Structured data (aka schema markup) is one of the key SEO techniques to improve search engine ranking by providing to Google, Bing, Yandex and other search engines with data describing the content in question (e.g., a product, event, person, recipe, etc.) using the schema.org types for the relevant industry or category. This presentation is a primer or guide to understanding and using structured data for SEO and semantic search.
Off Page SEO Tips and Strategies in 2015
Off page SEO is another key factor of search engine ranking. Find here top 10 off page SEO tips and latest off page strategies in 2015. Off-page SEO is the process of optimizing your website pages and posts outside your website.
Connect me
FB: https://www.facebook.com/eng.shimanto
Skype: shimantoarif
https://www.fiverr.com/shimantoarif/digital-marketing-expert-and-strategist
mail: shimantoeee@gmailcom
mobile: +8801716552935
Winning SEO Using Schema Markup and Structured DataMarc Trimble
Schema microdata is applied to the content of a page to define exactly what it is and how it should be treated. Schema elements and attributes can be added directly to the HTML code of a web page to provide the search engines’ crawlers with additional information.
This document discusses domain names, top-level domains, and hosting. It defines what a domain name is and lists some top-level domains such as .com, .edu, and country code top-levels like .my and .au. It also discusses generic top-level domains introduced by ICANN and factors to consider when choosing a domain name. Finally, it lists some domain tools including Whois, domain name generators, and reverse IP lookup.
The slides here are part of my presentation at the Confraria0day meeting in March 2017. It is an introduction to the various HTTP security headers with some insights about them. It covers HSTS, HPKP, X-Frame-Options, Content Security Policy, X-XSS-Protection, X-Content-Type-Options, Referrer-Policy and Set-Cookie options.
A CMS (content management system) like Wordpress allows non-technical users to easily store, organize, update, and publish content on a website. Wordpress is a popular open source CMS that provides flexibility through themes and plugins, and makes content management simple through an intuitive interface. Wordpress can be self-hosted, giving full control, or hosted on wordpress.com for low maintenance. Key parts of a Wordpress site include posts, pages, widgets, themes, menus and plugins.
This document provides an overview of Node.js and Express.js. It defines Node.js as a JavaScript runtime environment for building scalable server-side web applications, and Express.js as a web application framework built on Node.js. Some key points covered include Node.js' event-driven, non-blocking architecture that enables high concurrency; examples of using Node.js and Express.js for real-time applications and APIs; and the typical development process along with various use cases in industries.
MongoDB is a cross-platform document-oriented database that provides high performance, high availability, and easy scalability. It uses a document-based data model where data is stored in JSON-like documents within collections, instead of using tables with rows as in relational databases. MongoDB can be scaled horizontally and supports replication and sharding. It also supports dynamic queries on documents using a document-based query language.
Off Page SEO Tips and Strategies in 2015
Off page SEO is another key factor of search engine ranking. Find here top 10 off page SEO tips and latest off page strategies in 2015. Off-page SEO is the process of optimizing your website pages and posts outside your website.
Connect me
FB: https://www.facebook.com/eng.shimanto
Skype: shimantoarif
https://www.fiverr.com/shimantoarif/digital-marketing-expert-and-strategist
mail: shimantoeee@gmailcom
mobile: +8801716552935
Winning SEO Using Schema Markup and Structured DataMarc Trimble
Schema microdata is applied to the content of a page to define exactly what it is and how it should be treated. Schema elements and attributes can be added directly to the HTML code of a web page to provide the search engines’ crawlers with additional information.
This document discusses domain names, top-level domains, and hosting. It defines what a domain name is and lists some top-level domains such as .com, .edu, and country code top-levels like .my and .au. It also discusses generic top-level domains introduced by ICANN and factors to consider when choosing a domain name. Finally, it lists some domain tools including Whois, domain name generators, and reverse IP lookup.
The slides here are part of my presentation at the Confraria0day meeting in March 2017. It is an introduction to the various HTTP security headers with some insights about them. It covers HSTS, HPKP, X-Frame-Options, Content Security Policy, X-XSS-Protection, X-Content-Type-Options, Referrer-Policy and Set-Cookie options.
A CMS (content management system) like Wordpress allows non-technical users to easily store, organize, update, and publish content on a website. Wordpress is a popular open source CMS that provides flexibility through themes and plugins, and makes content management simple through an intuitive interface. Wordpress can be self-hosted, giving full control, or hosted on wordpress.com for low maintenance. Key parts of a Wordpress site include posts, pages, widgets, themes, menus and plugins.
This document provides an overview of Node.js and Express.js. It defines Node.js as a JavaScript runtime environment for building scalable server-side web applications, and Express.js as a web application framework built on Node.js. Some key points covered include Node.js' event-driven, non-blocking architecture that enables high concurrency; examples of using Node.js and Express.js for real-time applications and APIs; and the typical development process along with various use cases in industries.
MongoDB is a cross-platform document-oriented database that provides high performance, high availability, and easy scalability. It uses a document-based data model where data is stored in JSON-like documents within collections, instead of using tables with rows as in relational databases. MongoDB can be scaled horizontally and supports replication and sharding. It also supports dynamic queries on documents using a document-based query language.
