List of the top social media platforms all over the world their usage visibility, monthly users and their revenue monthly. Search engine platforms information and their usage . What is SEO and list of social media platforms informations. Top social media platforms all over the world.

1. ASSESMENT
Swarna Sambavi H
Module -1
List of social media platforms and SEO

2. Social media
platforms
Social media is a collective term for websites
and applications that focus on
communication, community-based input,
interaction, content-sharing and collaboration.
People use social media to stay in touch and
interact with friends, family and various
communities.

3. LIST OF SOCIAL
MEDIA

4. FACEBOOK
❏ It was founded in 2004 by Mark Zuckerberg,
Eduardo Saverin, Dustin Moskovitz, and
Chris Hughes, all of whom were students at
Harvard University
❏ It was intitaly started to intract withing the
college and to know each other even more
better. Only Hrdvard university students had
access.
❏ Later on this started to spread widely and few
other schools got access to use this.
❏ Later on in 2006 facebook opened
membership beyond students to all people
above the age of 13
❏ By 2009 facebook almost generated 500
million revenue for themselves.
❏ Daily Active users 2.76 billon
❏ Revenue of 319.6 million

5. TWITTER
❏ Twitter emerged from the podcasting venture Odeo,
which was founded in 2004 by Evan Williams, Biz
Stone, and Noah Glass.
❏ When apple told that their itunes application will
have podcast bt they felt it will be difficult to
compete with them so they decided to discover a
new way.
❏ Jack Dorsey proposed a short message service
(SMS) on which one could send share small blog
like updates with friends. Glass proposed the name
Twttr. Dorsey sent the first tweet (“just setting up
my twttr”) on March 21, 2006, and the completed
version of Twitter debuted in July 2006.
❏ Twitter was loved by the users as they could post
news, entertainment, sports, politics and even more.
This helped them to know the current happening and
latest updates with the tweet.

6. YOUTUBE ❏ It was registered on February 14, 2005, by Steve
Chen, Chad Hurley, and Jawed Karim, three former
employees of the American e-commerce company
PayPal.
❏ They had the idea that ordinary people would enjoy
sharing their “home videos.”
❏ YouTube was officially launched on December 15,
2005, it was serving more than two million video
views each day. By January 2006 that number had
increased to more than 25 million views.
❏ By the summer of 2006, YouTube was serving more
than 100 million videos per day, and the number of
videos being uploaded to the site showed no sign of
slowing down.

7. INSTAGRAM
❏ As a visual platform, Instagram is the place for
showcasing your products or services with photos or
videos.
❏ In 2009, Kevin Systrom, a 27-year-old Stanford
University graduate, was working at Nextstop, a
travel recommendations startup. Systrom had
previously worked at Google (GOOG) as a
corporate development associate and interned at
Odeo, a company that would later evolve into
Twitter.
❏ The Instagram app was launched on Oct. 6, 2010,
and racked up 25,000 users in one day. At the end
of the first week, Instagram had been downloaded
100,000 times, and by mid-December, the number
of users had reached one million

8. TELEGRAM ❏ Telegram is a free messaging app that works across
multiple devices with no limits on media sizes.
❏ Its focus on security has drawn more customers over
the years, especially when WhatsApp announced
changes to its privacy policy that would allow it to
share information with parent company Meta.
❏ Telegram was launched in 2013 by the brothers
Nikolai and Pavel Durov.
❏ Telegram is registered as a company in the British
Virgin Islands. In October 2013, Telegram
announced that it had 100,000 daily active users.

9. TIK TOK
❏ TikTok (known as Douyin in China) is a short-form-
video-sharing app. Despite only launching in 2017, it’s
one of the fastest-growing apps in the world and recently
overtook Google as the most visited internet site.​
❏ Douyin was launched by ByteDance in Beijing, China in
September 2016, originally under the name A.me, before
rebranding to Douyin in December 2016. ByteDance
planned on Douyin expanding overseas.
❏ he founder of ByteDance, Zhang Yiming, stated that
"China is home to only one-fifth of Internet users
globally. If we don’t expand on a global scale, we are
bound to lose to peers eyeing the four-fifths. So, going
global is a must." Douyin was developed in 200 days and
within a year had 100 million users, with more than one
billion videos viewed every day.

