Frederick W. Smith founded FedEx in 1971 to create an airfreight delivery system for transporting documents overnight. FedEx began full operations in 1973 and initially struggled but became profitable by 1976. Today, FedEx is a global logistics company comprising multiple operating companies that provide flexible transportation and business services. FedEx engages in various corporate social responsibility initiatives focused on ethics, workplace diversity, environmental sustainability, and philanthropy.

1. By: Nana Topuria

2. FedEx Facts
 1971,Frederick W. Smith realized the need for an airfreight
system which could deliver documents overnight.
 Company was incorporated as 'Federal Express Corporation' in
June 1971 at Little Rock, US.
 In April 1973, FedEx commenced full-fledged operations across
25 cities in the US.
 FedEx had suffered losses during the initial years of operations,
but by 1976 it had started generating profits.

3.  Today's FedEx is led by FedEx Corporation, which
provides strategic direction to its operating companies
that compete collectively under the FedEx name
worldwide:
 FedEx Express, FedEx Ground, FedEx Freight, FedEx
Office, FedEx Custom Critical, FedEx Trade Networks
and FedEx Services.
 Independently, each company offers flexible,
specialized services representing the best supply chain,
transportation, business and related information
services.

4. CSR Definition
 General definition: A set of actions a company takes to
improve, maintain, or mitigate a company’s impact on
society and the environment while increasing value.
 CSR deals with role of business in society
FedEx CSR policy
 Ethics, workplace and diversity initiatives, environment,
and philanthropy

5. Ethics
 FedEx intent to create high business ethics
 Mission Statement
 Corporate governance protocol
 Code of Business Conduct and Ethics (CBCE)
 Whistleblower policies
 Alert Line
 Governance hierarchy
 Independent Board of Directors
 Committee Charters (4)
 Audit, Compensation, Information Technology Oversight, Nominating & Governance

6. Complimenting FedEx for its HR policies, Work
Force magazine wrote,
"FedEx is an example of an
organization that has created an
effective HR strategy that supports
productivity and profitability. The
corporation's philosophy is that
employees should be doing the
kind of work they want to do."

7. In 2014 there was a scandal about FedEx. FedEx Corp. was charged
with conspiring with Internet pharmacies over a decade to deliver
drugs that were illegally bought online without a prescription,
transactions brought the company at least $820 million in revenues.
The company said it was innocent and accused prosecutors of unfairly
assigning law enforcement responsibilities to the deliverer of more
than 10 million packages a day. FedEx also said it has cooperated
closely with federal and state law enforcement agencies for 42 years,
and has assisted the Drug Enforcement Administration in "combatting
rogue Internet pharmacies. "The charges against FedEx involve
deliveries between 2000 and 2010 of medications from pharmacies
that required their customers only to fill out an online form, without
any need for a doctor's examination, diagnosis or prescription. Federal
officials had informed FedEx by 2004 that illegal online pharmacies
were using its services for illicit drug deliveries. In response, FedEx
began separating drug deliveries from problematic Internet pharmacies
and holding them for pickup at company stations.

8. Workplace & Diversity Initiatives
 Employee Recognition Programs
 Five Star [enhanced service and profitability through teamwork]
 Bravo Zulu [above and beyond job expectations]
 Purple Promise [deliver superior customer service]
 Humanitarian Award [community service]
 CEO Safety Award [contribute to operational safety]
 People-Service-Profit (P-S-P) Philosophy
 Survey-Feedback-Action (SFA) Program
 Health Risk Reduction and Cost Reduction Program
 Twelve employee wellness initiatives
 Official Diversity Mission Statement and Corporate Diversity Council

9. Commitment of the employees
When the company was
going through severe
financial difficulties, the
employees were prepared
to sell their personal
belongings and use their
own credit cards to
purchase fuel to deliver
the packages to the
customers. Even when the
employees didn't receive
their salary on time, they
continued working with
FedEx.

10. Environment
 FedEx stated priority: Provide global connections while minimizing its
environmental impact
 Main focus areas (3)
 Conservation
 All electric delivery vehicles and commercial hybrid trucks
 Route optimization
 Extensive recycling program
 Alternate energy
 Solar and green power
 Drive train configurations
 Hybrid diesel/gasoline-electric
 Industry leadership

11. Philanthropy
 Philanthropic investment focus (3)
 Emergency and disaster relief
 Transporting aid
 Funding disaster preparedness education initiatives
 Child pedestrian safety
 Safe Kids Walk This Way program
 Environmental sustainability
 EarthSmart, EarthSmart Outreach, EarthSmart@Work
 Supports Red Cross and Salvation Army
 Employee volunteers
 Purchased 11 Emergency Services Response
Units
 Free shipping of emergency supplies
 $1 million pledge to Japan disaster relief

12. Evaluation
 FedEx engages in variety of CSR initiatives
 Incidental/responsive: Japan and Haiti relief efforts
 Continuous: ORBIS International, Red Cross, Conservation International
 Internal: EarthSmart
 Evaluation:
 Internal: FedEx annual CSR report
 External:
 Recognition and awards
 Ratings and indices

13. Recommendation
 Porter’s concept: “strategic CSR”
 Aligns CSR with business goals – transforming from business cost to business
strategy
 Will leverage core competencies
 Requires mapping social opportunities
 Categorizing and prioritizing social issues
 Improve annual CSR report
 Move beyond statistics and stories
 Include impact analysis and quantitative ROI assessments
 Understand CSR and financial performance are correlated

14. Conclusion
 In my opinion, as I understood by researching, FedEx
is one of the best place for working. They really care
of their employees. They try to create the workplace
where employees will be happy, satisfied and will love
their job. They are involved in social activities. They
are a part of several social groups. They have instant
response on accidents (earthquake, flooding, etc.).
They were awarded several times for a great CSR
policies. They have recognitions from people and
media. I think FedEx is a really good company and as a
customer, my attitude became very positive for
FedEx.

16. Thank You For
Attention!