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Business of Photography
       conor@CLreps.com
           @CLreps
Marketing your small
       biz...
1. “Print is dead” does not apply
   to the art of photography...
2. “Leave Behinds”
• Modernpostcard.com (quality & cheap)
• Printz.com (speed, local & cheap)
• 4by6.com
• Uprinting.com
•...
3.Your website
• livebooks.com
• SquareSpace.com
• CreativeMotionDesign.com
• NO FLASH
• Should be viewable on mobile devi...
4. Competitive Analysis
5. GET INVOLVED!
• American Society of Media Photographers
  ASMP-MSP.org
• Advertising Federation of MN AdFed.org
• MN In...
6. Awards Shows
Award show examples
• The Show (Ad Fed event)
• Communication Arts
• One Show
• PDN has tons throughout the year
• Addys
•...
7. Digital Community
• Blogging
• DO NOT put social media logos on your
  business card!
• Twitter
• FacebookAM TALKING AB...
8. Guerilla Marketing
1
    C A L L A H A N & C O M PA N Y B R E W I N G   C A L L A H A N & C O M PA N Y B R E W I N G




    .335
    IN LITE...
Other Careers...
• Producer
• Stylist
• Digital Tech
• Photo Assistant
• Location Scout
• Craft Services
Estimating
• There is no “right” way to estimate a
  project. There is only your way. (ASMP or
  APA)
• Know the market yo...
Your Studio
• At the end of the day it is your work space.
• Be aware of how it looks to clients.
• Renting VS. Owning
Brutal Truth Time
1. If you want to shoot or work
in fashion Mpls isn’t your market.
2. Learn to bite your
       tongue.
3.Your student card will
 work for MAX 1 year
4.You aren’t going to leave school
  and start shooting tomorrow
Thank You.
Business of Photography
Business of Photography
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  1. 1. Business of Photography conor@CLreps.com @CLreps
  2. 2. Marketing your small biz...
  3. 3. 1. “Print is dead” does not apply to the art of photography...
  4. 4. 2. “Leave Behinds” • Modernpostcard.com (quality & cheap) • Printz.com (speed, local & cheap) • 4by6.com • Uprinting.com • White House Custom Color whcc.com
  5. 5. 3.Your website • livebooks.com • SquareSpace.com • CreativeMotionDesign.com • NO FLASH • Should be viewable on mobile devices
  6. 6. 4. Competitive Analysis
  7. 7. 5. GET INVOLVED! • American Society of Media Photographers ASMP-MSP.org • Advertising Federation of MN AdFed.org • MN Interactive Marketing Association MIMA.org • Conversations on the Future of Advertising CATFOA.blogspt.org
  8. 8. 6. Awards Shows
  9. 9. Award show examples • The Show (Ad Fed event) • Communication Arts • One Show • PDN has tons throughout the year • Addys • Storytellers Art Competition
  10. 10. 7. Digital Community • Blogging • DO NOT put social media logos on your business card! • Twitter • FacebookAM TALKING ABOUT.) WHAT I (NO A FANPAGE IS NOT • LinkedIn - SO IMPORTANT!!! • PhotoCrew (Rate info!) • Instagram, Pinterest
  11. 11. 8. Guerilla Marketing
  12. 12. 1 C A L L A H A N & C O M PA N Y B R E W I N G C A L L A H A N & C O M PA N Y B R E W I N G .335 IN LITERS Good Times (BETTER TIMES WHEN YOU DRINK MORE LARRY BEER)
  13. 13. Other Careers... • Producer • Stylist • Digital Tech • Photo Assistant • Location Scout • Craft Services
  14. 14. Estimating • There is no “right” way to estimate a project. There is only your way. (ASMP or APA) • Know the market you are bidding in. MPLS is going to have different rates than NY or LA. • Don’t be afraid to ask your potential client about budget. • Remember you can bid a project per shot.
  15. 15. Your Studio
  16. 16. • At the end of the day it is your work space. • Be aware of how it looks to clients. • Renting VS. Owning
  17. 17. Brutal Truth Time
  18. 18. 1. If you want to shoot or work in fashion Mpls isn’t your market.
  19. 19. 2. Learn to bite your tongue.
  20. 20. 3.Your student card will work for MAX 1 year
  21. 21. 4.You aren’t going to leave school and start shooting tomorrow
  22. 22. Thank You.
  • KarenHayes27

    May. 13, 2017
  • NaveedWarraich

    Feb. 14, 2015

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