A presentation introducing the way I work and the processes I rely upon to uphold the quality of the output of both me and the team I lead.

2. Six steps
01.
© 2022 STUART WILSON CREATIVE DIRECTOR

3. © Copyright S J Wilson www.stuwilson.co.uk

4. © Copyright S J Wilson www.stuwilson.co.uk

5. © Copyright S J Wilson www.stuwilson.co.uk

6. © Copyright S J Wilson www.stuwilson.co.uk

7. © Copyright S J Wilson www.stuwilson.co.uk

8. © Copyright S J Wilson www.stuwilson.co.uk

9. © Copyright S J Wilson www.stuwilson.co.uk

10. © Copyright S J Wilson www.stuwilson.co.uk

11. © Copyright S J Wilson www.stuwilson.co.uk

12. A vested
interest
in process
02.
© 2022 STUART WILSON CREATIVE DIRECTOR

13. © Copyright S J Wilson www.stuwilson.co.uk
THECREATIVEPROCESS
The Seven Stages of Award Winning Process
Clarify Problem & Purpose
Discovery & Ideation
Asset Generation
Design & Build
Delivery
Final Asset Implementation
Evaluate & Verify
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5
6
7

14. Phase 1 - Clarify Problem & Purpose
A) BRIEFING
• Client Brief / RFP
• Kick-off Meeting = LC LS AM PD PM
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KEY (alphabetical)
AM = Account Manager
DP = Design Production
DEV = Developer
LC = Lead Creative
LS = Lead Strategist
LT = Lead Technical
IM = Innovation Manager
PD - Product Manager
PM - Project Manager
QA = Quality Assurance Technician
RM = Resource Manager
UX = User Experience
Phase 2 - Discovery & Ideation
B) CONCEPTS & SCOPING
• Write: 1) Somo Brief 2) Statement of Work
• Communications planning
• Innovation planning IEX / Hack / Lab
• Experience Planning
• Data & Media Planning
• Develop Creative Concepts & UX Approach
• Creative Review = LC LS AM PD PM
• WIP Meeting = LC LT AM PD PM
• Refine: 1) Creative Concepts & Prototyping 2)
Finalise Statement of Work
• Client Review
• Concept & Approach Sign Off
Phase 3 - Asset Generation
C) PRE-PRODUCTION
• Pre-Production Meeting = LC LT LS AM PD PM RM
• Asset Acquisition / 3rd Party Art Buying
• Data & Media Confirmation
• Technical Planning
• Engage External Partners
Phase 4 - Design & Build
D) CREATIVE PRE-PRODUCTION
• Creative Pre-Production Meeting = LC LT LS AM PD PM
• Visual Design Development = LC LS UX DP
• Copy/Messaging Development = LC LS
• UX/UI/IA Development & Specifications = LC LT LS UX
Phase 5 - Delivery
E) PRODUCTION
• Production Briefing = LC LT LS AM PD PM RM
• Artwork Production = LC LS PM RM
• Back-end/Front-end/Testing = LC LT LS AM PD PM
• Artwork Sign Off
• QA Sign Off = QA
• UAT Sign Off = LT QA AM PD PM
Phase 6 - Final Asset Implemention
F) EXTERNAL PRODUCTION INTEGRATION & DEPLOYMENT
• Creative Proofs / Final Edits = LC AM PD PM
• Print, Video or External Production = LC PM
• Data = LC AM PD PM
• Final Tech Sign Off = LT QA
GO LIVE DATE
Phase 7 - Evaluate & Verify
G) POST LAUNCH
• Post Project Review ‘Wash-up’ = LC LS LT AM PD PM
• Evaluation & Results
• Maintenance

15. THEPRODUCTIONPROCESS

16. TYPICALVELOCITYOFAJOB