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Appearance Care Habit in Indonesia

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9 from 10 Indonesian are interested in taking care of the appearance.

Find more at: http://dreamincubator.asia/en/insights/

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Appearance Care Habit in Indonesia

  1. 1. STUDY ABOUT APPEARANCE CARE HABIT IN INDONESIA January, 2018
  2. 2. 1DI Marketing Co., Ltd. SURVEY DESIGN  This survey was conducted to study Appearance Care Habit in Indonesia  Methodology: Online survey  Fieldwork time: 5 days (10/10/2017 – 14/10/2017)  Sample size: N = 1116  Geography: Nationwide
  3. 3. 2DI Marketing Co., Ltd. RESPONDENTS SELECTION Respondents of this survey had to be qualified below criteria  Age : Above 24 years old  Gender : Female and Male
  4. 4. 3DI Marketing Co., Ltd. KEY FINDINGS 1) Appearance care habit • 66% agree with opinion that “physical appearance is the key to success” • 94% interested in taking care of the appearance • 84% choses cleaning body regularly and 73% uses facial care product to look after appearance 2) Facial care habit a. Skin care • Cleanser, moisturizing cream and nourishing mask are top 3 products usually used for facials in which cleanser (46%) is considered the most effective treatment • Of cleansers for male, Biore (24%) is the most popular while Pond’s (27%) is the most favorite cleanser of female • $9.70 is the average cost for a cleanser • Pond’s, Garnier and Biore are top 3 skin care brands used most often • Good quality, affordable price and natural ingredients are top 3 reasons making people choose skin care brand • $63 is the average cost for buying skin care products per month • Supermarket, department stores and online sales site are top 3 places to buy skin care product b. Makeup • 76% have habit of makeup everyday • Powders, lipsticks and eyebrow pencils are top 3 cosmetic lines usually used for makeup • Maybelline, Oriflame and Revlon are top 3 brands used most often for makeup • Department stores, cosmetic specialized shops and supermarkets are top 3 places to buy the makeup cosmetics • $223 is the average cost for buying makeup cosmetic per time
  5. 5. 4DI Marketing Co., Ltd. KEY FINDINGS VIETNAM INDONESIA Awareness of an opinion about “physical appearance is the key to success” • 79% agrees so they tend to care more of the appearance • 66% agrees, lower than Vietnamese but they still care about appearance Ways of taking care appearance • Using facial care products • Using cosmetics/ makeup line • Cleaning body regularly • Using facial care products Most effective brands of cleanser • Oxy • Pond’s • Pond’s • Garnier Consideration of choosing skincare products • Natural ingredients • Good quality • High recommendation of product usage • Good quality • Affordable price • Natural ingredients Places where people tend to buy skincare • Retail chain • Cosmetic shops • Own branded retail store • Supermarket • Department stores • Online sales site Places where people tend to buy cosmetic products • Cosmetic specialized shops • Shops in trade center • Facebook pages • Department stores • Cosmetic specialized shops • Supermarkets VIETNAM AND INDONESIA COMPARISON
  6. 6. 5DI Marketing Co., Ltd. N = 1116 DEMOGRAPHIC INFORMATION GenderAge Living Place 3% 5% 19% 35% 36% Over 45 41-45 36-40 30-35 25-29 41% 59% Male Female 1% 2% 3% 4% 8% 17% 24% 41% Other industries Student Job seeker / Retired Government employee Engineer / doctor / teacher Housewife Self-employed Office worker 26% 0% 0% 1% 1% 1% 2% 2% 3% 3% 5% 6% 7% 15% 28% Other Manado Pontianak Makassar Bali Semarang Bandung Jakarta Occupation
  7. 7. 6DI Marketing Co., Ltd. 1) Appearance care habit 2) Facial care habit a. Skin care b. Makeup CONTENT
