The document describes rules and details for a fight between three marketing directors. It provides biographies for each fighter describing their unique approaches and special moves. It then announces that the fight is ready to begin.
Magazine Cover Wrap Marketing + Interactive + 360° Digital Targeting Delivers exceptional target response and results, i.e. meaningful return-on-investment. Visit us at www.AudienceInnovation.com or 888.241.6634, x719 if you'd like more information.
Digital marketing offers cost-efficient and targeted options to reach desired demographics. It provides quantifiable results and analytics to prove campaign effectiveness, unlike traditional media where effects must be estimated. Digital marketing encompasses services like email marketing, programmatic marketing, influencer marketing, WiFi hotspot marketing, and social media marketing which allow precision targeting of audiences based on location, age, gender, interests and other factors.
Muhammad Eltiti - Digital Marketing Consultant Muhammad Eltiti
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
mDash.ai is now in private beta phase, and open to the first 50 registrants to take advantage of up to 50% DISCOUNTS on our services. During the course of this phase, we will also be giving away gifts to our early power adopters!
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn’t be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: “How can we help you today?”
Join this webinar to:
- Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
- Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
- Be inspired by some great case studies of emails that are delivering RealTime Customer Email Experiences well
Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer
Webinar:
https://www.holisticemailmarketing.com/in-person/email-marketing-events/holistic-live-connect/webinar-customer-experience-email-marketing-getting-ahead-of-the-consumer/
Report:
https://www.holisticemailmarketing.com/insights/customer-experience-report/
The document provides an overview of Embrace Digital, a digital marketing agency. It introduces key individuals such as Philip Camino, Aaron Turkel and Daniel Ewing. It then discusses Embrace Digital's methodology, capabilities and experience. Specific case studies are presented, such as social media campaigns for Mazda Canada and a branded social game for Mazda. Embrace Digital's role is to provide strategic consultation and execute various digital tactics.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
Magazine Cover Wrap Marketing + Interactive + 360° Digital Targeting Delivers exceptional target response and results, i.e. meaningful return-on-investment. Visit us at www.AudienceInnovation.com or 888.241.6634, x719 if you'd like more information.
Digital marketing offers cost-efficient and targeted options to reach desired demographics. It provides quantifiable results and analytics to prove campaign effectiveness, unlike traditional media where effects must be estimated. Digital marketing encompasses services like email marketing, programmatic marketing, influencer marketing, WiFi hotspot marketing, and social media marketing which allow precision targeting of audiences based on location, age, gender, interests and other factors.
Muhammad Eltiti - Digital Marketing Consultant Muhammad Eltiti
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
mDash.ai is now in private beta phase, and open to the first 50 registrants to take advantage of up to 50% DISCOUNTS on our services. During the course of this phase, we will also be giving away gifts to our early power adopters!
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn’t be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: “How can we help you today?”
Join this webinar to:
- Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
- Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
- Be inspired by some great case studies of emails that are delivering RealTime Customer Email Experiences well
Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer
Webinar:
https://www.holisticemailmarketing.com/in-person/email-marketing-events/holistic-live-connect/webinar-customer-experience-email-marketing-getting-ahead-of-the-consumer/
Report:
https://www.holisticemailmarketing.com/insights/customer-experience-report/
The document provides an overview of Embrace Digital, a digital marketing agency. It introduces key individuals such as Philip Camino, Aaron Turkel and Daniel Ewing. It then discusses Embrace Digital's methodology, capabilities and experience. Specific case studies are presented, such as social media campaigns for Mazda Canada and a branded social game for Mazda. Embrace Digital's role is to provide strategic consultation and execute various digital tactics.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
PPC Google Adwords Training Seminar - Vorian AgencyVorian Agency
This document provides information about a Google Adwords PPC training seminar to be held on July 16th, 2014. It introduces the presenter, Matt Lynch, and his experience in online marketing. It outlines the agenda for the seminar, which will cover topics like the difference between SEO and PPC, setting up Adwords accounts and campaigns, keyword research, and optimizing ads. The document encourages participants to interact on Twitter during the session and provides details on logistics and next steps after the training.
Google Adwords Case Study – Automotive Team At GoogleRalph Paglia
Courtesy Chevrolet, the largest Chevrolet dealership in America, increased leads by 350% over 19 months using an integrated online and offline marketing strategy including Google AdWords. The strategy involved branding campaigns to raise awareness, targeted microsites and ads to engage customers considering a purchase, and site targeting ads on relevant websites. AdWords was the most cost-effective channel, generating over 2,000 leads and 174 vehicle sales at $2 per click compared to $10-15 per click for billboards.
1) Courtesy Chevrolet, the largest Chevrolet dealership in America, increased leads 350% over 19 months through an integrated marketing strategy combining traditional media and Google AdWords.
2) The dealership used AdWords during all phases of the sales process to acquire new customers, maintain awareness with previous customers, and advance customers through the sales funnel at the lowest possible cost per lead.