This document discusses various features and customization options for the AEM 6.0 user interface. It covers the Sling resource merger which allows overlaying and customizing nodes, adding and hiding links from the left rail, adding buttons to the console, modifying search filters, using metadata properties as tags, and customizing asset editor metadata templates. It provides examples of how to customize and overlay nodes in the /libs path with custom configurations in the /apps path. The document also includes some additional useful information and links for AEM UI customization.
Este documento fornece uma introdução à família de normas ISO/IEC 27000, que tratam da gestão da segurança da informação. Ele define normas, objetivos da normalização, quem faz normas e apresenta um diagrama da família ISO/IEC 27000.
Internal linking is important for search engine optimization (SEO) as it allows users to navigate websites, establishes information hierarchies, and helps spread ranking power. Some key tactics for improving internal linking include choosing an optimal link structure, using text menus, adding keywords to anchor text strategically, cross-linking important pages, and eliminating duplicate, broken, or dangling links. Proper internal linking passes link juice between pages and helps increase page views and rankings.
This document provides an overview of NoSQL databases. It begins with a brief history of relational databases and Edgar Codd's 1970 paper introducing the relational model. It then discusses modern trends driving the emergence of NoSQL databases, including increased data complexity, the need for nested data structures and graphs, evolving schemas, high query volumes, and cheap storage. The core characteristics of NoSQL databases are outlined, including flexible schemas, non-relational structures, horizontal scaling, and distribution. The major categories of NoSQL databases are explained - key-value, document, graph, and column-oriented stores - along with examples like Redis, MongoDB, Neo4j, and Cassandra. The document concludes by discussing use cases and
Learn simple, proven and exciting ways to build a successful business using online marketing strategies. Internet marketing can include your website, search engine optimization, pay per click advertising, local search services, online reviews and social media.
Mikki Barker, owner of Web Concepts, will lead this exciting and informative session. She will base her presentation on a WordPress site that is online and you will be able to log into and work along with her if they want. Bring your laptop if you want to work along with Mikki.
SQL Server Exploitation, Escalation, Pilfering - AppSec USA 2012Scott Sutherland
During this presentation attendees will be introduced to lesser known, yet significant vulnerabilities in SQL Server implementations related to common trust relationships, misconfigurations, and weak default settings. The issues that will be covered are often leveraged by attackers to gain unauthorized access to high value systems, applications, and sensitive data. An overview of each issue, common vectors of attack, and manual techniques will be covered. Finally newly created Metasploit modules and TSQL scripts will be demonstrated that help automate the attacks. This presentation will be valuable to penetration testers who are looking for faster ways to gain access to critical data and systems. Additionally, it should be worth while for developers and database administrators who are interested in gaining a better understanding of how to protect their applications and databases from these attacks.
More security blogs by the authors can be found @
https://www.netspi.com/blog/
SQL injection is a code injection technique used to attack data-driven applications that use SQL queries to access a backend database. An attacker can insert malicious SQL statements into the login form of a web application to gain unauthorized access to the database. The document discusses what SQL injection is, types of SQL injection like in-band and out-of-band, and provides examples. It also notes that SQL injection is a serious problem that can allow attackers to delete, modify or steal data. Suggested solutions include input validation, prepared statements, and minimizing database privileges.
O HTTP é um protocolo de transferência de hipertexto utilizado para transferir dados na web através da porta 80, enquanto o HTTPS é uma versão segura do HTTP que utiliza criptografia SSL/TLS através da porta 443 para proteger a privacidade e integridade dos dados transmitidos.
O HTTP é um protocolo de comunicação utilizado para sistemas de informação de hipermídia que funciona no modelo cliente-servidor, onde o usuário solicita páginas ao servidor que as envia de volta para exibição no navegador.
The document discusses using WordPress blogs for education. It argues that WordPress blogs can meet students where they are with technology, increase interaction through self-posting and commenting, and be helpful for teachers by making homework paperless and automatically archiving student work. It then provides tips for using WordPress, including an overview of signing up, the dashboard, categories and tags for organizing posts, commenting features, and user roles. Finally, it lists some free WordPress themes that could be suitable for education purposes.
SEO tools are used to optimize websites for search engines. They help with keyword research, content creation, and identifying on-page and off-page optimization opportunities. On-page SEO tools focus on optimizing content, while off-page tools help with link building and social media. Technical SEO tools ensure websites load quickly and are properly indexed by search engines. Examples of tools for each category are provided.
This document provides an introduction and overview of WordPress for personal site design. It discusses what WordPress is, who uses it, why it's a good option, and how to install, customize, and manage a WordPress site. Key points covered include that WordPress is an open-source content management system and blogging platform, it has a user-friendly interface, and comes with many plugins and themes to expand functionality.
Content Security Policy 1.0 is a W3C recommendation for improving web security. It allows website owners to control resources loaded by the browser to help prevent cross-site scripting and other attacks. The policy uses HTTP headers to define whitelists of approved sources of scripts, stylesheets, fonts, frames, and other content. Reporting of policy violations can also help site owners identify vulnerabilities. While CSP adds a layer of protection, it has some limitations and browser support varies.
