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STUMBLEUPON

  Wamwitha Maina
Products

o   StumbleUpon
    • collaborative filtering to create virtual communities
o   StumbleUpon Video
    •   Users without a toolbar can "stumble" through videos that
        toolbar users submit
o   StumbleThru
    • Allows users of toolbar to stumble within site
o   Su.pr
    •   URL shortening service used primarily for Twitter and
        Facebook statuses and updates
Financials

o   Started with $1.2 million funding in 2001
    •   500,000 users

o   Given $17 million in funding in March 2011
    •   12 million users

o   Employs 80 people
    •   Up from 40 in 2010
History

o   Founded in November 2001
    •   Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd

o   After reaching 500,000 users received $1.2 million
    •   Brad O'Neill along with Ram Shiriam and others

o   5/07: eBay bought SU for $75 million

o   4/09: Garrett Camp, Geoff Smith and other
    investors bought the company back
Story

o   Leaving eBay
    •   "A desire for flexibility. I think bigger companies require more approvals, it
        takes longer to get stuff done. So I thought we would grow a lot faster if we
        were a smaller company.” -Garrett Camp

o   Reasons
    •   employees - didn't want to take risks
    •   availability - weren't able to hire

o   Starting again
    •   Tripled stumbles per month within 9 months
What's Hot

o   Going international

o   Expand StumbleThru to other websites

o   Created a mobile version of SU
    •   Broadens user base

o   Offer an alternative to banner ads
    •   Add the pages into the stumbles
Secret Sauce

o   "Discover a web created just for you”

o   Finds and recommends web content for each user

o   Uses peer sourcing and social networking

o   More you use the better the experience

o   1 in 20 stumbles result in ads
Competition

o   MatchMine
o   Faves
o   SpinSnap
o   ZapNat
o   Digg
o   Mixx
o   Reddit
o   Qwiji
Recent Events

o   4/11: SU reached 800 million stumbles a month

o   8/11: SU drove more than 50% of media traffic
    •   Facebook 38%

o   10/11: SU reached 20 million users
    •   Came with revamping the product
Verdict

o   SU surpassed Facebook as the biggest social
    media site that drives web traffic in the U.S.

o   SU has been growing at large rates
    •   Doubled user base in 16 months

o   Verdict: SU is on its way up
Questions? Comments?

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Stumble upon

  • 2. Products o StumbleUpon • collaborative filtering to create virtual communities o StumbleUpon Video • Users without a toolbar can "stumble" through videos that toolbar users submit o StumbleThru • Allows users of toolbar to stumble within site o Su.pr • URL shortening service used primarily for Twitter and Facebook statuses and updates
  • 3. Financials o Started with $1.2 million funding in 2001 • 500,000 users o Given $17 million in funding in March 2011 • 12 million users o Employs 80 people • Up from 40 in 2010
  • 4. History o Founded in November 2001 • Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd o After reaching 500,000 users received $1.2 million • Brad O'Neill along with Ram Shiriam and others o 5/07: eBay bought SU for $75 million o 4/09: Garrett Camp, Geoff Smith and other investors bought the company back
  • 5. Story o Leaving eBay • "A desire for flexibility. I think bigger companies require more approvals, it takes longer to get stuff done. So I thought we would grow a lot faster if we were a smaller company.” -Garrett Camp o Reasons • employees - didn't want to take risks • availability - weren't able to hire o Starting again • Tripled stumbles per month within 9 months
  • 6. What's Hot o Going international o Expand StumbleThru to other websites o Created a mobile version of SU • Broadens user base o Offer an alternative to banner ads • Add the pages into the stumbles
  • 7. Secret Sauce o "Discover a web created just for you” o Finds and recommends web content for each user o Uses peer sourcing and social networking o More you use the better the experience o 1 in 20 stumbles result in ads
  • 8. Competition o MatchMine o Faves o SpinSnap o ZapNat o Digg o Mixx o Reddit o Qwiji
  • 9. Recent Events o 4/11: SU reached 800 million stumbles a month o 8/11: SU drove more than 50% of media traffic • Facebook 38% o 10/11: SU reached 20 million users • Came with revamping the product
  • 10. Verdict o SU surpassed Facebook as the biggest social media site that drives web traffic in the U.S. o SU has been growing at large rates • Doubled user base in 16 months o Verdict: SU is on its way up