  8. 8. 7DI Marketing Co., Ltd. 1% 1% 1% 0% 2% 3% 9% 8% 11% 6% 7% 18% 25% 30% 27% 13% 19% 24% 33% 31% 34% 33% 26% 38% 33% 30% 27% 47% 47% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 25-29 30-35 36-40 41-45 Over 45 Totally agree Agree No idea Disagree Totally disagree 9% 13% 6% 25% 23% 26% 33% 36% 30% 33% 26% 37% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Totally agree Agree No idea Disagree Totally disagree Average Score Average Score 66% AGREE WITH OPINION THAT “PHYSICAL APPEARANCE IS THE KEY TO SUCCESS” There is a opinion that "Physical appearance is the key to success." Do you agree with this opinion or not? (Comparison by Age Group & Gender Group) N = 1116 N = 409 N = 218 N = 58 N = 460 N = 656 Female more agrees with this opinion than male N = 397 N = 1116 2.86 2.80 2.74 3.20 3.09 2.86 2.71 2.97 N = 34 2.50
  9. 9. 8DI Marketing Co., Ltd. 5% 9% 3% 39% 52% 30% 55% 38% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Very interested Interested Normal Uninterested Very uninterested5% 6% 5% 4% 3% 15% 39% 35% 45% 34% 36% 50% 55% 59% 49% 61% 59% 35% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 25-29 30-35 36-40 41-45 Over 45 Very interested Interested Normal Uninterested Very uninterested Average Score Average Score 94% INTERESTED IN TAKING CARE OF THE APPEARANCE Are you interested in taking care of your appearance? (Comparison by Age Group & Gender Group) Female are more interested in taking care of their appearance than Male 4.48 4.48 4.27 4.63 N = 1116 N = 409 N = 218 N = 58 N = 460 N = 656N = 397 N = 1116N = 34 4.52 4.41 4.57 4.52 4.21
  10. 10. 9DI Marketing Co., Ltd. CLEANING BODY REGULARLY AND USING FACIAL CARE PRODUCTS ARE THE MOST COMMON THING THAT PEOPLE DO TO LOOK AFTER THEIRSELVES How do you look after yourself ? (Comparison by Age Group) N = 1116 N = 218 N = 58N = 397N = 409 1% 48% 48% 51% 55% 59% 66% 72% 73% 84% 0% 50% 100% Others Use cosmetics / makeup Diet, eating reasonably to keep fit Take care of hair style, hair care Use body care products Take care of clothes, dress, fashion Exercise regularly to keep fit Use deodorant, perfume, essential oil Use facial care products Clean body daily, regularly Total 1% 46% 42% 43% 51% 55% 59% 67% 73% 81% 0% 50% 100% 25-29 2% 49% 45% 55% 56% 59% 66% 73% 74% 85% 0% 50% 100% 30-35 0% 55% 62% 59% 63% 70% 77% 78% 72% 87% 0% 50% 100% 36-40 2% 50% 67% 57% 64% 62% 76% 78% 72% 88% 0% 50% 100% 41-45 0% 24% 44% 35% 35% 35% 62% 59% 56% 82% 0% 50% 100% Over 45 N = 34
  11. 11. 10DI Marketing Co., Ltd. 1% 7% 39% 43% 35% 50% 67% 67% 57% 77% 0% 50% 100% Male 1% 77% 55% 57% 70% 65% 65% 75% 84% 89% 0% 50% 100% Female 1% 48% 48% 51% 55% 59% 66% 72% 73% 84% 0% 50% 100% Others Use cosmetics / makeup Diet, eating reasonably to keep fit Take care of hair style, hair care Use body care products Take care of clothes, dress, fashion Exercise regularly to keep fit Use deodorant, perfume, essential oil Use facial care products Clean body daily, regularly Total How do you look after yourself ? (Comparison by Gender Group) N = 1116 N = 460 N = 656 Female uses facial care products, body care products and also cosmetics / makeup lines to look after themselves more than male CLEANING BODY REGULARLY AND USING FACIAL CARE PRODUCTS ARE THE MOST COMMON THING THAT PEOPLE DO TO LOOK AFTER THEIRSELVES
  12. 12. 11DI Marketing Co., Ltd. 1) Appearance care habit 2) Facial care habit a. Skin care b. Makeup CONTENT
  13. 13. 12DI Marketing Co., Ltd. 15% 13% 17% 12% 17% 32% 52% 53% 59% 39% 45% 47% 32% 33% 23% 48% 38% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 25-29 30-35 36-40 41-45 Over 45 Very often Regularly Sometimes Rarely I do not care much about facials 15% 23% 9% 52% 52% 52% 32% 22% 39% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Very often Regularly Sometimes Rarely I do not care much about facials 84% OFTEN TAKE CARE OF THEIR FACE Do you often take care of your face or not? (Comparison by Age Group & Gender Group) Female more often takes care of their face than Male N = 1116 N = 409 N = 218 N = 58 N = 460 N = 656N = 397 N = 1116N = 34
