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Business of Photography

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Business of Photography

  1. 1. Business of Photography conor@CLreps.com @CLreps
  2. 2. Marketing your small biz...
  3. 3. 1. “Print is dead” does not apply to the art of photography...
  4. 4. 2. “Leave Behinds”• Modernpostcard.com (quality & cheap)• Printz.com (speed, local & cheap)• 4by6.com• Uprinting.com• White House Custom Color whcc.com
  5. 5. 3.Your website• livebooks.com• SquareSpace.com• CreativeMotionDesign.com• NO FLASH• Should be viewable on mobile devices
  6. 6. 4. Competitive Analysis
  7. 7. 5. GET INVOLVED!• American Society of Media Photographers ASMP-MSP.org• Advertising Federation of MN AdFed.org• MN Interactive Marketing Association MIMA.org• Conversations on the Future of Advertising CATFOA.blogspt.org
  8. 8. 6. Awards Shows
  9. 9. Award show examples• The Show (Ad Fed event)• Communication Arts• One Show• PDN has tons throughout the year• Addys• Storytellers Art Competition
  10. 10. 7. Digital Community• Blogging• DO NOT put social media logos on your business card!• Twitter• FacebookAM TALKING ABOUT.) WHAT I (NO A FANPAGE IS NOT• LinkedIn - SO IMPORTANT!!!• PhotoCrew (Rate info!)• Instagram, Pinterest
  11. 11. 8. Guerilla Marketing
  12. 12. 1 C A L L A H A N & C O M PA N Y B R E W I N G C A L L A H A N & C O M PA N Y B R E W I N G .335 IN LITERS Good Times (BETTER TIMES WHEN YOU DRINK MORE LARRY BEER)
  13. 13. Other Careers...• Producer• Stylist• Digital Tech• Photo Assistant• Location Scout• Craft Services
  14. 14. Estimating• There is no “right” way to estimate a project. There is only your way. (ASMP or APA)• Know the market you are bidding in. MPLS is going to have different rates than NY or LA.• Don’t be afraid to ask your potential client about budget.• Remember you can bid a project per shot.
  15. 15. Your Studio
  16. 16. • At the end of the day it is your work space.• Be aware of how it looks to clients.• Renting VS. Owning
  17. 17. Brutal Truth Time
  18. 18. 1. If you want to shoot or workin fashion Mpls isn’t your market.
  19. 19. 2. Learn to bite your tongue.
  20. 20. 3.Your student card will work for MAX 1 year
  21. 21. 4.You aren’t going to leave school and start shooting tomorrow
  22. 22. Thank You.

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