This document provides an overview of an online tailoring business called Style Mantra. It discusses the business's vision and mission to provide customized clothing through online ordering. It outlines the company's product categories for men's and women's clothing in different fabric types and price ranges. It also discusses the target customer segments, positioning, promotion strategies, and basic financial assumptions. Key points covered include targeting professionals, positioning as a market leader for custom clothing, and promotion through online and print advertising.

1. WELCOME

2. Role Of Style In An Individuals Life ?

3. Are You Desiring The Same ?

4. Are You Fed Up From Visiting Boutiques And Arguing
with Tailors?

5. Are You Unable To Give Really Picture To Your Dream
Designer Clothes?

6. Do You Want To Have Something Through Which You
Can Get Your Desire Dress At Your Doorstep?

7. STYLE MANTRA
“ An Online Tailor Shop “

8. Why Business
 Innovative.
 Solve To Customer Problem.
 Growth Of E-Commerce
 No competition

9. How?

10. Categories
Men’s
Shirt Pants Coats
Blazers
Sherwani
Classic
Premium Executive Deluxe

11. Categories
Women’s
Shirt Pants Coats
Blazers
Lehenga
Classic
Premium Executive Deluxe

12. Fabric’s
Cotton Woolen
Pune
Chicken
Silk
chiffon

13. Color Design
Measurement Display
Pattern
Pricing

14. Raymond S.kumars
Gwalior Belmonte
Fabric's used
Reid & tailor

15. Customer Care
•11Am to 9 Pm
•Re-placement
www.stylemantra.com

16. Benefits
 No Mental Harassment
 Ready Made Sizes Are Fixed
 Time saving
 No Altering Headache
 Emotional Satisfaction
 Desired Product
 Home Delivery

17. “ To be world leader in online
custom apparel tailoring”
Vision Of The Company

18. “ To provide real alternatives to
ill-fitting ready to wear clothing
with excellent quality, efficient
service, superb workmanship and
great value”
Mission Of The Company

19. Targeting

20. Segmentation
Creating consumer segments on the basis of :
1. Economic level :
 Middle class
 Middle-middle class
 Middle Upper class
 Upper Class
2. Lifestyle
 Techno savvy youth
3. Occupation
 white & gold collar professionals

21. Targeting
 Corporate professionals
 Non-corporate professionals:
Techno savvy youth
Kitty party going women's

22. Positioning
Market leader
Brand equity :
• Zero defect in fitting
• Genuine design, stitching & fabric of
customer’s choice
• Feel of personal custom luxury at
reasonable cost.

23. Promotion
Marketing Mix

24. Product
Suit
Men’s Collection
Shirts
Pants
Party’s
Wear
Wedding specials
Blazer
Sherwani

25. Product
Suit
Women’s Collection
Shirts
Pants
Party’s
Wear
Wedding specials
Blazer
Lehenga

26. Product
Classic : Middle Class
Premium : Middle - Middle Class
Exclusive : Middle upper Class
Deluxe : Upper Class

27. Product
Kinds of Fabrics
 Partnership with some major Fabrics manufactures for
smooth supplying as per the requirements.
 We will keep stocks of different varieties & colors of
different fabric brands for the choice of customers on
our website.

28. Major Fabric manufactures
and their Brands.
 Arvind Mill
 Gwalior
 Garden silk milk
 S.kumars
• Reid & tailor( Luxury Suiting & premium)
• Belmonte (Mid-Premium)
• Benetton ( Super Premium)
 Raymond
• Raymond Premium Apparel Park Avenue,
• Park Avenue Woman[
• ColorPlus & Parx.

29. Other Fabric Brands Exclusively For
Lahanga & Sherwani.
1
2
3
4
5
Brasso Fabric
Designer dress material
Patiala dress material
Embroidered diva dress material
Synthetic dress material

30. Quick 3-D model replica
3-D model of person & apparel
1
2
3
Personal parameters(height, complexion,
hair style & waist) of body shape & color.
personal measurement for apparel
fitting.
Class segment, price – range, fabric
brand & fabric color

32. Steps of choosing model, fabric ,
color & price on website.
Class segments ( classic, premium, exclusive or deluxe)
Brand name
Available Color
Price range

34. Price
Initially for 3 years of business
charging
low
premium
Charging
30% On
Booking
Rest 70 %
On Delivery

35. Place
Noida
In 5 years of starting phase of business
Delhi Gurgaon
Faridabad
In 10 years of business
Ghaziabad
Bangalore Mumbai

36. Place
Warehouse
Head office Indraprastha, Delhi
Shastri Nagar, Delhi

37. Distribution
Partnership with courier company “ DTDC” for delivering.
-- It is cheapest one

38. Promotion
1
2
3
4
5
monthly Yellow page magazine
FM radio Channels
pamphlets in Sunday newspaper
Banners , E-mailing & Social Networking
Submission of our website on different
search engine.

39. SWOT

40. Strength
Innovative one
No any direct competitors.
Excellent online purchasing experience
Feel like genuine purchasing
Customer can try large number of choices frequently.
Competitive advantage of high expertise in custom design
& tailoring.
Strong relationship with fabric manufacturers

41. Weakness
 Lack of Touch & feel to customer
 Forecasting buying trend and stock inventory
accordingly

42. Opportunity
To tap the market share of online custom tailoring
business.
To Remain market leader.
To pioneer in changing the online apparel
purchasing behavior.

