SlideShare a Scribd company logo
A skill-development platform
for eSports
1
Pwn Academy
Founders
Aakarshan Harlaka is an avid gamer himself, and has
experimented with various entrepreneurial ideas in
eSports and Gaming. With experience of working with
Zomato under his belt, he is thrilled about the
booming Indian gaming market and is eager to make
his mark in the Esports space
2
Gaurav Sawant offers wonderful blend of knowledge,
ideas and expertise when it comes to handling and
managing eSports events and leading teams. He has
more than 5 years of hands-on experience in gaming
and cosplay events and has been an active evangelist
in the gaming space since 9 years.
3
eSports
The biggest sport that you probably have never heard of.
Esports describes the world of competitive, organized video gaming.
Competitors from different leagues or teams face off in the same games
that are popular
https://www.esports.net/news/the-billion-dollar-opportunity-of-esports/
PUBG Mobile India Tour COBX Masters
4
People have found ways to compete in games across many
different genres.
Why Now?
5
The Emergence of Esports as
a Career
6
Competitive gaming will be a
medal event, part of 2022
Asian Games.***
The BBC website reports that
Paris 2024 Olympics organisers
are “deep in talks” about
including Esports as a
demonstration sport at the
games.***
*
**
Tirth Mehta from Gujarat, who created
history winning the first ever Esports
medal for India during a video game
tournament at the 2018 Asian Games**
Naman Mathur aka ‘Mortal’, a
23-year-old Indian PUBG superstar
whose gaming-based Youtube channel
has more than 4.3 million subscribers as
of date, recently triumphed the PMISC
2019, securing a total cash prize of INR
30 lakh.*
Darvesh “d33kayplays” Khera
ACHIEVEMENTS:
● Represented India In Asian FIFA Gaming Championship 2020
● ESL Asia Monthly November Top 4
● Indian Lan Gaming Online 1v1 Winner
● Won The Sportsol FIFA 20 Online Tournament
● FIFA 21 Best Wl Finish - 27-3 ( Fut Verified)
● India Blues FIFA 20 Online Tournament Winner
● ESL India Premiership Cup Runners Up
● Virtual BundESLiga Delhi Runners Up
● Gamingmonk Championship Series Top 32(National Event) FIFA 18
● Paradox Gaming FIFA Tournament Delhi Co-op Runners Up
● LIIT Delhi FIFA Tournament Winner FIFA 18
● FIFA Ultimate Championship Chandigarh Co-op Runners Up
● Gaming Hunt Delhi Qualifier Winner
● Lenovo Rise Of Legion FIFA Tournament Delhi Runners Up
● The Sports Company FIFA Tournament Top 4
● ILG 1v1 Delhi Runners Up
● ILG 1v1 Jalandhar Winner
● Gamingmonk New Year Gaming Tournament Runners Up
● Underdogg Gamers FIFA Championship Qualifier Winner
Growth of Esports in India
8
Number of Gaming Companies and Gamers in India.
* Number of Gamers are calculated in Millions
Number of gamers in India (millions)
9
Number of Gaming Companies and Gamers in India.
* Number of Gamers are calculated in Millions
Growth of Esports in India
E-Learning: a Great Starting
Spot to become a Large
Indian Esports Platform
10
It was found that nearly 55 percent of the respondents
had an incorrect understanding of Esports, associating it
exclusively with sports based games. A further 22 percent
of respondents were completely unaware of what Esports
constitutes.*
*The evolving landscape of sports gaming in India; KPMG
11
No prominent player in the industry, which gives us an
early mover advantage.
Potential to grow and capitalize is endless.
Offerings like ours are nowhere to be seen in the market.
No Dedicated Platform
For E-Learning in Esports
A skill-development platform for
Pro Gamers to share their
knowledge with budding gamers
12
Market Entry Approach
Why this?
High Relevance High Differentiation
13
Target
Audience
Pro
Gamers
Casual
Gamers
Game
Publishers
14
Corporate
Sponsors
Pro Gamers
15
Recognition Identity RevenuePride
16
Casual Gamers
Skills Convenience DiscoveryLearning Recognition Organizers Knowledge
17
Reach New Users OrganizedFeedback Trends Retention
Traction
Tutorial
Game Creator
Operating Model
18
19
Platform
Pro Gamers Casual Gamers
Pwn Academy
Competition
Landscape
20
Route 1 :
Enabler Model (Cost Saving)
21
Direct Competitor
Indirect Competitors
Route 2 :
Direct to Consumer (Retailer)
22
Business Model
& Projections
23
- Year 1 Target: 1000 Pro-Gamers
- Revenue Target: INR 1.5 Crores
Detailed Financial Projections:
Link here
Pre-Product
Traction
24
Darvesh, who was introduced earlier,
along with 20 more pro gamers are
looking forward to our partnership.
