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siftrockReply Mail Intelligence Platform
Marketing Automation Platform
+
siftrock
©2014-2016 Siftrock, Inc.
What is reply mail intelligence?
The science of mining valuable data from
replies returned from sales, marketing, and
customer engagement emails
siftrock
©2014-2016 Siftrock, Inc.
Automated replies are a gold mine
Tyler Durden <tyler.durden@paperstreetsoap.com>
To: reply@mktg.siftrock.com
Automatic reply: Last chance to get your first month free!
Thank-you for your message. As of Thursday, Dec 3rd Tyler Durden is no longer with
the Paper Street Soap Company.
If you need to reach our sales department, please contact our VP of Sales Marla Singer
at 555.555.0004 ext. 2222, marla.singer@paperstreetsoap.com
For issues related to products please contact our product manager Robert Paulson at
555.555.0007, ext. 3333 or bob.paulson@paperstreetsoap.com.
Thank you.
Marla Singer
Robert Paulson
Tyler Durden
Original Recipient
tyler.durden@paperstreetsoap.com
Marla Singer
555.555.0004 ext. 2222
marla.singer@paperstreetsoap.com
Robert Paulson
555.555.0004 ext. 2222
bob.paulson@paperstreetsoap.com
555.555.0004 ext. 2222
555.555.0007 ext. 3333
marla.singer@paperstreetsoap.com
bob.paulson@paperstreetsoap.com
Tyler Durden is no longer with
Stop marketing to
this person…
… and start marketing
to these folks
siftrock
©2014-2016 Siftrock, Inc.
Human replies are critical but hard to find
10/02/15 Re: Last chance to register for tomorrow's webinar
10/02/15 Re: Things have changed in the SaaS industry
10/02/15 Re: 9 Facebook Video Testing Strategies to Try
10/03/15 Re: Our new research on teachers
10/03/15 My email address has changed
10/04/15 Re: Is Snapchat Marketing Worth the Effort?
10/04/15 Re: 9 Facebook Video Testing Strategies to Try
10/04/15 Re: Our new research on teachers
10/04/15 Re: Last chance to register for tomorrow's webinar
10/04/15 Re: Things have changed in the SaaS industry
10/04/15 Re: 9 Facebook Video Testing Strategies to Try
10/05/15 Re: Our new research on teachers
10/05/15 My email address has changed
10/05/15 Re: Is Snapchat Marketing Worth the Effort?
10/05/15 Re: 9 Facebook Video Testing Strategies to Try
10/05/15 Re: Our new research on teachers
10/05/15 Re: Last chance to register for tomorrow's webinar
10/06/15 Re: Things have changed in the SaaS industry
10/06/15 Re: Last chance to register for tomorrow's webinar
10/06/15 Re: Things have changed in the SaaS industry
10/06/15 My email address has changed
10/06/15 Re: Is Snapchat Marketing Worth the Effort?
10/06/15 Re: 9 Facebook Video Testing Strategies to Try
10/06/15 Re: Our new research on teachers
10/06/15 Re: Last chance to register for tomorrow's webinar
10/06/15 My email address has changed
10/06/15 Re: Is Snapchat Marketing Worth the Effort?
10/07/15 Re: 9 Facebook Video Testing Strategies to Try
10/07/15 Re: Our new research on teachers
10/07/15 Re: Last chance to register for tomorrow's webinar
10/07/15 Re: Our new research on teachers
10/07/15 My email address has changed
10/07/15 Re: Is Snapchat Marketing Worth the Effort?
10/07/15 Re: Things have changed in the SaaS industry
10/07/15 Re: 9 Facebook Video Testing Strategies to Try
10/08/15 Re: Our new research on teachers
10/08/15 My email address has changed
10/08/15 Re: Is Snapchat Marketing Worth the Effort?
10/08/15 Re: 9 Facebook Video Testing Strategies to Try
10/08/15 Re: Our new research on teachers
10/08/15 Re: Last chance to register for tomorrow's webinar
10/08/15 Re: Things have changed in the SaaS industry
10/08/15 Re: 9 Facebook Video Testing Strategies to Try
10/08/15 Re: Our new research on teachers
10/08/15 My email address has changed
10/09/15 Re: Is Snapchat Marketing Worth the Effort?
10/09/15 Re: 9 Facebook Video Testing Strategies to Try
10/09/15 Re: Our new research on teachers
10/09/15 Re: Last chance to register for tomorrow's webinar
10/09/15 Re: Things have changed in the SaaS industry
10/09/15 Re: Last chance to register for tomorrow's webinar
10/09/15 Re: Things have changed in the SaaS industry
10/09/15 My email address has changed
10/09/15 Re: Is Snapchat Marketing Worth the Effort?
