StrikeAd & Experian briefing November 2013: The London Edition Hotel
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The document discusses Experian's mobile data and targeting capabilities. It introduces Experian's Mosaic data segmentation system which classifies consumers into demographic and lifestyle groups. Experian aims to bring consumers and brands closer together by providing rich descriptive data on consumers across online and offline channels to drive insight, segmentation, and targeting. Experian has over 4 years of experience in digital display advertising and is now extending its expertise to the mobile space.
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1. Beacon enabled mobile app
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This presentation was given by Brad Bierman of ATS Mobile at the recent Ocean City, MD Hotel-Motel-Restaurant Association trade show in March, 2014.
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Restaurants need to have a website that is optimized for the smaller screen of the mobile phone, but also is ideal for both tablets and desktop PC's. Only with responsive design can a restaurant truly accomplish this. With responsive design, the same elements of the website are used regardless of the type of viewing device. And, as an added bonus, Google has already stated that responsive design is the best method for increasing search engine rankings.
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Particular attention was given to the idea of geo-location mobile advertising buys. With geo-targeting, a restaurant can just serve its mobile advertising to those within a certain radius of the restaurant. This means considerably less waste than with traditional media.
If you'd like to learn more about the Restaurants To Go suite of mobile marketing solutions from atsMobile, visit:
http://www.atsmobile.com/restaurant-mobile-marketing
Mobile analytics 3.0
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Mobile APP Development Proposal - V1.4
This document proposes developing a mobile app for businesses and outlines Arrivo's capabilities. Arrivo uses cutting-edge technologies to create innovative apps that integrate seamlessly. They review clients' unique needs to design custom solutions featuring functions like promotions, feedback, and location services. Arrivo has experience developing successful apps for clients like Robi Axiata and Border Guard Bangladesh.
How Mobile BI can Impact Your Organization
Stay connected to your business anytime anywhere! Imagine the value gained from having all your dashboards, KPI's and reports accessible from your Mobile Device! Learn how purpose built analytic applications optimized for your executives on the go will change the game for your organization! How can mobile BI lower your TCO? View to gain a better understanding.
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Pizza Pies for Mobile Eyes - Thursday September 26
Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to both maintain and increase sales, and we are seeing traction with retail pizza businesses of all sizes.
Join Marketing Executive Brad Bierman for this interactive webinar focusing on the mobilization of the pizza industry.
Restaurants To Go: Mealtime Goes Mobile
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
So why do you need a Mobile Strategy
This document discusses the need for businesses to consider mobile strategies. It notes that smartphones are now the dominant device and will continue to grow. Some key business drivers for going mobile include gaining a competitive advantage, having constant access to data, and replacing desktop users with mobile users. The document provides examples of mobile applications that could benefit businesses and outlines risks of not embracing mobile technology, like falling behind competitors. It promotes the services of Appchemi to develop effective mobile solutions.
Digital Marketing Opportunities & (Big Data Challenges for Business Growth)
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ServiceNow mobile roadmap December 2013
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Webinar: Motivate Action with iBeacons
Modern customers are increasingly mobile, both in the way they run their lives and the devices they use. With the average U.S. adult spending approximately 2 hours and 42 minutes per day on their mobile phones, these devices provide the perfect venue for capturing their attention and driving action in-the-moment. However, it’s not just about making your website mobile friendly or building an app. Mobile users expect consistently great experiences across all platforms, including while they’re at your physical location. In our November webinar, speakers from Estimote and Gold Mobile explored how iBeacon technology is being implemented to combine the mobile and physical in order to create lasting customer experiences.
Life in mobile_2014_overview_final
Life in Mobile is a global mobile marketing company that focuses on understanding mobile consumers. It helps clients effectively integrate mobile strategies and technologies into their marketing. Life in Mobile's approach involves developing mobile experiences centered around understanding how people engage with devices. It offers various turnkey mobile products and services, including apps, websites, and tools that gather data on user behavior to personalize consumer experiences.
B com 2014 | Il mobile marketing come fenomeno abilitante per comprendere il ...
B com 2014 | Il mobile marketing come fenomeno abilitante per comprendere il ...B com Expo | GL events Italia
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The document discusses how companies can monetize big data through data services. It provides examples of how telecom and retail companies analyze user mobile and purchasing data to gain insights about customer behavior. These insights are then monetized by selling targeted advertising services or marketing reports to businesses. The document advocates that companies looking to monetize data should collect user interaction data from various sources, integrate it with enterprise data, and then create analytics services or sell digestible insights.
Bhasha Company Profile 2014
Bhasha Lanka (Pvt) Ltd is a Sri Lankan mobile applications development and IT consulting company founded in 2011 that provides services to industries such as telecommunications, banking, insurance, and media. Bhasha develops mobile and web applications, provides IT consulting, and has a portfolio of consumer mobile apps. It has developed apps for clients such as BBC World Service, Dialog Axiata, and Etisalat and won several awards for its innovative products and high quality services.
Multi channel marketing 2017 across mobile, email, display and search
The document discusses Adobe's 2017 symposia on digital marketing. It provides details on dates and locations for the symposia in Washington D.C., Toronto, New York City, and Chicago. It also includes a biography of Roberto Gennaro, who has 13 years of experience in digital marketing and traffic growth for Redtag.ca, one of Canada's largest independent travel companies. The rest of the document focuses on strategies and challenges around customer experience, data analytics, mobile optimization, and the importance of measuring marketing efforts.