This document provides an introduction to search engine optimization (SEO) concepts. It defines common SEO terms like page rank, Alexa rank, and SERPs. It also describes the different types of on-page and off-page optimization techniques used in SEO, including on-page elements like meta tags and keywords, as well as off-page link building methods. The goal of all SEO activities is to drive targeted traffic to a website and increase conversions.
Content Marketing in SEO describes the creation of high quality content on the basis of demand and their marketing with the goal of achieving a very high number of quality backlinks and thus good positions for relevant keywords in the search engines.
El SEO en medios: En busca del engranaje perfecto en una redacciónClara Soteras
Este documento resume las principales estrategias y tácticas de SEO para medios de comunicación. Explica cómo optimizar contenidos de última hora, planificar coberturas de grandes eventos con antelación, y la importancia de mantener un buen SEO técnico junto con un SEO de contenidos de calidad. También destaca la necesidad de una estrecha colaboración entre los equipos de redacción y SEO para lograr los mejores resultados.
Intro to Construct 2: Ghost Shooter - Step by StepShahed Chowdhuri
Derived from Beginner’s Guide to Construct 2 originally published by Ashley, it expands upon the written tutorial by providing detailed screenshots of every step and is grouped into concepts that I identified from my learning. Also, the steps and screenshots from a recent version (as of 2014). Finally, it explains relevant concepts such as Parallax and X-Y Coordinates for Graphics Programming.
* Original Tutorial: https://www.scirra.com/tutorials/37/beginners-guide-to-construct-2
* Ashley from Scirra: https://www.scirra.com/users/ashley
Design and Development of a Headless Content Management SystemIRJET Journal
This document describes the design and development of a headless content management system (CMS). Key points:
- The system has a CMS backend for content creation/storage, a frontend for content display, and an authentication service. The backend and frontend are separated, allowing flexible presentation of content.
- Technologies used include Node.js, Postgres, Redis, React, and Docker. The CMS allows creating content types and fields, then entering data entries for each type.
- The authentication service manages user registration, login, and tokens. The CMS integrates this to authorize API requests.
- The system was tested achieving over 90% code coverage. It allows flexible, multichannel content delivery through its
Optimizely's Vision for Product Development TeamsOptimizely
Learn how product development will evolve in the coming years. We believe the best teams will separate themselves from the pack in the coming years by adopting a focus of transparency, scale, compatibility, and trust.
Hear from our Product and Engineering teams as they show our vision for helping product development teams move fast and build with confidence. You’ll learn:
- How we help teams drive progressive delivery and experimentation at scale
- New and upcoming features for product managers, growth teams, engineers, and data scientists.
- Our ambition to create the most powerful, flexible experimentation platform available anywhere.
This document discusses various features and customization options for the AEM 6.0 user interface. It covers the Sling resource merger which allows overlaying and customizing nodes, adding and hiding links from the left rail, adding buttons to the console, modifying search filters, using metadata properties as tags, and customizing asset editor metadata templates. It provides examples of how to customize and overlay nodes in the /libs path with custom configurations in the /apps path. The document also includes some additional useful information and links for AEM UI customization.
Este documento fornece uma introdução à família de normas ISO/IEC 27000, que tratam da gestão da segurança da informação. Ele define normas, objetivos da normalização, quem faz normas e apresenta um diagrama da família ISO/IEC 27000.
Internal linking is important for search engine optimization (SEO) as it allows users to navigate websites, establishes information hierarchies, and helps spread ranking power. Some key tactics for improving internal linking include choosing an optimal link structure, using text menus, adding keywords to anchor text strategically, cross-linking important pages, and eliminating duplicate, broken, or dangling links. Proper internal linking passes link juice between pages and helps increase page views and rankings.
This document provides an overview of NoSQL databases. It begins with a brief history of relational databases and Edgar Codd's 1970 paper introducing the relational model. It then discusses modern trends driving the emergence of NoSQL databases, including increased data complexity, the need for nested data structures and graphs, evolving schemas, high query volumes, and cheap storage. The core characteristics of NoSQL databases are outlined, including flexible schemas, non-relational structures, horizontal scaling, and distribution. The major categories of NoSQL databases are explained - key-value, document, graph, and column-oriented stores - along with examples like Redis, MongoDB, Neo4j, and Cassandra. The document concludes by discussing use cases and
Learn simple, proven and exciting ways to build a successful business using online marketing strategies. Internet marketing can include your website, search engine optimization, pay per click advertising, local search services, online reviews and social media.
Mikki Barker, owner of Web Concepts, will lead this exciting and informative session. She will base her presentation on a WordPress site that is online and you will be able to log into and work along with her if they want. Bring your laptop if you want to work along with Mikki.
