This document provides biographical information about Stuart Wilson, including his education and career history working in creative roles. It highlights his key achievements between 1995 and 2005 working at agencies such as AKQA, Apple, and TBWA\GGT. The rest of the document discusses his professional expertise, experience in various disciplines, leadership approach, personality, values, and family.

2. © Copyright S J Wilson www.stuwilson.co.uk

3. © Copyright S J Wilson www.stuwilson.co.uk
KEYACHIEVEMENTS
1995 2000 2005
Aged 27 @ AKQA
Creative Manager
of NIKE
Aged 24 @ Apple
Information Designer
of TELEPRESS
Aged 30 @ TBWAGGT
Digital Project Leader
of PRUDENTIAL
Aged 34 @ TEQUILA
Head of Digital Creative
Department

4. Where
I’m from
01.
© 2022 STUART WILSON CREATIVE DIRECTOR

7. My education
02.
© 2022 STUART WILSON CREATIVE DIRECTOR

13. My apprenticeship
03.
© 2022 STUART WILSON CREATIVE DIRECTOR

16. My higher
Education
04.
© 2022 STUART WILSON CREATIVE DIRECTOR

18. HAVE
EVEN
MORE
FUN!

20. © Copyright S J Wilson www.stuwilson.co.uk

24. My career
began
05.
© 2022 STUART WILSON CREATIVE DIRECTOR

41. Professional
expertise
06.
© 2022 STUART WILSON CREATIVE DIRECTOR

42. © Copyright S J Wilson www.stuwilson.co.uk

43. © Copyright S J Wilson www.stuwilson.co.uk
EXPERIENCE Digital Traditional
AR/VR
App Development
Product Development
Mobile Websites
iPhone Game / App
Viral Microsite Mechanism
Landing Page
Email
Branded content videos
eCRM Email Marketing
CMS Web Build
Brochure-ware Website
ATS Development
Web Game
Network Game
In-store Bluetooth Messaging
Digital OutDoor/Escalator
Desktop Widget
Screensaver
Flash Microsite
Social Media
Press Ad
Global Banner Campaign
Gorilla Hijack/Ambient
Corporate Identity
Visual Identity Rollout
Point of Sale
OutDoor
TVC 30 Second Spot
Brand film
Promotions
Posters
Brochures
Direct mail
OOH
Radio
70
30
/

44. © Copyright S J Wilson www.stuwilson.co.uk
NATIVELYINTEGRATED
Experience Sectors
• Creative Direction
• Art Direction
• Copywriting
• Creative Strategy
• Brand Development
• User Experience
• Integrated Marketing
• Advertising
• User Interface Design
• Interactive Advertising
• Mobile
• App Development
• Social Media Marketing
Automotive, Beauty, Computer & Electronics,
Consumer Durables and Apparel, Energy,
Entertainment, Environmental, Financial Services,
FMCG, Food & Staples Retailing, Gifts & Flowers,
Health and Wellness, Health Care Equipment &
Services, Home & Garden, Household & Personal
Products, Insurance, Legal, Media, Non-Profit,
Performance Sportswear, Pharmaceuticals, Real
Estate, Recreation & Leisure, Recruitment, Retail,
Software & Services, Sports & Fitness & Leisure,
Start-ups, Technology Hardware & Equipment,
Telecommunications, Tools and Equipment,
Transportation, Travel & Tourism, Utilities.
• Graphic Design
• Online Advertising
• Digital Strategy
• Email Marketing
• Digital Marketing
• Concept Development
• Digital Media
• Brand development
• Corporate Identity
• Interaction Design
• Visual Communication
• Typography
• Posters

45. © Copyright S J Wilson www.stuwilson.co.uk
CAREERAWARDWINS

47. Business
acumen
07.
© 2022 STUART WILSON CREATIVE DIRECTOR

48. © Copyright S J Wilson www.stuwilson.co.uk

54. © Copyright S J Wilson www.stuwilson.co.uk
CROSSFUNCTIONINTEGRATION
Salesfolk
Hustlers
Mavens
Hipsters
Connectors
Hackers
THREE PERSON TEAM

55. © Copyright S J Wilson www.stuwilson.co.uk
CROSSFUNCTIONINTEGRATION
Innovation
Art Copy
CAMPAIGN TEAM
Innovation
Brand UX
PRODUCT TEAM

56. THEBRIEFISYOURLIFE

57. © Copyright S J Wilson www.stuwilson.co.uk
THEBRIEF
The most important piece of paper in the building.
The Creative Brief, The Product Brief and The Amends/Task Brief.
I believe a good brief is a springboard for the creative idea.
A good brief is also a treasure map.

