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Ocak, 2015
Marketing
Presentation
Feb, 2015
TK Marketing Presentation
Presentation Overview
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
2 / 38
TK Marketing Presentation
14
14 𝑡ℎ
in World Rankings
(Domestic + International pax)
1
1 𝑠𝑡
in Europe
In terms of destinations
Operating Fleet
13
13 𝑡ℎ
in World Rankings
ASK Ranking
15
15 𝑡ℎ
in World Rankings
Number of Countries
Global Rankings (Traffic & Operation)
2
2 𝑛𝑑
in Europe Rankings
(among legacy carriers)
Number of Passengers
4
4 𝑡ℎ
in World
In terms of destinations
Number of Destinations
1
1 𝑠𝑡
in Europe
In terms of destinations
2
2 𝑛𝑑
in World
In terms of destinations
Number of Destinations (From Single Hub)
RPK Ranking
17
17 𝑛𝑑
in World Rankings
7
7 𝑡ℎ
in World Rankings
(international pax)
1
1 𝑠𝑡
in World
In terms of destination country
1
1 𝑠𝑡
in Turkey
3 / 38
TK Marketing Presentation
Quality Achievements – Europe’s Best Airline
4 / 38
TK Marketing Presentation
Service Quality Service Quality
1
World’s Best Business
Classs Lounge Dining
(2014)
The World’s Best
Business Class Catering 2014
1
Europe’s and
South Europe’s Best Airlines
(2011-2012-2013-2014)
Quality Achievements – Global Rankings
Seat
Turkish Airlines has been once
again voted as the best in the
world, receiving another
prestigious award at the CAPA
Aviation Awards for Excellence.
Turkish Airlines has been named
the ‘Airline of the Year’ at this
year’s CAPA Aviation Awards for
Excellence.
 Aviation Leader of the Year
Assoc. Prof. Temel Kotil, President and CEO of Turkish Airlines
has been chosen "Leader of The Year" in 2014 Air Transport News Awards
 CEO of the Year
CEO of Turkish Airlines, has won the prestigious Executive Leadership category
at the 2014 Airline Strategy Awards in London
Service Quality
2
World’s 𝟐 𝒏𝒅 Best Business
Classs Lounge
(2014)
2
World’s 𝟐 𝒏𝒅 Premium
Economy Class Seats
(2014)
Catering
2
World’s 𝟐 𝒏𝒅 Catering in
Economy Class
(2014)
5 / 38
TK Marketing Presentation
Presentation Overview
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
6 / 38
TK Marketing Presentation
Turkish Airlines flies to more countries than any other airline
*Blue labels are planned to launch in 2015 &
2016 based on aircraft availability and upon
obtaining the aauthorizations.Turkish Airlines World Map 7 / 38
TK Marketing Presentation
World’s
#4
Airline
In terms of destinations
Europe’s
#1
Airline
In terms of destinations
Europe’s
#1
Airline
In terms of number of destinations
from single hub
World’s
#2
Airline
In terms of number of destinations
from single hub
Turkish Airlines flying to
261 destinations
in 108 countries
all around the world. (Feb'15)
World’s
#1
Airline
In terms of destination country
Network Development – Network Size (As of Feb'15)
With 8,900 flights per week reaches 74% of all destinations at least daily 8 / 38
TK Marketing Presentation
Network & Passenger Development
0
2,000
4,000
6,000
8,000
10,000
12,000
95 115 135 155 175 195 215 235 255 275
Number of Destination
Landing Per Week
10.4 mn pax
11.9 mn
pax
16.9 mn pax
22.6 mn pax
25.1 mn pax
2010 - 153
29.1 mn pax
2011 - 180
32.6 mn pax
2012 - 202
39 mn pax
2013 - 232
48,3 mn pax
2014 - 261
54,7 mn pax
2015E - 272
63 mn pax
2009 - 154
2008
143
2003
104
2006-131
9 / 38
TK Marketing Presentation
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E
1,134 1,563
2,229
3,129
4,445
5,147
6,238
8,957
11,615
13,969
16,483
Figures / Passenger Number
%32
2005-2014
Transit
Pax
CAGR
Int to Int Transfer Passenger (Million)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E
14.1
16.9
19.6
22.6
25.1
29.1
32.6
39.0
48.8
54.7
63.0
Total Passenger (Million)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E
6.9 8.0
9.7
11.5
13.4
15.5
18.2
22.5
29.0
31.9
36.0
International Passenger (Million)
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E
7.2
8.9
10.0
11.1 11.7
13.6 14.5
16.5
19.8
22.7
25.9
Domestic Passenger (Million)
10 / 38
TK Marketing Presentation
Europe + CIS
103 PointNorth America
8 Point
South America
2 Point
Africa
42 Point
Far East
31 Point
Middle East
33 Point
Figures / Number of Destinations (As of Feb'15)
19Number of New Destinations
Opened in 2014
*New destinations on the list (without date), are planned to launch in 2015 & 2016 based on aircraft availability and upon obtaining the authorizations.