SQL Server Exploitation, Escalation, Pilfering - AppSec USA 2012Scott Sutherland
During this presentation attendees will be introduced to lesser known, yet significant vulnerabilities in SQL Server implementations related to common trust relationships, misconfigurations, and weak default settings. The issues that will be covered are often leveraged by attackers to gain unauthorized access to high value systems, applications, and sensitive data. An overview of each issue, common vectors of attack, and manual techniques will be covered. Finally newly created Metasploit modules and TSQL scripts will be demonstrated that help automate the attacks. This presentation will be valuable to penetration testers who are looking for faster ways to gain access to critical data and systems. Additionally, it should be worth while for developers and database administrators who are interested in gaining a better understanding of how to protect their applications and databases from these attacks.
More security blogs by the authors can be found @
https://www.netspi.com/blog/
SQL injection is a code injection technique used to attack data-driven applications that use SQL queries to access a backend database. An attacker can insert malicious SQL statements into the login form of a web application to gain unauthorized access to the database. The document discusses what SQL injection is, types of SQL injection like in-band and out-of-band, and provides examples. It also notes that SQL injection is a serious problem that can allow attackers to delete, modify or steal data. Suggested solutions include input validation, prepared statements, and minimizing database privileges.
O HTTP é um protocolo de transferência de hipertexto utilizado para transferir dados na web através da porta 80, enquanto o HTTPS é uma versão segura do HTTP que utiliza criptografia SSL/TLS através da porta 443 para proteger a privacidade e integridade dos dados transmitidos.
O HTTP é um protocolo de comunicação utilizado para sistemas de informação de hipermídia que funciona no modelo cliente-servidor, onde o usuário solicita páginas ao servidor que as envia de volta para exibição no navegador.
The document discusses using WordPress blogs for education. It argues that WordPress blogs can meet students where they are with technology, increase interaction through self-posting and commenting, and be helpful for teachers by making homework paperless and automatically archiving student work. It then provides tips for using WordPress, including an overview of signing up, the dashboard, categories and tags for organizing posts, commenting features, and user roles. Finally, it lists some free WordPress themes that could be suitable for education purposes.
SEO tools are used to optimize websites for search engines. They help with keyword research, content creation, and identifying on-page and off-page optimization opportunities. On-page SEO tools focus on optimizing content, while off-page tools help with link building and social media. Technical SEO tools ensure websites load quickly and are properly indexed by search engines. Examples of tools for each category are provided.
This document provides an introduction and overview of WordPress for personal site design. It discusses what WordPress is, who uses it, why it's a good option, and how to install, customize, and manage a WordPress site. Key points covered include that WordPress is an open-source content management system and blogging platform, it has a user-friendly interface, and comes with many plugins and themes to expand functionality.
Content Security Policy 1.0 is a W3C recommendation for improving web security. It allows website owners to control resources loaded by the browser to help prevent cross-site scripting and other attacks. The policy uses HTTP headers to define whitelists of approved sources of scripts, stylesheets, fonts, frames, and other content. Reporting of policy violations can also help site owners identify vulnerabilities. While CSP adds a layer of protection, it has some limitations and browser support varies.
This document provides an introduction to search engine optimization (SEO) concepts. It defines common SEO terms like page rank, Alexa rank, and SERPs. It also describes the different types of on-page and off-page optimization techniques used in SEO, including on-page elements like meta tags and keywords, as well as off-page link building methods. The goal of all SEO activities is to drive targeted traffic to a website and increase conversions.
Content Marketing in SEO describes the creation of high quality content on the basis of demand and their marketing with the goal of achieving a very high number of quality backlinks and thus good positions for relevant keywords in the search engines.
El SEO en medios: En busca del engranaje perfecto en una redacciónClara Soteras
Este documento resume las principales estrategias y tácticas de SEO para medios de comunicación. Explica cómo optimizar contenidos de última hora, planificar coberturas de grandes eventos con antelación, y la importancia de mantener un buen SEO técnico junto con un SEO de contenidos de calidad. También destaca la necesidad de una estrecha colaboración entre los equipos de redacción y SEO para lograr los mejores resultados.
Intro to Construct 2: Ghost Shooter - Step by StepShahed Chowdhuri
Derived from Beginner’s Guide to Construct 2 originally published by Ashley, it expands upon the written tutorial by providing detailed screenshots of every step and is grouped into concepts that I identified from my learning. Also, the steps and screenshots from a recent version (as of 2014). Finally, it explains relevant concepts such as Parallax and X-Y Coordinates for Graphics Programming.
* Original Tutorial: https://www.scirra.com/tutorials/37/beginners-guide-to-construct-2
* Ashley from Scirra: https://www.scirra.com/users/ashley
Design and Development of a Headless Content Management SystemIRJET Journal
This document describes the design and development of a headless content management system (CMS). Key points:
- The system has a CMS backend for content creation/storage, a frontend for content display, and an authentication service. The backend and frontend are separated, allowing flexible presentation of content.
- Technologies used include Node.js, Postgres, Redis, React, and Docker. The CMS allows creating content types and fields, then entering data entries for each type.
- The authentication service manages user registration, login, and tokens. The CMS integrates this to authorize API requests.