KM at Microsoft Services: Strategy, Execution & Culture
This document discusses Microsoft Services' knowledge management strategy and initiatives. It provides an overview of Microsoft Services, outlines why knowledge management is strategic, and describes their goals to achieve 100% knowledge reuse, sharing, and innovation. It also discusses their knowledge management framework, including strategies, principles, tools, and programs to build a culture of knowledge collaboration.
Guardian Media Conference
This document discusses how the value in the digital media landscape is shifting from content to data and personalized user experiences. As content becomes abundant and easily distributed online, companies need to focus on gathering unique customer data across multiple platforms and using that data to create tailored, multi-platform experiences for users. The document also notes challenges in monetizing digital media through advertising and paid content models and argues that combining scale and behavioral targeting across a network of owned brands and platforms can help companies overcome these challenges by serving advertiser needs more completely and creating unique inventory.
A Perspective from the intersection Data Science, Mobility, and Mobile Devices
Invited talk at Stanford CSEE392I (Seminar on Trends in Computing and Communications) April 24, 2014.
Covered three topics: (1) Data science at LinkedIn. (2) Mobile data science — how is it different, challenges and opportunities. Examples of how data science impacts business and product decisions. (3) Mobile today, and LinkedIn's mobile story.
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How to Get More Customers to Your Restaurant with Mobile Marketing
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Visit:- https://www.1solutions.biz/link-building-packages/
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The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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StrikeAd & Experian briefing November 2013: The London Edition Hotel
- 2. Experian Briefing • Introduction • Evolution of data on mobile • The power of RTB and data • Experian • Back to work…
- 3. Introduction • Very excited to be here today talking about imminent launch. • Sneak preview of a mobile first. • Integration currently underway with launch expected late Q4.
- 4. Evolution of data on mobile The data available on mobile has always been rich, and unique… • Device information • Connection information • Browsing information • Location information
- 5. But unique challenge Identifying and targeting user segments without cookies is difficult… • Site / app / channel buy • Proprietary device identification • 3rd party device identification • Location
- 6. The power of data and RTB
- 9. Making the data work Mosaic data is geographically static whereas users are mobile. How we will ensure that we are accurately target consumers. Looking forwards we will build confidence and tie segments to devices.
- 10. StrikeAd Breakfast Session Colin Grieves Head of Strategy & Propositions Experian Marketing Services November 2013 ©2013 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.
- 11. Unique data differentiation in Experian segments Yottabyte’s of data linked to consumers, connected to all channels. 1 billion individual data points each month ©2013 Experian Limited. All rights reserved. Experian Public. 11
- 12. Bringing consumers and brands closer together Our Vision is 360° Online + Offline Provide the richest, most descriptive data available on cross channel consumers To Drive Insight Segmentation Targeting Across All Channels ©2013 Experian Limited. All rights reserved. Experian Public. 12
- 13. 4 year track record in display Deep expertise in consumer and spatial data & its application to digital markets Over 100 advertisers regularly using Experian data And now extending our expertise in the Mobile Space ©2013 Experian Limited. All rights reserved. Experian Public. 13
- 14. So – what is this thing called Mosaic? 14
- 15. Mosaic brings data together to create a common language used by 1000’s of UK & Global companies 15 Groups ©2013 Experian Limited. All rights reserved. Experian Public. 67 Types One Mosaic 15
- 16. Planning your audience is easy Select from a wide range of segments to define your Mosaic audience - ©2013 Experian Limited. All rights reserved. Experian Public. Demographic Lifestyle behaviour Financial behavior Vertical propensity 16
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- 21. Please contact us for more information www.experian.co.uk/mosaic marketing.services@uk.experian.com @ExperianMkt_UK 0845 234 0391 www.experian.co.uk/marketingservices ©2013 Experian Limited. All rights reserved. Experian Public. 21
Editor's Notes
- We are a data company and data is our bread and butter.We processYottabytes of data connected to individuals every month from more that 1 billion data points.We interpret big data to make meaningful insight and make it available to our clients for better marketing and decision making.
- About our vision Our data is now being used in all facets of advertising. (Be it a Direct mail, Online, Press, Email marketing, Search, TV (VOD) our data is used heavily to identify, segment and target the right audiences.By using our data advertisers limit wastage and only target the most profitable audiences.
- Our data was started being used in the online display space about 4 years back through our portal partners MSN, Yahoo & AOLIn last 12 months we have seen campaign spent of over £20 million and over 100 advertisers. By use of our data, brands have seen uplifts in the click through rates and we are noticing increasing demand from our portal partners.So we haven’t reinvented the wheel again but have extended our expertise in the mobile space.
- Mosaic is Experian’s flagship offering
- Brief explanation about MosaicMosaic is a unique three tier classification system based on in-depth demographic data. It explains Who, What, Where, How & Why
- A little explanation about Mosaic Data segmentsAdvertisers can choose from different segments available as per their campaign message
- I requested StrikeAd for a couple of postcodes of the delegates with a view of coming up with their pen portraits which I would be bringing along to the session.The idea was to give audience a detailed flavour of Mosaic and encourage some engagement.
- Mosaic Pen portrait of Andrew MorsyBrief description of Group A and Type 02
- Mosaic Pen portrait for Steve Pereira
- Mosaic Pen portrait for Steve PereiraBrief description of Group O and type 64