The document summarizes how the magazine "Retro" attracted and addressed its target audience. It did this through: 1) Including popular artists like Katy Perry and The Beatles that would appeal to the audience's musical tastes. 2) Using strong photography and vintage fonts/styles that related to the interests of the target audience in photography, fashion from the 1950s/60s. 3) Providing quick facts and summaries about artists/music in a concise way that would engage the target audience.

1. +
Evaluation 5- How did you
attract/address you
audience?

2. Red lips- retro Typical audience
and modern Typical audience
+ fashion
statement
member
member
Curly hair pinned
back off face
Use of the
colour red;
unisex colour
Included artists that are the
target audiences favorite
artists- Katy Perry, The
Beatles and Rolling Stone
Relies on strong
photography- a hobby of a
target audience
Mode of Address-Use of
quote- speaks to the
short words Image- a frozen
image that gives
audience directly
and artist
the appearance of
names- quick a black and white
Title- ‘Retro’
information that movie- Drama introduces them into
address who is related to the the genre, and
included Tagline- reliving interest of
content in which they
music from the audience
will receive- The
past- summaries
name reflects other
what the target
audience are going element other than
to get. music-fashion ,idols,
hobbies ect

3. Small font- summarizes Typical audience
+ what the artist is known
for. This mode of
address creates the
Short information- quick and easily read for the
target audience who like fast and basic
information
member
idea that they are
important.
Artists names in
larger font- idols of
the target audience
Font- relates to font used in
the 50’s and 60’s period.
Creates an atmosphere using
all design elements to appeal
to the audiences interest
Strong photography
image- another visual
effect. Strong lighting 50 artists that have changed
demonstrates the use of music- this addresses the idea of
music channels, which is
lighting in 60’s consumed by the target audience
photography

4. Retro’s best Image- headband a Typical audience
+ upcoming artist-
advertising
technique
retro yet modern
fashion statement,
worn by the artist and
member
target audience
Mode of address of
article- a brief
introduction into the
artist, followed by
questions and
answers. Like the
artist is speaking to
them
Quote- use of ‘New’ is a Quote- use of ‘I’ Information on CD short
advertising technique to makes it personal and the important
temp readers into buying and addressing the information
the album reader

5. +
Throughout my production, I referred to target audience members
to see if they did see a relation between the taste in music and
the visual and mode of address elements. I think I was successful
creating three separate pages that acknowledged different ideas
and interests that the audience have in order to attract them into
the magazine and lifestyle that Retro created.