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Research paper for aima
Krishna Murari and Sujit Kumar Singh presented on unleashing innovation across the value chain for growth. They defined innovation as creating better products and processes that are available to markets. They also defined value chain as the range of activities firms perform to bring a product to customers. Unleashing innovation throughout the value chain activities such as inbound logistics, operations, outbound logistics, marketing and sales, and services can drive growth. Indian businesses have potential to be innovative leaders by building innovation into their DNA and effectively managing continuity of innovation across the value chain.
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Research paper for aima
- 1. “Unleashing Innovation AcrossThe Value chain- A Mantra For Growth” Presented By:- Krishna Murari Sujit Kumar Singh
- 2. Mantra For Growth •Mantra Is something to produce certain result, here result is growth.
- 3. Innovation is thecreation of better or more effective products, processes, service, technologies or ideas that are readily available to markets, government and society and opening of new market.
- 4. What Is ValueChain? Value chain is full range of activities that firms and workers do to bring a product or service to its end use or beyond.
- 5. Porter’s Value Chain Decision SPEEDSPEED Innovative Value Chain Of New Age
- 6. Primary Activities: • Inboundlogistics: Include the receiving, warehousing, and inventory control of input materials. • Operations: The value-creating activities that transform the inputs into the final product
- 7. Primary Activities(cont’d): • OutboundLogistics: The activities required to get the finish product to the customer, including warehousing, order, fulfillment etc. • Marketing and Sales: Those activities associated with getting buyers to purchase the product, Including channel selection, advertising, Pricing etc.
- 8. Primary Activities(cont’d): • Serviceactivities: Those that maintain and enhance the Product’s value including customer support Repair services etc.
- 9. “Profit result onlyfrom the innovator’s advantage and therefore disappear as soon as the innovation has become routine” - -Schumpeter
- 10. Every Innovation hasa life cycle
- 12. The Geert HofstedeModel Of Cultural Dimensions 0 10 20 30 40 50 60 70 80 90 100 PDI IDV MAS UAI LTO India Japan Switzerland USA Sweden Finland Germany World Average 56 45 50 65 48 Source:-Geert-hofsted.com
- 13. Beckhard Model D XV X F > R D = Dissatisfaction V = Achievable Vision F = First Steps R = Resistance to change
- 14. n Echo System OfOrganization For Innovation People. Top management leading innovation Cross function teams mapping innovation road Empowering employees to drive innovation Vision & strategy for Innovation` Culture inspiring & supporting innovation Process, Practices & system supporting innovation
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- 16. Indian businessenterprises have the potential to be innovative leader that has innovation built into its DNA in this process Indian manager can identify their role efficiently managing the continuity of innovation across all the value chain. Effectiveness of innovation can be measured and a refresh approach to innovation can help Indian enterprise put further a renewed out look to innovate across the value chain.
- 17. References • Managing forresult By:- Peter F. Drucker • Good to Great By:- Jim Collins • Supply chain Management (IUP Journal) • The end of Change By:- Peter Scott, Morgan • Amul India, Rolls Royce , Microsoft, Ford motor & Vodafone • The Living Company By:- Arie de Geus • In Search of Excellence By:- Tom Peters and Robert Waterman • Towerswatson.com • eMarketer.com • fastcompany.com
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