New Destinations
New Destinations Opened in 2014
Kherson Ukraine Oct'14 Bordeaux France Jun'14 Oran Algeria May'14
Asmara Eritrea Aug'14 Montreal Canada Jun'14 Stavropol Russia Apr'14
Batna Algeria July'14 Varna Bulgaria May'14 Astrakhan Russia Mar'14
Tlemcen Algeria July'14 Catania Italy May'14 Çanakkale Turkey Mar'14
Pisa Italy Jun'14 Constantine Algeria May'14 Rotterdam Netherlands Mar'14
Cotonou Benin Jun'14 Boston USA May'14 Gazipaşa Turkey Jan'14
Muenster Germany Jun'14
New Destinations Pending to be Launched
Abuja Nigeria Mar'15 Baden-Baden Germany Kharkiv Ukraine
Manila Philippines Mar'15 Bamako Mali Lankaran Azerbaijan
Taipei Taiwan Mar'15 Bogota Colombia Luanda Angola
San Francisco USA Apr'15 Caracas Venezuela Luxor Egpyt
Bari Italy Apr'15 Conakry Guınea Maputo Mozambique
Porto Portugal Apr'15 Graz Austria Mexico City Mexico
Abha S.Arabia Havana Cuba Nantes France
Ahwaz Iran Hakkari Turkey Ordu Giresun Turkey
Aswan Egpyt Juba South Sudan Urmieh Iran
Atlanta USA Kassel Germany Zaporizhia Ukraine
New Destinations Opened in 2013
Libreville Gabon Jan'13 Salzburg Austria May'13 Kastamonu Turkey Jul'13
Colombo Sri Lanka Feb'13 Malta Malta May'13 Bingol Turkey Jul'13
Houston USA Apr'13 Gassim S.Arabia Jun'13 Sirnak Turkey Jul'13
Kuala Lumpur Malaysia Apr'13 Tallinn Estonia Jun'13 Kathmandu Nepal Sep'13
Aqaba Jordan Apr'13 Marseille France Jun'13 Lahore Pakistan Nov'13
Santiago De
Compostela
Spain May'13 Vilnius Lithuania Jun'13 Mazar-ı Sharif Afghanistan Nov'13
Isparta Turkey May'13 Constanta Romania Jun'13 Kano Nigeria Dec'13
Friedrichshafen Germany May'13 Luxembourg Luxembourg Jun'13 Ndjamena Chad Dec'13
Tekirdag Turkey May'13
11 / 38
TK Marketing Presentation
Europe (Part 1/2)
Blue labels are planned to launch in
2015 based on aircraft availability &
upon obtaining the authorizations.
80 Airports
12 / 38
TK Marketing Presentation
Europe (Part 2/2)
Blue labels are planned to launch in
2015 based on aircraft availability &
upon obtaining the authorizations.