Milestones
Achieved
Idea Validation (DREK Analysis)
Validated Financial Model
Pre-Launch Traction
Product Ready
25
First Tranche (INR 50L)
● Core Team Recruitment
● Production Team Set-up
● Onboarding
Fundraise
Total: INR 3 Crore
26
Second Tranche (INR 2.5 Crore)
● Team Development (IT, Marketing, Finance, HR)
● Acquisition Costs (Pro-Gamers, Users)
● Other Marketing Costs
● Variable and Overheads Costs
Next
Milestones
Full Product Launch
Launching with 30 pro-gamers
27

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Pwn Academy - Opening Day Slides

  • 1. A skill-development platform for eSports 1 Pwn Academy
  • 2. Founders Aakarshan Harlaka is an avid gamer himself, and has experimented with various entrepreneurial ideas in eSports and Gaming. With experience of working with Zomato under his belt, he is thrilled about the booming Indian gaming market and is eager to make his mark in the Esports space 2 Gaurav Sawant offers wonderful blend of knowledge, ideas and expertise when it comes to handling and managing eSports events and leading teams. He has more than 5 years of hands-on experience in gaming and cosplay events and has been an active evangelist in the gaming space since 9 years.
  • 3. 3 eSports The biggest sport that you probably have never heard of. Esports describes the world of competitive, organized video gaming. Competitors from different leagues or teams face off in the same games that are popular https://www.esports.net/news/the-billion-dollar-opportunity-of-esports/ PUBG Mobile India Tour COBX Masters
  • 4. 4 People have found ways to compete in games across many different genres.
  • 6. The Emergence of Esports as a Career 6 Competitive gaming will be a medal event, part of 2022 Asian Games.*** The BBC website reports that Paris 2024 Olympics organisers are “deep in talks” about including Esports as a demonstration sport at the games.*** * ** Tirth Mehta from Gujarat, who created history winning the first ever Esports medal for India during a video game tournament at the 2018 Asian Games** Naman Mathur aka ‘Mortal’, a 23-year-old Indian PUBG superstar whose gaming-based Youtube channel has more than 4.3 million subscribers as of date, recently triumphed the PMISC 2019, securing a total cash prize of INR 30 lakh.*
  • 7. Darvesh “d33kayplays” Khera ACHIEVEMENTS: ● Represented India In Asian FIFA Gaming Championship 2020 ● ESL Asia Monthly November Top 4 ● Indian Lan Gaming Online 1v1 Winner ● Won The Sportsol FIFA 20 Online Tournament ● FIFA 21 Best Wl Finish - 27-3 ( Fut Verified) ● India Blues FIFA 20 Online Tournament Winner ● ESL India Premiership Cup Runners Up ● Virtual BundESLiga Delhi Runners Up ● Gamingmonk Championship Series Top 32(National Event) FIFA 18 ● Paradox Gaming FIFA Tournament Delhi Co-op Runners Up ● LIIT Delhi FIFA Tournament Winner FIFA 18 ● FIFA Ultimate Championship Chandigarh Co-op Runners Up ● Gaming Hunt Delhi Qualifier Winner ● Lenovo Rise Of Legion FIFA Tournament Delhi Runners Up ● The Sports Company FIFA Tournament Top 4 ● ILG 1v1 Delhi Runners Up ● ILG 1v1 Jalandhar Winner ● Gamingmonk New Year Gaming Tournament Runners Up ● Underdogg Gamers FIFA Championship Qualifier Winner
  • 8. Growth of Esports in India 8 Number of Gaming Companies and Gamers in India. * Number of Gamers are calculated in Millions Number of gamers in India (millions)
  • 9. 9 Number of Gaming Companies and Gamers in India. * Number of Gamers are calculated in Millions Growth of Esports in India
  • 10. E-Learning: a Great Starting Spot to become a Large Indian Esports Platform 10 It was found that nearly 55 percent of the respondents had an incorrect understanding of Esports, associating it exclusively with sports based games. A further 22 percent of respondents were completely unaware of what Esports constitutes.* *The evolving landscape of sports gaming in India; KPMG
  • 11. 11 No prominent player in the industry, which gives us an early mover advantage. Potential to grow and capitalize is endless. Offerings like ours are nowhere to be seen in the market. No Dedicated Platform For E-Learning in Esports
  • 12. A skill-development platform for Pro Gamers to share their knowledge with budding gamers 12 Market Entry Approach
  • 13. Why this? High Relevance High Differentiation 13
  • 16. 16 Casual Gamers Skills Convenience DiscoveryLearning Recognition Organizers Knowledge
  • 17. 17 Reach New Users OrganizedFeedback Trends Retention Traction Tutorial Game Creator
  • 19. 19 Platform Pro Gamers Casual Gamers Pwn Academy
  • 21. Route 1 : Enabler Model (Cost Saving) 21
  • 22. Direct Competitor Indirect Competitors Route 2 : Direct to Consumer (Retailer) 22
  • 23. Business Model & Projections 23 - Year 1 Target: 1000 Pro-Gamers - Revenue Target: INR 1.5 Crores Detailed Financial Projections: Link here
  • 24. Pre-Product Traction 24 Darvesh, who was introduced earlier, along with 20 more pro gamers are looking forward to our partnership.
  • 25. Milestones Achieved Idea Validation (DREK Analysis) Validated Financial Model Pre-Launch Traction Product Ready 25
  • 26. First Tranche (INR 50L) ● Core Team Recruitment ● Production Team Set-up ● Onboarding Fundraise Total: INR 3 Crore 26 Second Tranche (INR 2.5 Crore) ● Team Development (IT, Marketing, Finance, HR) ● Acquisition Costs (Pro-Gamers, Users) ● Other Marketing Costs ● Variable and Overheads Costs