The document discusses SugarCON 2013, an event held by SugarCRM. It highlights SugarCRM's growth statistics, including 14 consecutive quarters of growth and being the fastest growing CRM provider. It introduces new features of Sugar 7 including improved pipeline management, mobile client, and social and predictive capabilities. The document also discusses SugarCRM's partnerships with IBM and other technology providers to integrate additional features and provide more value to customers. Case studies of Sennheiser, Despegar.com, and Marathon Sports are presented as examples of successful SugarCRM implementations.

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Resumen de SugarCON 2013

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Destacados
 14 Qs consecutivos de crecimiento
 Proveedor de CRM de más rápido
crecimiento en el mundo
 Tercer proveedor de CRM global
 1.2M Usuarios
 80,000 Empresas

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Pinterest.com/sugarcrm/sugarcon-2013

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Sugar 7 – Inteligente, Social, Rápido

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Sugar 7

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Pipeline Management - Forecasting

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Cliente móvil

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Foco
 SugarCRM + Partnerships técnicos
(Integraciones)
 Mayor valor para el cliente
 Casos de éxito en partners y clientes

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Value-adding Opportunities for Sugar
Partners & Customers
“Fringe”
Features
Core
Features
• Workflow Management
• Document Management
• Social Media Integration
• Marketing Automation
• Analytics
• …
• 360 Customer View
• Opportunity
Management
• Sales Force Automation
• Lead Management
• Case Management
• …
SugarCRMOpenPlatform+Easeof
Integration

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Players
Source, Gartner 2013
Source, Forrester Q2
2012

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Recap
 Why Analytics:
– Powerful „fringe‟ feature that adds value and distances offering
– Analytics-driven companies outperform their peers
– CRM is key driver for Analytics content
 Why IBM
– Other BI Leaders have CRM offerings
– IBM‟s Analytics offering is market validated, tried and true, and
complete
– SugarCRM is doing the heavy lifting
– Specific IBM benefits involved
– All target sizes, starting from free.

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Casos de Exito
 Sennheiser, 24 países (IBM)
 Despegar.com 450 usuarios
(ProcessMaker)
 Marathon Sports, 700k followers
(NextPrinciples)

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Gracias
@palmtreeco – www.palmtree.co
mercadeo@palmtree.co