This document discusses strategic vision and Scrum. It notes that strategic vision is important for knowing organizational initiatives, defending product direction, fostering collaboration, and delighting users. It provides techniques for creating and fostering vision, including executive vision sessions, story mapping, walking skeletons, and epic budgeting. The document also provides background on CollabNet, a company that provides tools for agile development and source code management.

1. Strategic Vision and Scrum
Looking Beyond the Next Sprint
Laszlo Szalvay
Intel Agile East
May 2012
ENTERPRISE
1 CLOUD DEVELOPMENT Copyright ©2012 CollabNet, Inc. All Rights Reserved.

2. Market Trends
“Scrum is the Modern way to work”
October 2010
Tieto
Mika Koivuluoma, VP Software Development and Tools
2 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

3. Problem Space Explained
As an Industry – we have And not so great here.
been really great here.
3 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

4. Why is Strategic Vision Important?
• Knowing, growing, and measuring team and product successes against
organizational initiatives
• Knowing where we are going and being able to defend why to the market
• Fostering collaboration
• Delighting users
• Creating Organizational Momentum: Success breeds successes
• Others?
4 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

5. Knowing, Growing, & Measuring
Non-Agile Process Strategic Agile
Exploration Coordination Transformation
Project Team Definition Alignment Project Team
Non-Agile Process Strategic Agile
Exploration Coordination Transformation
Project Team Definition Alignment Project Team
Non-Agile Process Strategic Agile
Exploration Coordination Transformation
Project Team Definition Alignment Project Team
5 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

6. On Become a Learning Organization
• Scrum won’t solve your problems. Scrum will
discover underlying problems in your organization.
It’s your job as managers and executives to solve the
problems Scrum unearths using a framework
CollabNet can teach you.
• Scrum doesn’t work when:
– You believe that your organization doesn’t have
problems
– Politically or culturally you can’t solve problems
• Scrum works when
– You have a learning organization. One where the
leadership sees solving problems as a means to a
better company.
Jeff Sutherland
6 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

7. The Building Blocks of a Learning Organizations
• Success does not make you happy
• Achieving your goals can simply result in moving the goal posts
• If happiness is on the other side of that goal post – you are
delaying your happiness indefinitely.
• The field research shows Happiness = Successful
• You can re-wire your brain in about 21 Days - The Ripple effect will be
amazing (try it on your teams)
• Random Acts of Kindness
• Journaling about Positive business interactions
• Unsolicited Positive emails to coworkers
• Exercise and Meditation
Shawn Achor of Good Think
The foolish man seeks happiness in the distance. The wise grows
it under his feet
James Oppenheim
7 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

8. Happiness Metrics
The T-Shirt Test
• How happy are you with our
Company? (scale 1-5)
• Last update of this row
(timestamp)
• What feels best right now?
• What feels worst right now?
• What would increase your
happiness index?
• Other comments
Henrik Kniberg
8 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

9. Delighting Users
•Delight More by Offering Less
•Explore More Alternatives
•Defer Decisions
• Delight Users By Meeting Unrecognized Needs
• Aim for the Simplest Possible Thing
Give the People Doing the Work a Clear Line of Sight
to the People for Whom the Work is Being Done
Steven Denning
9 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

10. Techniques to help Create & Foster a Vision
– Executive Vision Sessions
– Story Mapping
– Walking Skeletons
– Epic Budgeting
10 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

11. Technique (a) - Vision Session
• Who are our primary users?
• What do they say they need?
• What do we know that they don’t?
• What is our product’s key benefit?
• Who are our primary competitors?
• What makes our product different?
11 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

12. Technique (b) - User Story Maps
• A user story map...
– Arranges user stories into a useful model
– Helps you understand the overall functionality of
the system
– Identifies holes and omissions in your backlog
– Helps effectively plan holistic releases that deliver Jeff Patton
value to users and business with each release.
12 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

13. Technique (c) - Walking Skeleton
A Walking Skeleton is a tiny implementation of the
system that performs a small end-to-end function.
It need not use the final architecture, but it should
link together the main architectural components.
The architecture and the functionality can then
evolve in parallel.
13 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

14. Technique (d) – Epic Budgeting
Budgeting is used to set
soft limits on scope goals
within the broader
context of a date-based
milestone.
This technique is
therefore a powerful
tool for determining
whether too much
emphasis has been
placed on a particular
Epic in contrast to others
in the release milestone.
14 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

15. CollabNet Company Background
• Founded in 1999; Headquarters in Silicon Valley.
• Global offices in Seoul, Tokyo, Chennai, Munich,
London, Amsterdam, Seattle, Portland and soon to
be in Singapore.
• Started Subversion project in 2000
• 50%+ Marketshare for Source Code Management.
CollabNet named strategic leader by Gartner and
Any
Forrester Questions?
• Founders include Brian Behlendorf (Founder of
Subversion, Apache Project, Mozilla Board member,
CTO of the World Economic Forum) and Tim O’Reilly
(founder of O’Reilly Media)
• Multiple Acquisitions along the way (VA Software,
Danube, Codesion)
• 10,000 companies use our products and services
15 Copyright ©2012 CollabNet, Inc. All Rights Reserved.

16. Check out
my talk on
Agile &
Innovation
Laszlo Szalvay
VP Worldwide Scrum Business
Laz@collab.net
© 2012 CollabNet, Inc., All rights reserved. CollabNet is
https://twitter.com/#!/ewok_bbq
a trademark or registered trademark of CollabNet Inc.,
+1-971-506-7862
in the US and other countries. All other trademarks,
http://www.linkedin.com/in/laszloszalvay
brand names, or product names belong to their
respective holders.
16 Copyright ©2012 CollabNet, Inc. All Rights Reserved.