10/09/15 Re: 9 Facebook Video Testing Strategies to Try
10/09/15 Re: Our new research on teachers
Reply Inbox (3,279 messages)
10/07/15 Re: Last chance to register for tomorrow's webinar
Bob Loblaw <bob@loblaw.com>
To: reply@hello.siftrock.com
Re: Last chance to register for our webinar
Hi,
I registered for the webinar but didn’t get a link. I’d really like to attend and would
appreciate if you could get back to me before it starts tomorrow.
Thanks,
Bob
Based on customer data only about 2% of
replies are human but represent some of the
most important moments for a marketer
siftrock
©2014-2016 Siftrock, Inc.
Siftrock + Marketo
1 Segmentation and lead nurturing
through automated email marketing
2
Human and automated replies including
out of office, vacation, and left the
company emails are sent to Siftrock
Classify
Parse
Extract
Spam
3 Our proprietary classification and inference
engine pulls out valuable data
4
Flexible workflows send real-time alerts
for important marketing moments and
sync new leads with your marketing
automation toolset
siftrock
©2014-2016 Siftrock, Inc.
Siftrock creates a virtuous cycle
Every email you send results in new leads
which in turn get added to your nurturing
programs which will eventually generate
even more new leads…
siftrock
©2014-2016 Siftrock, Inc.
Additional platform benefits
Up to 10% of your house list
today is invalid email addresses
Around 30% of your house list will decay
due to people changing jobs every year
+ 4%
Get a 4% lift in open rate and click-through rate
due to reduction in invalid/dead email accounts
siftrock
©2014-2016 Siftrock, Inc.
With Siftrock, you will:
• Generate high quality leads for less than 25 cents per lead
• Impress customers with your ability to engage in real-time
when they respond to an email
• Drive account-based marketing tactics
• Keep your marketing lists clean and relevant
• Eliminate hours of manual work every week
• Reduce customer churn by knowing ahead of time when
your buyer has left the company
• And more…
siftrock
©2014-2016 Siftrock, Inc.
siftrockThank you for your time!
www.siftrock.com
support@siftrock.com @siftrockapp
www.linkedin.com/company/siftrock

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Marketo + Siftrock

  • 1. siftrockReply Mail Intelligence Platform Marketing Automation Platform +
  • 2. siftrock ©2014-2016 Siftrock, Inc. What is reply mail intelligence? The science of mining valuable data from replies returned from sales, marketing, and customer engagement emails
  • 3. siftrock ©2014-2016 Siftrock, Inc. Automated replies are a gold mine Tyler Durden <tyler.durden@paperstreetsoap.com> To: reply@mktg.siftrock.com Automatic reply: Last chance to get your first month free! Thank-you for your message. As of Thursday, Dec 3rd Tyler Durden is no longer with the Paper Street Soap Company. If you need to reach our sales department, please contact our VP of Sales Marla Singer at 555.555.0004 ext. 2222, marla.singer@paperstreetsoap.com For issues related to products please contact our product manager Robert Paulson at 555.555.0007, ext. 3333 or bob.paulson@paperstreetsoap.com. Thank you. Marla Singer Robert Paulson Tyler Durden Original Recipient tyler.durden@paperstreetsoap.com Marla Singer 555.555.0004 ext. 2222 marla.singer@paperstreetsoap.com Robert Paulson 555.555.0004 ext. 2222 bob.paulson@paperstreetsoap.com 555.555.0004 ext. 2222 555.555.0007 ext. 3333 marla.singer@paperstreetsoap.com bob.paulson@paperstreetsoap.com Tyler Durden is no longer with Stop marketing to this person… … and start marketing to these folks
  • 4. siftrock ©2014-2016 Siftrock, Inc. Human replies are critical but hard to find 10/02/15 Re: Last chance to register for tomorrow's webinar 10/02/15 Re: Things have changed in the SaaS industry 10/02/15 Re: 9 Facebook Video Testing Strategies to Try 10/03/15 Re: Our new research on teachers 10/03/15 My email address has changed 10/04/15 Re: Is Snapchat Marketing Worth the Effort? 10/04/15 Re: 9 Facebook Video Testing Strategies to Try 10/04/15 Re: Our new research on teachers 10/04/15 Re: Last chance to register for tomorrow's webinar 10/04/15 Re: Things have changed in the SaaS industry 10/04/15 Re: 9 Facebook Video Testing Strategies to Try 10/05/15 Re: Our new research on teachers 10/05/15 My email address has changed 10/05/15 Re: Is Snapchat Marketing Worth the Effort? 