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Jetblue Airways- Intro, SWOT, 5 Generic, Porter's 5, Key Sucess Factors etc

JetBlue Airways is an American low-cost airline founded in 1998 by David Neeleman. It uses a young fleet of airplanes. A notable incident was in 2007 when weather caused flight delays and cancellations. As a result, JetBlue created a "Customer Bill of Rights." David Neeleman retired after this incident in 2007. JetBlue focuses on low operating costs, good customer service, and effective technology use, but also faces threats like rising fuel prices and strong competition from other airlines.

Business◦
Zainab Dabo Aliyu 3607744 Arshed Aydrose 3351166 Hatim Piplodwala-3549884
Introduction  JetBlue Airways is an American low-cost airline based in New York  It was founded in 1998 by David Neeleman  It uses one of the youngest fleets in the skies  A notable incident that happened was the February14th,2007 ice story  As a result, they created the “Customer Bill of Rights”  David retired after the incident in 2007
Swot Analysis  STRENGTH  Weakness  Low operating cost  Relatively new company  Efficient employees  Weak financial reporting  Good customer service  It has been using a single fleet  Effective use of technology
Swot Analysis  Opportunities  Threats  JetBlue financial position  Terrorism is strong so it can think of  Rise in fuel prices expanding nationally and  Strong competition internationally  Employee unions  Add up more services for passengers  Increase number of flights  Joint ventures
5 Generic Strategy
Potters 5 Forces
Key Success Factors Attracting Customers Managing Managing its fleet its People Managing its Finances
Jetblue Strategy (2008)  Re-evaluate the ways the company was using its asset  Reduce capacity and cut cost  Raise fares and grow in certain market  Offer improved services for corporation and business travellers  Form strategic partnership  Increase ancillary revenues
Factors driving change in the airline industry  Fuel prices  Aircraft and Routes  The airports and geographical regions served  The market share  Consumer demands regarding air travel
Market Share
PESTEL Analysis Jetblue
PESTEL Analysis POLITICAL FACTORS ECONOMIC FACTORS  September 11, terrorists  Improved purchasing attack. power.  Political stability.  Rise in Inflation.  Competitive Airline  Rise in oil prices industry.  Regulatory factors.
PESTEL Analysis SOCIAL FACTORS TECHNOLOGICAL FACTORS  Greater customer awareness.  Beginning of e-ticketing.  Increased entertainment  Automated systems level. (cockpits).  Security level of  Advertisements (newly customers. introduced animated).  Bad services & lost baggage.
Key Issues Faced By JetBlue and Solutions  14th Feb Valentine’s Day weather related incident in 2007 .  Lead to destroy reputation and step down of David Neeleman as CEO.  Incorporating new technologies.  Best practices and providing comprehensive cross- training to all employees.  Making JetBlue’s Vision more solid and famous.
Key Issues Faced By JetBlue and Solutions Cont..  Increase in Fuel prices and customer demand for air travel.  it affected the industry’s profitability and each air carrier responded differently.  Charge for things that used to be free such as checked and carry-on baggage, meals, seat assignments, etc  Using one engine for taxing to take-off runways, flying at higher altitudes where oxygen quality is lower resulting in less fuel being burned.  Aircraft flying without full fuel tanks and topping off at airports with less expensive fuel.
Strategic Group Mapping
THANK YOU. QUESTIONS??