3) By creating targeted ads, landing pages, and campaigns addressing specific models, demographics, and areas, the dealership drove almost 30,000 visitors to their websites through AdWords, generating over 2,000 leads and 174 vehicle sales.
Presentation at Education Session of Digital Marketing at Beauty Expo Australia 2015 by Mark Horwood-James; Head of Strategy & Experience at Blackglass/The Gruden Group
Postion Promotional Products As a Preferred Advertising MediumPaul Kiewiet MAS
How to Sell Promotional Products As An Advertising Medium explains the strengths of the medium compared to other measured medium. The medium is measured in terms of frequency, reach, target ability and cost per impression.
Seminar Group Presentation Creating and Budgeting an Effective Marketing PlanRyan Neergaard
Overview of Technology Landscape
Review of Customer Acquisition Channels
Digital Marketing Planning Checklist/Components of a Digital Marketing Plan
Pricing Theory in Practice
Budgeting and Risk/Reward Checklist
Digital Campaign Metrics
Cost/Benefit Analysis of Email Acquisition
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...mindfire.agency
Review the slides from MindFire agency success webinar series and learn how a marketing communication agency based out of beautiful Tulsa, Oklahoma, one2one Marketing, division of JD Young, helped their long-time client, River Spirit Casino, generate $1,500,000 in additional play with this award-winning campaign, themed "Summer of Love".
The campaign has won the prestigious Diamond Romero Award, recognizing the excellence in casino marketing.
Shanna Wilson, Director of Marketing at JD Young, and Joe Manos, Executive Vice President at MindFire, will present the campaign and review the specifics in detail.
You'll learn:
-- how carefully selected promotional offers can significantly increase response rates.
-- how direct mail can be used as a strategic medium to complement online channels.
-- how marketing automation technology empowers agencies to implement creative ideas, effectively.
Review our webinar's slides to see how a group of smart people came up with a brilliant idea, and executed it flawlessly to build a wildly successful campaign for their client.
To learn more about MindFire Studio, visit: http://www.mindfirestudio.com
The document discusses growth marketing strategies and recommendations. It provides reviews of growth marketers, including Maya Moufarek of Marketing Cube and Mitch Causey of Demandwell. It also discusses upcoming events at Disrupt including speakers on starting and growing a business. Advanced SEO tactics for 2021 are mentioned, including using content generators and keyword research.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
The team ran an AdWords campaign for Brehon Brewhouse, a small brewery in Ireland, over 18 days with a budget of $247.97. They created 5 campaigns targeting different audiences and keywords. The Origin campaign performed best with 4,200 impressions and 54 clicks. Overall there were 11,300 impressions and 174 clicks. The team learned about optimizing AdWords campaigns and gained experience with digital marketing strategies. They recommend Brehon Brewhouse continue running AdWords campaigns to expand their online presence.
Business Publicity PowerPoint Presentation Slides SlideTeam
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with fourtyone slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Business Publicity Power Point Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
The Power of Digital: Winning Loyalty, Gaining TrustHarvest Digital
This document discusses digital marketing strategies and the importance of user experience. It recommends focusing on the entire user journey across channels like search, display, social media, and remarketing. Remarked specifically targets users at different stages like awareness, consideration and preference. The document emphasizes testing messaging and channels continuously to stay relevant and improve experiences. It stresses examining landing page experiences and integrating all channels for coordinated remarketing.
Summit 2013 legolas programmatic premium post event versionPhil Ripperger
The deck I co-presented with Ran Cohen of Upfront Digital Media (a Legolas Company) at IRI's Summit in April, discussing the evolution of digital advertising from direct response to brand building
Steve Moskowitz - Nature Box Integrated Marketing Plan / DeckSteve Moskowitz
I earned a certificate in Digital Marketing from NYU in Summer 2015. This is one a final project that I led in a digital advertising strategies course I took that explores integrated marketing ideas for Naturebox.
Why You Failed on Adwords Display & Hidden Secrets ExplainedRobert Flournoy
This document provides an overview of Google Display Network (GDN) advertising presented by Jacob Erdei. The key points are:
1. Most people fail on GDN because they try to target too broadly without refining their targeting. GDN requires combining multiple targeting methods like keywords, topics, demographics and interest targeting to focus on the most profitable audiences.
2. There are important differences between search and display advertising, like how quality score works and the ability to use images, demographic and interest-based targeting.
3. The presentation provides examples of how to effectively target on GDN by combining keywords, topics, placements, demographics, affinity audiences and in-market audiences.
4.
The document discusses Google Display Network's performance at scale for automarketers. It notes that GDN reaches 203 million unique users and 92% of US internet users monthly with 316 billion impressions across hundreds of premium publisher sites. It then outlines GDN's targeting and audience capabilities for contextual, placement, keyword, topic, and first/third party audience targeting to reach the right audiences in the right contexts.
