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Strategic planning on Images.
Planning on images and colors.
The photo tags can be a great way to research consumer
perceptions, unveiling the connections that are made on
subconscious levels and go to the surface through images
tagging. Tags tells us two things: what the user is seeing
and what the user wants to transmit. knowing the
connections allows you to found new unexplored areas for
your branding process.
This was our experiment:
We chose a brand and one of its values.
The election: DOVE and Confidence.


Then search the value in one of these websites:

www.compfight.com
http://blachan.com/shahi/
The results is nothing like a imagebank catalogue.
2. Explore the visual universe, pick some pictures, see the tags.
This is what we found:
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Strategic planning on Images.
Detect categories and concepts.
Releasing
1.
2.
Use the images for visual mapping for your brand.
Watch for icons, people patterns,gestures...
Create a color palette based on a tag/brand/related/image.




                        http://kuler.adobe.com To create your own theme.
This experiment used:
www.compfight.com
kuler.adobe.com


All images belong to their rightfull owners.
This experiment was conducted only for
academic purposes.
Strategic planning on Images.

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Strategic planning on Images.

  • 2. Planning on images and colors. The photo tags can be a great way to research consumer perceptions, unveiling the connections that are made on subconscious levels and go to the surface through images tagging. Tags tells us two things: what the user is seeing and what the user wants to transmit. knowing the connections allows you to found new unexplored areas for your branding process. This was our experiment:
  • 3. We chose a brand and one of its values. The election: DOVE and Confidence. Then search the value in one of these websites: www.compfight.com http://blachan.com/shahi/
  • 4. The results is nothing like a imagebank catalogue.
  • 5. 2. Explore the visual universe, pick some pictures, see the tags. This is what we found:
  • 21. 2.
  • 22. Use the images for visual mapping for your brand. Watch for icons, people patterns,gestures...
  • 23. Create a color palette based on a tag/brand/related/image. http://kuler.adobe.com To create your own theme.
  • 24. This experiment used: www.compfight.com kuler.adobe.com All images belong to their rightfull owners. This experiment was conducted only for academic purposes.