- The system was tested achieving over 90% code coverage. It allows flexible, multichannel content delivery through its
Optimizely's Vision for Product Development TeamsOptimizely
Learn how product development will evolve in the coming years. We believe the best teams will separate themselves from the pack in the coming years by adopting a focus of transparency, scale, compatibility, and trust.
Hear from our Product and Engineering teams as they show our vision for helping product development teams move fast and build with confidence. You’ll learn:
- How we help teams drive progressive delivery and experimentation at scale
- New and upcoming features for product managers, growth teams, engineers, and data scientists.
- Our ambition to create the most powerful, flexible experimentation platform available anywhere.
Consumer Driven Contracts and Your Microservice ArchitectureVMware Tanzu
SpringOne Platform 2017
Marcin Grzejszczak, Pivotal; Adib Saikali, Pivotal
"Consumer driven contracts (CDC) are like TDD applied to the API. It’s especially important in the world of microservices. Since it’s driven by consumers, it’s much more user friendly. Of course microservices are really cool, but most people do not take into consideration plenty of potential obstacles that should be tackled. Then instead of frequent, fully automated deploys via a delivery pipeline, you might end up in an asylum due to frequent mental breakdowns caused by production disasters.
We will write a system using the CDC approach together with Spring Boot, Spring Cloud Contract verifier. We’ll show you how easy it is to write applications that have a consumer driven API and that will allow a developer to speed up the time of writing his better quality softwar"
Data Exchange Framework. Essential basics and practical usage takeaways.Daniil Rashchupkin
The document summarizes Daniil Rashchupkin's presentation on the Data Exchange Framework (DEF) at the 3rd SUGBY meetup. The DEF allows synchronizing data between Sitecore and third party systems. Rashchupkin discussed the DEF architecture, developing DEF components like data providers and value accessors, configuring DEF, and demonstrated syncing data between a third party CMS and Sitecore. He also covered challenges of using DEF for a real estate project syncing data between Dynamics CRM and Sitecore items.
BizViz CA PPM Integration communicates directly with CA PPM using a web service, gets a list of active users, and leverages the CA PPM security model to ensure that all the data is shown based on the security rights. You can also leverage Active Directory or another application. Thus we bring Clarity to your PPM. Administrators can embed the dashboards in the corporate intranet, CA PPM or SharePoint.
Building Data Products with BigQuery for PPC and SEO (SMX 2022)Christopher Gutknecht
In this data management session, Christopher describes how to build robust and reliable data products in BigQuery and dbt, for PPC and SEO use cases. After an introduction to the modern data stack, six principles of reliable data products are presented, followed by the following use cases:
- Google Ads Conversion upload
- SEO sitemap efficiency report
- Google Shopping product rating sync
- Large-Scale link checker with advertools
- Inventory-based PPC campaigns with dbt
Here is the referenced selection of gists on github: https://gist.github.com/ChrisGutknecht
Consumer Driven Contracts and Your Microservice ArchitectureMarcin Grzejszczak
Consumer driven contracts (CDC) are like TDD applied to the API. It’s especially important in the world of microservices. Since it’s driven by consumers, it’s much more user friendly. Of course microservices are really cool, but most people do not take into consideration plenty of potential obstacles that should be tackled. Then instead of frequent, fully automated deploys via a delivery pipeline, you might end up in an asylum due to frequent mental breakdowns caused by production disasters.
We will write a system using the CDC approach together with Spring Boot, Spring Cloud Contract verifier. We’ll show you how easy it is to write applications that have a consumer driven API and that will allow a developer to speed up the time of writing his better quality software.
Alternative to Latex for High Quality Reports with RMarkdownRomain Lesur
1) The document discusses using CSS for paginated documents, specifically using HTML and CSS to generate PDF reports from R Markdown documents.
2) It describes how to set up page sizes, margins, and page numbers using CSS rules. It also covers controlling page breaks and avoiding breaks within tables.
3) The document recommends using the weasydoc R package to generate PDFs from R Markdown using CSS for paginated media and lists supported converters like WeasyPrint and Prince for generating the final PDFs.
JS Fest 2019/Autumn. Sota Ohara. Сreate own server less CMS from scratchJSFestUA
We created CMS using React, Google Cloud Storage and Google Cloud Functions from scratch.
I'd like to share the knowledge of how to build serverless CMS from scratch.
Ganesh seeks a position as an SAP Technical Consultant where he can contribute his SAP knowledge and skills. He has over 2 years of experience in SAP development and maintenance projects. He is proficient in ABAP, UI5, smart forms and has experience developing reports, interfaces, and custom screens. Ganesh has worked on projects in various industries involving ECC implementation, migrating scripts to smart forms, developing UI5 apps, and more. He is looking to grow professionally and establish a career in the corporate world.
This document provides an overview of the OpenChain Project, which establishes standards for open source licensing and security. It discusses the OpenChain standards for license compliance (ISO/IEC 5230) and security assurance (ISO/IEC DIS 18974). It highlights that over 1,000 companies are working to improve supply chain management through OpenChain. It also summarizes news and developments around OpenChain standards adoption and certification.