The document describes an upcoming fight event hosted by dma12.org. It provides the rules of the fight, which will take place in a full-sized cage over three rounds lasting 45 minutes. Unless there is a technical knockout, the winner will be determined by audience vote. Fouling the audience or engaging in physical or verbal abuse are prohibited. Questions from the audience are also not allowed.
Ultimate Email Marketing: Big Brands Square OffVivastream
The document describes an upcoming fight event hosted by dma12.org. It provides the rules of the fight, which will take place in a full-sized cage over three rounds lasting 45 minutes. Unless there is a technical knockout, the winner will be determined by audience vote. Fouling the audience or engaging in physical or verbal abuse are prohibited. Questions from the audience are also not allowed.
PPC Google Adwords Training Seminar - Vorian AgencyVorian Agency
This document provides information about a Google Adwords PPC training seminar to be held on July 16th, 2014. It introduces the presenter, Matt Lynch, and his experience in online marketing. It outlines the agenda for the seminar, which will cover topics like the difference between SEO and PPC, setting up Adwords accounts and campaigns, keyword research, and optimizing ads. The document encourages participants to interact on Twitter during the session and provides details on logistics and next steps after the training.
Google Adwords Case Study – Automotive Team At GoogleRalph Paglia
Courtesy Chevrolet, the largest Chevrolet dealership in America, increased leads by 350% over 19 months using an integrated online and offline marketing strategy including Google AdWords. The strategy involved branding campaigns to raise awareness, targeted microsites and ads to engage customers considering a purchase, and site targeting ads on relevant websites. AdWords was the most cost-effective channel, generating over 2,000 leads and 174 vehicle sales at $2 per click compared to $10-15 per click for billboards.
1) Courtesy Chevrolet, the largest Chevrolet dealership in America, increased leads 350% over 19 months through an integrated marketing strategy combining traditional media and Google AdWords.
2) The dealership used AdWords during all phases of the sales process to acquire new customers, maintain awareness with previous customers, and advance customers through the sales funnel at the lowest possible cost per lead.
3) By creating targeted ads, landing pages, and campaigns addressing specific models, demographics, and areas, the dealership drove almost 30,000 visitors to their websites through AdWords, generating over 2,000 leads and 174 vehicle sales.
Presentation at Education Session of Digital Marketing at Beauty Expo Australia 2015 by Mark Horwood-James; Head of Strategy & Experience at Blackglass/The Gruden Group
Postion Promotional Products As a Preferred Advertising MediumPaul Kiewiet MAS
How to Sell Promotional Products As An Advertising Medium explains the strengths of the medium compared to other measured medium. The medium is measured in terms of frequency, reach, target ability and cost per impression.
Seminar Group Presentation Creating and Budgeting an Effective Marketing PlanRyan Neergaard
Overview of Technology Landscape
Review of Customer Acquisition Channels
Digital Marketing Planning Checklist/Components of a Digital Marketing Plan
Pricing Theory in Practice
Budgeting and Risk/Reward Checklist
Digital Campaign Metrics
Cost/Benefit Analysis of Email Acquisition
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...mindfire.agency
Review the slides from MindFire agency success webinar series and learn how a marketing communication agency based out of beautiful Tulsa, Oklahoma, one2one Marketing, division of JD Young, helped their long-time client, River Spirit Casino, generate $1,500,000 in additional play with this award-winning campaign, themed "Summer of Love".
The campaign has won the prestigious Diamond Romero Award, recognizing the excellence in casino marketing.
Shanna Wilson, Director of Marketing at JD Young, and Joe Manos, Executive Vice President at MindFire, will present the campaign and review the specifics in detail.
You'll learn:
-- how carefully selected promotional offers can significantly increase response rates.
-- how direct mail can be used as a strategic medium to complement online channels.
-- how marketing automation technology empowers agencies to implement creative ideas, effectively.
Review our webinar's slides to see how a group of smart people came up with a brilliant idea, and executed it flawlessly to build a wildly successful campaign for their client.
To learn more about MindFire Studio, visit: http://www.mindfirestudio.com
The document discusses growth marketing strategies and recommendations. It provides reviews of growth marketers, including Maya Moufarek of Marketing Cube and Mitch Causey of Demandwell. It also discusses upcoming events at Disrupt including speakers on starting and growing a business. Advanced SEO tactics for 2021 are mentioned, including using content generators and keyword research.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
The team ran an AdWords campaign for Brehon Brewhouse, a small brewery in Ireland, over 18 days with a budget of $247.97. They created 5 campaigns targeting different audiences and keywords. The Origin campaign performed best with 4,200 impressions and 54 clicks. Overall there were 11,300 impressions and 174 clicks. The team learned about optimizing AdWords campaigns and gained experience with digital marketing strategies. They recommend Brehon Brewhouse continue running AdWords campaigns to expand their online presence.
