The document outlines the experience and skills of an individual with 25 years of industry experience and 6 years of experience at the Chief Digital Officer level. They have won numerous career awards and their strengths include being strategic, conceptual, methodical, and collaborative with a focus on truly integrated work. They have experience across both traditional and digital marketing channels and can handle complex requirements and platforms. They describe themselves as a whiteboard strategist capable of creative direction, art direction, copywriting, and other marketing and design skills across many sectors.

2. Industry experience
25 years
© Copyright S J Wilson www.stuwilson.co.uk

3. CD level experience
6 years
© Copyright S J Wilson www.stuwilson.co.uk

4. © Copyright S J Wilson www.stuwilson.co.uk

5. Career awards won
© Copyright S J Wilson www.stuwilson.co.uk
Cannes Lion Direct, Cannes Cyber Lion, D&AD, DMA, US DMA, BIMA, Revolution,
IAB, NMA Effectiveness, NMA Campaign of the Month, ICVA, The RADs, CIPD,
MOMA's, Eurobest Innovation Trophy and Drum Dream Awards.

6. © Copyright S J Wilson www.stuwilson.co.uk

7. Strength
© Copyright S J Wilson www.stuwilson.co.uk
Strategic, conceptual, methodical, collaborative but above all, truly integrated.

8. Truly integrated?
© Copyright S J Wilson www.stuwilson.co.uk
36% Experience
18% Proactive
15% Product
13% Digital Direct
10% Social
8% Traditional
2% Utility
Digital Traditional Portfolio split
AR/VR
App Development
Product Development
Mobile Websites
iPhone Game / App
Viral Microsite Mechanism
Landing Page
Email
Branded content videos
eCRM Email Marketing
CMS Web Build
Brochure-ware Website
ATS Development
Web Game
Network Game
In-store Bluetooth Messaging
Digital OutDoor/Escalator
Desktop Widget
Screensaver
Flash Microsite
Social Media
Press Ad
Global Banner Campaign
Gorilla Hijack/Ambient
Corporate Identity
Visual Identity Rollout
Point of Sale
OutDoor
30 Second Spot
Brand film
Promotions
Posters
Brochures
Direct mail
OOH
Radio

9. © Copyright S J Wilson www.stuwilson.co.uk

10. © Copyright S J Wilson www.stuwilson.co.uk
TraditionalDigital
Me

11. Truly integrated / Native Digital
© Copyright S J Wilson www.stuwilson.co.uk

12. Truly integrated / Native Digital
© Copyright S J Wilson www.stuwilson.co.uk

13. © Copyright S J Wilson www.stuwilson.co.uk

14. Ultimately, I can handle complexity
• In requirements
• In channels & platforms
© Copyright S J Wilson www.stuwilson.co.uk

15. © Copyright S J Wilson www.stuwilson.co.uk
I’m a whiteboard strategist

16. © Copyright S J Wilson www.stuwilson.co.uk

17. © Copyright S J Wilson www.stuwilson.co.uk

18. © Copyright S J Wilson www.stuwilson.co.uk
TraditionalDigital

19. Truly integrated?
© Copyright S J Wilson www.stuwilson.co.uk
Skills Sectors
• Creative Direction
• Art Direction
• Copywriting
• Creative Strategy
• Brand Development
• User Experience
• Integrated Marketing
• Advertising
• User Interface Design
• Interactive Advertising
• Mobile
• App Development
• Social Media Marketing
Automotive, Beauty, Computer & Electronics,
Consumer Durables and Apparel, Energy,
Entertainment, Environmental, Financial Services,
FMCG, Food & Staples Retailing, Gifts & Flowers,
Health and Wellness, Health Care Equipment &
Services, Home & Garden, Household & Personal
Products, Insurance, Legal, Media, Non-Profit,
Performance Sportswear, Pharmaceuticals, Real
Estate, Recreation & Leisure, Recruitment, Retail,
Software & Services, Sports & Fitness & Leisure,
Start-ups, Technology Hardware & Equipment,
Telecommunications, Tools and Equipment,
Transportation, Travel & Tourism, Utilities.
• Graphic Design
• Online Advertising
• Digital Strategy
• Email Marketing
• Digital Marketing
• Concept Development
• Digital Media
• Brand development
• Corporate Identity
• Interaction Design
• Visual Communication
• Typography
• Posters

20. Truly interested?
© Copyright S J Wilson www.stuwilson.co.uk
…a fragmatist at heart

21. Thank You!
© Copyright S J Wilson www.stuwilson.co.uk
stuwilson@email.com
www.stuwilson.co.uk
twitter.com/stuwilson
+44 (0) 7754 712789