StrongMail, established in 2002, is an email and social media marketing technology company with a global reach and a client base that includes prominent brands across various industries. The document outlines strategies for increasing subscriber engagement, emphasizing the importance of segmentation, social media integration, and interactive content to enhance the email marketing experience. It also discusses innovative tactics such as mystery coupons and personalized offers to optimize customer engagement and retention.

1. Breaking Through to the Inbox: Campaigns that Compel Subscribers to EngageFebruary 17, 2011

2. Who is StrongMail?Founded in 2002; Headquartered in Silicon Valley Industry-leading email and social media marketing technology platformsFull agency services for email, social media, and interactive marketingGlobal Reach: North America, UK/EMEA, APACTop investors include Sequoia Capital, Globespan, Evercore VenturesOver 550 customers, catering to mid-sized to Fortune 2000 brands.StrongMail customers include some of the world’s largest brands in the retail, travel & hospitality, financial services, media/entertainment and technology industries.2Proprietary and Confidential |

3. StrongMail Customers3Proprietary and Confidential |

4. Increasing Subscriber EngagementKara Trivunovic, Senior Director, Strategic ServicesAmanda Hinkle, Online Marketing StrategistProprietary and Confidential | 4

5. ISP’s Are Filtering on Engagement in 20115Proprietary and Confidential |

6. Email Marketers Are Making Engagement a Top Priority in 2011Increasing Subscriber Engagement52%Improving Segmentation and Targeting49%Integrating Social Media and Email Marketing43%Source: StrongMail 2011 Marketing Trends Survey, 925 Global Email Marketing Respondents; Question: What are your most important email marketing initiatives in 2011?

7. Value of an Email AddressOpen RateClicks Over TimeClick Through RateConversion RateMeaningful Brand Experienceengagement [en-geyj-muhnt]Revenue per EmailBrand AwarenessMessage Reply RateLength of SubscriptionRevenue per CampaignOpens Over Time7Proprietary and Confidential |

8. Offer Timely Subscriptions to an Email Mini-SeriesSeries of 5 emails themed around a seasonal eventOffers exclusive content, only available through email subscription.8Proprietary and Confidential |

9. Mystery Coupon… Click and Shop to Find Out!Mystery Coupon offers potentially huge savings… you could get 100% off!Makes them get all the way through the shopping process before revealing the discount.Clear message and call to action.

10. Create a Sense of Urgency & Promote Cross-Channel EngagementConveys last chance message with a tight expiration window.Offers mobile and social media incentives to drive multi-channel engagement.Allows individuals to find a nearby store.

11. Give Them a Second ChanceProvides an incentive to those who haven’t completed their double opt-inUse pre-header text so can read on a mobile deviceEasy one-click redemption

12. Thank Your Subscribers… People Like to be Appreciated!Branded “FanMail” series conveys that they’re part of something special.Automatic entrance into a Sweepstakes gives them something for little to no effort.Setting expectation for future offers increases email open rates.

13. Ask Your Subscribers for Their OpinionsOffer your subscribers rewards in exchange for their opinions and insights.Optimize for image suppression so they can always see the offer.

14. Charitably Motivate Existing Subscribers to Refer New BusinessOnline & offline components drive multi-channel engagement.Fosters a sense of community via social integration – results are posted to Facebook to track the overall impact on the charity.The compelling offer encourages the recipient to take action and share the experience with friends.

15. Create a Sense of Urgency with Your Business ModelOver 2 million subscribers expect their email to be delivered in the same 10 minute window every day.Offers are dynamically customized based on prior purchase history and brand affinity.Uses deliverability reporting to filter out non-responder segment, treat differently.

16. Use Dynamic Content to Make it Relevant37,000 versions driven off of one email templatePersonalized offers triggered based on unique profile dataNew Hotmail and Yahoo interactive functionality enables search within email

17. Foster Deeper Loyalty by Giving Them a VoiceIntroduces personalized, interactive features with an incentivized call for user feedback.Provides clear 1 – 2 – 3 instructions for what to expect on the new site.Clearly articulates the value to the user and what to expect.

18. Products?..... What Products?Halloween shopping email doesn’t feature any products.Uses riddles to drive click-throughs... Tie answers to unique products on the webLong email encourages scrolling and further engagement.

19. When in Doubt... You Can Always Bribe ThemOffers an incentive for opting into the email list.Provides clear instructions and a single call to action.

20. Get ‘em While They’re HotUses triggered alerts to send contextually relevant emails when the subscriber is most engaged to drive sales.Offers a discount if they take action.Social integration drives engagement in other channels.

21. Thank You!Go to www.strongmail.com

22. Whitepapers

23. Research

24. Case Studies

25. Webinars

26. Expert Advice & Blogs

27. Twitter: @strongmail

28. Facebook.com/strongmailKara TrivunovicSr. Director, Strategic Services(219) 365-6445ktrivunovic@strongmail.comAmanda HinkleOnline Marketing Strategist(650) 421-7125ahinkle@strongmail.com