Business Publicity PowerPoint Presentation Slides SlideTeam
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with fourtyone slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Business Publicity Power Point Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
The Power of Digital: Winning Loyalty, Gaining TrustHarvest Digital
This document discusses digital marketing strategies and the importance of user experience. It recommends focusing on the entire user journey across channels like search, display, social media, and remarketing. Remarked specifically targets users at different stages like awareness, consideration and preference. The document emphasizes testing messaging and channels continuously to stay relevant and improve experiences. It stresses examining landing page experiences and integrating all channels for coordinated remarketing.
Summit 2013 legolas programmatic premium post event versionPhil Ripperger
The deck I co-presented with Ran Cohen of Upfront Digital Media (a Legolas Company) at IRI's Summit in April, discussing the evolution of digital advertising from direct response to brand building
Steve Moskowitz - Nature Box Integrated Marketing Plan / DeckSteve Moskowitz
I earned a certificate in Digital Marketing from NYU in Summer 2015. This is one a final project that I led in a digital advertising strategies course I took that explores integrated marketing ideas for Naturebox.
Why You Failed on Adwords Display & Hidden Secrets ExplainedRobert Flournoy
This document provides an overview of Google Display Network (GDN) advertising presented by Jacob Erdei. The key points are:
1. Most people fail on GDN because they try to target too broadly without refining their targeting. GDN requires combining multiple targeting methods like keywords, topics, demographics and interest targeting to focus on the most profitable audiences.
2. There are important differences between search and display advertising, like how quality score works and the ability to use images, demographic and interest-based targeting.
3. The presentation provides examples of how to effectively target on GDN by combining keywords, topics, placements, demographics, affinity audiences and in-market audiences.
4.
The document discusses Google Display Network's performance at scale for automarketers. It notes that GDN reaches 203 million unique users and 92% of US internet users monthly with 316 billion impressions across hundreds of premium publisher sites. It then outlines GDN's targeting and audience capabilities for contextual, placement, keyword, topic, and first/third party audience targeting to reach the right audiences in the right contexts.
The document describes an upcoming fight event hosted by dma12.org. It provides the rules of the fight, which will take place in a full-sized cage over three rounds lasting 45 minutes. Unless there is a technical knockout, the winner will be determined by audience vote. Fouling the audience or engaging in physical or verbal abuse are prohibited. Questions from the audience are also not allowed.
Ultimate Email Marketing: Big Brands Square OffVivastream
The document describes an upcoming fight event hosted by dma12.org. It provides the rules of the fight, which will take place in a full-sized cage over three rounds lasting 45 minutes. Unless there is a technical knockout, the winner will be determined by audience vote. Fouling the audience or engaging in physical or verbal abuse are prohibited. Questions from the audience are also not allowed.
The document describes rules and competitors for an email marketing battle. Heavyweights will battle for 60 minutes through scary good email campaigns. The goal is to convince the audience you are the best fighter. It then profiles three competitors - Travelocity, Shockwave, and HauteLook - including their business, email marketing campaigns, objectives, strategies, metrics, and results. Travelocity promotes discounted city pairs, Shockwave educates new members, and HauteLook notifies members of daily flash sales. All aim to increase engagement, retention, and conversions.
The Thread Team provides personalized omnichannel customer experiences and helps clients unlock incremental revenue. They consult with clients to identify growth opportunities, support digital transformation with bespoke teams, and design customer journeys. Case studies show their work increasing engagement, loyalty, and sales for clients in various industries such as luxury hotels, fashion, restaurants, and automotive.
The document discusses an agency called FRWD that specializes in accelerating growth for clients through small, continuous improvements rather than large initiatives. Their approach focuses on deeply understanding target consumers, connecting with them directly through various channels, and testing and learning from experiments to improve programs over time. They have helped clients across digital media, content, mobile, and other areas, generating significant increases in engagement and sales.
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
CJ Blue is an integrated marketing agency in Vietnam that was formed through the merger of Blue Group and CJ E&M in 2016. It owns various subsidiary companies focused on different aspects of marketing and media, including Indolink which provides digital marketing services. Indolink offers a full range of digital services such as communication strategy, creative design, web and app development, social media campaigns, media buying and PR. It has a team of over 30 experts across various digital marketing disciplines.
The agency provides strategic communications services including advertising, public relations, content marketing, and digital engagement. They connect strategy and execution with a focus on smart, passionate talent. Their work for clients includes elevating the profile of a university through national media coverage, enhancing brand visibility through print PSAs, and generating engagement through digital promotions and content marketing.
Subscribed World Tour Keynote: London, 2015Zuora, Inc.
Zuora CEO, Tien Tzuo, kicks off Subscribed 2015 in London with a powerful keynote addressing the global impact the Subscription Economy is making on businesses, consumers and technology. He shares the stage with Anthony Fletcher, CEO of Graze, Pete Tomlinson, Sales & Marketing Director, KCOM and Mark Beard, Marketing & Circulation Director at The Economist.
