2015 A.D.
Google Age
Fast-forward
  Two monkeys gave birth to the first ever man who after some
   time learnt to settle down at one place with...
Initially people use to live in
 small-small groups spread
        across the world
Each group was a market in itself, disconnected
    from the rest, it had its own set of small
                    markete...
The only source of information were the chit chats they use to
share and the only way anyone would hear about a product wa...
Marketer




These chit chats were natural and organic conversations,
marketers had no means of encouraging or influencing...
Word-of-mouth was the most credible and influencing source of
                       information




             You must...
But

word-of-mouth wouldn’t spread far and wide
Marketers that were
 popular and were
 doing well in one
     market
Were not known to
anyone in another
As a result, no marketer could become big enough to
  benefit from economies of scale and the market
                wasn’...
and then
Things Changed
People started staying in bigger groups closer to each other
Television and newspaper came
National and global marketers
emerged and mass marketing
    was born as the same
 marketers could now talk to
  consumers...
Markets became truly competitive and a lot of effort had to be put in on
            marketing to create a differentiated ...
As a result, big-global players emerged and enjoyed a monopolistic like
  market as they had enough money to spend on mark...
The picture shown by these marketers was not regarded credible by
             consumers because of their false promises

...
and then
Things Changed
With advent of internet, each person was connected to and was talking
                            with many others
Consumer opinions for and against brands were spreading faster and
wider than ever as people could talk with the entire wo...
Now

word-of-mouth was spreading far and wide
Multibillion dollar marketers, if not liked, were thrown down by
  consumers overnight. Good marketers were getting over
 ...
For the first time smaller-mouse-sized marketers became
big enough to make the otherwise bigger ones dance to
            ...
Marketing and business
was changing forever
 and some marketers
 were fast at reaching
     new heights
Others found their way
    out of market!
ThoughtCommons The History Of Marketing
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ThoughtCommons The History Of Marketing

  1. 1. 2015 A.D. Google Age
  2. 2. Fast-forward Two monkeys gave birth to the first ever man who after some time learnt to settle down at one place with other men and women around thereby creating a market for goods and services
  3. 3. Initially people use to live in small-small groups spread across the world
  4. 4. Each group was a market in itself, disconnected from the rest, it had its own set of small marketers
  5. 5. The only source of information were the chit chats they use to share and the only way anyone would hear about a product was from their friends and family
  6. 6. Marketer These chit chats were natural and organic conversations, marketers had no means of encouraging or influencing it
  7. 7. Word-of-mouth was the most credible and influencing source of information You must This is good check out the stuff, I must new stuff at buy this! shop no. 11 Shop 11
  8. 8. But word-of-mouth wouldn’t spread far and wide
  9. 9. Marketers that were popular and were doing well in one market
  10. 10. Were not known to anyone in another
  11. 11. As a result, no marketer could become big enough to benefit from economies of scale and the market wasn’t truly competitive
  12. 12. and then
  13. 13. Things Changed
  14. 14. People started staying in bigger groups closer to each other
  15. 15. Television and newspaper came
  16. 16. National and global marketers emerged and mass marketing was born as the same marketers could now talk to consumers from different groups
  17. 17. Markets became truly competitive and a lot of effort had to be put in on marketing to create a differentiated brand “organic, fat free, low calorie, high protein, bigger, tastier eggs!” “eggs” “eggs”
  18. 18. As a result, big-global players emerged and enjoyed a monopolistic like market as they had enough money to spend on marketing keeping small and new players under their feet
  19. 19. The picture shown by these marketers was not regarded credible by consumers because of their false promises Sir! Our latest mirror helps you loose weight What the instantly! hell!
  20. 20. and then
  21. 21. Things Changed
  22. 22. With advent of internet, each person was connected to and was talking with many others
  23. 23. Consumer opinions for and against brands were spreading faster and wider than ever as people could talk with the entire world on the internet thereby influencing each other’s purchase decisions This sucks! Don’t buy this. This is awesome! Buy this.
  24. 24. Now word-of-mouth was spreading far and wide
  25. 25. Multibillion dollar marketers, if not liked, were thrown down by consumers overnight. Good marketers were getting over night popularity without spending any marketing money.
  26. 26. For the first time smaller-mouse-sized marketers became big enough to make the otherwise bigger ones dance to their tunes
  27. 27. Marketing and business was changing forever and some marketers were fast at reaching new heights
  28. 28. Others found their way out of market!

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