23 Airports
13 / 38
TK Marketing Presentation
Africa
Blue labels are planned to launch in
2015 based on aircraft availability &
upon obtaining the authorizations.
42 Airports
14 / 38
TK Marketing Presentation
Middle East
Blue labels are planned to launch in
2015 based on aircraft availability &
upon obtaining the authorizations.
33 Airports
15 / 38
TK Marketing Presentation
Asia & Far East
Blue labels are planned to launch in
2015 based on aircraft availability &
upon obtaining the authorizations.
31 Airports
16 / 38
TK Marketing Presentation
Americas
Blue labels are planned to launch in
2015 based on aircraft availability &
upon obtaining the authorizations.
10 Airports
17 / 38
TK Marketing Presentation
Turkey
44 Airports
18 / 38
TK Marketing Presentation
36 42 55 68 80 81 81 80 80 80
159
181
197
214
242 237
264
294
341 349
7
9
9
11
7 7
7
7
7 7
2012 2013E 2014 2015E 2016E 2017E 2018E 2019E 2020E 2021E
Wide Body Narrow Body Cargo
Figures / Fleet
7
TK’s Avarage
Fleet Age
Youngest Fleet in Europe
Type Fleet
Wide Body
19%
A330-200 16
A330-300 18
A340-300 5
B777-3ER 16
Total 55
Narrow Body
78%
B737-900ER 10
B737-800 88
B737-700 9
A320-200 33
A321-200 43
A319-100 14
E 190 1
Total 198
Cargo A310 3
4% A330-200F 6
Total 9
TOTAL 262
202
232
261
293
329 325
352
381
428 436
69 73 66 65 73
82
102 101
127 132
153
179
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Fleet Growth
19 / 38
TK Marketing Presentation
18
23
27
33
2012 2013 2014 2015E
5.5
8.0
8.9
10.5
2012 2013 2014 2015E
Figures / Anadolujet
The low-cost
brand of TK
Flying to 34
destinations in
Turkey & KKTC
Via Ankara, ESB
Via İstanbul, SAW
Total Passanger ( Million) Fleet Growth
20 / 38
TK Marketing Presentation
189 219 252 306 287
427
597
699
840
1,003
1,140
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E
 Leading cargo carrier in total export and import cargo in Turkey.
 Operates to 49 destinations with its 3 A310-300 and 6 A330-
200F freighters besides 261 destinations with passenger
aircraft.
Figures / Cargo
Cargo Tonnage Carried (1.000 Ton)
Total Cargo Revenue (Mn USD)
117 136 149 144 178
223
271 315 347
405
29228 29 34 55
60
91
117
155
218
257 484
145 165 183 199
238
314
388
470
565
662
776
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E
Belly Cargo
21 / 38
TK Marketing Presentation
Presentation Overview
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
22 / 38
TK Marketing Presentation
Brand Value – Commercials
23 / 38
TK Marketing Presentation
Brand Value – Sponsorships
BORUSSIA DORTMUND 2013-2016
Turkish Airlines Lounge in
Westfalenstadion
24 / 38
TK Marketing Presentation
Presentation Overview
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
25 / 38
TK Marketing Presentation
Cabin Features
Business Class
Comfort Class
Economy Class
26 / 38
TK Marketing Presentation
Turkish Airlines Inflight Entertainment platform «Planet» will help make
your trip go by in the blink of an eye. You can access,
 337+ movies
 414+ TV Series & documenteries
 756+albums by Universal Music Group
 17+ Games.
Planet
Inflight Entertainment
27 / 38
The World’s 𝟑 𝒓𝒅 Best
Inflight Entertainment 2014
TK Marketing Presentation
Catering
Candle light dinner above the skies.Turkish Airlines, which serves the best catering service for business
class, is offering Flying Chef concept onboard.