Presented at Henry Stewart New York Digital Asset Management Conference 2015. See how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies to create a Content Marketing Hub, GoPro, BMW, top retailers have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. They’ve seen big gains in brand recognition, customer loyalty, and sales — and your company can, too. Use your DAM to build relationships that win markets, not just another campaign! Learn how you can:
- Build a cutting-edge content acquisition platform for owned, gained, and real-time media — just like marketing wunderkind GoPro.
- Create a content marketing exchange that simplifies the production and delivery of personalized brand communications — just like luxury brand leader BMW.
My co-worker and I were tasked with creating a presentation that would show the various tools and offerings that our company offered. The deck needed to have a vast amount of info in it, so we tried to mitigate the heaviness of the slide as best we could by breaking topics up and so on.
While our research team somewhat dictated the content I was able to put my design style, such as color and fonts, as well as graphical elements (i.e. icons), in to play.
Keep in mind not all elements translate properly to Slideshare.
How to create killer customer experiences through technologyIO Integration
This document summarizes a presentation about how GoPro and BMW create engaging customer experiences through content marketing. It discusses how marketing has shifted from brand-driven to consumer-driven, using personalized content across channels to build connections. It provides examples of how companies like GoPro, Redbull and Nike use content to become more than just product brands. The presentation advocates for centralized content strategies and technologies to consistently deliver relevant experiences that drive customer relationships.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Ignore These Marketing Paradigms At Your Own PerilBernie Borges
This document discusses 4 marketing trends: social business, employee branding, delivering experiences, and data driven marketing. It provides information on each trend, including how social business is a journey, the importance of employee branding, harnessing customer feedback to improve experiences, and how data driven marketing can increase revenue and retention through relevance. The document emphasizes that these trends are important for marketers and businesses to stay connected to customers in today's digital environment.
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
The document discusses several pieces of proposed legislation that could significantly impact the digital marketing industry:
- SOPA and PIPA aimed to expand the ability to fight online piracy but were opposed due to concerns over censorship and free speech. Protests in 2012 caused the bills to be postponed.
- CISPA would allow sharing of internet traffic data between companies and the government to investigate cyber threats, but is opposed by privacy advocates concerned about government surveillance.
- Other legislation mentioned includes Canada's Online Protection and Anti-Spam Law, which could also greatly affect how data is used in digital marketing if it limits data usage. Regulations around data usage and privacy have major implications for data-driven digital marketing business models
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Similar to Dma 2012 ultimate email champion_combined-kt final (20)
Contrary to popular belief, technology is actually making people more empathetic. The Internet is not driving people apart; rather, it's bringing people together. In an effort to humanize their web experience, consumers are volunteering more information—and that's good news for forward-thinking brands. To embrace this warming web, digital marketers must strive for emotional engagement with their customers to establish connections that are more meaningful than likes and retweets.
Rethink Identity and Audience Management - Digital Marketing Presentation at ...StrongView
Lisa Taylor of Redfin and Catherine Magoffin of StrongView inform digital marketers how identity data can drive contextual marketing.
Content Presented at the StrongView Summit, October 28, 2015.
Description:
With the explosion of digital communications channels, cross-channel marketing evolved to help unify and coordinate messages and offers across touchpoints. Yet these same digital channels introduce new challenges in identity management which infect traditional audience management and targeting tasks.
Key Topics:
• Understand the challenges of establishing and maintaining consumer identities across digital channels.
• Learn how email can glue together consumer identity in desktop and mobile channels.
• Hear how Redfin uses preference management, progressive profiling, and other techniques to manage and enhance audience management.
StrongView recently updated its client testimonials website with new and engaging additions. Our clients highlighted our strongest assets. Not only did they sincerely share what brought them to StrongView, but they also express why they are delighted with our services.
http://www.strongview.com/clients/testimonials/
Contextual Messaging: Beyond the Buzzword - A StrongView and Altimeter Group ...StrongView
Contextual marketing is the latest buzzword among digital marketers, but there is little clarity or consensus on what it is or why it's so valuable.
Brian Solis of Altimeter Group and StrongView's Dave Frankland will set the record straight and share why contextual marketing is more than a buzzword – it's the next big thing.
Moderated by Altimeter Senior Researcher Jessica Groopman, this is not just another webinar. It's more like a fireside chat. Albeit one that will provide you with a definition, framework and tactics for embracing contextual marketing.
Key Things You Will Learn:
- Market forces making real-time contextual marketing possible
- How to define customer context across multiple dimensions
- How context enables customer centricity
- Best practice examples from major brands
Contextual Messaging in Action - StrongView Digital Marketing WebinarStrongView
The increased availability of real-time data and innovative approaches for harnessing it are enabling email marketers to engage in more contextually relevant messaging than ever before. The winners in this new context-driven world of digital marketing will be the brands who are able to execute messaging relevant to their customers’ current contexts at the moment of engagement.
