ly: representing this greek company in Spain, developing business and
supporting both advertisers and mobile publishers.
⋅ Pre-sales prototyping digital products for emerging start-ups
Mobile Projects (DECEMBER 2012 – APRIL 2013)
⋅ Digital Product Design: UX/UI, funtionalities for smartphones and tablets
⋅ Building mobile strategies for advertisers integrated with their campaign media plan.
⋅ Market research and identifying business opportunities and developing projects base don new trends such
as m-commerce and colaborative consumption.
PR & Communication Specialist (JANUARY 2011 – OCTOBER 2012)
⋅ Copy and video scripting for Vodafone Service’s Communication.
⋅ Communication action focused on the growth of our Brand, Vodafone Red Publicitaria Móvil, inside the
mobile advertising industry in Spain
⋅ Online and Offline actions, sponsorship management, training events, fairs and coporate events.
⋅ In touch with associations of sector (MMA, IAB), major brands and major advertising planning agencies.
Web Designer & PR (DECEMBER 2012 – APRIL 2013)
⋅ Design of micro-sites for key product launch from our suppliers (Microsoft, Adobe, Symantec, etc)
⋅ E-mailing and advertising formats, web maintenance and event managemen
T R A I N I N G
⋅ Mobile Marketing and Advertising Program, by MMA Spain (NOV 2012 - MAR 2013)
⋅ E-Marketing and online new strategies, by CEF. (Finantial Studies Centre) (AUG 2011 - DEC 2011)
⋅ Audiovisual Communication Degree, Universidad Rey Juan Carlos (SEPT 2006 – MAY 2011)
⋅ Bachillerato de Artes, Antonio Machado High School (2004 - 2006)
S K I L L S
⋅ Languages: Certificate of Advanced Level (C1), fluently both speaking and writing.
⋅ Tools: Microsoft Office (Word, Excel, Power Point), Google Drive, Dropbox, Evernote, Producteev, e-
mail, and immediate message tolos like Skype, Facetime and Hangout.
⋅ Designing and multimedia tools: Adobe Photoshop, Adoble Flash, Adobe InDesign, Adoble Illustrator,
Adobe Premiere, Adobe After Effects, POP (mobile), Balsamiq Mockups
V A N E S A A N D R É S
Li: es.linkedin.com/in/vandresm
Em: vanesaandres1@gmail.com
Ph: +34 656 698 728
Sk: vandresm | Tw/Ig: @vandresm
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