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Top Reasons Customers Choose
 SugarCRM over salesforce.com
         October 2011
Customers Making The Right Choice
eWeek’s take on SugarCRM vs. salesforce.com


                                        SugarCRM is
                                          What modern CRM should be like
                                          More flexible
                                          Certainly less expensive
                                          The more versatile cloud-
                                           computing offer
                                          Easily the winner on price
                                          Inclusive
                                               some Sugar features such as the
                                               customer self-service portal, are
                                               only available at an additional cost
                                               in salesforce.com
                                          Possibly the best alternative to
                                           salesforce.com

 http://www.eweek.com/c/a/Cloud-Computing/SugarCRM-Gets-It-Right-825857/
over
CRM Made Simple
Key Customer Benefits




 Flexible       Intuitive   Open
These Matter Because They Give You




           Control
Countdown to




               over
Reason 13: Deploy Anywhere


                      salesforce.com
                        salesforce cloud


                      SugarCRM
                          Customer cloud
                          Sugar cloud
                          Partner cloud
                          Public cloud


                      This matters to you because
                        Choice always matters
                        Control
Reason 12: Customizations and Integrations


                        salesforce.com
                        − Proprietary language; force.com
                        − Arbitrary limitations  hidden fees
                        − SOAP API


                        SugarCRM
                           Common language; PHP
                           No limitations or hidden fees
                           SOAP and REST API
                           SugarLogic


                        This matters to you because
                         Greater flexibility
                         Bigger options
                         More control
Reason 11: Open


                  salesforce.com
                  − Closed environment
                  − Stuck on salesforce island


                  SugarCRM
                     Open environment
                     Code level access
                     Open source
                     Audit capabilities
                     CE has over 7M downloads


                  This matters to you because
                   Control over your destiny
                   More value
Reason 10: More Value


                        salesforce.com
                        − 5 editions (levels)
                        − Upgrade to the next level to
                          unlock more features and value


                        SugarCRM
                         Integrated Marketing engine
                         Sugar Mobile is more flexible
                         Sugar Professional has more
                          features than level 1, 2 or 3


                        This matters to you because
                         You deserve to be treated as a
                          customer, not a number
Reason 9: No Penalty for Success


                        salesforce.com
                        − Penalizes your CRM success
                        − Arbitrary limits


                        SugarCRM
                         Sugar grows with you
                         No penalty for greater value
                         Sugar Professional is
                          equivalent to salesforce
                          Enterprise


                        This matters to you because
                         Customer success should
                          never equate to an upsell
                          opportunity
Reason 8: Flexible


                     salesforce.com
                     − “flexible” on their terms
                     − Notoriously difficult to work with
                     − Integrations are controlled through
                       the AppExchange


                     SugarCRM
                      Works the way YOU work
                      Customers love Sugar
                      Integrations are open and
                       available to all customers and
                       partners


                     This matters to you because
                      Options are key
                      No vendor lock in
Reason 7: Your Data is Yours


                        salesforce.com
                        − .csv backup is not usable format
                        − No ODBC support
                        − Weekly backups are $$$


                        SugarCRM
                         Full relational database backup
                         ODBC support
                         Weekly backups are free


                        This matters to you because
                         Your data is yours
                         You should have control,
                          anytime, all the time
Reason 6: Configurations


                       salesforce.com
                           − Configurations by admin
                           − Configuration limitations


                       SugarCRM
                            Configurations by end user
                            No configuration limitations
                            Easy SocialCRM configuration


                       This matters to you because
                            More flexibility
                            Greater control
Reason 5: Intuitive


                      salesforce.com
                      − 10 year old design
                      − Focus on chatter not on sales
                      − Unnecessarily complex


                      SugarCRM
                       The best user experience
                       Common web 2.0 UI
                       End users customization


                      This matters to you because
                       Your people can focus on your
                        customers, not on data entry
                       Better end user adoption
Reason 4: Social CRM


                       salesforce.com
                       − Social CRM is about customers
                       − Chatter is internal collaboration
                       − Radian6 is not Social CRM but
                         monitoring of social media


                       SugarCRM
                        Activity streams
                        LinkedIn, Twitter  Facebook
                        Customer and social collaboration
                             Box.net, GoToMeeting, Google Docs,
                             LotusLive, Qontext and WebEx



                       This matters to you because
                        It’s all about customers…
Reason 3: Sales Intelligence


                         salesforce.com
                         − Jigsaw only
                         − Premium service


                         SugarCRM
                          InsideView, Jigsaw, Hoovers
                          Included in the subscription


