Back to the sublimation printing business, in terms of product identification, sublimation printing technique in Malaysia have been around in the 90s again, however, the product is not very prominent due to lack of exposure.From a consumer acceptance of these products is amazing. This is because users tend to choose a souvenir or gift for "custom" or personal. That is, because choosing a gift that was completed, they would rather choose a gift that has a picture of loved ones or have some writing on the product.From the standpoint of commercial use, sublimation items by sublimation ink and sublimation transfer paper that have been completed are often used in the marketing of most of the business for sale. For example, insurers use the mug bearing the logo of their company or their own pictures on the mug. Remember the goal is to keep their customers.