Katrina Conn, StrongView's Vice President of Marketing Services, takes a deep dive into how contextual messaging is taking personalization to the next level by going beyond profile and purchase data to include real-time contextual information like location, weather, device type and other external inputs. Plus, see these strategies in action with examples from brands successfully integrating contextual marketing into their email programs.
This webinar took place on 12/11/2014. A full audio/visual recording of the event can be found at: http://www.strongview.com/resources/webinars/contextual-messaging-in-action
Ultimate Email Champion - Big Brands Square Off at StrongView 2014 Client SummitStrongView
The document describes an email marketing campaign for The Motley Fool. It automated an email program to send top converting messages based on user behaviors. This increased email conversion rates by 12% and happy hour rates by 100%. Going forward, it will further segment the list behaviorally and recognize top content for each segment to serve more targeted content. It will also test subject lines, CTAs and new engagement points.
11 Steps to Analyze Data for Campaign PerformanceStrongView
To succeed in today's rapidly evolving marketing landscape, you need to understand how to collect, analyze, and leverage the massive and varied amount of data available. A system of data analysis, usable by data novices and ninjas alike, can unlock your campaigns’ performance potential.
Hear from StrongView’s Senior Strategist, Catherine Magoffin, as she lays out a step-by-step, soup to nuts process for data analysis, focused on digital marketing performance.
Key Topics
* Why it is so important to begin utilizing your customer data, today
* 11 Steps for harnessing your customer data into action
* Real life examples of success from Cooking.com and Redfin
StrongView Webinar: The A,B,C's of Contextual MarketingStrongView
This document provides an overview of contextual marketing strategies for Redfin. It discusses how Redfin can improve customer acquisition, loyalty, and conversion by leveraging customer data and behaviors to personalize marketing messages based on factors like location and weather. The presentation evaluates Redfin's current capabilities and provides examples of contextual email campaigns involving welcome messages, abandoned cart reminders, and weather-based conversations. It emphasizes testing campaigns and optimizing use of customer data to deliver more appropriate, coordinated, and personalized interactions.
Big Brands Square Off at StrongView 2013 Client SummitStrongView
Email marketing experts from JibJab, Zumba Fitness, CheapAir.com and Hammacher Schlemmer present one of their best and/or most innovative email campaign to outdo each other in their special StrongView Client Summit version of Big Brands Square Off.
Marketing to the Continuously Connected ConsumerStrongView
Are you marketing in the now? Sounds New Age, but it’s what consumers expect of the brands they love. Marketers are constantly seeking the perfect time and place to reach their customers, yet they keep coming up against the same hurdle: each customer has a different perfect time and channel, and it’s continuously changing. Today’s tools and technologies let marketers harness customer context and personalize offers on an individual basis to meet customer expectations and maximize campaign results.
Watch this webinar now to learn how to upgrade your marketing campaigns to meet escalating consumer expectations and bring your marketing into the now.
* How consumer expectation is driving a new era of customer experience
* Techniques for identifying your customers’ expectations and their context
* Strategies for engaging consumers with a unified experience
* Real-life examples from brands that are leading the charge
StrongView and Gigya webinar: Using Social Data to Improve Digital MarketingStrongView
Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst.
Join experts from StrongMail and Gigya for a deeper look at the types of social data that can dramatically improve the performance of your digital marketing programs. Plus, get actionable advice on how you can apply them to your business.
Key Things You Will Learn:
* How social data can impact email marketing performance
* The best types of social data to use in your email marketing
* Strategies for harnessing social data for other digital programs
* Insights from top brands like Finish Line, PACSUN, and Old Navy.
Marketing & Big Data - Are you future proofed?StrongView
This document discusses how big data and marketing are increasingly intertwined. It uses the example of a man shopping for a new minivan to illustrate how customers leave behind a "big footprint" of data across different channels like websites, mobile, social media, and emails. This data is typically siloed and difficult for companies to integrate to develop a unified view of individual customers. The document then discusses how InterContinental Hotels Group addressed this issue through an integrated marketing system from Unica and StrongMail that allowed highly personalized, real-time offers leading to increased engagement and revenue. It concludes with best practices around choosing flexible infrastructure, advanced analytics, and tools to adapt to new data sources and interactions.
Ask the Expert: How Gmail Deliverability Impacts Results At Other ISPsStrongView
According to Return Path, recent shifts in how ISPs process and deliver email have resulted in as much as 20 percent of permission-based email ending up in the spam folder. Some ISPs, such as Gmail, remain difficult to achieve higher inbox placement rates. Incidentally, while optimizing for Gmail, StrongMail clients have noticed positive results with other ISPs.
StrongMail deliverability expert Sean Wirt explored Gmail's strict inbox placement rules, offered creative ideas to address them and explained how Gmail tactics can improve your results at other ISPs.
