A presentation ultimately to lay out my philosophy on integrating with other people in a team, a department or an organisation and how that culture can grow and become successful.

2. My leadership
style
01.
© 2022 STUART WILSON CREATIVE DIRECTOR

5. How I settle
into a new
organisation
02.
© 2022 STUART WILSON CREATIVE DIRECTOR

6. “All human relationships
follow the same formula:
rapport equals trust plus comfort.”
~Stuart Wilson
1 2 3

7. © Copyright S J Wilson www.stuwilson.co.uk
Positive
attitude
Insightful
Vision Resourceful
Principled Responsible
Trustworthy
Good natured
Friendly
Fun
Enthusiasm
Energy
Mentoring
Advocate
Coach
Motivating
Story telling
Writing
Improvising
Gentle Patient
Sympathetic
Supportive
Warm and
affirming
Empathetic listening
Presenting
Persuasion
Negotiation
Honesty
and
integrity
Openness
Rational
Reliability Dependable
Efficient
Focussed
Disciplined
Resilient
Crisis and conflict management
Visualising
Earnest

8. © Copyright S J Wilson www.stuwilson.co.uk
LEADERSHIP

9. Nobody gets
left behind in
my team
03.
© 2022 STUART WILSON CREATIVE DIRECTOR

11. The standards
I expect from
my team
03.
© 2022 STUART WILSON CREATIVE DIRECTOR

12. THECOURAGETOCARE
Projects that are about a labour of
love, by their nature, distinguish
themselves from the mediocre.
Outstanding work wins awards.
Be brave. Give a shit. ABCD = Above and beyond the call of duty.

13. © Copyright S J Wilson www.stuwilson.co.uk
SCALEOFSTANDARDS
Multimediocrity, Competence & Excellence
33%
66%
110%

14. © Copyright S J Wilson www.stuwilson.co.uk
CREATIVECULTURE
33%
66%
110%
Mediocre
Competent
1. Is it fresh and original?
2. Is it fun?
3. Is it simple?
4. Does it accomplish something good for the client?
5. Does it communicate?
6. Does it break through the clutter...does it have stopping power?
7. Is it beautiful?
8. Is it smart?
9. Is it entertaining?
10. Is it relevant?
11. Is it bigger than the brand?
12. Can you explain why this a great ad?
13. Does it make the consumers care about the brand?
14. Will it stand the test of time?
15. Would you put your name on this piece of work?
Award
winning
Knowing great work- 'why it won'

15. “The joy of leadership comes from
seeing others achieve more than they
were capable of.”
~Simon Sinek

16. © Copyright S J Wilson www.stuwilson.co.uk
SIXMONTHTRANSFORMATIONINCULTURE

17. © Copyright S J Wilson www.stuwilson.co.uk