Student Involvement and Alumni Engagement
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This is a presentation prepared for the defense of my dissertation research. My research was successfully defended on June 7, 2016. The degree, Doctor of Education was conferred in August 2016 by Northern Illinois University.
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Student Involvement and Alumni Engagement
- 1. The Relationship Between Student Involvement and Subsequent Alumni Engagement Joseph Volin Counseling, Adult and Higher Education June 7, 2016
- 2. Committee Acknowledgements • Dr. Carrie Kortegast • Dr. Thomas Smith • Dr. Alicia Schatteman
- 3. Statement of the Problem • Enrollment and funding are decreasing for colleges and universities.
- 4. Significance of the Research • In order to supplement the decrease in funding and enrollment in higher education, colleges and universities are tasked with increasing external support (alumni giving).
- 5. Research Questions 1) What is the relationship between student involvement and subsequent alumni engagement? 2) What is the relationship between monetary engagement and non-monetary engagement? 3) What is the relationship between distance from campus and alumni engagement? 4) What is the relationship between graduation recency and alumni engagement? 5) What is the relationship between gender and alumni engagement? 6) What is the relationship between race/ethnicity and alumni engagement? 7) What is the relationship between academic program and alumni engagement?
- 6. Literature Review • Stuart, Lido, Morgan, Soloman, & May, 2011 – student involvement • McDearmon & Shirley, 2009 – positive student exp. and giving • Drezner, 2011 – giving • Levine, 2009 – communications • Sun, Hoffman, & Grady, 2007 – event attendance • Weerts, Cabrera, & Sanford, 2010 – volunteerism Gaps in the literature
- 7. Theoretical Framework • Post-Positivist Framework • Social Identity Theory • Tajfel, 1971 • Tajfel & Turner, 1985 • Mael & Ashforth, 1992 (Organizational Identification)
- 8. Method • Recruitment • Data Collection • Data Coding • Data Analysis
- 9. Demographics of the Sample Characteristic Percent Gender Male 47.6% Female 52.4% Race/Ethnicity American Indian/Alaska Native Asian Black/African American Hispanic/Latino/Latina Multiple Races Native Hawaiian/Other Pacific Islander Non-Resident Alien 0.2% 4.6% 2.7% 3.7% 2.1% 0.1% 3.3% White/Caucasian 81.3% Missing 2.0% Graduation Recency (Years Since Graduation) 1 9.9% 2 9.9% 3 10.1% 4 10.2% 5 9.9% 6 10.0% 7 10.1% 8 10.3% 9 10.0% 10 9.6% Academic Program Business 26.7% Education 3.9% Fine Arts 2.6% Humanities 10.0% Social Sciences 20.6% STEM 36.7% N=8,557
- 10. Results and Analysis MonetaryEngagement Effect b Odds-ratio p Student Involvement 0.269 1.309 <.001 Graduation Recency -0.148 0.862 <.001 Distance from Campus -0.550 0.577 .009 Gender (F) 0.115 1.122 .007 Gender (M) 0a RaceEthnicity (Asian/Pacific Islander) -0.438 0.645 <.001 Race/Ethnicity (Black or African American) -0.256 0.774 .048 Race/Ethnicity (Hispanic or Latino) -0.255 0.775 .022 Race/Ethnicity (Other/Multiple Races) -0.361 0.697 <.001 Race/Ethnicity (White) 0a Academic Program (Business) 0.048 1.049 .354 Academic Program (Education) 0.010 1.010 .927 Academic Program (Fine Arts) -0.205 0.815 .130 Academic Program (Humanities) -0.316 0.729 <.001 Academic Program (Social Sciences) -0.149 0.862 .010 Academic Program (STEM) 0a Note: a. this parameter is set to zero because it is redundant.
- 11. Results and Analysis Non-MonetaryEngagement Effect b Odds-ratio p Student Involvement 0.311 1.364 <.001 Graduation Recency -0.059 0.942 <.001 Distance from Campus -0.022 0.978 .268 Gender (F) 0.275 1.317 <.001 Gender (M) 0a Race/Ethnicity (Asian/Pacific Islander) -0.237 0.789 .010 Race/Ethnicity (Black or African American) -0.216 0.805 .074 Race/Ethnicity (Hispanic or Latino) -0.072 0.931 .486 Race/Ethnicity (Other/Multiple Races) -0.286 0.751 .001 Race/Ethnicity (White) 0a Academic Program (Business) 0.435 1.545 <.001 Academic Program (Education) -0.030 0.970 .775 Academic Program (Fine Arts) 0.257 1.293 .044 Academic Program (Humanities) 0.016 1.016 .826 Academic Program (Social Sciences) 0.135 1.145 .015 Academic Program (STEM) 0a Note: a. This parameter is set to zero because it is redundant.
- 12. Results and Analysis Non-MonetaryandMonetaryEngagement Correlations MonetaryCoding NonMonCoding Spearman's rho MonetaryCoding Correlation Coefficient 1.000 .330 ** Sig. (2-tailed) . .000 N 8557 8557 NonMonCoding Correlation Coefficient .330 ** 1.000 Sig. (2-tailed) .000 . N 8557 8557 **. Correlation is significant at the 0.01 level (2-tailed).
- 13. Research Questions 1) What is the relationship between student involvement and subsequent alumni engagement? 2) What is the relationship between monetary engagement and non-monetary engagement? 3) What is the relationship between distance from campus and alumni engagement? 4) What is the relationship between graduation recency and alumni engagement? 5) What is the relationship between gender and alumni engagement? 6) What is the relationship between race/ethnicity and alumni engagement? 7) What is the relationship between academic program and alumni engagement?
- 14. Limitations of the Study • Availability of Data • Available Engagement Opportunities • Generalizability
- 15. Implications of the Study • Theoretical • Social Identity Theory • Engagement Model • Measurement Tool • Practical • Defining Alumni Engagement • Stronger Collaboration • Resources for Non-Monetary Engagement • Data Usage
- 16. Recommendations for Future Research • Analysis of Generations of Alumni • Analysis of Other Institutions • Relationship between Social Media and Alumni Engagement • Influence of Various Student Involvement Types • Non-Profit Organizations