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Corporate communications solutions
                                                       consulting proposals




Riccardo Reati – free lance advisor
Training and communications on specific issues
                                   Designing and implementing focused master-plans and internal campaigns
                                                                                 Peculiarities:
                  Communications on specific issues
                                                                                                                                                                             - awareness focused solution
                                                                                     Policies and                    Quality
                      Organizational                                 CSR             regolamen-                                                                              - time bounded program
                                                                                                                    programs
                         change                                                        tations
   Impact




                                                                                                                                                                             - initiatives aimed at specific targets
                                        Environmental                                                        Others
                                                                             Security
                                        sustainability                                                                                                                       - use of different media

                                                                                                                                                                             - scalable budgeting
                       Needs and stakeholders
                                     analysis




                                                                                        Media planning




                                                                                                                                                                                                  Program final evaluation
                                                                                                                                    Initiative X Initiative 2 Initiative 1
                                                Master-plan design


                                                                                                         - E-learning platform                                               - Design
                                                                     - Objectives
                                                                                                                                                                             - Implementation
                                                                                                         - Intranet Web portals                                              - Evaluation
                                                                     - Initiatives
                                                                                                         - Web TV
Implementation




                                                                                                                                                                             - Design
                                                                     - Time frame
                                                                                                                                                                             - Implementation
                                                                                                         - Paper media (leaflet,
                                                                                                                                                                             - Evaluation
                                                                                                           billboards, stickers…)
                                                                     - Scalability
                                                                                                         - Workshop and class                                                - Design
                                                                     - Monitoring
                                                                                                           courses                                                           - Implementation
                                                                       evaluation
                                                                                                                                                                             - Evaluation


                 01
Improving the internal communications efforts
                                                                                                              Corporate Interactive TV
                  Improvement of training and internal communications                                          Savings on:
                                                                                                               - costs of class based training
                      Training                                      new policies       operative
                                         customer relations
                                                       new products                      skills
                                                                               foreing
                         sales techniques IT application
                                                                                                               - costs of road shows
                                                           new processes languages
   Impact




                       Internal Communications organizational long/short-term                                  - costs of corporate meetings
                                                                                    corporate
                                                      change          strategies
                         markets and economic                                       messages
                                            financial reports crisis communications
                                scenario                                                                       - costs of other internal
                                                                                                                 communications projects
                      Awareness and               security      CSR               employees
                      corporate culture corporate
                                                                                   feedback                    - other savings
                                                           best practices
                                       mission/vision

                                                                                     Editorial                           - Formats
                                                                                      plan                               - Schedule
                         Assessment and                    Call for bids                                                 - Communications study
                          feasibility study                                                                                (graphic and video)
Implementation




                                                                                                                         - Content review plan
                                                                                                                        Editorial
                                                                                                        Production and
                                                                                      Monitoring &                     plan
                                                                                                        Project management
                                                      Main criteria:
                      - Target analysis
                                                                                       Evaluation
                      - Need analysis                 - quality of production                                          - Operative committee
                      - Objectives                    - editorial skills                                               - Editorial committee
                      - Contents areas                - availability of communications                                 - Pre-production processes
                      - Cost-effectiveness analysis     consulting services                                            - Production and post
                                                                                            - Monitoring system
                      - ICT platform analysis         - project management capacity
                                                                                                                         production
                                                                                            - Evaluation reports
                                                      - costs                                                          - Broadcasting

                 02
Empowering learning and collaboration
                                                                           Learning 2.0 and Web 2.0 solutions
             From the classical website to a user centered network                       Advantages
                                                                  Collaborative            - create a community
              Blog of the director                                spaces                     among employees
Intranet




                                                                  Sharing
              Audio-video contents                                                         - collect know-how from the
                                                                  environments
              and streaming                                                                  bottom
                                       Personalized
                                                                  Discussion
                                         dynamic
              Standard contents                                                            - stimulate new ideas and
                                                                  forums
                                        home page                                            innovation

                                     Multimedia learning                          Learning environment
                                     - Interactive applications                   - User centric learning experience
E-learning




                                     - Audio-video and animations                 - Simulation of work context and
                Classical web-                                                      daily practices
                based training
                                     - Tests and quizzes
                                                                                  - Integration of different learning
                                     - Integration with other media                 issues in one environment
                                       (blended solutions)
                                                                                  - Focus on learning by doing
      03
Controlling the impact of a crisis on the brand reputation
                                          Planning and managing the communications of a crisis
                                                     Capacity assessment: analysis
                 Risk scenarios analysis and
 Assessment
                                                     of the potential of a company to
                 evaluation of impact on brand
                                                     manage the communications of
                 reputation
                                                     a crisis
                                                                                           Clients

