Turkish Airlines' strategies focus on maximizing benefit for all stakeholders through organic growth, cost-cutting, strategic partnerships, and strong customer focus. The airline provides online booking and reservation services to customers. A SWOT analysis found strengths in Turkish Airlines' low costs and global network, while weaknesses include underutilizing its Star Alliance membership and some government restrictions. Opportunities exist in growing travel markets, while threats include increased low-cost carrier competition and economic downturns reducing air travel.

1. 1.1.LINKING SYSTEMS TO STRATEGY
AND THE ORGANIZATION
(TURKISH AIRLINES)
1.STRATEGIC INFORMATION SYSTEMS

2. TURKISH AIRLINES’ STRATEGIES
1.Maximize benefit for all stakeholders
2.Further strengthen
• Organic Growth
• Cost-cutting Policies
• Strategic Partnerships and Sub-brands
• Customer Focus
On the years ahead Turkish Airlines will, within the framework of its well-
defined strategies, further strengthen its market position and provide
maximum benefit to all of its stakeholders.

4. INFORMATION SYSTEMS AVAILEBLE
TO CUSTOMERS
Online Services:
• Booking / Reservation
• My Bookings
• Car Rental
• Check-in
• Hotel Reservation
• Pay & Fly
• Flight Status
• Award Ticket

5. SWOT Analysis
Strength 1. Substantial cost advantage over rivals
2. Benefiting from liberalisation policies
3. Serves around 250 destinations all over the world
4. Innovative marketing strategies giving an edge over competitors (launched the QR flag campaign during
London Olympics to spread awareness and attract customers from all over the world)
5. Association with sports teams and events as sponsors increase brand equity
Weakness 1. Under-utilising the potential of membership with Star Alliance
2. Restrictions on expansion due to government intervention
Opportunity 1. Increasing disposable income among its UK population
2. Rising market share can be used to create a strong brand image
3. Leverage the flourishing tourism in Turkey
Threats 1. LCCs increasing their presence
2. Economic downturn can result in decline of air travel – particularly for business traffic
3. Very strong competition from British Airways

6. THANK YOU FOR LISTENING
•ÖZGE KARAKAYA
•MEDİHA SÜREN
•MUSTAFA ÖZER