  14. 14. 13DI Marketing Co., Ltd. 1% 18% 18% 27% 34% 48% 49% 54% 80% 0% 50% 100% Other Cream/Mask Lotion/mineral spray Sunscreen Whitening cream Exfoliating Cream Nourishing mask Moisturizing Cream Cleanser Total 2% 14% 14% 26% 30% 43% 54% 52% 82% 0% 50% 100% 25-29 1% 17% 18% 23% 35% 50% 49% 52% 83% 0% 50% 100% 30-35 0% 30% 26% 35% 44% 54% 47% 61% 75% 0% 50% 100% 36-40 3% 19% 22% 29% 34% 50% 22% 53% 71% 0% 50% 100% 41-45 3% 16% 19% 34% 25% 38% 28% 44% 81% 0% 50% 100% Over 45 CLEANSER, MOISTURIZING CREAM AND NOURISHING MASK ARE TOP 3 PRODUCTS USUALLY USED FOR FACIALS Which of the following products do you usually use for facials? (Comparison by Age Group) 36-40 group uses whitening cream, sunscreen and cream mask more than other age groups * Who chose “Very often” or “Regularly” or “Sometimes” in Q: “Do you often take care of your face or not?” N = 1106* N = 216 N = 58N = 395N = 405 N = 32
  15. 15. 14DI Marketing Co., Ltd. 1% 8% 10% 15% 23% 43% 30% 26% 78% 0% 50% 100% Male 2% 25% 24% 35% 42% 51% 62% 73% 82% 0% 50% 100% Female 1% 18% 18% 27% 34% 48% 49% 54% 80% 0% 50% 100% Other Cream/Mask Lotion/mineral spray Sunscreen Whitening cream Exfoliating Cream Nourishing mask Moisturizing Cream Cleanser Total Which of the following products do you usually use for facials? (Comparison by Gender Group) N = 1106* N = 451 N = 655 Towards male, cleanser and exfoliating cream are used the most used facial care product * Who chose “Very often” or “Regularly” or “Sometimes” in Q: “Do you often take care of your face or not?” CLEANSER, MOISTURIZING CREAM AND NOURISHING MASK ARE TOP 3 PRODUCTS USUALLY USED FOR FACIALS
  16. 16. 15DI Marketing Co., Ltd. 1% 1% 1% 3% 8% 10% 10% 21% 46% 0% 50% 100% Other Cream/Mask Lotion and mineral spray Sunscreen Nourishing mask Whitening cream Exfoliating Cream Moisturizing Cream Cleanser Total 1% 0% 1% 3% 10% 8% 8% 19% 50% 0% 50% 100% 25-29 0% 1% 2% 4% 8% 7% 11% 16% 51% 0% 50% 100% 30-35 0% 1% 0% 3% 4% 20% 10% 31% 32% 0% 50% 100% 36-40 3% 0% 2% 2% 3% 9% 16% 31% 34% 0% 50% 100% 41-45 3% 0% 0% 6% 0% 0% 9% 25% 56% 0% 50% 100% Over 45 CLEANSER (46%) IS CONSIDERED THE MOST EFFECTIVE TREATMENT In the above facial treatments, what is the most effective way for you? (Comparison by Age Group) The older groups believe that moisturizing cream is one of the effective way for facial treatments. Whereas, 36-40 group also believe that Whitening Cream is important * Who chose “Very often” or “Regularly” or “Sometimes” in Q: “Do you often take care of your face or not?” N = 1106* N = 216 N = 58N = 395N = 405 N = 32
  17. 17. 16DI Marketing Co., Ltd. 1% 0% 1% 2% 6% 6% 17% 8% 59% 0% 50% 100% Male 1% 1% 1% 4% 9% 13% 5% 30% 38% 0% 50% 100% Female 1% 1% 1% 3% 8% 10% 10% 21% 46% 0% 50% 100% Other Cream/Mask Lotion and mineral spray Sunscreen Nourishing mask Whitening cream Exfoliating Cream Moisturizing Cream Cleanser Total In the above facial treatments, what is the most effective way for you? (Comparison by Gender Group) Male considers exfoliating cream is the most effective facial treatment while Female more believes in Moisturizing Cream * Who chose “Very often” or “Regularly” or “Sometimes” in Q: “Do you often take care of your face or not?” CLEANSER (46%) IS CONSIDERED THE MOST EFFECTIVE TREATMENT N = 1106* N = 451 N = 655
  18. 18. 17DI Marketing Co., Ltd. 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 2% 2% 3% 2% 7% 15% 24% 20% 21% 0% 50% 100% Male 15% 0% 0% 0% 0% 0% 1% 1% 2% 3% 2% 2% 2% 4% 9% 7% 8% 4% 12% 27% 0% 50% 100% Female 9% 0% 0% 0% 0% 0% 0% 1% 1% 2% 2% 2% 2% 4% 5% 7% 11% 14% 16% 24% 0% 50% 100% Other Avene Innisfree Nuxe Clinique Neutrogena Shiseido Cetaphil Hada Labo SK II Etude Acnes Olay L'Oreal Sariayu Clean & Clear Nivea Biore Garnier Pond's Total POND’S, GARNIER AND BIORE ARE THE MOST PICKED BRAND FOR CLEANSER Which of the following cleanser brands are you using? (Comparison by Gender Group) Of cleansers for male, Biore is the most popular while Pond’s is the most favorite cleanser for female * Who chose “Cleanser” in Q: “In the above facial treatments, what is the most effective way for you?” N = 1106* N = 451 N = 655
