The document discusses gift giving for small businesses and dispels three common misconceptions: 1) that gift giving only works for big brands, 2) that it is too time consuming and expensive for small businesses, and 3) that some businesses would not be suitable. It provides examples of gift ideas that could work for different types of small businesses and emphasizes that the company works with clients to develop affordable gift options tailored to their specific business needs and brand.

1. The Studio, Lulworth House, High Street, Cheadle, Staffs. ST10 1AR
01538 750227

2. Gifting – 3 misconceptions unmasked.
 Gift-giving is big business, if you give your customers
something of your brand the good will you give will get
you more work, and sometimes in unexpected ways. Here
are the misconceptions unmasked.
 It only works for big brand names.
 It’s too time consuming and expensive for small
businesses.
 My business wouldn’t be suitable

3. It only works for big brand names.
 You may have thought that selling gifts, relevant to you
customer profile, is something just for the big luxury
brands with big budgets, but that’s really not the case. A
complementary range reflecting your existing products
and services can have symbiotic benefits to your bottom
line. This can translate into sales increases of up to 80 per
cent. For example a Tea Rooms which now sell their own
brand of tea, enhances the visitor experience because
they are able to extend the experience when they get
home or give as a gift. Likewise the business owner gets
an extra £3.00 on half of his sales.

4. It’s too time consuming and expensive for small
businesses.
 It’s true that if you want something bespoke you will have to
pay tooling and design costs. But there are other ways to be
bespoke without creating from scratch. Firstly you have your
branding, which you will probably own, you might have a great
premises, rural view or quirky saying, a bit of history or a great
looking logo. It’s yours and you can develop it with the right
partner. You know your customers and so it’s easy to ask what
they like to see and what they would buy. Then you need a
good print supplier. Many companies will make you commit to
large quantities, and offer very little help in getting the print
right. Sadly most of us don’t have the confidence to take such
a big risk, and if you get it wrong you can easily be hundreds
and even thousands of pounds out of pocket.

5.  What we do is a little different. Firstly, we talk about your
ideas, your business and we will take 24 hours to consider
what might work for you. We then send you a proposal at
which point we suggest a starter budget. This can often be
under £200 – a stake if you will. This money will enable us to
work with you to develop sample stock and point of sale
material. You can then refine as you need to. Once you are
happy with your product choices and styles you can use your
samples to show clients and images of them for your online
marketing. We can arrange the photography if you prefer and
help you write product descriptions and research sell prices
too, although this does cost a little more. If you want to offer
you clients something they can add their names etc to then we
can even ship directly, under plain label of course.

6. My business wouldn’t be suitable
I doubt that! We’ve certainly not come across a business we
couldn’t help. Here are a few of our favourites.
 Own clothing range for a local gym, extra profit and high
visibility too!
 Metal business cards with a great lifestyle image on the front,
our customer can then add key ring findings or a magnet.
Again high visibility.
 Hay Days (our equine brand), fully personalised for each of our
customers customers. Including Emergency contact boards.
 Outdoor family portraits for a garden centre’s clients.
So stop thinking about it and call or email us today and get into
gifting!

7. A Pen for every Pocket
 Pens from just 9p each
 24 hour service on many pens
 Huge choice, presentation boxes,
full colour, spot colour and
engraving
 We have an entire website
devoted to pens!

8.  Clothing and accessories
for work and leisure
 Personalized or Plain
 Wide choice of print
formats
 We focus on what you
need your clothing to do
for your business.
 Making your clothing
truly Creative!
Clever Clothing

9.  We help you choose the right gift
and packaging for the job –
saving you time & money.
 This means your gifts are valued
and used by your audience.
 Produced in our Staffordshire
Studio, your goods are UK made
in the quantities you need on
time, every time.
Profitable Promotions

10.  Our long experience in
providing corporate events,
wedding decor and children’s
activities means we know
what could go wrong, how to
avoid problems and how to
deal with them too.
 Because we produce
clothing, promotional items
and signage in house you will
get a complete look –
protecting your brand and
saving you time and money.
Less Stress Events
Ribbon, Uniforms, Signage and Event
Activities for a local tea room opening.

11. Corporate Gifts
Clothing & Accessories
Children’s gifts
Personalised your Gadgets
Personalised Ribbon
Edible Gifts
Photo Art
Hampers
Ceramic Gifts
Great Gifts

12. Colour up your Coffee
 Your message on a mug!
 Duraglaze finish means your
mugs will not fade.
 Wide choice: coloured,
latte, bone china, sports
bottles etc.
 Printed in Staffordshire.
 Buy plain or filled with
sweets, biscuits and more.
 Mug making workshops and
mugs for fund raising too.

13.  Free consultation
 Colour Matching and
Theming
 Decor Designed to suit
your style and venue
 Fabulous Favours &
Great Gifts
 Hen and stag clothing
and accessories
 Children’s activities
Wonderful Weddings

14. 5 Reasons to choose us
We listen
We help
develop
your style
We work
to your
budget
We
produce in
house
We will
save you
time and
money
Visit www.creativestudio.rocks