Text Analytics Summit West 2014 Talk by Sudha Jamthe. Connected world - always On, Multiscreen and multichannel customer

1. Customer Insights In a
Connected World
Sudha Jamthe
Mobile Product Analytics @eBay
Dec 3rd 2013

2. WE ARE CONNECTED IN MULTIPLE
DIMENSIONS
ALWAYS ON
MULTISCREEN
MULTICHANNEL
@SUJAMTHE
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3. Thanks to
@Briansolis
PRESENTATION TITLE GOES HERE
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4. A CONNECTED CUSTOMER WORLD OFFERS
… challenges & opportunities
• Customer Identity
• Customer Intent
• Customer Intelligence
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5. ALWAYS ON - MULTI CHANNEL ACQUISITION &
ATTRIBUTION
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6. MULITSCREEN – PATHING SHOWS DEVICE HOPPING
Source: Google IPSOS study from Greg Sterling’s blog
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7. MULTISCREEN BEHAVIOR – DEVICE DOMINATION
device dominance
100
ios
80
android
60
p
windows
40
mac_os_x
20
0
45
-20
55
65
75
85
95
105
% of sessions on dominant device
@SUJAMTHE
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8. MULTISCREEN BEHAVIOR - DELIBERATION
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9. WHAT ARE YOU GOING TO DO WITH THIS DATA?
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10. QUESTIONS?
@sujamthe
http://slideshare.net/s
ujamthe
@SUJAMTHE
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