  19. 19. 18DI Marketing Co., Ltd. 0% 0% 0% 4% 4% 4% 15% 14% 15% 77% 79% 76% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Under $8 $8-$15 $15-$24 $24-$30 $30-$38 Over $38 2% 1% 1% 4% 5% 0% 2% 1% 1% 1% 5% 0% 4% 8% 2% 1% 0% 6% 15% 15% 14% 13% 30% 11% 77% 74% 82% 77% 60% 83% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 25-29 30-35 36-40 41-45 Over 45 Under $8 $8-$15 $15-$24 $24-$30 $30-$38 Over $38 $9.70 IS THE AVERAGE COST FOR A CLEANSER What is your current cleanser cost? (Comparison by Age Group & Gender Group) Average Cost $9.70 Average Cost$9.92 $9.04 $10.76 $11.35 $9.70 $9.47 $9.94 * Who chose “Cleanser” in Q: “In the above facial treatments, what is the most effective way for you?” N = 512* N = 202 N = 69 N = 20 N = 266 N = 246N = 203 N = 512N = 18 $8.76
  20. 20. 19DI Marketing Co., Ltd. 3% 4% 1% 3% 3% 8%12% 8% 10% 20% 11% 0% 9% 12% 6% 8% 8% 23% 75% 77% 81% 66% 78% 62% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 25-29 30-35 36-40 41-45 Over 45 Everyday 4-6 times / week 1-3 times / week Once a week 2-3 times / month Once a month Rarely / occasionally remember to use 3% 4% 2% 12% 13% 11% 9% 13% 7% 75% 66% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Everyday 4-6 times / week 1-3 times / week Once a week 2-3 times / month Once a month Rarely / occasionally remember to use 75% USE SKIN CARE PRODUCTS DAILY How often do you use your skin care products? (Comparison by Age Group & Gender Group) N = 585* N = 198 N = 147 N = 36 N = 406 N = 404 Female in 30-35 group use skin care products more often than the other age groups N = 191 N = 585* * Who chose other answers except from “Cleanser” and “Other” in Q: “In the above facial treatments, what is the most effective way for you?” and Female only N = 13
  21. 21. 20DI Marketing Co., Ltd. 16% 3% 4% 4% 5% 5% 5% 6% 7% 7% 7% 8% 9% 10% 12% 16% 24% 26% 35% 41% 0% 50% 100% Other Vichy Eucerin LA MER Aveeno La Roche Posay Neutrogena Clarins Clinique Cetaphil Hada Labo The Face Shop Laneige Acnes Shiseido The Body Shop Olay Biore Garnier Ponds Total 17% 2% 1% 3% 2% 2% 2% 1% 3% 5% 9% 6% 8% 11% 5% 16% 20% 26% 42% 36% 0% 50% 100% 25-29 21% 3% 3% 5% 5% 5% 6% 7% 6% 7% 5% 9% 8% 8% 8% 14% 22% 25% 26% 43% 0% 50% 100% 30-35 8% 4% 7% 6% 8% 9% 7% 9% 12% 10% 9% 8% 11% 14% 25% 17% 33% 25% 37% 49% 0% 50% 100% 36-40 14% 14% 11% 3% 11% 6% 14% 14% 14% 11% 11% 14% 11% 11% 25% 17% 14% 28% 39% 33% 0% 50% 100% 41-45 0% 0% 0% 0% 0% 0% 0% 15% 8% 0% 0% 0% 15% 8% 15% 15% 31% 54% 46% 15% 0% 50% 100% Over 45 POND’S, GARNIER AND BIORE ARE TOP 3 SKIN CARE BRANDS USED MOSTLY Which of the following skin care brands are you using? (Comparison by Age Group) Over 45 group use Biore more than other younger age groups * Who chose other answers except from “Cleanser” and “Other” in Q: “In the above facial treatments, what is the most effective way for you?” and Female only N = 585* N = 147 N = 36N = 191N = 198 N = 13
  22. 22. 21DI Marketing Co., Ltd. 6% 4% 4% 4% 3% 7% 4% 4% 4% 8% 3% 6% 4% 8% 5% 11% 17% 41% 42% 43% 0% 50% 100% Male 20% 3% 4% 4% 5% 4% 6% 7% 8% 7% 9% 9% 11% 11% 16% 18% 27% 19% 32% 40% 0% 50% 100% Female 16% 3% 4% 4% 5% 5% 5% 6% 7% 7% 7% 8% 9% 10% 12% 16% 24% 26% 35% 41% 0% 50% 100% Other Vichy Eucerin LA MER Aveeno La Roche Posay Neutrogena Clarins Clinique Cetaphil Hada Labo The Face Shop Laneige Acnes Shiseido The Body Shop Olay Biore Garnier Ponds Total Which of the following skin care brands are you using? (Comparison by Gender Group) Male use Biore skin care product more, while Female use Shiseido more often * Who chose other answers except from “Cleanser” and “Other” in Q: “In the above facial treatments, what is the most effective way for you?” and Female only POND’S, GARNIER AND BIORE ARE TOP 3 SKIN CARE BRANDS USED MOSTLY N = 585* N = 181 N = 404