58. © Copyright S J Wilson www.stuwilson.co.uk
The brilliant brief
a) The Creative Brief b) The Product Brief c) The Amends/Task Brief
The most important piece of paper in the company
Creative Brief
Page 1/2
1. What's the challenge & opportunity?
2. Who are we talking to and what matters to them?
3. What do we want the person to think & feel?
4. Why should they believe it?
5. Mood/tone/behaviour
6. What is the single most important thing we want to communicate?
7. Where will we look to engage them?
8. What does success look like? (KPI's)
9. How do we bring this to life?
(What are the Brilliant Basics? What are the Wow Moments?)
Continued overleaf
Client:
Project:
Date:
Client contact:
Somo contact:
Version:
The most important piece of paper in the company
Task Brief
Page 1/1
Client Feedback
Internal Feedback
When is this required by?
Client:
Project:
Date:
Client contact:
Somo contact:
Version:
The most important piece of paper in the company
Product Brief
Page 1/2
1. Background
2. Objectives
3. Requirements
4. Target Audience
5. Stakeholders
6. Technical Considerations
7. Creative Considerations
8. Dependencies
9. Other notes
Any other details not covered above that are relevant to our response.
Continued overleaf
Budget Key Dates
Client:
Project:
Date:
Client contact:
Somo contact:
Version:

59. © Copyright S J Wilson www.stuwilson.co.uk

60. © Copyright S J Wilson www.stuwilson.co.uk

61. © Copyright S J Wilson www.stuwilson.co.uk

62. © Copyright S J Wilson www.stuwilson.co.uk
THECREATIVEPROCESS
The Seven Stages of Award Winning Process
Clarify Problem & Purpose
Discovery & Ideation
Asset Generation
Design & Build
Delivery
Final Asset Implementation
Evaluate & Verify
1
2
3
4
5
6
7

63. Phase 1 - Clarify Problem & Purpose
A) BRIEFING
• Client Brief / RFP
• Kick-off Meeting = LC LS AM PD PM
1
2
3
4
5
6
7
KEY (alphabetical)
AM = Account Manager
DP = Design Production
DEV = Developer
LC = Lead Creative
LS = Lead Strategist
LT = Lead Technical
IM = Innovation Manager
PD - Product Manager
PM - Project Manager
QA = Quality Assurance Technician
RM = Resource Manager
UX = User Experience
Phase 2 - Discovery & Ideation
B) CONCEPTS & SCOPING
• Write: 1) Somo Brief 2) Statement of Work
• Communications planning
• Innovation planning IEX / Hack / Lab
• Experience Planning
• Data & Media Planning
• Develop Creative Concepts & UX Approach
• Creative Review = LC LS AM PD PM
• WIP Meeting = LC LT AM PD PM
• Refine: 1) Creative Concepts & Prototyping 2)
Finalise Statement of Work
• Client Review
• Concept & Approach Sign Off
Phase 3 - Asset Generation
C) PRE-PRODUCTION
• Pre-Production Meeting = LC LT LS AM PD PM RM
• Asset Acquisition / 3rd Party Art Buying
• Data & Media Confirmation
• Technical Planning
• Engage External Partners
Phase 4 - Design & Build
D) CREATIVE PRE-PRODUCTION
• Creative Pre-Production Meeting = LC LT LS AM PD PM
• Visual Design Development = LC LS UX DP
• Copy/Messaging Development = LC LS
• UX/UI/IA Development & Specifications = LC LT LS UX
Phase 5 - Delivery
E) PRODUCTION
• Production Briefing = LC LT LS AM PD PM RM
• Artwork Production = LC LS PM RM
• Back-end/Front-end/Testing = LC LT LS AM PD PM
• Artwork Sign Off
• QA Sign Off = QA
• UAT Sign Off = LT QA AM PD PM
Phase 6 - Final Asset Implemention
F) EXTERNAL PRODUCTION INTEGRATION & DEPLOYMENT
• Creative Proofs / Final Edits = LC AM PD PM
• Print, Video or External Production = LC PM
• Data = LC AM PD PM
• Final Tech Sign Off = LT QA
GO LIVE DATE
Phase 7 - Evaluate & Verify
G) POST LAUNCH
• Post Project Review ‘Wash-up’ = LC LS LT AM PD PM
• Evaluation & Results
• Maintenance

64. © Copyright S J Wilson www.stuwilson.co.uk
THECREATIVESPRINT
Mon Tue Wed Thu Fri
9:30am
briefing
4:30pm
Catch up
4:30pm
Catch up
5:00pm
Catch up
14 hrs
1st W.I.P.
14.5 hrs
2nd W.I.P.
7.5 hrs
Final
Interim
Timelines & Milestones
Typical creative sprint:
- Create something
- Share your ideas liberally
- Discuss
- Critique
- Refine

