The document outlines a value proposition for MSME industries focusing on transformation for success, highlighting short-term and long-term benefits such as improved revenue, profit margins, and market positioning. It details a phased approach for achieving business growth, including diagnostic assessments, implementation plans, and case studies of successful outcomes, like Dynalec's growth from 2017 to 2019. The document emphasizes the importance of innovation, cost savings, and comprehensive support for MSMEs to thrive in a competitive market.

1. A Value Proposition for MSME Industries :
MSME : Transformation is key to Success
22nd July 2019
‘Get ready for Change’

2. What’s there for me? (MSME!)
What’s
there for
me?
July-2019

3. What’s there for me? => SHORT Term
Bettering Top Line => Sales /
Revenue
Bettering Bottom Line => Margins
/ Profits
Bettering Business Operations =>
Saving Costs
Bettering Utilization => More
output from existing investment
July-2019

4. What’s there for me? => LONG Term
New / Innovative Products /
Services => New Markets
Bettering Market Position =>
Branding / Marketing
Making company Global =>
Exports
Making company Public => IPO /
Market Valuation
July-2019

5. Deliverables
1 Month
• SWOT Analysis
• Simple MIS to
control business
• OEE Tracker for
Operations
• Cost
Interventions :
Big Ticket Items
• Cash Flow
Analysis
• Roadmap of
Transformation
Mid Term
(<12
months)
• Impact on Top
line
• Impact on
Bottom Line
• Marketing &
Branding
Long Term
(12-36
months)
• New Products
• Exports
On the
horizon (>
36 months)
• SME IPO
July-2019

6. Who should derive the benefits?
Who will
benefit?July-2019

7. Are you going through this?
Copyright || STROTA || June 2019
Struggling doing BALANCING ACT Effective BALANCING ACT

8. Are you having too many issues?
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Challenged with TOO MANY PROBLEMS

9. Are you engaging in new initiatives?
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Not sure on how to START A NEW BUSINESS

10. Are you making enough money?
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Not getting CONSTRAINED on PROFITS

11. Copyright || STROTA || June 2019
Who will benefit?
Symptom 1 : Confused
Confusion, Chaos, Indecision, Delays
Symptom 2 : Aspiring
Aspiration, Think Big, Full pockets, Day Dreaming, Many plans
Symptom 3 : Frustrated
Losses, Struggle, Stress, Frustration, Dropped Shoulders
Symptom 4 : Looking for Succession
No next in line, Next Generation NOT interested, Open for sale
Symptom 5 : Appearing Stable / Satisfied
Wondering about the next step, Saturated, Lacking aspiration

12. How to achieve it?
How will it
be
achieved?
July-2019

13. Phased Approach
Plan
• Assess the current state
Do
• Run the pilot phase to
demonstrate results /
build confidence
Check
• Review / introspect /
Refine / Course Correct
Act
• Apply Corrections ->
Continuous
Improvements
July-2019

14. What ways we can help?
Business
Plan
Copyright || STROTA || June 2019
Customer
Once a Year
and Review
every Quarter
Based on
need /
aspiration and
Review every
Year
Continuous
and review
every week
1
23

15. What are the ways !!!
• Diagnostic ReportBusiness Diagnostic
Analysis
• Improvement Ideas -> IncubationBusiness Brainstorming
• Problem Solution
Business Problem Quick
Resolution
• Website rich in Business Content
Website Business Intent
Analysis
• Upgraded Corporate Presentation
Corporate Presentation
Enhancement
• Enhanced Business Results
Business Growth
Execution
• Continuous Support
Business Support Annual
Contract
Copyright || STROTA || June 2019
STROTA Offering Deliverable

16. How do I believe?
Show me –
have you
done it?
July-2019

17. Dynalec Success Story …
Copyright || STROTA || June 2019
Utilization <
40%
ZERO
Profitability
Huge long
pending
Debtors
Less
Inventory
Cycles
Company shown
275% Growth in
Revenue
Core functions
strengthened
Added new
Brands / Logos
Planned to go for
IPO in next 3
years
2017 2019

18. Dynalec Assessment : SWOT
STRENGTHS
 STRONG DESIGN STRENGTHS
 PRODUCT INNOVATION
 SYSTEMIC WORKING
 HUNGER TO SUCCEED
 LOW LEVELS OF COMPETITION
 ESTABLISHED BRAND
 PROFESSIONAL MANAGEMENT
WEAKNESSES
 WEAK MARKETING ORGANIZATION
 INADEQUATE SALES CHANNELS FOR
NEW PRODUCTS
 LIMITED CLIENTELE
 NEED TO DEVELOP SOFTWARE ONE
LEVEL ABOVE COMPETITION
OPPORTUNITIES
 LARGE UNEXPLORED MARKET
 HUGE SCOPE FOR NEW PRODUCTS
 STRATEGICALLY LOCATED
 AVAILABILITY OF MANUFACTURING
CAPACITY
 LARGE PROPERTY FOR EXPANSION.
THREATS
 SHIFT AWAY FROM FOSSIL FUEL IN
CAR MARKET.
 SOFTWARE AND ELECTRONIC PLAYERS
BEGINNING TO ENTER ENGINE
TESTING MARKET.
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Debt Free
Consistently Profit Making
Niche and differentiated Products
Marquee Customers like Tata
Motors
Genuine Owners