                         This matters to you because
                          Better informed sales staff =
                           greater revenue opportunities
Reason 2: Mobile CRM


                       salesforce.com
                       − BlackBerry, iPhone, Windows
                       − Need to Learn Development
                       − full mobile solution is expensive


                       SugarCRM
                        Android, BlackBerry, iPad 
                         iPhone
                        Much better PIM integration
                        No learning mobile development
                        Included in the subscriptions


                       This matters to you because
                        Mobile CRM is critical to most
                         customers
Reason 1: Affordable


                       salesforce.com
                       − Upsell to Enterprise edition
                             $125/user/month
                       − Customers in EU, AUS, Japan
                         pay a 45% premium (~$180)
                             €135/user/month
                             AU$180/user/month
                             ¥15,000/user/month


                       SugarCRM
                        More value for your money
                        $30/user/month


                       This matters to you because
                        Cost always matters
SugarCRM –
More Flexibility, Greater Control, Better Price
Salesforce.com is Not Cloud

  Salesforce.com does not run on
    Amazon EC2
    IBM SmartCloud Enterprise
    Google App Engine
    Microsoft Windows Azure
    Rackspace cloud
  As Amazon gets better, faster and cheaper how does
  that benefit Salesforce.com?
  Cloud means flexibility and portability. It means that
  the customer gets the benefit as IBM, Microsoft,
  Google, Amazon, Rackspace, etc. get
  better/faster/cheaper.
  Salesforce.com brings none of that.
Closing Remarks from
Larry Ellison, CEO Oracle

                       “Salesforce has a weak
                       security model - everyone's
                       data co-mingles on the
                       same platform and if that
                       goes down, everyone goes
                       down. It is not fault tolerant,
                       it's not virtual and it's not
                       elastic”
                       http://www.cbronline.com/blogs/cb
                       r-rolling-blog/ellison-rains-on-
                       salesforcecoms-cloud-parade-
                       200910
Closing Remarks from
Larry Ellison, CEO Oracle

                       The Salesforce cloud
                       computing platform is the
                       Roach Motel of clouds.,
                       You can check in but you
                       can’t check out”.
                       “Beware of the false cloud”

                       http://techcrunch.com/2011/
                       10/06/ellison-reveals-
                       oracles-public-cloud-calls-
                       salesforce-the-roach-motel-
                       of-cloud-services/
Exposed: salesforce.com arbitrary limits
Exposed: salesforce.com pricing scheme
Top reasons customers choose SugarCRM over salesforce
Top reasons customers choose SugarCRM over salesforce
Top reasons customers choose SugarCRM over salesforce
Top reasons customers choose SugarCRM over salesforce

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Top reasons customers choose SugarCRM over salesforce