28 / 38
TK Marketing Presentation
Catering
The World’s Best
Business Class Catering 2014
The World’s 𝟐 𝒏𝒅
Economy Class Catering 2014
29 / 38
TK Marketing Presentation
In our lounge, you will have a good time comfortably before flight and enjoy the free
catering service (hot and cold soft drinks, fresh queezed orange juice, sandwiches,
croissants, pastries, tarts, tartlets, sweet and salted biscuits, nuts, and hot soup.)
Our Business Class travelers, M&S Elite card members with one guest, M&S Elite Plus members with their family
and Star Alliance Gold card members can take advantage of Lounge Istanbul.
Lounge Istanbul (1st floor )
Over
1.000
Seat capacity
5,900 m2
Area of Lounge Istanbul
Library & Billiards rooms
30 / 38
TK Marketing Presentation
Lounge Istanbul (Ground floor )
The Lounge Istanbul provides some of the
unique tastes of Turkish cuisine like mantı,
börek, pide,gözleme and global dishes
you’ll be hard-pressed to find elsewhere.
Amongst other treats, you’ll find freshly
prepared pastries from Vienna’s famous
pastry shop Demel.
a lovely tea garden visitors can enjoy freshly brewed Turkish tea & «simit».
a virtual car rally in miniature model of Istanbul PlayStations and electronic diversionsa realistic golf simulator Suit rooms
Stage - Live Performance Helical Stairs
The World’s Best
Business Class Lounge Dining 2014
31 / 38
TK Marketing Presentation
Our international incoming Business Class passengers and Miles&Smiles Elite Plus members
travelling in Economy and Comfort Class can take advantage of Lounge Istanbul Arrival
Lounge Istanbul Arrival
In the Arrival Lounge our guests can enjoy a variety of complimentary breakfast foods and
sweet and savory snacks as well as fruit juices, teas and coffees. In addition, there are
showers, changing and ironing rooms available free of charge.
32 / 38
TK Marketing Presentation
Turkish Corporate Club
Discount No Penalties Incentive Excess Baggage
33 / 38
TK Marketing Presentation
Turkish Conventions
Europe’s best airline brings the world to Congress City
İstanbul.
Easy application and management process for
Meetings seminar conference congress exhibitions
Opportunity to get organizers’ incentives
Exclusive offers on all Turkish Airlines flights
conventions@thy.com
34 / 38
TK Marketing Presentation
Miles&Smiles is Turkish
Airlines’ advantageous
Frequent Flyer Program.
Miles&Smiles
35 / 38
TK Marketing Presentation
Istanbul Tour : Free Istanbul sightseeing tour for all our transit passengers.
Istanbul Tour For Transfer Passengers
After you arrive at Istanbul Atatürk
Airport, you will be picked up by a
private guide and you will spend
fantastic hours filled with historical
beauties of our city.
TourIstanbul
36 / 38
TK Marketing Presentation
Presentation Overview
Turkish Airlines’ Rankings
Turkish Airlines’ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
37 / 38
TK Marketing Presentation
Subsidiary Share Establishment
Sun Express 50% 1989
THY Technic 100% 2006
THY Do&Co 50% 2007
THY Technic – Pratt & Whitney (United Technologies) 49% 2008
THY Opet 50% 2009
TGS (Turkish Ground Services) 50% 2009
Goodrich-THY Service Centre 40% 2010
TCI Cabin Systems Inc. 51% 2011
Aircraft Seat Manufacturing Inc. 50% 2011
HABOM Inc. 100% 2011
Turkbine Technical Gas Turbines Maintenance Inc. 50% 2011
THY Aydın Çıldır Airport Inc. 100% 2012
MNG Technic Aircraft Maintenance Services Inc. 100% 2002
Tax Refund Company 30% 2014
Subsidiaries
Turkish Airlines has 14 subridiaries in different areas of avaiation industry.