10. SNAPCHAT ❏ Snapchat focuses on photos and short videos (known as
snaps) shared between friends.
❏ Snapchat was created by Evan Spiegel, Bobby Murphy,
and Reggie Brown, former students at Stanford
University.
❏ As of July 2021, Snapchat had 293 million daily active
users, a 23% growth over a year.On average more than
four billion Snaps are sent each day.
❏ Snapchat is popular among the younger generations,
particularly those below the age of 16, leading to many
privacy concerns for parent

11. QUORA ❏ Quora is a community-based Q&A website and app
where people can find information on a wide variety of
topics.
❏ Questions and answers are user-ranked based on views,
votes, reviews, and shares.
❏ It was founded on June 25, 2009, and made available to
the public on June 21, 2010. Users can collaborate by
editing questions and commenting on answers that have
been submitted by other users.
❏ "We spent a few hours brainstorming and writing down
all the ideas that we could think of. After consulting with
friends and eliminating ones we didn't love, we narrowed
it down to 5 or 6 finalists, and eventually settled on
Quora."Cheever went on to state, "The closest
competition that Quora had was Quiver."

12. PINTEREST ❏ Pinterest is an American image sharing and social media
service designed to enable saving and discovery of
information on the internet using images, and on a
smaller scale, animated GIFs and videos, in the form of
pinboards
❏ The idea for Pinterest emerged from an earlier app
created by Ben Silberman and Paul Sciarra called Tote
which served as a virtual replacement for paper catalogs.
Tote struggled as a business, significantly due to
difficulties with mobile payments.
❏ The development of Pinterest began in December 2009,
and the site launched the prototype as a closed beta in
March 2010. Nine months after the launch, the website
had 10,000 users.

13. WECHAT
❏ WeChat was released in 2011 by Tencent, one of China’s
biggest tech companies. Like WhatsApp and Messenger,
WeChat was originally a messaging app, but it’s evolved
into an all-in-one platform. Besides messaging and
calling, users can shop online, pay bills, buy groceries,
transfer money, make reservations, book taxis, and more.
❏ WeChat began as a project at Tencent Guangzhou
Research and Project center in October 2010.The original
version of the app was created by Allen Zhang and
named "Weixin" by Pony Ma and launched in 2011.
❏ By 2012, when the number of users reached 100 million,
Weixin was re-branded "WeChat" for the international
market. WeChat had over 889 million monthly active
users by 2016, and as of 2019 WeChat's monthly active
users had risen to an estimate of one billion.

14. REDDIT
❏ Reddit, known for its popular upvoting feature, has been
called the "front page of the internet," thanks to its mix
of current events, celebrity "ask me anything" events,
and in-depth discussions of niche topics.
❏ Reddit was founded by University of Virginia roommates
Steve Huffman and Alexis Ohanian, with Aaron Swartz,
in 2005. Condé Nast Publications acquired the site in
October 2006.
❏ n 2011, Reddit became an independent subsidiary of
Condé Nast's parent company, Advance Publications. In
October 2014, Reddit raised $50 million in a funding
round led by Sam Altman and including investors Marc
Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and
Jared Leto. Their investment valued the company at $500
million then.

15. WHATSAPP ● WhatsApp is a messaging app used by people in over
180 countries. Initially, people originally used WhatsApp
to send text messages to their family and friends. Brian
Acton and Jan Koum founded WhatsApp in 2009 after
they left their job at Yahoo!.
● The beginning of the journey was not a smooth one, but
they paved their way through like many other successful
entrepreneurs. Koum succeeded in developing the iOS
application and incorporated the ‘WhatsApp inc.’ in
California on 24th February 2009.
● Soon after realising the demand for an instant messaging
application, WhatsApp 2.0 was launched in its beta
stage. People loved the idea of logging in with just a
phone number and sending messages to contacts using
the internet instead of operator SMS plans.