65. © Copyright S J Wilson www.stuwilson.co.uk
MYAPPROACHTOAGILE
Purpose Logic Effectiveness Flair = Results
Discovery Planning Concept Execution = Results
1 2 3 4
1 2 3 4

66. THEPRODUCTIONPROCESS

67. TYPICALVELOCITYOFAJOB

68. © Copyright S J Wilson www.stuwilson.co.uk
SCALEOFSTANDARDS
Multimediocrity, Competence & Excellence
33%
66%
110%

69. © Copyright S J Wilson www.stuwilson.co.uk
CREATIVECULTURE
33%
66%
110%
Mediocre
Competent
1. Is it fresh and original?
2. Is it fun?
3. Is it simple?
4. Does it accomplish something good for the client?
5. Does it communicate?
6. Does it break through the clutter...does it have stopping power?
7. Is it beautiful?
8. Is it smart?
9. Is it entertaining?
10. Is it relevant?
11. Is it bigger than the brand?
12. Can you explain why this a great ad?
13. Does it make the consumers care about the brand?
14. Will it stand the test of time?
15. Would you put your name on this piece of work?
Award
winning
Knowing great work- 'why it won'

70. © Copyright S J Wilson www.stuwilson.co.uk
ULTIMATELY
I can handle complexity
• In requirements
• In channels & platforms

71. The value
I provide
08.
© 2022 STUART WILSON CREATIVE DIRECTOR

73. © Copyright S J Wilson www.stuwilson.co.uk
WEIGHTOFSKILLS&EXPERTISE
Mobile
Marketing
Viral Marketing
Presenting
Integrated
/ Digital Marketing
Social Media
Marketing
Copywriting
Art Direction
Concept Development
Brand Development
Creative
/ Digital Strategy
Creative Direction
Online
Advertising
Digital Media
Email Marketing
User Experience
UX/UI
Direct
Marketing
Experience
Design
User
Interface
Design
Digital
Design
Graphic
Information
Design

74. © Copyright S J Wilson www.stuwilson.co.uk
DISTRIBUTIONOFCAPABILITY
CORE
COMPETENCIES
HOW WOULD I
DESCRIBE MYSELF?
Rolls sleeves up
Results driven Passionate & energetic
Creative
range
Naturally proactive
Collaborative
Results driven Social media
Strategy
Creative management
Conceptual
Development
/ Production

75. © Copyright S J Wilson www.stuwilson.co.uk

76. © Copyright S J Wilson www.stuwilson.co.uk
STRENGTHS
Strategic,
conceptual,
methodical,
collaborative
but above all… truly integrated.

77. My
personality
09.
© 2022 STUART WILSON CREATIVE DIRECTOR

78. © Copyright S J Wilson www.stuwilson.co.uk
MYVALUES
Multi-talented
Self expression
Fun
Play
Imagination
Creative
Idealist
Positive
Open
Democratic
Peace keeper
Caring / Love
Friendly
Social
Family man
Loyal
People person
Generosity
Collaborator
Compassionate
Morals
Principled
Ethical / Decider
Controlled
Core values & beliefs
Big hearted
Passionate
Rich abundant life
Brave
Coach
Mentor
Teaches
Encourages
Gives back
Talks / Conversation
Visionary
Unconventional
Philosophical
Psychologist
Intelligence
Strategic thinker
Wisdom
Spiritual
Intuitive nature
Educator
Dreamer
Thinker
Integrity
Altruist

79. © Copyright S J Wilson www.stuwilson.co.uk
Positive
attitude
Insightful
Vision Resourceful
Principled Responsible
Trustworthy
Good natured
Friendly
Fun
Enthusiasm
Energy
Mentoring
Advocate
Coach
Motivating
Story telling
Writing
Improvising
Gentle Patient
Sympathetic
Supportive
Warm and
affirming
Empathetic listening
Presenting
Persuasion
Negotiation
Honesty
and
integrity
Openness
Rational
Reliability Dependable
Efficient
Focussed
Disciplined
Resilient
Crisis and conflict management
Visualising
Earnest

87. © Copyright S J Wilson www.stuwilson.co.uk
LEADERSHIP

89. THECOURAGETOCARE
Projects that are about a labour of
love, by their nature, distinguish
themselves from the mediocre.
Outstanding work wins awards.
Be brave. Give a shit. ABCD = Above and beyond the call of duty.

90. Volunteering
10.
© 2022 STUART WILSON CREATIVE DIRECTOR

93. My family
11.
© 2022 STUART WILSON CREATIVE DIRECTOR

97. © Copyright S J Wilson www.stuwilson.co.uk
MYVALUES

99. Our cat Che.

100. Our dog Olive.

104. © Copyright S J Wilson www.stuwilson.co.uk