43. Threat
Direct & Indirect competition with :
Increasing online “ready to wear” apparel store
players.
Competitive Tailors nearby of targeted customer’s
location.

44. PEST

45. Economical
 Booming Indian textile & apparel industry.
 Booming economy and per capita income of Delhi NCR
targeted customers.
 Allowing Of FDI In Retail Will Open The Door For MNC
In Apparel Business.

46. Social
 Increasing base of online purchasing experienced
consumers.
 Reducing resistance behavior in online purchasing.
 Increasing base of time conscious premium class people

47. Technical
 Changing web technology
 Need of upgrading website continuously
 Need to keep well suited sewing machines

48. BASIC ASSUMPTIONS-
DEBTORS ARE ESTIMATED ON THE BASIS OF TWO MONTH OF THE REVENUE.
CREDITORS ARE ESTIMATED ON THE BASIS OF TWO MONTHS OF RAW
MATERIAL PURCHASED.
STOCK IS ESTIMATED ON THE BASIS OF ONE MONTH OF THE RAW MATERIAL
PURCHASED.
DEPRECIATION ON FURNITURE & FIXTURES IS CHARGED @ 10% AND ON
MACHINERY @ 15%.
DEPRECIATION IS TO BE CHARGED ON THE BASIS OF WRITTEN DOWN VALUE
METHOD.
THE TOTAL REQUIREMENTS OF THE FUNDS WILL BE FINANCED THROUGH OWN
SOURCES.
ONE TIME SITE DEVELOPMENT EXPENSES IS TO BE TREATED AS DEFERRED
REVENUE EXPENDITURE AND IT IS TO BE WRITTEN OFF IN 3 YRS.

49. Income Statement

50. PARTICULARS 1ST YR 2ND YR 3RD YR
REVENUE
SALES
MEN'S WEAR 30200100 36927500 43954500
WOMEN'S WEAR 18561300 23116000 28729000
STOCK ADJUSTMENT 2364905 544578 657642
TOTAL REVENUE(A) 51126305 60588078 73341142

51. 1ST YR 2ND YR 3RD YR
EXPENSES
RAW MATERIAL
PURCHASED 32056465 42913800 52805500
ADVERTISEMENT EXP 640000 672000 705600
SITE MAINTENANCE 10000 10500 11225
SITE DEVELOPMNT EXP
W/OFF 15000 15000 15000
TELEPHONE &
INTERNET EXP 150000 157500 165375
SALARY 3252000 3414600 3585330
RENT 384000 403200 423360
MISCELLANEOUS EXP 1000000 1050000 1102500
TEMPORARY LABOUR
CHARGES 192000 201600 211680
TEMPORARY TAILOR
CHARGES 8319600 3694000 4616900
DEPRECIATION 62400 54540 47708
BANK CHARGES 219426 270196 327076
TOTAL EXPENSES(B) 46300891 52856936 64017254
PROFIT(A-B) 4825414 7731142 9323888

52. Balance Statement

53. 1ST YR 2ND YR 3RD YswR
LIABILITIES
CAPITAL 10561000 10561000 10561000
RESERVE & SURPLUS 4825414 12556556 21880444
CURRENT LIABILITIES
CREDITORS 5342744 7152300 8800917
TOTAL LIABILITIES 20729158 30269856 41242361
ASSETS
FIXED ASSETS
MACHINARY 98600 83810 71239
TOOL KIT
85000 72250 61413
FURNITURE & FIXTURES
270000 243000 218700
CURRENT ASSETS
DEBTORS 8126900 10007250 12113917
STOCK 2671372 3576150 4400458

54. CASH 9447286 16272396 24361634
MISCELLANEOUS
EXPENDITURE
SITE DEVELOPMENT EXP 30000 15000 0
TOTALASSETS 20729158 30269856 41227361

55. Ratio Analysis

56. 0
10
20
30
40
50
60
70
80
90
1ST YR 2ND YR 3RD YR
ROCE
ROCE
ROCE : Net Profit / Capital Employed

57. 0
2
4
6
8
10
12
14
1ST YR 2ND YR 3RD YR
NET PROFIT RATIO
NET PROFIT RATIO
Net Profit : Net Profit / Sales

58. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
YEAR 1 YEAR 2 YEAR 3
CURRENT RATIO
CURRENT RATIO
Current Ratio: Current asset / Current Liabilities

59. Recruitment Process

60. Recruitment
2 Designers 3 IT Engineers 4 Tailors
4 Telephone
Operators
1 Finance
people
2 Marketer

61. Recruitment
As well as according to the need and requirement and
increase in demand of our product we will be hiring more
and more of these people on contractual basis.

62. Training Process

63. Training
The on the job training will be given only to telephone
operators. The duration of the training will be only 6days
and the training will be given by the designers and tailors.

64. Corporate Social Responsibility

65. Corporate Social Responsibility
Going to the college and making the youth
aware about :-
 Traffic accidents & Road rash
 Making the city clean
 Involving them in making the environment green
 Providing trees for planting
 Also providing T-shirt highlighting symbols related
to traffic rules, make city clean and make the
environment green.

66. Thank you