The document summarizes the OpenChain Project, which creates and maintains standards for open source licensing and security. It discusses the project's goals of improving supply chain visibility and management through standards like ISO 5230 for licensing and the forthcoming ISO 18974 for security. It provides an overview of the project's community and commercial support network, which includes hundreds of companies, certifiers, service providers, and tooling vendors working to establish best practices for open source compliance.
Supercharge your data analytics with BigQueryMárton Kodok
Powering interactive data analysis require massive architecture, and Know-How to build a fast real-time computing system. BigQuery solves this problem by enabling super-fast, SQL-like queries against petabytes of data using the processing power of Google’s infrastructure. We will cover its core features, creating tables, columns, views, working with partitions, clustering for cost optimizations, streaming inserts, User Defined Functions, and several use cases for everydaay developer: funnel analytics, behavioral analytics, exploring unstructured data.
The other part will be about BigQuery ML, which enables users to create and execute machine learning models in BigQuery using standard SQL queries. BigQuery ML democratizes machine learning by enabling SQL practitioners to build models using existing SQL tools and skills. BigQuery ML increases development speed by eliminating the need to move data.
The document describes the development of the X-Internet framework. X-Internet connects the digital and physical world through an intelligent client/server interface that lowers development and operational costs. The framework was developed using Flash components, a Java-based API, and XML files to allow communication between the Flash client and server. It aims to provide a more engaging user experience than traditional web and client/server models through its single window loading and low server dependency.
Benchmarking for Big Data Applications with the DataBench Framework, Arne Ber...DataBench
The document discusses benchmarking for big data applications using the DataBench framework. It provides an overview of business and technical benchmarking, describes how DataBench links the two through its workflow and toolbox, and outlines some early results from DataBench's business user survey. It also discusses identifying relevant benchmarks based on the BDVA reference model and introduces some benchmarks that could be integrated into DataBench's toolbox, including HiBench, SparkBench, and YCSB.
The OpenChain Project aims to create and maintain standards for open source licensing and security. It has over 1,000 company members representing trillions in market value. The project develops specifications like ISO 5230 for open source license compliance and a new DIS 18974 for security assurance. It provides free materials to help companies self-certify their supply chain processes and offers third-party certification. The project is expanding its standards, outreach, and community participation to build a more transparent and secure software supply chain.
‘Edge’ Technologies: a new language of innovationDXC Eclipse
Microsoft Dynamics 365: Continue Your Transformation Journey.
‘Edge’ Technologies: a new language of innovation .
We will demystify the new language of ‘Edge’ Technologies – Common Data Service, Power Apps, Flow, Cortana Intelligence Suite, BOT Framework.
Presented by Henrik Mozart - Senior Technology Specialist, DXC Eclipse
This presentation explains what IT technologies, architectures and features should be employed to develop a successful SaaS service. It then explains key strategic management factors that enable the SaaS business to be desirable, feasible and viable. These strategic management factors are shown to be deeply related to the essential technologies, architectures and features addressed hereinbefore. The last chapter shows a recommendable process of engineering a SaaS which is based on the Value-Obsessed Lean Framework (VOLF) (https://www.jp-institute-of-software.com/439889682), and a traceable network of work products to be produced in that process.
Similar to Structured data SEO presentation WPTO Robin Macrae 2017-02-18 (20)
SharePoint Searchin the Enterprise, Strategy and the New Search ParadigmRobin Macrae
In this presentation, Robin will draw upon a recent enterprise search strategy and roadmap project for a large U.S. financial institution. It's focus is developing a search strategy in which the enterprise adopts the new search paradigm, variously termed search as an app or search driven apps, and search becomes an integral component of the enterprise's approach to content and collaboration. Accordingly, he emphasizes business more than technical considerations and issues.
The first issue addressed is why search has risen to a new and central role in enterprise IT strategy. Next, he will outline the considerations in changing from an enterprise search platform to SharePoint 2013. Finally, he reviews the several models used in evaluating the maturity, requirements and direction for enterprise content.
Time permitting, the presentation will review some of the key elements of the new search paradigm and the noteworthy SP2013 search capabilities that deliver those elements.
Building a Metadata Infrastructure at American Greetings (taxonomy, faceted s...Robin Macrae
The document describes a case study of American Greetings' implementation of an enterprise digital asset management system to organize its digital content. The goals were to organize, manage, and maintain worldwide digital content, increase awareness and use of existing assets, and improve content quality, metadata consistency, and speed to market. The project involved developing a common taxonomy across business areas, tools, and functions to improve asset findability, facilitate reuse, and enable governance. Challenges included integrating legacy systems with different metadata schemas and getting agreement across various teams on taxonomy design and implementation.
Making Your Content Findable -- Tagging and Categorizing for Bloggers -- PodC...Robin Macrae
The focus of this presentation is tagging and categorization — core capabilities in WordPress and other blogging platforms as well as content management systems (CMS) generally. Learn how different categorizations schemes can be used to enable readers to find relevant content in a blog or CMS and how they impact usability. Understand how tags and categories increases a blog’s traffic by improving the findability and navigation of content once they have arrived onsite. Find out how the effective use of categorization increases the value of a blog to advertisers as well as readers.