19. Dynalec is a Gold Mine and has a great
potential …
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20. Dynalec Achievements ..
Copyright || STROTA || June 2019
PARAMETER June 2017 June 2019
Utilization @ 40% @ 70%
Order Book 71 mn 195 mn
Revenue Rate per
month
4.25 mn 27.5mn
Debtors 76 mn 42 mn
Over Dependency
on Customers
Tata Motors, M&M
Added John Deere, Volvo Eicher (23 +
113 = 136 mn orders executed)
Wages / Sales ratio
indicating
Employee
Productivity
37.1% 19.88%
Employee
Performance
Measurement
5% across the board
increments, compensations
below industry standard
PMS implemented, 3 cycles of
Performance Evaluation completed and
compensations corrected to industry
standard
ERP Implementation
– SAP Business One
Only Procurement Modules in
Operation
End-to-end Lead to Sales Invoice
process is automated and visible, SAP
online from April-19
Increased Efficiency of Operations
Better Control on Cash Flow
Management
Employee Performance
Management
Tools like SAP Business One

21. Dynalec Achievements ..
Copyright || STROTA || June 2019
PARAMETER June 2017 June 2019
Outsourcing of non-
core functions
All functions in-house, Directors
personally bothered and
spending time
Pay-roll, GST, Travel Desk outsourced
Creditors Control
Vendors working on advances,
no rate card / negotiations in
place
Volume based discounts, 45-60 days
payment terms established, weekly
review of purchases
ISO Certification No process centric framework ISO 9001 2015 Certification achieved
Key Management
Positions
All key roles driven personally
by Directors themselves
Got HR, Accounts, Manufacturing
Engineering, positioned in place with
young blood
Marketing &
Branding
No direct focus
Exposure to LinkedIn, FaceBook –
updated website, represented Dynalec in
coupled of Conferences on Smart
Manufacturing
Automation of Key
business processes
All processes run manually
Got the key processes like Design
Release Process, Change Management
Process automated
Management
Information System
No tracking of key financial
parameters
Monthly MIS with income statement for
the month and YTD in place
ISO Certification
Focus on Customer Satisfaction
Focus on Marketing & Branding
Management Information Reports

22. Dynalec Achievements ..
Copyright || STROTA || June 2019
PARAMETER June 2017 June 2019
New Initiatives –
Revenue Generation
Lines
Conventional Model
IIOT Based Remote Monitoring
offering : conceptualized, identified
Technology Partners, done a successful
Pilot Scope at Dynalec, planning for
pilots with 3 / 4 key customers – creating
the value proposition and pricing for this
new Service Line
Opex Model – conceptualized the
model, discussed with Funding Partners,
showcased to couple of customers –
defined the GTM (Go To Market
Strategy) -> Final discussions with
couple of customers
Focus on AMC – Annuity Business of 30%
Next Generation Offerings
Early Mover Advantage in Market
Riding on Technology Waves

23. Dynalec’s Innovative Model of
Operation …
Benefits for
Customer
Increased
Reliability and
mitigating the
Test-bed
Operational and
Financial RisksTest-beds on
Rental
Capital Centric Model /
Turn-key Projects
• Design
• Manufacture
• Delivery
• Installation and Configuration
Support / Operations
• Maintenance
• Running
• Calibration
• Overhauling
Opex Centric
Model
• Build
• Operate
• Transfer
Remote
Monitoring

24. How do we START?
We have BEEN THERE DONE THAT…
You can experience it yourself
The results are guaranteed and its affordable
Let’s start with a first pilot engagement
Copyright || STROTA || June 2019

25. The Mentors & Executors
Shirish Kulkarni
• Shirish.Kullkarni@strotaconsultech.com
• +919657710188
• in.linkedin.com/in/shirishkulkarni
Ram Parthasarathy
• rp_42@rocketmail.com>
• 9789829763
• in.linkedin.com/in/ramparthasarathy
July-2019

26. Thank you …
July-2019
Connects :
Shirish.Kullkarni@strotaconsultech.com ::
+919657710188 ::
in.linkedin.com/in/shirishkulkarni