This was presented by Pat Culhane at the 3rd iCoachKids International Conference at the University of Limerick, Ireland on June 14th 2019. The aim of this presentation is to provoke consideration around the development of Coaching Philosophies among coaching practitioners. It particularly suited to sport Coaches of children aged 5-12 years – both for those developing a Coaching Philosophy for the first time and those seeking to refine their current philosophies. The presentation intends to challenge common, and often superficial, perceptions around what success looks like and why we coach children sports. It was hoped to shed some light on the differences between children’s and adults’ motivations to participate in sport and what the meaning of success is, at its deepest level, to both an individual and a collective basis. Central to this will be the facilitation of participants’ critical self-reflection of their coaching practice. Key Learning Points: • Understand the basic concept of what a Coaching Philosophy is. • Think about how Coaches develop a Coaching Philosophy. • Consider why Coaches should develop a Coaching Philosophy. For more on Pat Culhane, see: Website/Blog: patculhane.ie Twitter: @Pat_Culhane Facebook: https://www.facebook.com/drpatculhane LinkedIn - https://www.linkedin.com/in/drpatculhane/