Developing an Enterprise Strategy to Deliver Customized Sets of CapabilitiesRobin Macrae
What people do with SharePoint and its value to the organization is as much a function of the design of work and the change management strategy as it is coding and development.
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Decentralized Justice in Gaming and EsportsFederico Ast
Discover how Kleros is transforming the landscape of dispute resolution in the gaming and eSports industry through the power of decentralized justice.
This presentation, delivered by Federico Ast, CEO of Kleros, explores the innovative application of blockchain technology, crowdsourcing, and incentivized mechanisms to create fair and efficient arbitration processes.
Key Highlights:
- Introduction to Decentralized Justice: Learn about the foundational principles of Kleros and how it combines blockchain with crowdsourcing to develop a novel justice system.
- Challenges in Traditional Arbitration: Understand the limitations of conventional arbitration methods, such as high costs and long resolution times, particularly for small claims in the gaming sector.
- How Kleros Works: A step-by-step guide on the functioning of Kleros, from the initiation of a smart contract to the final decision by a jury of peers.
- Case Studies in eSports: Explore real-world scenarios where Kleros has been applied to resolve disputes in eSports, including issues like cheating, governance, player behavior, and contractual disagreements.
- Practical Implementation: Detailed walkthroughs of how disputes are handled in eSports tournaments, emphasizing speed, cost-efficiency, and fairness.
- Enhanced Transparency: The role of blockchain in providing an immutable and transparent record of proceedings, ensuring trust in the resolution process.
- Future Prospects: The potential expansion of decentralized justice mechanisms across various sectors within the gaming industry.
For more information, visit kleros.io or follow Federico Ast and Kleros on social media:
• Twitter: @federicoast
• Twitter: @kleros_io
Structured data SEO presentation WPTO Robin Macrae 2017-02-18
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Structured data
Robin Macrae
Workspace Builders
robinm@gmail.com
LinkedIn
@Robin_Macrae
Overview
1. Schema.org is a structured data markup schema, a semantic tagging vocabulary, supported by major search engines
2. increases organic traffic through higher quality presentation in SERPs but ranking benefit is indirect
3. many opinions and predictions on its value and future, few authoritative
4. lots of techniques, tools and services all of which work on WordPress sites
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Why it matters
Google will display additional information about your content in search engine results pages. Your page's rich snippet makes the
content more prominent and thereby increases its CTR and your traffic.
1. goal is richer search results to improve user experience
2. on-page markup (tags) helps search engines understand the information on web pages and provide richer search results
3. provides a standardized search engine "vocabulary"
4. can increase a page's rank depending on who you believe
Ways to structure data
1. microdata, microformats, rich snippets
2. Facebook has Open Graph
3. Twitter has Twitter Cards
4. Google+ has authorship
Search with WordPress kinds of structured data for more.
Ways to mark up your data
Use the schema.org vocabulary in one of 3 structured data output formats:
1. microdata (uses HTML tags and attributes to define data)
2. JSON-LD (JavaScript based)
3. RDFa (HTML based)
Examples: Product type (1)
Samsung 50 inch LED TV:
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Examples: Person/organization (2)
Toronto SEO Guy: No-Nonsense SEO Consulting & Training: org_01a_SEO_consultant_2016-11-21_scn.png:
Examples: Person/organization (3)
Note JSON-LD format, organization type, logo image, social media URLs, Yoast SEO plugin:
<script type='application/ld+json'>
{"@context":"http://schema.org","@type":"WebSite","@id":"#website","url":"http://torontoseoguy.ca/","name":"Toronto SEO
Guy","potentialAction":{"@type":"SearchAction","target":"http://torontoseoguy.ca/?s={search_term_string}","query-
input":"required name=search_term_string"}}</script><script type='application/ld+json'>
{"@context":"http://schema.org","@type":"Organization","url":"http://torontoseoguy.ca/","sameAs":
["https://www.linkedin.com/in/TorontoSEOguy","https://twitter.com/TorontoSEOguy"],"@id":"#organization","name":"Toronto
SEO Guy","logo":"http://torontoseoguy.ca/wp-content/uploads/2014/07/logo.png"}</script><!-- / Yoast SEO plugin. -->
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Examples: Local business type
Examples: Event type
https://www.google.ca/search?q=next+leaf+game:
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Examples: Recipe type
roast chicken:
Examples: Other
Official Google Webmaster Central Blog: Rich Cards expands to more verticals: "Users who tap on your Rich Card will be taken
near instantly to your AMP page, and be able to swipe between pages within your site."
See restaurant_card_01a_Google_A.gif. (For some reason, that GIF image causes this page to take an inordinate amount of time to
load in FF so I removed it. From the link, the image loads normally in FF.)