38 / 38
TK Marketing Presentation
Thank You

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Tkpresentation_EN

  • 2. TK Marketing Presentation Presentation Overview Turkish Airlines’ Rankings Turkish Airlines’ Figures Brand Value Products & Advantages Subsidiaries of TK 2 / 38
  • 3. TK Marketing Presentation 14 14 𝑡ℎ in World Rankings (Domestic + International pax) 1 1 𝑠𝑡 in Europe In terms of destinations Operating Fleet 13 13 𝑡ℎ in World Rankings ASK Ranking 15 15 𝑡ℎ in World Rankings Number of Countries Global Rankings (Traffic & Operation) 2 2 𝑛𝑑 in Europe Rankings (among legacy carriers) Number of Passengers 4 4 𝑡ℎ in World In terms of destinations Number of Destinations 1 1 𝑠𝑡 in Europe In terms of destinations 2 2 𝑛𝑑 in World In terms of destinations Number of Destinations (From Single Hub) RPK Ranking 17 17 𝑛𝑑 in World Rankings 7 7 𝑡ℎ in World Rankings (international pax) 1 1 𝑠𝑡 in World In terms of destination country 1 1 𝑠𝑡 in Turkey 3 / 38
  • 4. TK Marketing Presentation Quality Achievements – Europe’s Best Airline 4 / 38
  • 5. TK Marketing Presentation Service Quality Service Quality 1 World’s Best Business Classs Lounge Dining (2014) The World’s Best Business Class Catering 2014 1 Europe’s and South Europe’s Best Airlines (2011-2012-2013-2014) Quality Achievements – Global Rankings Seat Turkish Airlines has been once again voted as the best in the world, receiving another prestigious award at the CAPA Aviation Awards for Excellence. Turkish Airlines has been named the ‘Airline of the Year’ at this year’s CAPA Aviation Awards for Excellence.  Aviation Leader of the Year Assoc. Prof. Temel Kotil, President and CEO of Turkish Airlines has been chosen "Leader of The Year" in 2014 Air Transport News Awards  CEO of the Year CEO of Turkish Airlines, has won the prestigious Executive Leadership category at the 2014 Airline Strategy Awards in London Service Quality 2 World’s 𝟐 𝒏𝒅 Best Business Classs Lounge (2014) 2 World’s 𝟐 𝒏𝒅 Premium Economy Class Seats (2014) Catering 2 World’s 𝟐 𝒏𝒅 Catering in Economy Class (2014) 5 / 38
  • 6. TK Marketing Presentation Presentation Overview Turkish Airlines’ Rankings Turkish Airlines’ Figures Brand Value Products & Advantages Subsidiaries of TK 6 / 38
  • 7. TK Marketing Presentation Turkish Airlines flies to more countries than any other airline *Blue labels are planned to launch in 2015 & 2016 based on aircraft availability and upon obtaining the aauthorizations.Turkish Airlines World Map 7 / 38
  • 8. TK Marketing Presentation World’s #4 Airline In terms of destinations Europe’s #1 Airline In terms of destinations Europe’s #1 Airline In terms of number of destinations from single hub World’s #2 Airline In terms of number of destinations from single hub Turkish Airlines flying to 261 destinations in 108 countries all around the world. (Feb'15) World’s #1 Airline In terms of destination country Network Development – Network Size (As of Feb'15) With 8,900 flights per week reaches 74% of all destinations at least daily 8 / 38
  • 9. TK Marketing Presentation Network & Passenger Development 0 2,000 4,000 6,000 8,000 10,000 12,000 95 115 135 155 175 195 215 235 255 275 Number of Destination Landing Per Week 10.4 mn pax 11.9 mn pax 16.9 mn pax 22.6 mn pax 25.1 mn pax 2010 - 153 29.1 mn pax 2011 - 180 32.6 mn pax 2012 - 202 39 mn pax 2013 - 232 48,3 mn pax 2014 - 261 54,7 mn pax 2015E - 272 63 mn pax 2009 - 154 2008 143 2003 104 2006-131 9 / 38