  • 1. Top Reasons Customers Choose SugarCRM over salesforce.com October 2011
  • 2. Customers Making The Right Choice
  • 3. eWeek’s take on SugarCRM vs. salesforce.com SugarCRM is  What modern CRM should be like  More flexible  Certainly less expensive  The more versatile cloud- computing offer  Easily the winner on price  Inclusive some Sugar features such as the customer self-service portal, are only available at an additional cost in salesforce.com  Possibly the best alternative to salesforce.com http://www.eweek.com/c/a/Cloud-Computing/SugarCRM-Gets-It-Right-825857/
  • 6. Key Customer Benefits Flexible Intuitive Open
  • 7. These Matter Because They Give You Control
  • 9. Reason 13: Deploy Anywhere salesforce.com salesforce cloud SugarCRM  Customer cloud  Sugar cloud  Partner cloud  Public cloud This matters to you because  Choice always matters  Control
  • 10. Reason 12: Customizations and Integrations salesforce.com − Proprietary language; force.com − Arbitrary limitations hidden fees − SOAP API SugarCRM  Common language; PHP  No limitations or hidden fees  SOAP and REST API  SugarLogic This matters to you because  Greater flexibility  Bigger options  More control
  • 11. Reason 11: Open salesforce.com − Closed environment − Stuck on salesforce island SugarCRM  Open environment  Code level access  Open source  Audit capabilities  CE has over 7M downloads This matters to you because  Control over your destiny  More value
  • 12. Reason 10: More Value salesforce.com − 5 editions (levels) − Upgrade to the next level to unlock more features and value SugarCRM  Integrated Marketing engine  Sugar Mobile is more flexible  Sugar Professional has more features than level 1, 2 or 3 This matters to you because  You deserve to be treated as a customer, not a number
  • 13. Reason 9: No Penalty for Success salesforce.com − Penalizes your CRM success − Arbitrary limits SugarCRM  Sugar grows with you  No penalty for greater value  Sugar Professional is equivalent to salesforce Enterprise This matters to you because  Customer success should never equate to an upsell opportunity
  • 14. Reason 8: Flexible salesforce.com − “flexible” on their terms − Notoriously difficult to work with − Integrations are controlled through the AppExchange SugarCRM  Works the way YOU work  Customers love Sugar  Integrations are open and available to all customers and partners This matters to you because  Options are key  No vendor lock in
  • 15. Reason 7: Your Data is Yours salesforce.com − .csv backup is not usable format − No ODBC support − Weekly backups are $$$ SugarCRM  Full relational database backup  ODBC support  Weekly backups are free This matters to you because  Your data is yours  You should have control, anytime, all the time
  • 16. Reason 6: Configurations salesforce.com − Configurations by admin − Configuration limitations SugarCRM  Configurations by end user  No configuration limitations  Easy SocialCRM configuration This matters to you because  More flexibility  Greater control
  • 17. Reason 5: Intuitive salesforce.com − 10 year old design − Focus on chatter not on sales − Unnecessarily complex SugarCRM  The best user experience  Common web 2.0 UI  End users customization This matters to you because  Your people can focus on your customers, not on data entry  Better end user adoption
  • 18. Reason 4: Social CRM salesforce.com − Social CRM is about customers − Chatter is internal collaboration − Radian6 is not Social CRM but monitoring of social media SugarCRM  Activity streams  LinkedIn, Twitter Facebook  Customer and social collaboration Box.net, GoToMeeting, Google Docs, LotusLive, Qontext and WebEx This matters to you because  It’s all about customers…
  • 19. Reason 3: Sales Intelligence salesforce.com − Jigsaw only − Premium service SugarCRM  InsideView, Jigsaw, Hoovers  Included in the subscription This matters to you because  Better informed sales staff = greater revenue opportunities
  • 20. Reason 2: Mobile CRM salesforce.com − BlackBerry, iPhone, Windows − Need to Learn Development − full mobile solution is expensive SugarCRM  Android, BlackBerry, iPad iPhone  Much better PIM integration  No learning mobile development  Included in the subscriptions This matters to you because  Mobile CRM is critical to most customers
  • 21. Reason 1: Affordable salesforce.com − Upsell to Enterprise edition $125/user/month − Customers in EU, AUS, Japan pay a 45% premium (~$180) €135/user/month AU$180/user/month ¥15,000/user/month SugarCRM  More value for your money  $30/user/month This matters to you because  Cost always matters
  • 22. SugarCRM – More Flexibility, Greater Control, Better Price
  • 23. Salesforce.com is Not Cloud Salesforce.com does not run on Amazon EC2 IBM SmartCloud Enterprise Google App Engine Microsoft Windows Azure Rackspace cloud As Amazon gets better, faster and cheaper how does that benefit Salesforce.com? Cloud means flexibility and portability. It means that the customer gets the benefit as IBM, Microsoft, Google, Amazon, Rackspace, etc. get better/faster/cheaper. Salesforce.com brings none of that.
  • 24. Closing Remarks from Larry Ellison, CEO Oracle “Salesforce has a weak security model - everyone's data co-mingles on the same platform and if that goes down, everyone goes down. It is not fault tolerant, it's not virtual and it's not elastic” http://www.cbronline.com/blogs/cb r-rolling-blog/ellison-rains-on- salesforcecoms-cloud-parade- 200910
  • 25. Closing Remarks from Larry Ellison, CEO Oracle The Salesforce cloud computing platform is the Roach Motel of clouds., You can check in but you can’t check out”. “Beware of the false cloud” http://techcrunch.com/2011/ 10/06/ellison-reveals- oracles-public-cloud-calls- salesforce-the-roach-motel- of-cloud-services/
  • 27.

Editor's Notes

  1. Flexible Shortcut bar allows YOU multi-task (this adddresses one of the biggest end user complaints) Very easy to customize YOUR My Sugar and Sales/Marketing Pages Customize Sugar around the unique way YOU workIntuitive Contextual search makes it easier for YOU to find the right information Reducedthe average number of clicks by 30% The new interface acts the way YOU would expect it to ask. For example, when you get a list with more than one page and you page through it to look for a record, it will rememberwhere you were in the listOpen New UI is ready for the facebook, Google Apps and LinkedIn generation Application is screen resolution aware SCRM ready
  2. Sugar puts you back in control over your CRM
  3. You can do so much more with ours than with anybody else
  4. One price world wideSalesforce charges customers a 45% premium to host their CRM solution on the same servers just because you are in a different billing locationWhat else would you expect from a company that has arbritary limits in its productsJust like with a video game, you want more features, you have to go to a higher levelYou want more value, you have to go to a higher levelThey are gaming their customers