Key Take-Aways:
- Gmail's email engagement filtering – Beyond opens and clicks
- Engagement ideas to maximize inbox placement
- Tactics that improve Gmail reputation can improve reputation at other ISPs
Back by popular demand for three years running, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2011 in Boston. Watch email marketers from Turner, StubHub, HauteLook and Joss & Main.
As ISPs begin to use subscriber engagement to determine inbox placement, email marketers are building strategies to captivate subscribers and drive them to open, save and share email. This webinar will explore compelling campaigns used by leading brands to increase engagement and deliverability.
In this webinar, email marketing experts Kara Trivunovic and Amanda Hinkle analyze 13 different campaigns that successfully increased email subscriber engagement, including programs from The Gap, InterContinental Hotels Group, Brookstone, Hautelook and United Airlines.
StrongMail is an email marketing company founded in 2002 that provides technology platforms and services for email, social media, and interactive marketing. They have over 550 customers in industries like retail, travel, finance, media, and technology. The document discusses strategies for increasing subscriber engagement with email campaigns, which is a top priority for marketers in 2011 according to StrongMail's survey. Some engagement strategies discussed include offering an exclusive email mini-series, using mystery coupons, promoting cross-channel engagement, giving subscribers incentives and rewards, and creating a sense of urgency.
EEC 2011 Beyond Targeting - Location, Recency and CreativityStrongView
Email Experience Council 2011 presentation: Beyond Targeting - Location, Recency and Creativity
Presented by Ryan Deutsch, StrongMail's VP of Strategic Services
StrongMail Altimeter Social Forecast PresentationStrongView
As the field of social media marketing continues to grow and evolve, social media strategists are trying to determine where to invest their growing budgets for maximum impact. This webinar will explore the key goals and priorities of social media marketers in 2010 and how those priorities are shifting in 2011.
Join industry expert Jeremiah Owyang to learn where large enterprises are focusing their social media marketing budgets in 2011, as well as spending priorities based on the maturity of their social programs.
Best in class email marketing with sap crmStrongView
View this presentation to learn how direct access to customer data stored in SAP CRM can transform the way email communications are created and dramatically increase open, click and conversion rates. StrongMail email experts walk through several “before and after” examples of how integrating CRM data into email communications can change the way email marketing is perceived by your customers and drive increased engagement and revenue.
Social CRM presents email marketers with an unprecedented opportunity to improve the performance of their campaigns by leveraging data from their customers' most recent social media activities. At the heart of social CRM is the ability to identify, engage and influence your best customers, and this on-demand webinar will show you how.
Join recognized social media industry analyst Jeremiah Owyang and learn the core building blocks of a successful social CRM strategy, then see how a major brand applied those principles to dramatically improve their results in an in-depth case study. Find out why everyone is talking about social CRM and learn insights from an informative Q&A session.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
2. THE RULES
• The cage has a diameter as big
as this stage, all of which can
be used by the fighters to
demonstrate their mastery
• The Champion bout consists of
three rounds, plus Q&A
• The bout will run 45 Minutes
(or until somebody says uncle)
dma12.org
3. THIS FIGHT
• This is a Heavyweight Bout
• Unless there is a TKO, the winner
will be determined by you
• Be disruptive…er, uh interactive
• Boring the Audience
• Physical Abuse
Verbal abuse is highly encouraged
• No questions from the audience
FOULS
dma12.org
4. dma12.org
WILL AUSTIN
database marketing director
CALLIE WILSON
director of email marketing
KEVIN HICKEY
global manager, email/sms marketing
Unique Approach:
Quality vs Quantity
Judo Move:
Data Wizardry
Unique Approach:
Relevance…really
Judo Move:
The Multi-Plex
Unique Approach:
All about behavior
Judo Move:
Dynamic Drop
6. THE BUSINESS
Company:
Scripps Networks Interactive
Industry & Size:
Broadcast/Cable Media, Internet/Digital Syndication
$449B in 2012 (proj.)
Product:
Lifestyle Media Content
Target Market:
Lifestyle Media (the Cooking Channel, DIY Network,
Food.com, the Food Network, FrontDoor.com, GAC, HGTV,
HGTVRemodels, and the Travel Channel).
Years of email experience:
5 in email marketing (10+ in digital marketing/analytics)
@will_austin
dma12.org
7. dma12.org
THE CAMPAIGN
Campaign Objective:
Sell email marketing as a premium CPM,
not as an add-on.
Campaign Strategy:
Highly define core audience using DMP
and list hygiene.
Key Metrics Tracked:
Opens and additional pages consumed.
Definition of Success:
Subscriber opens reminder mailing,
subscriber votes, subscriber consumes
addition virtual inventory.
I want your brains - and your ROI...
@will_austin
8. dma12.org
THE CAMPAIGN
Description
Tentpole Sweepstakes Reminder Service.
Goal
To remind subscribers to return to our sites
twice per day to cast votes for our contests and
to consume advertiser inventory and/or special
promotion content.