10/05/15 Re: 9 Facebook Video Testing Strategies to Try 10/05/15 Re: Our new research on teachers 10/05/15 Re: Last chance to register for tomorrow's webinar 10/06/15 Re: Things have changed in the SaaS industry 10/06/15 Re: Last chance to register for tomorrow's webinar 10/06/15 Re: Things have changed in the SaaS industry 10/06/15 My email address has changed 10/06/15 Re: Is Snapchat Marketing Worth the Effort? 10/06/15 Re: 9 Facebook Video Testing Strategies to Try 10/06/15 Re: Our new research on teachers 10/06/15 Re: Last chance to register for tomorrow's webinar 10/06/15 My email address has changed 10/06/15 Re: Is Snapchat Marketing Worth the Effort? 10/07/15 Re: 9 Facebook Video Testing Strategies to Try 10/07/15 Re: Our new research on teachers 10/07/15 Re: Last chance to register for tomorrow's webinar 10/07/15 Re: Our new research on teachers 10/07/15 My email address has changed 10/07/15 Re: Is Snapchat Marketing Worth the Effort? 10/07/15 Re: Things have changed in the SaaS industry 10/07/15 Re: 9 Facebook Video Testing Strategies to Try 10/08/15 Re: Our new research on teachers 10/08/15 My email address has changed 10/08/15 Re: Is Snapchat Marketing Worth the Effort? 10/08/15 Re: 9 Facebook Video Testing Strategies to Try 10/08/15 Re: Our new research on teachers 10/08/15 Re: Last chance to register for tomorrow's webinar 10/08/15 Re: Things have changed in the SaaS industry 10/08/15 Re: 9 Facebook Video Testing Strategies to Try 10/08/15 Re: Our new research on teachers 10/08/15 My email address has changed 10/09/15 Re: Is Snapchat Marketing Worth the Effort? 10/09/15 Re: 9 Facebook Video Testing Strategies to Try 10/09/15 Re: Our new research on teachers 10/09/15 Re: Last chance to register for tomorrow's webinar 10/09/15 Re: Things have changed in the SaaS industry 10/09/15 Re: Last chance to register for tomorrow's webinar 10/09/15 Re: Things have changed in the SaaS industry 10/09/15 My email address has changed 10/09/15 Re: Is Snapchat Marketing Worth the Effort? 10/09/15 Re: 9 Facebook Video Testing Strategies to Try 10/09/15 Re: Our new research on teachers Reply Inbox (3,279 messages) 10/07/15 Re: Last chance to register for tomorrow's webinar Bob Loblaw <bob@loblaw.com> To: reply@hello.siftrock.com Re: Last chance to register for our webinar Hi, I registered for the webinar but didn’t get a link. I’d really like to attend and would appreciate if you could get back to me before it starts tomorrow. Thanks, Bob Based on customer data only about 2% of replies are human but represent some of the most important moments for a marketer
  • 5. siftrock ©2014-2016 Siftrock, Inc. Siftrock + Marketo 1 Segmentation and lead nurturing through automated email marketing 2 Human and automated replies including out of office, vacation, and left the company emails are sent to Siftrock Classify Parse Extract Spam 3 Our proprietary classification and inference engine pulls out valuable data 4 Flexible workflows send real-time alerts for important marketing moments and sync new leads with your marketing automation toolset
  • 6. siftrock ©2014-2016 Siftrock, Inc. Siftrock creates a virtuous cycle Every email you send results in new leads which in turn get added to your nurturing programs which will eventually generate even more new leads…
  • 7. siftrock ©2014-2016 Siftrock, Inc. Additional platform benefits Up to 10% of your house list today is invalid email addresses Around 30% of your house list will decay due to people changing jobs every year + 4% Get a 4% lift in open rate and click-through rate due to reduction in invalid/dead email accounts
  • 8. siftrock ©2014-2016 Siftrock, Inc. With Siftrock, you will: • Generate high quality leads for less than 25 cents per lead • Impress customers with your ability to engage in real-time when they respond to an email • Drive account-based marketing tactics • Keep your marketing lists clean and relevant • Eliminate hours of manual work every week • Reduce customer churn by knowing ahead of time when your buyer has left the company • And more…
  • 9. siftrock ©2014-2016 Siftrock, Inc. siftrockThank you for your time! www.siftrock.com support@siftrock.com @siftrockapp www.linkedin.com/company/siftrock