  23. 23. 22DI Marketing Co., Ltd. Top 3 reasons making you decide to choose your brand are: (Comparison by Age Group) 1% 6% 8% 8% 10% 15% 17% 21% 24% 31% 32% 36% 56% 0% 50% 100% Other Seller's advice Good customer sevice Many attractive promotions Nice packaging Variety of products Recommended by friends Certificate of quality, safety Famous, reliable brand Good review Natural ingredients Good price Good quality Total 2% 4% 2% 10% 8% 11% 18% 19% 25% 30% 33% 39% 59% 0% 50% 100% 25-29 3% 5% 6% 5% 10% 14% 14% 20% 24% 33% 28% 39% 60% 0% 50% 100% 30-35 0% 11% 16% 8% 11% 19% 16% 27% 21% 30% 39% 31% 48% 0% 50% 100% 36-40 0% 17% 17% 17% 14% 19% 25% 17% 25% 19% 17% 28% 58% 0% 50% 100% 41-45 0% 0% 8% 8% 0% 23% 31% 15% 31% 54% 23% 38% 46% 0% 50% 100% Over 45 GOOD QUALITY, GOOD PRICE AND NATURAL INGREDIENTS ARE TOP 3 REASONS MAKING PEOPLE CHOOSE THE SKIN CARE BRAND Natural ingredients is the main reason that 36-40 group choose the brand While good review is the main reason of over 45 group * Who chose other answers except from “Cleanser” and “Other” in Q: “In the above facial treatments, what is the most effective way for you?” and Female only N = 585* N = 147 N = 36N = 191N = 198 N = 13
  24. 24. 23DI Marketing Co., Ltd. 2% 6% 4% 9% 12% 18% 18% 16% 28% 23% 24% 34% 59% 0% 50% 100% Male 1% 7% 9% 8% 9% 13% 16% 24% 22% 34% 35% 37% 55% 0% 50% 100% Female 1% 6% 8% 8% 10% 15% 17% 21% 24% 31% 32% 36% 56% 0% 50% 100% Other Seller's advice Good customer sevice Many attractive promotions Nice packaging Variety of products Recommended by friends Certificate of quality, safety Famous, reliable brand Good review Natural ingredients Good price Good quality Total Top 3 reasons making you decide to choose your brand are: (Comparison by Location Group) Famous and reliable brand is the main reason that Male choose their brand While natural ingredients is the main reason of Female N = 585* N = 181 N = 404 * Who chose other answers except from “Cleanser” and “Other” in Q: “In the above facial treatments, what is the most effective way for you?” and Female only GOOD QUALITY, GOOD PRICE AND NATURAL INGREDIENTS ARE TOP 3 REASONS MAKING PEOPLE CHOOSE THE SKIN CARE BRAND
  25. 25. 24DI Marketing Co., Ltd. 6% 3% 8% 5% 1% 7% 7% 0% 10%6% 5% 6% 12% 9% 13% 26% 28% 25% 38% 54% 31% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Under $24 $24-$38 $38-$77 $77-$115 $115-$154 $154-$230 Over $230 6% 2% 1% 18% 17% 0% 5% 1% 1% 11% 25% 7% 2% 4% 19% 6% 6% 3% 7% 7% 8% 8% 12% 14% 17% 3% 8% 8% 26% 36% 25% 16% 19% 46% 38% 43% 46% 26% 17% 38% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 25-29 30-35 36-40 41-45 Over 45 Under $24 $24-$38 $38-$77 $77-$115 $115-$154 $154-$230 Over $230 $63 IS THE AVERAGE COST FOR BUYING SKIN CARE PRODUCTS PER MONTH On average, how much do you spend on skin care products per month? (Comparison by Age Group & Location Group) 36-40 and 41-45 groups spend more on skin care products than other age group Average Cost $63 Average Cost $39 $44 $117 $35 $63 $40 N = 585* N = 198 N = 36 N = 13N = 191 $73 N = 404N = 585* N = 181 * Who chose other answers except from “Cleanser” and “Other” in Q: “In the above facial treatments, what is the most effective way for you?” and Female only $108 N = 147
