The document provides an overview of using social media for real estate businesses. It discusses what social media is, why it's important for businesses, the major social networks like Facebook, LinkedIn, Twitter and YouTube. It outlines five rules for an effective social media strategy including setting goals, engaging with customers, providing value, measuring results, and refining the strategy. The document cautions against spamming users or leaving negative comments unaddressed. It also presents a case study and recaps the key points about developing an effective social media presence.

2. Facebook + Estate Agents
Presented by: Jason Mark

3. Presentation overview
01. What is social media?
02. Why is social media important for your business?
03. What are the big social networks?
04. The 5 social media 'playbook' rules
05. What NOT to do
06. Case study
07. Re-Cap

4. 01. What is social media?

5. 'Social Media' is really the fancy term we
use to describe the conversations and sharing
that people do online. Everyday.

6. 1.83
There are
billion
Internet users worldwide

7. By the end of 2012
2.10
billion
Internet users worldwide

8. 2.41
Million
Internet users in 2000
internetworldstats.com/af/za.htm

9. 8.52
Million
Internet users in 2011
internetworldstats.com/af/za.htm

10. 20%
Internet
Penetration by end 2012
timeslive.co.za

11. 02. Why is social media important for your
business?

12. Real
conversations
are happening online all the time. Seriously.

14. Fact
It is irrelevant if you personally use or believe in
the value of Social Media. It is what matters to
your current and future clients, prospects and
colleagues.

15. USERAGES
socialbakers.com/facebook-statistics

17. Fact
Social Media should be a part of every
businesses marketing strategy, and every
professional's career and business development
plans.

18. 03. What are the big social networks?

20. • Founded 2002
• 175 million registered users
• Generated $522 million revenue in 2011
• 2,447 employees
• 1.8 million registered users in South Africa
en.wikipedia.org/wiki/LinkedIn

22. • Founded 2006
• 500 million registered users
• Generated $150 million revenue in 2011
• 900+ employees
• 1.1 million registered users in South Africa
en.wikipedia.org/wiki/Twitter

24. • Founded 2005
en.wikipedia.org/wiki/YouTube

25. en.wikipedia.org/wiki/YouTube en.wikipedia.org/wiki/PayPal

26. Elon Musk

27. 2.03
Billion
Dollars net worth (2012)
en.wikipedia.org/wiki/PayPal en.wikipedia.org/wiki/Elon_Musk

28. 2.03
Billion
Dollars net worth (2012)
en.wikipedia.org/wiki/PayPal en.wikipedia.org/wiki/Elon_Musk

29. Born 28 June 1971, Pretoria, South Africa.
en.wikipedia.org/wiki/PayPal en.wikipedia.org/wiki/Elon_Musk

30. • Founded 2005
• 800 million unique users a month.
• Generated $1.3 billion revenue in 2011
• 700+ employees (estimated)
• 1.7 million users in South Africa (estimated)
en.wikipedia.org/wiki/YouTube

31. • 72 hours of video uploaded per minute
• 12 years of content uploaded everyday
• 4,380 years of content, every year
YouTube.com/t/press_statistics

34. • Founded 2004
• 955 million active users
• Generated $3.71 billion revenue in 2011
• 3,976 employees (June 2012)
socialbakers.com/facebook-statistics

36. 31st
Ranked
Worldwide
Most users of Facebook
socialbakers.com/facebook-statistics

37. Active users in the last 2 weeks
5,322,520
socialbakers.com/facebook-statistics

38. " Facebook's mission is to make the world
more open and connected. People use
Facebook to stay connected with friends and
family, to discover what's going on in the world,
and to share and express what matters to
them."
newsroom.fb.com

40. 04. The 5 social media 'playbook' rules

41. 1.
Strategy
Set goals or objectives

43. 2.
Engage
This is not a place to 'hard sell'

45. 3.
Action
Creat value & give value. You'll be valued.

47. 4.
Measure
Reach. Engagement. Action.

50. 5.
Refine
Be fluid. Adaptable. Aware.

51. 05. What NOT to do

52. • Don't filter fan comments/reviews
• Don't hard sell or spam fans inboxes
• Don't be afraid of negativity
• Don't leave negative comments un-responded to
• Don't respond in anger / frustration.
• Don't start this, if you not going to commit to it.

53. 05. Case study

59. 07. Re-cap

60. • Strategy
• Engage
• Action
• Measure (make sure you know upfront how you will)
• Refine your campaign
• Stay committed
• Remember the 'dont's'
• You can do it. You can.

61. Real
Estate Agents

62. jason@floeo.com

63. Thank You