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ORGANIZATIONAL DESIGN

Group -3
Gaurav | Satadru | Noopur | Tarun |
Meghna | Ankita | Aditya
Founded by Sunil Bharti Mittal
• Leading integrated telecommunications
company with operations in 22 countries
across Asia and Africa
• Ranks amongst the top 3 mobile service
providers globally in terms of subscribers
• Product offerings include 2G, 3G and 4G
services, fixed line, high speed broadband
through DSL, IPTV, DTH, enterprise services
Respect
for all

Passion
for work

Entrepreneu
rship

Culture

Building
Collaborative
partnership

Teamwork
Concentration on the
hierarchy
Global Acquisitions and
Government policies

Lack of communication
Venture into new B2B
markets
Divisional, Geographic, functional
and horizontal characteristics

Enhanced Business Efficiency

Proactive with Greater Flexibility

Technology Orientation to a
Customer Oriented

Enhanced empowerment to
employees


Regional Grouping
 West & National division,
 North, East & Bangladesh
division,
 South & Sri Lanka divisions

Best in dynamic environment



Better Customer & Distribution Reach

Excellent Coordination



Best in new market development



Creation of B2C and B2B
business verticals



Decentralization of the decision
making



Integrated Customer Centric





Different functions having wide
operations spread across countries



Different units work together with B2B
units and B2C units in parallel



Partnered with 3rd party vendors for
different functions like Ericsson(for
network), IBM (IT services)



Computer and internet based
integration



Shift towards Horizontal Structure
through Reengineering
Issues of
Accountability and
Responsibility

Responsive to
market dynamics

Benefits
Improved quality of
work for
employees

Better coordination
across business
units
Restructuring takes time to show results.
“Bharti Airtel's second quarter 2012 net profit fell short of market
expectations.”

Need for
Collaboration

Extensive
training
and skill
building

Dual
Reporting
system
Airtel

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Airtel

  • 1. ORGANIZATIONAL DESIGN Group -3 Gaurav | Satadru | Noopur | Tarun | Meghna | Ankita | Aditya
  • 2. Founded by Sunil Bharti Mittal • Leading integrated telecommunications company with operations in 22 countries across Asia and Africa • Ranks amongst the top 3 mobile service providers globally in terms of subscribers • Product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services
  • 4.
  • 5.
  • 6. Concentration on the hierarchy Global Acquisitions and Government policies Lack of communication Venture into new B2B markets
  • 7. Divisional, Geographic, functional and horizontal characteristics Enhanced Business Efficiency Proactive with Greater Flexibility Technology Orientation to a Customer Oriented Enhanced empowerment to employees
  • 8.  Regional Grouping  West & National division,  North, East & Bangladesh division,  South & Sri Lanka divisions Best in dynamic environment  Better Customer & Distribution Reach Excellent Coordination  Best in new market development  Creation of B2C and B2B business verticals  Decentralization of the decision making  Integrated Customer Centric  
  • 9.  Different functions having wide operations spread across countries  Different units work together with B2B units and B2C units in parallel  Partnered with 3rd party vendors for different functions like Ericsson(for network), IBM (IT services)  Computer and internet based integration  Shift towards Horizontal Structure through Reengineering
  • 10. Issues of Accountability and Responsibility Responsive to market dynamics Benefits Improved quality of work for employees Better coordination across business units
  • 11. Restructuring takes time to show results. “Bharti Airtel's second quarter 2012 net profit fell short of market expectations.” Need for Collaboration Extensive training and skill building Dual Reporting system