A subculture is a group that differentiates itself from the larger culture and has beliefs or interests that vary from the dominant culture. Subcultures are often identified through symbolic uses of style including fashion, mannerisms, and slang. Examples of subcultures include hipsters from the 1940s and fans devoted to minor details of their interest. Race, religion, geography, age, gender, and occupation are common categories used to define subcultures.
What do Banksy, The Beatles, Batman & Richard Branson have in common? Besides the fact that they all have a capital “B” in their name?
They are pop culture icons: people, characters, or objects that you recognize in an instant, because they’ve transformed, inspired, or impacted society in undeniable ways. Their names are virtually synonymous with the common words or ideas that made them famous. They may be real people or fictional characters; famous or infamous; beloved or berated. Sometimes, they’re all of the above.
What does it take to achieve pop culture icon status in 2014? Find out in this presentation from experiential marketing + music agency, Pop2Life.
Доклад Ричарда Линнинга (Richard Linning), президента Международной Ассоциации по связям с общественностью (2011г.), эксперта Совета Европы по вопросам инвестиционной привлекательности Восточной Европы и Ближнего Востока на форуме "Дни PR и маркетинга на Юге" - 2013.
Meanings and changes in Subcultural tastes in Latvia 2002-2010.
Presented at conference "Youth (Sub)cultures in Changing Societies " in Tallinn, Estonia, 2011.02.04.
What do Banksy, The Beatles, Batman & Richard Branson have in common? Besides the fact that they all have a capital “B” in their name?
They are pop culture icons: people, characters, or objects that you recognize in an instant, because they’ve transformed, inspired, or impacted society in undeniable ways. Their names are virtually synonymous with the common words or ideas that made them famous. They may be real people or fictional characters; famous or infamous; beloved or berated. Sometimes, they’re all of the above.
What does it take to achieve pop culture icon status in 2014? Find out in this presentation from experiential marketing + music agency, Pop2Life.
Доклад Ричарда Линнинга (Richard Linning), президента Международной Ассоциации по связям с общественностью (2011г.), эксперта Совета Европы по вопросам инвестиционной привлекательности Восточной Европы и Ближнего Востока на форуме "Дни PR и маркетинга на Юге" - 2013.
Meanings and changes in Subcultural tastes in Latvia 2002-2010.
Presented at conference "Youth (Sub)cultures in Changing Societies " in Tallinn, Estonia, 2011.02.04.
Street fashion and subculture: past present and futurekaustav sengupta
this presentation gives a bird's eye view of various subcultures and street-styles. the pictures in most of the slides are taken from the iconic book "streetstyles" by my guru Ted Polhemus (www.tedpolhemus.com)... contact me for more details/ discussion or read his books (available at Amazon)
DEI Deep Dive Masterclass Series Engaging Multicultural Audiences Greg DeShie...Gregory DeShields
Multicultural marketing, also known as ethnic marketing or diversity marketing, is a strategic approach to marketing that targets diverse consumer groups based on their cultural backgrounds, beliefs, values, and preferences. The aim of multicultural marketing is to engage and resonate with specific demographic segments, including racial and ethnic minorities, immigrant communities, and other diverse populations.
Key elements of multicultural marketing include:
Cultural Understanding: Multicultural marketers conduct in-depth research to understand the cultural nuances, traditions, languages, and consumption habits of different demographic groups. This understanding helps tailor marketing strategies and messages to effectively resonate with target audiences.
Representation and Inclusion: Multicultural marketing emphasizes representation and inclusion in advertising, branding, and product development. By featuring diverse faces, voices, and stories in marketing campaigns, brands demonstrate their commitment to diversity and connect with consumers on a deeper level.
Language and Localization: Multicultural marketing often involves translating marketing materials and messages into different languages to reach non-English-speaking or bilingual consumers. Additionally, brands may customize their products, services, and promotional efforts to align with cultural preferences and local customs.
Community Engagement: Multicultural marketing goes beyond traditional advertising and seeks to engage diverse communities through grassroots initiatives, cultural events, sponsorships, and partnerships. By actively participating in community activities and supporting relevant causes, brands build trust and loyalty among multicultural consumers.
Cross-Cultural Sensitivity: Multicultural marketing requires sensitivity and respect for diverse cultures and identities. Brands must avoid stereotypes, cultural appropriation, and insensitive messaging that could alienate or offend target audiences.
Data-Driven Insights: Multicultural marketers leverage data analytics and consumer insights to track trends, monitor market dynamics, and measure the effectiveness of marketing campaigns targeting diverse audiences. Data-driven approaches help optimize strategies and maximize return on investment.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2.
A subculture is a group of people within a culture
that differentiates themselves from the larger
culture to which they belong.
The term subculture has become deprecated
among some researchers, who prefer the term
co-culture, in order to avoid the connotations of
inferiority associated with the "sub-" prefix.
While exact definitions vary, the Oxford English
Dictionary defines the term as "a cultural group
within a larger culture, often having beliefs or
interests at variance with those of the larger
culture."
What is a Subculture?
3. Symbolism attached to clothing, music
and other visible affectations by members
of subcultures, and also the ways in which
these same symbols are interpreted by
members of the dominant culture.
According to Dick Hebdige, members of a
subculture often signal their membership
through a distinctive and symbolic use of
style, which includes fashions,
mannerisms and slang.
Identifying sub-culture
4. Examples of sub-cultures
Hipster - 1940s -lifestyle of the jazz musician, including
some or all of the following: dress, slang, use of
cannabis and other drugs, relaxed attitude, sarcastic
humour.
Fandom- Fans typically are interested
in even minor details of the object(s)
of their fandom and spend a significant portion of their
time and energy involved with their interest.
6. Categories
Nationality
Examples
French, Puerto Rican,
Korean
Religion
Catholic, Hindu, Jew
Geographic region South, Midwest, East
Race
African-American,
Caucasian, Asian-American
Age
Teens, Xers, Boomers
Gender
Male, Female
Occupation
Engineer, Cook, Plumber
Social class
Lower, Middle, Upper
Occ uat i n
p o
Major Subculture Categories
8.
34 million (2001)
◦ Moving from inner cities to suburbs
◦ Moving from Northern cities to the South
Strong middle class
African-American Subculture
9.
Value-conscious
Prefer popular or leading brands
Unlikely to purchase private-label and
generic products
Brand loyal
Use fewer coupons than Caucasians
Read more advertising
Characteristics of AfricanAmerican Market
10. Broad appeal ads for products that
broadly appeal to all ethnic groups,
including African-Americans
Specialized appeals for products
specifically developed for AfricanAmericans
Preferred mediums are radio, AfricanAmerican magazines, African-American
cable stations
Marketing to African-Americans
11.
10.9 million (2001)
◦ Represent more than 29 different countries
◦ Middle East to Taiwan
Tendency to live near entry ports;
overwhelmingly urban
Median household income $40,600 (1995)
◦ Wealthiest subgroup: Asian Indian
Asian-American Subculture
12. Asian American Market
Very family oriented
Very industrious
Strive for excellence in education
Strive to achieve higher class
Typically employed in professional,
managerial, or technical occupations
Consumption decisions tend to be maleoriented
Likely to patronize Asian shops
Brand loyal
13.
Use Asian American models
Use native languages
Niche marketing
Family-based messages
Base message appeals on desire to
achieve
Marketing to Asian Americans