16. SKYPE ● Skype was founded by Estonian developers Zahti Heinla, Priit
Kasesalu and Jaan Tallinn, Danish developer Janus Friis and
Sweden’s Niklas Zennstrom. The foremost voice-over-IP
service was launched in August 2003.
● The original Skype application permitted voice calls from PC
to PC and little else. Skype’s original logo was purple. Skype’s
0.9 Beta created the platform to permit calls to landlines from
PC’s on a fee schedule. Through the evolution of various
Skype upgrades, the company continued to experiment with
different colours before finally settling on the current blue
background.
● In November 2012, Microsoft announced that Skype would
become the main Microsoft messaging service, eliminating its
proprietary Messenger service. This launched a new surge in
Skype usage. Skype has established itself as the premier video
voice messaging platform.

17. VIBER
With over 200 million users worldwide, many of whom are in Asia,
Israeli messaging app Viber has established itself as a name to watch in
the messaging space throughout the continent.
● Viber got 100,000 users in the first 24 hours after launch. By
the end of the third day, it reached the millions. With every
platform that the company adds, it sees strong growth.
Everything it does for one of its user groups reflects the
virality of other user groups.
● Viber Media was founded in Tel Aviv, Israel, in 2010 by
Marco and Magazinnik, who are friends from the Israel
Defense Forces where they were chief information
officers.Marco and Magazinnik are also co-founders of the
P2P media and file-sharing client iMesh. The company was
run from Israel, with much of its development outsourced to
Belarus in order to lower labor costs.It was registered in
Cyprus. Sani Maroli and Ofer Smocha soon joined the
company as well.

18. SEO
Search Engine
Optimization
SEO stands for “search engine optimization.” In simple
terms, it means the process of improving your site to
increase its visibility when people search for products
or services related to your business in Google, Bing,
and other search engines. The better visibility your
pages have in search results, the more likely you are to
garner attention and attract prospective and existing
customers to your business.
1) Google
2) Bing
3) Yahoo
4) Microsoft

19. HISTORY OF SEO It is believed that SEO was born in 1991. Around this time, the
world’s first website was launched, and one quickly turned into
many as websites crowded the internet. So, there was a huge
need for structure and accessibility, and the world’s first search
engines were created.
In 1993, Excite revolutionized how information was categorized,
and in 1994, Alta Vista, Yahoo, and others joined the scene.
However, in 1996, SEO really took off when Sergey Brin and
Larry Page began building what would become the biggest, most
recognized search engine to date- Google

20. GOOGLE ● Google, in full Google LLC formerly Google Inc. (1998–
2017), American search engine company, founded in 1998 by
Sergey Brin and Larry Page, that is a subsidiary of the holding
company Alphabet Inc.
● More than 70 percent of worldwide online search requests are
handled by Google, placing it at the heart of most Internet
users’ experience. Its headquarters are in Mountain View,
California.
● Google began as an online search firm, but it now offers more
than 50 Internet services and products, from e-mail and online
document creation to software for mobile phones and tablet
computers. In addition, its 2012 acquisition of Motorola
Mobility put it in the position to sell hardware in the form of
mobile phones. Google’s broad product portfolio and size
make it one of the top four influential companies in the high-
tech marketplace, along with Apple, IBM, and Microsoft.

21. YAHOO ● Yahoo!, in full Yahoo! Inc., global Internet services
provider based in Sunnyvale, California, and owned by
Verizon Communications since 2017. It was founded in
1994 by Jerry Yang and David Filo, graduate students at
Stanford University in California.
● Yahoo! provides users with online utilities, information,
and access to other Web sites. Yahoo!, which includes
features such as a search engine, an e-mail service, a
directory, and a news branch, began as a simple
collection of Yang and Filo’s favourite Web sites.Yahoo!
battled Google—a major competitor in the search engine
industry—for many years in an attempt to claim a larger
share of the market.