Schema.org types (data formats) 1
Here are a few of the many semantic data schema types.
organization, person
articles, posts
products, services
kinds of content (event, video, movie, recipe, ratings, etc.)
breadcrumbs (navigation) (schema.org breadcrumbs)
local business
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Schema.org types (data formats) 2
Schema.org's list of commonly used types:
Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries …
Embedded non-text objects: AudioObject, ImageObject, VideoObject
Event
Health and medical types: notes on the health and medical types under MedicalEntity
Organization
Person
Place, LocalBusiness, Restaurant …
Product, Offer, AggregateOffer
Review, AggregateRating
Action
The code (1)
The code that provides the search engines with the data:
1. using Articles | Search | Google Developers to view sample markup, JSON-LD and microdata
2. Structured Data Testing Tool takes a URL and returns what the SERP would display for the markup in the submitted page
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JSON-LD markup code example
From Schema Structured Data – SEO Guide by Raven (General research):
<script type='application/ld+json'>
{
"@context": "http://www.schema.org",
"@type": "product",
"brand": "Raven Tools",
"name": "Site Auditor",
"image": "https://raventools.com/img/og-raven.png",
"description": "Site Auditor analyzes your site to find all of the SEO issues that may be keeping your site from ranking on search engines."
}
</script>
Google site and tools
1. guidance on using microdata
2. wizard to add microdata to a page
3. validate structured data on any web page to check that microdata is working
4. see what would appear in a SER
Plugins (1)
1. WP SEO Structured Data Schema | WordPress Plugins (6k) JSON-LD format; the plugin's developer provides five reasons
why he thinks it's best-in-class
2. Yoast SEO | WordPress Plugins (1m ) plugin is noteworthy because it enables semantic tagging not only for Schema.org but
also Facebook, Twitter and Google+. Note that its Schema.org markup is both limited and a mix of formats.
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Plugins (2)
3. WPRichSnippets ($69/yr to $399; Hesham Zebida) is an all-in-one plugin with a variety of options to build rich snippets; for
review websites as well as product, organization, or restaurant
4. Schema App Structured Data | WordPress Plugins (5k) (see next slide)
Services example: Schema App (1)
Schema App service starts at $15/month. 10 domains is $37.
Schema App automates the creation and deployment of JSON-LD on any platform including WordPress for which it has a plugin,
Schema App Structured Data | WordPress Plugins (5k).
By default, the plugin optimizes all your pages, posts, author pages and more using information that already exists on your
WordPress website. The setup takes only a few minutes and then the optimization is done for you.
Services example: Schema App (2)
With Schema App, you create and manage all of your structured data in one place. You to pick from any itemtype and enter the data
for it with the ability to export it to multiple formats including JSON-LD.
The service notifies you when Google changes recommendations and provides you the ability to update your markup in seconds.
By merging schema markup with Google Analytics, the service enables you to discover what markup competitors are using in order
to adjust your own to outperform them.
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Generator example: Hall Analysis
JSON-LD Schema Generator For SEO - Hall Analysis LLC generates the correct JSON-LD for any page on your site.
Google's format preference
1. Google prefers microdata for web content (s: Markup Helper)
JSON-LD is the recommended format where possible (s: Introduction to Structured Data | Google Developers)
2. … a summary of the format of structured data markup Google recommends for specific goals (s: Structured Data Markup
Formats: Microdata vs JSON-LD vs RDFa | Engage The Crowd (2016-04-18)
3. Google is in the process of adding JSON-LD support for all markup-powered features
4. conclusion, JSON-LD
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SEO value: the context (1)
1. 30% statistic from SearchEngineLand's 2011 post
2. contrary view from Searchmetrics research and analysis 2014
3. WP plugin developers and SEO practitioners say it improves SEO including ranking
4. while Google says that structured data isn't a direct ranking factor, it has also said that it may become one in the near future
SEO value: the context (2)
Schema.org & Genesis 2.0 | Yoast Dev Blog (Joost Yoast; 2013) excerpt:
Why implement Schema.org markup?
… Not just Google uses schema.org, all 4 major search engines, Google, Yahoo!, Bing and Yandex use it for several
different purposes. … So, in my opinion, schema.org markup is a must for everyone serious about their websites
optimization.
SEO value: the context (3)
Webnodes, an enterprise ASP.NET CMS with integrated and dynamic Schema support, states on its home page:
Get more traffic from structured data markup (Semantic tags) proposed by Schema.org - the most important Search
Engine Optimization (SEO) tool.
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SEO value: conclusions (1)
1. higher CTRs generally means higher ranking
2. structured data has a very high correlation (i.e., indirect relationship) with search engine rankings
3. significant benefits for some schema types (e.g., products in e commerce)
4. conclusion, better presentation from structured data plus indirect effects but no direct ranking benefit
SEO value: conclusions (2)
5. bonus of faster and more consistent authoring
6. logical in that mere structure is not indicative of the content itself but rather a minor measure of its quality like spelling
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Key takeaways
1. for the effort involved and value in use, this is a no-brainer
2. Google the mother ship for tools, resources (no surprise)
3. use Yoast SEO if you already have it and supplement as necessary
Extras
1. The 20% of SEO That Creates 80% of The Results | Justin BrookeFollow
2. What Is Semantic Search and What Should You Do About It? | Moz
While both recommend using structured data in the Microformats and Structure your data to help bots parse content sections,
respectively, as a key element of the strategy recommended, I cite them for the strategies themselves.