  • 10. TK Marketing Presentation 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E 1,134 1,563 2,229 3,129 4,445 5,147 6,238 8,957 11,615 13,969 16,483 Figures / Passenger Number %32 2005-2014 Transit Pax CAGR Int to Int Transfer Passenger (Million) 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E 14.1 16.9 19.6 22.6 25.1 29.1 32.6 39.0 48.8 54.7 63.0 Total Passenger (Million) 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E 6.9 8.0 9.7 11.5 13.4 15.5 18.2 22.5 29.0 31.9 36.0 International Passenger (Million) 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E 7.2 8.9 10.0 11.1 11.7 13.6 14.5 16.5 19.8 22.7 25.9 Domestic Passenger (Million) 10 / 38
  • 11. TK Marketing Presentation Europe + CIS 103 PointNorth America 8 Point South America 2 Point Africa 42 Point Far East 31 Point Middle East 33 Point Figures / Number of Destinations (As of Feb'15) 19Number of New Destinations Opened in 2014 *New destinations on the list (without date), are planned to launch in 2015 & 2016 based on aircraft availability and upon obtaining the authorizations. New Destinations New Destinations Opened in 2014 Kherson Ukraine Oct'14 Bordeaux France Jun'14 Oran Algeria May'14 Asmara Eritrea Aug'14 Montreal Canada Jun'14 Stavropol Russia Apr'14 Batna Algeria July'14 Varna Bulgaria May'14 Astrakhan Russia Mar'14 Tlemcen Algeria July'14 Catania Italy May'14 Çanakkale Turkey Mar'14 Pisa Italy Jun'14 Constantine Algeria May'14 Rotterdam Netherlands Mar'14 Cotonou Benin Jun'14 Boston USA May'14 Gazipaşa Turkey Jan'14 Muenster Germany Jun'14 New Destinations Pending to be Launched Abuja Nigeria Mar'15 Baden-Baden Germany Kharkiv Ukraine Manila Philippines Mar'15 Bamako Mali Lankaran Azerbaijan Taipei Taiwan Mar'15 Bogota Colombia Luanda Angola San Francisco USA Apr'15 Caracas Venezuela Luxor Egpyt Bari Italy Apr'15 Conakry Guınea Maputo Mozambique Porto Portugal Apr'15 Graz Austria Mexico City Mexico Abha S.Arabia Havana Cuba Nantes France Ahwaz Iran Hakkari Turkey Ordu Giresun Turkey Aswan Egpyt Juba South Sudan Urmieh Iran Atlanta USA Kassel Germany Zaporizhia Ukraine New Destinations Opened in 2013 Libreville Gabon Jan'13 Salzburg Austria May'13 Kastamonu Turkey Jul'13 Colombo Sri Lanka Feb'13 Malta Malta May'13 Bingol Turkey Jul'13 Houston USA Apr'13 Gassim S.Arabia Jun'13 Sirnak Turkey Jul'13 Kuala Lumpur Malaysia Apr'13 Tallinn Estonia Jun'13 Kathmandu Nepal Sep'13 Aqaba Jordan Apr'13 Marseille France Jun'13 Lahore Pakistan Nov'13 Santiago De Compostela Spain May'13 Vilnius Lithuania Jun'13 Mazar-ı Sharif Afghanistan Nov'13 Isparta Turkey May'13 Constanta Romania Jun'13 Kano Nigeria Dec'13 Friedrichshafen Germany May'13 Luxembourg Luxembourg Jun'13 Ndjamena Chad Dec'13 Tekirdag Turkey May'13 11 / 38
  • 12. TK Marketing Presentation Europe (Part 1/2) Blue labels are planned to launch in 2015 based on aircraft availability & upon obtaining the authorizations. 80 Airports 12 / 38
  • 13. TK Marketing Presentation Europe (Part 2/2) Blue labels are planned to launch in 2015 based on aircraft availability & upon obtaining the authorizations. 23 Airports 13 / 38
  • 14. TK Marketing Presentation Africa Blue labels are planned to launch in 2015 based on aircraft availability & upon obtaining the authorizations. 42 Airports 14 / 38