  26. 26. 25DI Marketing Co., Ltd. 1% 2% 2% 2% 4% 10% 11% 13% 15% 19% 20% 0% 50% 100% Other Traditional Market Cosmetic stores on the road Online media sellers Beauty shops Retail chain of beauty products Own branded retail store Grocery store Online sales sites Department store Supermarket Total 1% 2% 1% 3% 6% 9% 19% 14% 19% 9% 18% 0% 50% 100% 25-29 2% 1% 3% 2% 3% 14% 9% 14% 17% 13% 23% 0% 50% 100% 30-35 % 3% 3% 3% 4% 7% 3% 10% 9% 39% 20% 0% 50% 100% 36-40 3% % % % 8% 8% 11% 17% 17% 25% 11% 0% 50% 100% 41-45 % 8% % % % 15% 8% 15% % 23% 31% 0% 50% 100% Over 45 SUPERMARKET, DEPARTMENT STORE AND ONLINE SALES SITE ARE TOP 3 PLACES TO BUY SKIN CARE PRODUCT Where do you usually buy skin care products? (Comparison by Age Group) Older people prefers to go to department tsores to buy skin care products more than young age groups * Who chose other answers except from “Cleanser” and “Other” in Q: “In the above facial treatments, what is the most effective way for you?” and Female only N = 585* N = 147 N = 36N = 191N = 198 N = 13
  27. 27. 26DI Marketing Co., Ltd. 1% 3% 1% 2% 4% 8% 10% 27% 13% 4% 27% 0% 50% 100% Male 1% 1% 2% 2% 4% 11% 11% 7% 16% 26% 17% 0% 50% 100% Female 1% 2% 2% 2% 4% 10% 11% 13% 15% 19% 20% 0% 50% 100% Other Traditional Market Cosmetic stores on the road Online media sellers Beauty shops Retail chain of beauty products Own branded retail store Grocery store Online sales sites Department store Supermarket Total Where do you usually buy skin care products? (Comparison by Gender Group) Male go to grocery stores to buy skin care product more often than others While Female often go to department stores * Who chose other answers except from “Cleanser” and “Other” in Q: “In the above facial treatments, what is the most effective way for you?” and Female only N = 585* N = 181 N = 404 SUPERMARKET, DEPARTMENT STORE AND ONLINE SALES SITE ARE TOP 3 PLACES TO BUY SKIN CARE PRODUCT
  28. 28. 27DI Marketing Co., Ltd. 1) Appearance care habit 2) Facial care habit a. Skin care b. Makeup CONTENT
  29. 29. 28DI Marketing Co., Ltd. 7% 8% 8% 5% 6% 17% 93% 92% 92% 95% 94% 83% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 25-29 30-35 36-40 41-45 Over 45 Yes No 8% 5% 5% 9% 93% 95% 95% 91% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Jakarta Surabaya Others Yes No 93% HAVE A REGULAR HABIT OF MAKEUP Do you have a regular habit of makeup or not? (Comparison by Age Group & Location Group) Over 45 group barely use makeup. Younger age groups use makeup more frequently. * Female only N = 656* N = 226 N = 132 N = 31 N = 203 N = 92N = 249 N = 656*N = 18 N = 361
  30. 30. 29DI Marketing Co., Ltd. 6% 3% 7% 7% 0% 0% 0% 0%0% 0% 0% 0%1% 2% 1% 1% 8% 17% 2% 5% 9% 10% 7% 8% 76% 68% 83% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Jakarta Surabaya Others Everyday 4-6 times / week 1-3 times / week Once a week 2-3 times / month Once a month Rarely / Only for party6% 5% 7% 5% 0% 20% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 1% 1% 0% 3% 3% 0% 8% 5% 6% 18% 0% 13% 9% 8% 7% 12% 7% 13% 76% 81% 80% 61% 90% 53% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 25-29 30-35 36-40 41-45 Over 45 Everyday 4-6 times / week 1-3 times / week Once a week 2-3 times / month Once a month Rarely / Only for party 76% HAVE HABIT OF MAKEUP EVERYDAY How often do you make up? (Comparison by Age Group & Location Group) Over 45 group and Jakarta people make up less than other groups * Who chose “Yes” in Q: “Do you have a regular habit of makeup or not?” N = 607* N = 208 N = 125 N = 29 N = 193 N = 87N = 230 N = 607*N = 15 N = 327
  31. 31. 30DI Marketing Co., Ltd. 1% % % 2% 7% % 4% 3% 6% 4% % % 15% 11% 14% 29% 4% % 61% 66% 60% 54% 71% 67% 19% 21% 20% 11% 18% 33% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 25-29 30-35 36-40 41-45 Over 45 Under 15 minutes 15 - 30 minutes 30 - 45 minutes 45 - 60 minutes 60 - 90 minutes 90 - 120 minutes Over 120 minutes 4% 5% 5% 3% 15% 30% 5% 8% 61% 54% 79% 61% 19% 10% 11% 26% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Jakarta Surabaya Others Under 15 minutes 15 - 30 minutes 30 - 45 minutes 45 - 60 minutes 60 - 90 minutes 90 - 120 minutes Over 120 minutes 25 MINUTES IS THE AVERAGE TIME FOR MAKEUP How much average time do you spend on makeup? (Comparison by Age Group & Location Group) Weighted Average Time Weighted Average Time 25 mins 25 mins 23 mins 27 mins 20 mins 25 mins 28 mins 24 mins 23 mins * Who chose “Everyday” or “4-6 times/week” or“1-3 times/week” in Q: “How often do you make up?” 36-40 group spend time on makeup more than other age groups 20 mins N = 562* N = 195 N = 114 N = 28 N = 184 N = 80N = 213 N = 562*N = 12 N = 298
