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Personal vs. Professional Marketing: What’s the Right Mix?

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Savvy customers choose companies with whom they connect personally. We’ll discuss content and social media strategies to give your business the personality to gain new customers and enhance loyalty.

Published in: Business, News & Politics
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Personal vs. Professional Marketing: What’s the Right Mix?

  1. 1. Personal Vs. Professional Marketing: What’s the Right Mix?
  2. 2. Social Media
  3. 3. Keeping it Professional
  4. 4. Unique Humor
  5. 5. Touchy Feely
  6. 6. CoffeeNate.com
  7. 7. Zynali Marketing Solutions
  8. 8. Melissa Salas
  9. 9. BuyTV
  10. 10. A New Challenge – Swiss Watch International, “The SWI Group”
  11. 11. Scott Jangro - Shareist
  12. 12. Two Different Voices
  13. 13. Two Different Voices
  14. 14. Consistency
  15. 15. Taking Risks
  16. 16. Taking Risks
  17. 17. Negative Comments
  18. 18. Negative Comments
  19. 19. Customer Service
  20. 20. Ways to Appear More Personable to your Audience
  21. 21. Sharing Workplace Culture
  22. 22. Sharing Hobbies and Interests
  23. 23. Philanthropy
  24. 24. Showing Strategies and Failures
  25. 25. Showing off Successes!
  26. 26. Personal Stories
  27. 27. Real Time Marketing (Newsjacking)
  28. 28. Newsjacking #fail
  29. 29. Newsjacking #Fail
  30. 30. Newsjacking #Fail
  31. 31. Newsjacking #Win
  32. 32. Sharing Your Opinion
  33. 33. Inviting Customers to be Personal
  34. 34. Conclusion • Identify Your Audience • Determine Your Voice, or the voice you decide upon for your page’s audience • Remain Consistent with that Voice to build loyalty of followers • Use Common Sense • Let Your Personality Shine!
  35. 35. 36 Who are we? Ashley Coombe - Shuffling Madness Media Twitter: @ashleybcoombe Facebook: ashleybcoombe Nathan Smith - Zynali Twitter: @coffeenate, @zynali Facebook: Nathan.Smith1 Melissa Salas - Swiss Watch International Twitter: @melissadsalas Facebook: melissa.salas Scott Jangro - Shareist Twitter: @jangro Facebook: jangro

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