The document discusses the role and framework of business incubation centers, highlighting their function in nurturing startups by providing resources, mentorship, and support during early developmental stages. It outlines critical success factors, evaluation criteria for ideas, and the importance of innovative solutions. The presentation emphasizes the need for affordability, scalability, sustainability, and the rapid transition from ideas to market realization.

1. Incubation Center –
A Perspective
Shirish Kulkarni,
Founder & MD, STROTA ConsulTech 21st Feb 2022

2. @ STROTA ConsulTech : Shirish Kulkarni :: February 2022
About the Presenter
>> Overall 25+ years experience
>> 10+ years experience at the “CxO” level
>> Experience across various functions – IT, Business Development, R&D
>> Exposure to Global Markets and Clients
>> Analyzed @ 150 Businesses of various industry domains
>> Contribution to growth and transformation for @ 25+ SMB clients
>> Focus on realization of client’s Business Growth
ShirishKulkarni
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3. ▪ Business Incubation is a unique and highly flexible
combination of business development processes,
infrastructure and people, designed to nurture and grow
new and small businesses by supporting them through
early stages of development, ambiguity, & uncertainty
▪ A business incubator is a workspace created to offer
startups and new ventures access to the resources they
need, all under one roof
▪ Desk or office, incubators often provide resident companies
with access to expert advisors, mentors, administrative
support, office equipment, training, and/or potential investors
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022
Business Incubation… Is it? Or More?
http://icnextstep.com/what-is-an-incubation-center/
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4. ▪ .
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022
Business Incubation… Is it? Or More?
http://icnextstep.com/what-is-an-incubation-center/
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5. @ STROTA ConsulTech : Shirish Kulkarni :: February 2022
Theme’s of Innovation (2021)
https://iiitdic.in/
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6. • For Students
• For Alumni
• Open for all
Extension of an
existing
Educational Setup
• Specific Thrust Areas aiding
Corporations Strategy
• Open innovation (part of CSR)
Extension of an
existing
Corporation
• Atal Incubation Centre
• Auto Industry Cluster based
Govt Driven
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022
Existence of Incubation Cetner
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Entrepreneurship Process

8. Identify the
Themes or
Problem
Statements
Conduct
Structured
Brainstorming
sessions
Build the
context
Build a
common
Evaluation
Criteria
Evaluate the
ideas and
rank them
Build a priority
list of ideas
Identify
stakeholders
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022
The Framework for Incubation -
Idea to Realization …
Idea Incubation Realization
SEED ideas Evaluated
Ideas
List of ideass Contextualize
d Ideas Value
Proposition
Evaluation
Criteria
Evaluation
Criteria Priority List
of Ideas
We are here
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9. Who will do what?
Ownerships
Pilot Run
Introspection
Re-alignment
Real-Life Run
Course
Correction
Auto-Mode
The Execution
Model
Success Criteria
Win-Win for all?
Internal and
External
RnR
Support from
Ecosystem
Escalation Path
Monthly /
Quarterly
Reporting
Continuous
Monitoring
Larger Success /
Visibility
The Governing
Structure
Setup Costs
Running Costs
Investments
Earnings
Returns
Auto-Mode
Running
Win-Win for all
the stakeholders
Self-Sustainance
- Business
Drivers –
Business Plan
Technology
Science
Applied Principles
Agricultural
Social
Focus Areas
Beneficiaries
WTFM
Benefits
Short and Long
Term Perspective
The Target
incumbents
Building Blocks
Thought Process
Methodology
Drivers
Do’s Don’t
SOPs
No No
The Constitution
WHY??
Existence
Need / Drive /
Purpose
Job Creators
Entrepreneurship
Money
Good-will
The Vision
Mission
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022 9
Setting Up An Incubation Center

10. A (Affordable)
• An affordable solution creates access for everyone across the economic
pyramid.
S (Scalable)
• Scaling the solution to largest number of addressable beneficiaries
makes the largest impact
S (Sustainable)
• The solutions have to be environmentally sustainable, economically
feasible (with robust business and revenue models), socially acceptable
and also adaptable to sudden or radical policy changes
U (Universal)
• Universal means user-friendly, simple and maintenance free products
and services
R (Rapid)
• The journey from mind to marketplace has to be rapid, and so is
the fast adaptability to changing market conditions after entry into
market
E (Excellent)
• The endeavour has to be to use the state of the art technological or
novel non-technological solutions. But that is not enough.
D (Distinctive)
• Innovation and not imitation is the key. There is no use creating ‘me too’
products and services.
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022
ASSURED Framework : Evaluation of
Ideas for Success
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@ Copyright to Dr Raghunath Mashelkar from his book “LEAP
Frogging to POLE-Valuting” co-authored with Mr Ravi Pandit

11. Clarity and Commitment with the Vision Mission
Long Term Clarity
Sustenance / Support for the first 3 years
Regular Governance and updates –
• Weekly, Monthly, Quarterly and Yearly
Signs of Early Success
Pronouncement and Encouragement for the tiny success
Key positions for longer run
Win-Win gain for all the stakeholders
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022 11
Critical Success Factors

12. Ideas impacting larger size of business / ecosystem / society
at large
Ideas successful in a Quick Pilot
Alignment of specific Entities / avenues available
• Government Schemes / Funds
• Corporates
Pre-existing work in known area
Blessing by some large Investment Fund
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022 12
Scaling Potential

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How to Identify
potential
Entrepreneur?

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Scaling of Business

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Sample Incubation Center …
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Sample Incubation Center
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Metrics :: IIT Madras

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Sample Incubation Center
Metrics :: IIT Madras
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Success : Dependency TRIANGLE
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The role of Investments?
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20. Sample Technology Area : Industry
4.0 : Industry Perspective
Physical Entity
Measurement / Sensors / Data Acquisition
Hardware / Communication Layer / Data Transfer
Data Storage
Dashboards / Analytics / Patterns
Business Intelligence
Business Consumption / Use-cases
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022
Smart Manufacturing
Automation
Big Data
Blockchain
Human-Machine-
Interface
IIOT (Industrial Internet
of Things)
AI (Artificial Intelligence)
ML (Machine Learning)
Intelligent Things /
Machines
Virtual /
Digital
Data
Knowledge
Physical
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21. @ STROTA ConsulTech : Shirish Kulkarni :: February 2022
Key Element of the Incubation -
The Entrepreneur - Who Am I?
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22. Inventor / Scientist?
Creator? (Artist)
Innovator?
Entrepreneur?
Businessman?
Enterprise Owner
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022
How do you categorize
yourself???
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23. Market Research & Customer Development
Naming & Positioning
Revenue Model & Capital Requirements
Team & Advisors
Product Development & Product Proofing
Legal & Intellectual Property
Sales & Tractions
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022
Business Plan …
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24. @ STROTA ConsulTech : Shirish Kulkarni :: February 2022
Magic Ingredients?
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25. 1. Brilliant – Realizable – Useful
–idea ..
2. Market Potential for Idea
3. Plan for realization
4. Money to support till the
realization
5. Division of work
6. Success as the Process
@ STROTA ConsulTech : Shirish Kulkarni :: February 2022
Critical Success Factors !
9. Self Belief - Self
Belief - Self Belief
8. Passion – Passion
– Passion – Passion
– Passion
7. Persistence –
Patience – Continuity
– Never Give UP
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Business Success -> Incubation
Success …
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The story …
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Make the first Move …
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29. @ STROTA ConsulTech : Shirish Kulkarni :: February 2022
Eager to connect …
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