Target Audience
Anyone who wants to be reminded of our
tentpole sweepstakes (HGTV Dream Home,
Green Home, Urban Oasis).
Why it works
Because subscribers are heavily incentivized to
subscribe, open, and follow through on
conversion simply through the nature of the
contest and prizes.
@will_austin
9. dma12.org
THE RESULTS
Clicks/Opens:
Since Q1 - the tentpole reminder
sweepstakes reminder service has
flaunted a 73% open rate and
generated an additional 173M page
views.
List Growth:
The reminder lists have grown over
480% in 9 months (ranging from 250K
to 1M depending on the
sweepstakes).
Engagement:
In the 1st quarter alone, Scripps
Email Marketing had already
amassed 55% of the total page views
generated in all of 2011 and 36% of
the video views.
73% Open Rate
@will_austin
10. dma12.org
WHAT’S NEXT?
Co-branded templates and first
party data.
Together with Adobe Audience
Manager, Scripps has identified
and grouped our email audience
into premium CPM segments.
Reminder services are soon
being sold as a co-branded
postcard messages.
@will_austin
12. dma12.org
THE BUSINESS
Passionate Team, Food & Cooking Culture
Company:
Cooking.com
Industry & Size:
Internet & Mail-Order Retail, 8.2B in 2012
Product:
Provide turnkey e-commerce solution to leading
brands in food and cooking space
Target Market:
Online Food and Cooking Space – Top Chefs,
Media Companies and Consumer Product
Brands
Years of Email Experience: 6
13. dma12.org
THE CAMPAIGN
Description:
Transactional Messaging and Lifecycle Marketing
Goal:
Increase member LTV by providing more opportunities to convert with more
relevant, behavioral targeted content
Target Audience:
Members (buyers or non buyers) who purchase, place items in cart or browse
an item.
Why it works:
Because it allows for instantaneous mailings of trigger emails (i.e. New Member
Welcome, Abandoned Cart, Loyalty Program, etc.) and automation of timely
event-triggered messaging (Welcome series, Abandon program, and
Transactional series).
15. dma12.org
THE CAMPAIGN
Key Metrics:
Retention (first time members vs. existing
members), Open Rate, CTR, Conversion, and
AOV
Definition of Success:
Increase membership retention, higher open rate,
higher conversion rate, and increase revenue
16. dma12.org
THE RESULTS
• Opens: 38% increase in open rate
• Clicks: 59% higher clicks
• List Growth: On-Boarding Campaign has
increased new member acquisition by 70%
• Engagement: 29% decrease in disengagement
17. dma12.org
WHAT’S NEXT?
• More targeted and relevant communication
• Utilize historical customer behavior to roll out
new LCM Campaigns (We Miss You, New
Product Alerts, and Purchase Follow Up)
• Progressively profile & gather new user data
to optimize On-Boarding, Abandon and
Transactional Series.
19. dma12.org
THE BUSINESS
Company:
InterContinental Hotels Group (IHG)
Industry:
Hospitality
Industry Size:
Over 4,500 hotels in nearly 100 countries
Product:
Nine hotel brands – InterContinental, Crowne Plaza, Hotel Indigo,
Holiday Inn, Holiday Inn Express, Staybridge Suites, Candlewood
Suites, EVEN Hotels & HUALUXE Hotels and Resorts
Target Market:
Guests ranging from staying in luxurious upscale hotels in the world's
major cities and resorts to reliable family-oriented hotels that offer
great service and value
Years of email experience: 7
20. dma12.org
THE CAMPAIGN
Campaign Objective:
Promotional Venetian & Palazzo flash sale campaign to drive
awareness, Reward Night stays and paid nights
Campaign Target:
Leverage explicit/implicit profile, behavioral & click data, such as active
PCR/AMB mbrs with adequate point balances
Key Metrics Tracked:
Impressions, engagement, revenue (total, conversion, efficiency) and
disengagement
Definition of Success:
V|P awareness, loyalty retention & revenue
21. √
dma12.org
THE CAMPAIGN
Announcement Wave
• Subject line: 24 Hours Only.
Enjoy 50% off Reward Nights In
Las Vegas.
• Interactive countdown clock to
drive greater sense of urgency
• Distinct templates versioned for
membership levels
• Dynamic cross-sell within
secondary messages
• Treat / control groups used to
measure incrementality
22. dma12.org
THE RESULTS
54.7%
22.6%
5.6%
3.7%
Compared to our channel
benchmarks:
• 47.8% higher impressions
• 20.8% higher clicks
• highest revenue producing
campaign for V|P since start of
partnership
• 2.5% higher conversion rate &
revenue per email
• 77.9% decrease in
disengagement
24. dma12.org
WHAT’S NEXT?
• Expansion of flash sales to new
resort locations, international
markets and other brands
(eg, ICAR & Holiday Inn
Resorts)
• Testing impact of new tactics
like real-time message content
and Subject Line icons
• Continued refinement of
dynamic targeting &
personalization