CLOUDENOMICS FROM A SERICE PROVIDER’S PERSPECTIVE: THE AMAZON FACTOR from Structure 2012

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John Keagy, CEO and founder of GoGrid, gave a presentation on cloudonomics from a service provider's perspective. He discussed how Amazon has transformed the cloud industry by pioneering infrastructure as a service. Keagy also noted that many current cloud vendors overstate limitations of the cloud around security, cost, capabilities, and reliability to attract customers, but that the cloud will continue advancing rapidly in the coming years. He concluded by suggesting that different types of cloud providers will face increasing competition as the cloud matures.

Technology Business

CLOUDENOMICS FROM A SERICE PROVIDER’S
PERSPECTIVE: THE AMAZON FACTOR
SPEAKER: John Keagy
CEO and Founder
GoGrid

Friday, July 27, 2012

Cloudonomics
From
a
Service
Provider’s
Perspec5ve:

The
Amazon
Factor

June
2012

John
Keagy
–
CEO
&
Founder,
GoGrid

Friday, July 27, 2012

What
isn’t
covered
in

Cloudonomics…
Not
an
oversight…

Joe
wanted
this
book

to
be
4meless
and
seminal
and
it
is.

Amazon
=
cloud
•Not
founded
to
sell
oﬀ
excess
compute

capacity
§Not
gonna
work
for
1%
margins

CONFIDENTIAL

©
2011
GoGrid

06/14/12
Friday, July 27, 2012

Today
you
can
“Cloud
Wash”
and
s5ll
win
On-‐Prem-‐Cloud Fana5Cloud Enterprise Secure-‐Cloud
Cloud

Lots
of
hype
crea4ng
a
rising
4de
for
all
vendors

CONFIDENTIAL

©
2011
GoGrid

06/14/12
Friday, July 27, 2012

“It's
only
when
the
5de

goes
out
that
you
learn

who’s
been
swimming

naked.”

CONFIDENTIAL

©
2012
GoGrid
Friday, July 27, 2012

Many
cloud
vendors
are
actually
fear-‐mongering
about

the
cloud
1.Not
secure
or
compliant

2.Too
expensive

3.Lacking
capabili4es

4.Too
hard
to
use,
control,
&
manage

5.Not
reliable

CONFIDENTIAL

©
2011
GoGrid

06/14/12
Friday, July 27, 2012

The
Cloud
is
young

Don’t
make
business

decisions
based
on
today’s

oﬀerings!

CONFIDENTIAL

©
2011
GoGrid

06/14/12
Friday, July 27, 2012

Imagine
the
marketplace
in
18
months…

1.Security
&
compliance
à 2X
the
security

2.Cost
à 50%
of
the
current
cost
or
less

3.Limited
capabili4es
à 2X
the
capabili5es

4.Ease
of
use/control/
transparency
à 2X
beZer

5.Reliability
à 2X
the
reliability

CONFIDENTIAL

©
2011
GoGrid

06/14/12
Friday, July 27, 2012

Who’s
wearing
the
shorts
now?

On-‐Prem-‐Cloud Fana5Cloud Enterprise Secure-‐Cloud
Cloud

CONFIDENTIAL

©
2011
GoGrid

06/14/12
Friday, July 27, 2012

Who’s
wearing
the
shorts
now?

Enterpris
Fana5Clo Cloud e Secure-‐Cloud
On-‐Prem-‐Cloud ud

CONFIDENTIAL

©
2011
GoGrid

06/14/12
Friday, July 27, 2012

Thank
You!

CONFIDENTIAL

©
2011
GoGrid

06/14/12
Friday, July 27, 2012

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