  32. 32. 31DI Marketing Co., Ltd. 2% 26% 36% 48% 51% 52% 58% 60% 65% 70% 85% 87% 0% 50% 100% Others Bronzer Concealer Blusher Lip Balm Eyeshadows Mascara Eye-liner pencil Foundation Eyebrow pencil Lipsticks Powder Total 3% 12% 26% 42% 49% 47% 58% 64% 63% 72% 92% 91% 0% 50% 100% 25-29 3% 29% 37% 52% 56% 56% 60% 65% 69% 72% 89% 92% 0% 50% 100% 30-35 1% 46% 49% 55% 53% 57% 61% 55% 68% 69% 71% 77% 0% 50% 100% 36-40 0% 18% 46% 36% 25% 50% 29% 29% 46% 43% 57% 68% 0% 50% 100% 41-45 8% 25% 42% 50% 50% 50% 50% 50% 75% 67% 92% 92% 0% 50% 100% Over 45 POWDERS, LIPSTICKS AND EYEBROW PENCILS ARE TOP 3 COSMETIC LINES USUALLY USED FOR MAKEUP What cosmetic lines do you usually use for makeup? (Comparison by Age Group) 36-40 group uses bronzers more often than other age groups While foundation is used the most often in over 45 group * Who chose “Everyday” or “4-6 times/week” or“1-3 times/week” in Q: “How often do you make up?” N = 562* N = 195 N = 114 N = 28N = 213 N = 12
  33. 33. 32DI Marketing Co., Ltd. 2% 32% 45% 58% 50% 59% 65% 63% 63% 71% 82% 83% 0% 50% 100% Jakarta 3% 49% 56% 58% 75% 65% 75% 75% 81% 85% 93% 96% 0% 50% 100% Surabaya 2% 26% 36% 48% 51% 52% 58% 60% 65% 70% 85% 87% 0% 50% 100% Others Bronzer Concealer Blusher Lip Balm Eyeshadows Mascara Eye-liner pencil Foundation Eyebrow pencil Lipsticks Powder Total 3% 16% 26% 40% 46% 45% 49% 55% 63% 66% 85% 88% 0% 50% 100% Others What cosmetic lines do you usually use for makeup? (Comparison by Location Group) N = 562* N = 80 N = 298 Surabaya people use makeup more than other cities N = 184 * Who chose “Everyday” or “4-6 times/week” or“1-3 times/week” in Q: “How often do you make up?” POWDERS, LIPSTICKS AND EYEBROW PENCILS ARE TOP 3 COSMETIC LINES USUALLY USED FOR MAKEUP
  34. 34. 33DI Marketing Co., Ltd. 22% 4% 4% 4% 5% 5% 5% 5% 5% 5% 6% 8% 10% 10% 12% 13% 28% 39% 39% 50% 0% 50% 100% Others NARS Bobbi Brown Laura Mercier Lancôme Benefit Shu Uemura Sulwhasoo YSL Estee Lauder Clinique Laneige Dior Chanel Avon Mac L'Oreal Revlon Oriflame Maybeline Total 28% 2% 4% 2% 3% 3% 1% 3% 4% 3% 3% 8% 7% 3% 5% 17% 26% 44% 42% 65% 0% 50% 100% 25-29 27% 4% 5% 3% 4% 4% 6% 5% 4% 5% 6% 6% 6% 9% 9% 9% 24% 37% 40% 46% 0% 50% 100% 30-35 11% 5% 5% 11% 10% 10% 10% 7% 7% 10% 11% 14% 21% 26% 25% 14% 38% 32% 36% 32% 0% 50% 100% 36-40 4% 7% 0% 14% 4% 4% 7% 11% 14% 7% 11% 7% 25% 11% 29% 11% 32% 43% 32% 50% 0% 50% 100% 41-45 0% 0% 0% 0% 8% 0% 0% 0% 0% 8% 8% 8% 0% 8% 33% 25% 25% 50% 25% 42% 0% 50% 100% Over 45 MAYBELLINE, ORIFLAME AND REVLON ARE TOP 3 BRANDS USED MOST OFTEN FOR MAKEUP What makeup brands are you using? (Comparison by Age Group) 25-29 group chooses Maybeline while 36-40 group chooses L’Oreal as the most favorite brand * Who chose “Everyday” or “4-6 times/week” or“1-3 times/week” in Q: “How often do you make up?” N = 562* N = 195 N = 114 N = 28N = 213 N = 12
  35. 35. 34DI Marketing Co., Ltd. 14% 5% 7% 8% 8% 7% 7% 7% 8% 7% 8% 10% 18% 23% 21% 17% 36% 38% 45% 52% 0% 50% 100% Jakarta 11% 3% 3% 1% 1% 0% 3% 3% 3% 3% 4% 5% 6% 6% 10% 10% 25% 49% 24% 48% 0% 50% 100% Surabaya 22% 4% 4% 4% 5% 5% 5% 5% 5% 5% 6% 8% 10% 10% 12% 13% 28% 39% 39% 50% 0% 50% 100% Others NARS Bobbi Brown Laura Mercier Lancôme Benefit Shu Uemura Sulwhasoo YSL Estee Lauder Clinique Laneige Dior Chanel Avon Mac L'Oreal Revlon Oriflame Maybeline Total 30% 3% 4% 3% 4% 5% 4% 4% 4% 5% 6% 8% 7% 4% 8% 12% 23% 36% 40% 50% 0% 50% 100% Others What makeup brands are you using? (Comparison by Location Group) Surabaya people choose Revlon as the most favorite brand for makeup * Who chose “Everyday” or “4-6 times/week” or“1-3 times/week” in Q: “How often do you make up?” MAYBELLINE, ORIFLAME AND REVLON ARE TOP 3 BRANDS USED MOST OFTEN FOR MAKEUP N = 562* N = 80 N = 298N = 184