  • 15. TK Marketing Presentation Middle East Blue labels are planned to launch in 2015 based on aircraft availability & upon obtaining the authorizations. 33 Airports 15 / 38
  • 16. TK Marketing Presentation Asia & Far East Blue labels are planned to launch in 2015 based on aircraft availability & upon obtaining the authorizations. 31 Airports 16 / 38
  • 17. TK Marketing Presentation Americas Blue labels are planned to launch in 2015 based on aircraft availability & upon obtaining the authorizations. 10 Airports 17 / 38
  • 19. TK Marketing Presentation 36 42 55 68 80 81 81 80 80 80 159 181 197 214 242 237 264 294 341 349 7 9 9 11 7 7 7 7 7 7 2012 2013E 2014 2015E 2016E 2017E 2018E 2019E 2020E 2021E Wide Body Narrow Body Cargo Figures / Fleet 7 TK’s Avarage Fleet Age Youngest Fleet in Europe Type Fleet Wide Body 19% A330-200 16 A330-300 18 A340-300 5 B777-3ER 16 Total 55 Narrow Body 78% B737-900ER 10 B737-800 88 B737-700 9 A320-200 33 A321-200 43 A319-100 14 E 190 1 Total 198 Cargo A310 3 4% A330-200F 6 Total 9 TOTAL 262 202 232 261 293 329 325 352 381 428 436 69 73 66 65 73 82 102 101 127 132 153 179 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Fleet Growth 19 / 38
  • 20. TK Marketing Presentation 18 23 27 33 2012 2013 2014 2015E 5.5 8.0 8.9 10.5 2012 2013 2014 2015E Figures / Anadolujet The low-cost brand of TK Flying to 34 destinations in Turkey & KKTC Via Ankara, ESB Via İstanbul, SAW Total Passanger ( Million) Fleet Growth 20 / 38
  • 21. TK Marketing Presentation 189 219 252 306 287 427 597 699 840 1,003 1,140 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E  Leading cargo carrier in total export and import cargo in Turkey.  Operates to 49 destinations with its 3 A310-300 and 6 A330- 200F freighters besides 261 destinations with passenger aircraft. Figures / Cargo Cargo Tonnage Carried (1.000 Ton) Total Cargo Revenue (Mn USD) 117 136 149 144 178 223 271 315 347 405 29228 29 34 55 60 91 117 155 218 257 484 145 165 183 199 238 314 388 470 565 662 776 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E Belly Cargo 21 / 38
  • 22. TK Marketing Presentation Presentation Overview Turkish Airlines’ Rankings Turkish Airlines’ Figures Brand Value Products & Advantages Subsidiaries of TK 22 / 38
  • 23. TK Marketing Presentation Brand Value – Commercials 23 / 38
  • 24. TK Marketing Presentation Brand Value – Sponsorships BORUSSIA DORTMUND 2013-2016 Turkish Airlines Lounge in Westfalenstadion 24 / 38
  • 25. TK Marketing Presentation Presentation Overview Turkish Airlines’ Rankings Turkish Airlines’ Figures Brand Value Products & Advantages Subsidiaries of TK 25 / 38
  • 26. TK Marketing Presentation Cabin Features Business Class Comfort Class Economy Class 26 / 38
  • 27. TK Marketing Presentation Turkish Airlines Inflight Entertainment platform «Planet» will help make your trip go by in the blink of an eye. You can access,  337+ movies  414+ TV Series & documenteries  756+albums by Universal Music Group  17+ Games. Planet Inflight Entertainment 27 / 38 The World’s 𝟑 𝒓𝒅 Best Inflight Entertainment 2014
  • 28. TK Marketing Presentation Catering Candle light dinner above the skies.Turkish Airlines, which serves the best catering service for business class, is offering Flying Chef concept onboard. 28 / 38
  • 29. TK Marketing Presentation Catering The World’s Best Business Class Catering 2014 The World’s 𝟐 𝒏𝒅 Economy Class Catering 2014 29 / 38