Planning                                        Definition of the
                 Design of the crisis
                 communications lifecycle (CCL) communications plan
                                                                                          Media and
                    Before                                                                 public
                                                        1_Objectives
                                         First
                    crisis
                                        stage           2_Communications channels
                                                                                        Employees
                                                        3_Messages
                 Evalua-
                                           Up-
                 tion                                   4_Processes
                                           keeping                                          Other
                                                        5_Tasks and responsibilities
                                                                                        stakeholders
                           Resolution

Implementation
                      Training of key employees. Design and production of
                       training and awareness tools (brochure, courses…)
04
Riccardo Reati profile
                                                    Consulting – project design – project management
 Some organizations I have designed projects for:                             Profile and contacts:

                                                                              E-learning and communications advisor




                                                      Main work experiences
                                                                                  Value Team, Value Partners Group (IT consulting)

                                                                              Grant and partnership development coordinator
                                                                                 Ce.L.I.M. Zambia (NGO – international development)

                                                                              Manager
                                                                                 Nextmedia Lab (multimedia and communications)

                                                                              Assistant lecturer on Corporate Communications
                                                                                  Faculty of Industrial Design, Politecnico di Milano
                                                                                  and Il Sole 24 Ore Business School


                                                      Contacts
                                                                              mail: riccardo.reati@gmail.com
                                                                              tel: +39.3490974998
                                                                              full profile: www.linkedin.com/in/riccardoreati


05

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Corporate communications solutions

  • 1. Corporate communications solutions consulting proposals Riccardo Reati – free lance advisor
  • 2. Training and communications on specific issues Designing and implementing focused master-plans and internal campaigns Peculiarities: Communications on specific issues - awareness focused solution Policies and Quality Organizational CSR regolamen- - time bounded program programs change tations Impact - initiatives aimed at specific targets Environmental Others Security sustainability - use of different media - scalable budgeting Needs and stakeholders analysis Media planning Program final evaluation Initiative X Initiative 2 Initiative 1 Master-plan design - E-learning platform - Design - Objectives - Implementation - Intranet Web portals - Evaluation - Initiatives - Web TV Implementation - Design - Time frame - Implementation - Paper media (leaflet, - Evaluation billboards, stickers…) - Scalability - Workshop and class - Design - Monitoring courses - Implementation evaluation - Evaluation 01
  • 3. Improving the internal communications efforts Corporate Interactive TV Improvement of training and internal communications Savings on: - costs of class based training Training new policies operative customer relations new products skills foreing sales techniques IT application - costs of road shows new processes languages Impact Internal Communications organizational long/short-term - costs of corporate meetings corporate change strategies markets and economic messages financial reports crisis communications scenario - costs of other internal communications projects Awareness and security CSR employees corporate culture corporate feedback - other savings best practices mission/vision Editorial - Formats plan - Schedule Assessment and Call for bids - Communications study feasibility study (graphic and video) Implementation - Content review plan Editorial Production and Monitoring & plan Project management Main criteria: - Target analysis Evaluation - Need analysis - quality of production - Operative committee - Objectives - editorial skills - Editorial committee - Contents areas - availability of communications - Pre-production processes - Cost-effectiveness analysis consulting services - Production and post - Monitoring system - ICT platform analysis - project management capacity production - Evaluation reports - costs - Broadcasting 02
  • 4. Empowering learning and collaboration Learning 2.0 and Web 2.0 solutions From the classical website to a user centered network Advantages Collaborative - create a community Blog of the director spaces among employees Intranet Sharing Audio-video contents - collect know-how from the environments and streaming bottom Personalized Discussion dynamic Standard contents - stimulate new ideas and forums home page innovation Multimedia learning Learning environment - Interactive applications - User centric learning experience E-learning - Audio-video and animations - Simulation of work context and Classical web- daily practices based training - Tests and quizzes - Integration of different learning - Integration with other media issues in one environment (blended solutions) - Focus on learning by doing 03
  • 5. Controlling the impact of a crisis on the brand reputation Planning and managing the communications of a crisis Capacity assessment: analysis Risk scenarios analysis and Assessment of the potential of a company to evaluation of impact on brand manage the communications of reputation a crisis Clients Planning Definition of the Design of the crisis communications lifecycle (CCL) communications plan Media and Before public 1_Objectives First crisis stage 2_Communications channels Employees 3_Messages Evalua- Up- tion 4_Processes keeping Other 5_Tasks and responsibilities stakeholders Resolution Implementation Training of key employees. Design and production of training and awareness tools (brochure, courses…) 04
  • 6. Riccardo Reati profile Consulting – project design – project management Some organizations I have designed projects for: Profile and contacts: E-learning and communications advisor Main work experiences Value Team, Value Partners Group (IT consulting) Grant and partnership development coordinator Ce.L.I.M. Zambia (NGO – international development) Manager Nextmedia Lab (multimedia and communications) Assistant lecturer on Corporate Communications Faculty of Industrial Design, Politecnico di Milano and Il Sole 24 Ore Business School Contacts mail: riccardo.reati@gmail.com tel: +39.3490974998 full profile: www.linkedin.com/in/riccardoreati 05