  36. 36. 35DI Marketing Co., Ltd. Where do you usually buy makeup cosmetics? (Comparison by Age Group) 2% 2% 2% 21% 23% 23% 26% 0% 50% 100% Other Traditional Market Online media (Facebook/ Instagram) Online sites (Lazada, Tokopedia, etc.) Supermarket Shops specializing in selling cosmetics (Sephora, The Body Shop, dll) Department store (Central, Metro, Debenhams) Total 2% 2% 2% 25% 20% 29% 21% 0% 50% 100% 25-29 2% 2% 2% 21% 29% 25% 18% 0% 50% 100% 30-35 1% 4% 2% 18% 14% 16% 46% 0% 50% 100% 36-40 0% 0% 7% 21% 32% 7% 32% 0% 50% 100% 41-45 0% 0% 8% 0% 33% 17% 42% 0% 50% 100% Over 45 DEPARTMENT STORES, COSMETIC SPECIALIZED SHOPS AND SUPERMARKETS ARE TOP 3 PLACES TO BUY THE MAKEUP COSMETICS 25-29 group usually goes to cosmetic specialized shops to buy makeup cosmetics most often While 36 age and above group usually buys makeup cosmetics at Department stores * Who chose “Everyday” or “4-6 times/week” or“1-3 times/week” in Q: “How often do you make up?” N = 562* N = 195 N = 114 N = 28N = 213 N = 12
  37. 37. 36DI Marketing Co., Ltd. 1% 3% 3% 26% 8% 19% 41% 0% 50% 100% Jakarta 3% 3% 3% 20% 35% 24% 14% 0% 50% 100% Surabaya 2% 2% 2% 18% 30% 26% 20% 0% 50% 100% Others 2% 2% 2% 21% 23% 23% 26% 0% 50% 100% Other Traditional Market Online media (Facebook/ Instagram) Online sites (Lazada, Tokopedia, etc.) Supermarket Shops specializing in selling cosmetics (Sephora, The Body Shop, dll) Department store (Central, Metro, Debenhams) Total Where do you usually buy makeup cosmetics? (Comparison by Location Group) N = 562* N = 80 N = 298 Jakarta people prefer to buy makeup cosmetics at Department stores While Surabaya people prefer supermarkets to buy makeups N = 184 * Who chose “Everyday” or “4-6 times/week” or“1-3 times/week” in Q: “How often do you make up?” DEPARTMENT STORES, COSMETIC SPECIALIZED SHOPS AND SUPERMARKETS ARE TOP 3 PLACES TO BUY THE MAKEUP COSMETICS
  38. 38. 37DI Marketing Co., Ltd. 10% 3% 12% 20% 14% 0% 6% 3% 4% 14% 18% 8% 2% 0% 1% 6% 18% 0% 8% 7% 4% 20% 7% 8% 6% 5% 6% 9% 7% 0% 8% 10% 9% 4% 7% 8% 17% 25% 18% 6% 7% 17% 41% 49% 47% 20% 21% 58% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 25-29 30-35 36-40 41-45 Over 45 Under $75 $75-$155 $155-$230 $230-$310 $310-$460 $460-$615 $615-$770 Over $770 10% 15% 24% 4% 6% 5% 3% 8% 2% 3% 1% 3% 8% 14% 5% 6% 6% 10% 4% 4% 8% 7% 8% 9% 17% 17% 18% 17% 41% 29% 39% 49% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Jakarta Surabaya Others Under $75 $75-$155 $155-$230 $230-$310 $310-$460 $460-$615 $615-$770 Over $770 $223 IS THE AVERAGE COST FOR BUYING MAKEUP COSMETIC PER TIME In your last purchase, how much did you spend on buying makeup cosmetics? (Comparison by Age Group & Location Group) 36-40 and 41-45 age groups spend more money on makeup cosmetic Jakarta people spend money on makeup cosmetic more than other cities Average Spending $223 $130 $193 $400 $129 $223 Average Spending $279 $274 $175 * Who chose “Everyday” or “4-6 times/week” or“1-3 times/week” in Q: “How often do you make up?” $404 N = 562* N = 195 N = 114 N = 28 N = 184 N = 80N = 213 N = 562*N = 12 N = 298
  39. 39. 38DI Marketing Co., Ltd. FEEL FREE TO DROP US ANY QUESTION • Japan o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Country Manager) o Email: dang.h@di-mktg.com o Contact number: +84 902-73-9944 • Thailand o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok 10110, Thailand o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager) o Email: sariya.a@di-mktg.com o Contact number: +66 876 724 832 • Indonesia o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia o Contact person: Mr. Hendry Pratama (Country Manager) o Email: hendry.p@di-mktg.com o Contact number: +62 21 3005 3541
  40. 40. 39 DI Marketing Co., Ltd.

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