Krishna Murari and Sujit Kumar Singh presented on unleashing innovation across the value chain for growth. They defined innovation as creating better products and processes that are available to markets. They also defined value chain as the range of activities firms perform to bring a product to customers. Unleashing innovation throughout the value chain activities such as inbound logistics, operations, outbound logistics, marketing and sales, and services can drive growth. Indian businesses have potential to be innovative leaders by building innovation into their DNA and effectively managing continuity of innovation across the value chain.

1. “Unleashing Innovation Across The
Value chain- A Mantra For Growth”
Presented By:- Krishna Murari
Sujit Kumar Singh

2. Mantra For Growth
• Mantra Is something to produce certain
result, here result is growth.

3. Innovation is the creation of
better or more effective
products, processes, service,
technologies or ideas that
are readily available to
markets, government and
society and opening of new
market.

4. What Is Value Chain?
Value chain is full range of activities that firms
and workers do to bring a product or service to
its end use or beyond.

5. Porter’s Value Chain
Decision
SPEED SPEED
Innovative Value Chain Of New Age

6. Primary Activities:
• Inbound logistics: Include the
receiving, warehousing, and
inventory control of input materials.
• Operations: The value-creating
activities that transform the inputs
into the final product

7. Primary Activities(cont’d):
• Outbound Logistics: The activities
required to get the finish product to
the customer, including warehousing,
order, fulfillment etc.
• Marketing and Sales: Those
activities associated with getting
buyers to purchase the product,
Including channel selection,
advertising, Pricing etc.

8. Primary Activities(cont’d):
• Service activities: Those that
maintain and enhance the Product’s
value including customer support
Repair services etc.

9. “Profit result only from the innovator’s
advantage and therefore disappear as soon as
the innovation has become routine”
- -Schumpeter

10. Every Innovation has a life cycle

12. The Geert Hofstede Model Of Cultural Dimensions
0
10
20
30
40
50
60
70
80
90
100
PDI IDV MAS UAI LTO
India
Japan
Switzerland
USA
Sweden
Finland
Germany
World
Average
56
45
50
65
48
Source:-Geert-hofsted.com

13. Beckhard Model
D X V X F > R
D = Dissatisfaction
V = Achievable Vision
F = First Steps
R = Resistance to change

14. n
Echo System Of Organization For Innovation
People.
Top management
leading
innovation
Cross function
teams mapping
innovation road
Empowering
employees to
drive innovation
Vision &
strategy for
Innovation`
Culture inspiring & supporting innovation
Process, Practices &
system supporting
innovation

15. Investigation
Preparation
Incubation
Verification
Rolling out

16.  Indian business enterprises have the potential to be
innovative leader that has innovation built into its DNA in this
process Indian manager can identify their role efficiently
managing the continuity of innovation across all the value chain.
 Effectiveness of innovation can be measured and a refresh
approach to innovation can help Indian enterprise put further a
renewed out look to innovate across the value chain.

17. References
• Managing for result By:- Peter F. Drucker
• Good to Great By:- Jim Collins
• Supply chain Management (IUP Journal)
• The end of Change By:- Peter Scott, Morgan
• Amul India, Rolls Royce , Microsoft, Ford motor & Vodafone
• The Living Company By:- Arie de Geus
• In Search of Excellence By:- Tom Peters and Robert Waterman
• Towerswatson.com
• eMarketer.com
• fastcompany.com

18. Thank You