  • 30. TK Marketing Presentation In our lounge, you will have a good time comfortably before flight and enjoy the free catering service (hot and cold soft drinks, fresh queezed orange juice, sandwiches, croissants, pastries, tarts, tartlets, sweet and salted biscuits, nuts, and hot soup.) Our Business Class travelers, M&S Elite card members with one guest, M&S Elite Plus members with their family and Star Alliance Gold card members can take advantage of Lounge Istanbul. Lounge Istanbul (1st floor ) Over 1.000 Seat capacity 5,900 m2 Area of Lounge Istanbul Library & Billiards rooms 30 / 38
  • 31. TK Marketing Presentation Lounge Istanbul (Ground floor ) The Lounge Istanbul provides some of the unique tastes of Turkish cuisine like mantı, börek, pide,gözleme and global dishes you’ll be hard-pressed to find elsewhere. Amongst other treats, you’ll find freshly prepared pastries from Vienna’s famous pastry shop Demel. a lovely tea garden visitors can enjoy freshly brewed Turkish tea & «simit». a virtual car rally in miniature model of Istanbul PlayStations and electronic diversionsa realistic golf simulator Suit rooms Stage - Live Performance Helical Stairs The World’s Best Business Class Lounge Dining 2014 31 / 38
  • 32. TK Marketing Presentation Our international incoming Business Class passengers and Miles&Smiles Elite Plus members travelling in Economy and Comfort Class can take advantage of Lounge Istanbul Arrival Lounge Istanbul Arrival In the Arrival Lounge our guests can enjoy a variety of complimentary breakfast foods and sweet and savory snacks as well as fruit juices, teas and coffees. In addition, there are showers, changing and ironing rooms available free of charge. 32 / 38
  • 33. TK Marketing Presentation Turkish Corporate Club Discount No Penalties Incentive Excess Baggage 33 / 38
  • 34. TK Marketing Presentation Turkish Conventions Europe’s best airline brings the world to Congress City İstanbul. Easy application and management process for Meetings seminar conference congress exhibitions Opportunity to get organizers’ incentives Exclusive offers on all Turkish Airlines flights conventions@thy.com 34 / 38
  • 35. TK Marketing Presentation Miles&Smiles is Turkish Airlines’ advantageous Frequent Flyer Program. Miles&Smiles 35 / 38
  • 36. TK Marketing Presentation Istanbul Tour : Free Istanbul sightseeing tour for all our transit passengers. Istanbul Tour For Transfer Passengers After you arrive at Istanbul Atatürk Airport, you will be picked up by a private guide and you will spend fantastic hours filled with historical beauties of our city. TourIstanbul 36 / 38
  • 37. TK Marketing Presentation Presentation Overview Turkish Airlines’ Rankings Turkish Airlines’ Figures Brand Value Products & Advantages Subsidiaries of TK 37 / 38
  • 38. TK Marketing Presentation Subsidiary Share Establishment Sun Express 50% 1989 THY Technic 100% 2006 THY Do&Co 50% 2007 THY Technic – Pratt & Whitney (United Technologies) 49% 2008 THY Opet 50% 2009 TGS (Turkish Ground Services) 50% 2009 Goodrich-THY Service Centre 40% 2010 TCI Cabin Systems Inc. 51% 2011 Aircraft Seat Manufacturing Inc. 50% 2011 HABOM Inc. 100% 2011 Turkbine Technical Gas Turbines Maintenance Inc. 50% 2011 THY Aydın Çıldır Airport Inc. 100% 2012 MNG Technic Aircraft Maintenance Services Inc. 100% 2002 Tax Refund Company 30% 2014 Subsidiaries Turkish Airlines has 14 subridiaries in different areas of avaiation industry. 38 / 38