The document compares the British and American movie posters for the film Submarine. The British poster emphasizes that the film is a comedy and British, as most actors are unknown in the UK. The American poster focuses more on director Ben Stiller and that he presents the film, as he is well known in the US. The target audience is generally younger people aged 30 and under who would relate to the teenage problems portrayed in the film. The film appeals to its target audience through its humor and genuine understanding of teen anxiety and troubles. Marketing has consisted mainly of posters and small trailers, with limited information on the official website.

1. Submarine

2. What is the films usp?
 In the British version of the poster
the fact that it is a comedy and it
is British is more important then
the people involved in the film as
most of the actors are unknown in
England.

3. What is the usp?
 This is the American version of the poster
that focuses much more on the director
and the fact Ben Stiller presents it as they
are well known in America, especially Ben
Stiller so it will appeal more knowing Ben
Stiller has a hand in it.

4. Target audience.
 The audience is generally aimed at younger people. Not just
teenagers today but also older aged around 30 or younger,
because they would have had these problems when they
were teenagers.

5. How has it appealed to its target
audience?
 Submarine: along with being very funny. It genuinely
understands teen anxiety and troubles. All of which would
appeal to the target audience because they would be able to
relate to these things.

6. What has the marketing campaign
consisted of?
 The main form of advertisement used for Submarine is
posters and small trailers.There is not much on the official
website except a link to the trailer.