Innovation ist ohne Stories und Storytelling nicht möglich. Anhand der Hero's Journey wird der Einsatz von Stories im Innovationsprozesse eingeführt.
Präsentation zum 1. Crea Germany Meetup, Hamburg
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...Aki Spicer
Fallon's Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 15 Things You Should Know (but aren’t likely hearing) About Starting Your Career in Advertising. Advice at the intersection of Inspiration and "Scared Straight."
@University of Minnesota Ad Club, November 2011
It is time to move Design Thinking to the next level. Companies and design thinkers need not only embrace creativity but also include other design focus areas in the entire process, such as design planning and execution. The workshop will give an overview on the current and next stage of Design thinking, and it will also take a glance on how to go beyond it.
Design Thinking is a creative approach to problem solving. Therefore I feel that there are more reasons why this approach / attitude should be utilized for solving marketing and communications problems. In this short presentation, I introduce a framework of adopting design thinking for Comms Planning.
Fallon Brainfood x Planning-ness 2010: How To Plan AppsAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy will reveal some learnings and tips for account planners trying to operationalize the process of concepting, selling and building applications and digital tools.
Learn some pitfalls to avoid, shortcuts for bridging the gap between "start-up" culture and agency culture, guidance for selling apps to clients who are "bottom-line" or "ad message" minded, and shifting your teams from campaign thinking to service mentality.
http://planningness.com
September 30th – October 1st at Denver’s, Space Gallery.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...Aki Spicer
Fallon's Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 15 Things You Should Know (but aren’t likely hearing) About Starting Your Career in Advertising. Advice at the intersection of Inspiration and "Scared Straight."
@University of Minnesota Ad Club, November 2011
It is time to move Design Thinking to the next level. Companies and design thinkers need not only embrace creativity but also include other design focus areas in the entire process, such as design planning and execution. The workshop will give an overview on the current and next stage of Design thinking, and it will also take a glance on how to go beyond it.
Design Thinking is a creative approach to problem solving. Therefore I feel that there are more reasons why this approach / attitude should be utilized for solving marketing and communications problems. In this short presentation, I introduce a framework of adopting design thinking for Comms Planning.
Fallon Brainfood x Planning-ness 2010: How To Plan AppsAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy will reveal some learnings and tips for account planners trying to operationalize the process of concepting, selling and building applications and digital tools.
Learn some pitfalls to avoid, shortcuts for bridging the gap between "start-up" culture and agency culture, guidance for selling apps to clients who are "bottom-line" or "ad message" minded, and shifting your teams from campaign thinking to service mentality.
http://planningness.com
September 30th – October 1st at Denver’s, Space Gallery.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardChris Bernard
My presentation from 'Got Social Media' that I gave in Houston on January 24th. This presentation is a deeper dive into some ideas I presented in Marketing's Perfect Storm with a much bigger focus on social media and how (even in the past few months) it has impacted traditional marketing.
Co-creation is an integral part of service design and is shaping the way we design services in the future. Not only does it activate dialogue, but effectively brings people together to work towards a common goal by working collaboratively. One of the best parts of the Service Design process is facilitating and creating that platform for collaboration. There are countless tools out there available to map experiences, describe paths and journeys, but what we needed was a tool to explore, play freely and in an open environment. With this in mind, Digitalist created the “Service Sandbox”, and as a starting package set, we focused the building blocks on the smart living and smart citizen experiences. Next packages are differentiating in physical and virtual context as it specific set of intelligent appliances.
The Service Sandbox makes concepts tangible and physically interactive. The Service Sandbox includes a great number of necessary building blocks to create the level of engagement and shared understanding of the service value to the end-customer as well the understanding of its complexity.
Facilitate an ideation session with this deck. I chose what I think are the 5 biggest trends from Trend Watching's 2014 report. Please note, I changed TW's "Ubitech" to really be about Internet of Everything and added my own examples.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Following on from my last set of Core Principles of Gamification, here is a new slide deck outlining what the difference between game mechanics is compared to gamification elements. It also provides the 52 gamification mechanics and elements to use in projects as well as the Periodic Table of Gamification Elements.
“Let me tell you a story….” – Storytelling, one of the most powerful ways to convey messages and a basic human need.
The workshop explores the role of storytelling in digital service design. With the constant rise of new emerging technologies, new challenges arise impacting various areas of design. Allowing for non-linear and more continuous experiences, the user is empowered to alter the course of the narrative and the way content is experienced and explored.
The static world of websites and apps is challenged by new technologies such as Google Cardboard, Oculus Rift, and connected devices, all of which require the creation of continuous, multi-routed storylines that Occulusinteraction Design is crafting and orchestrating, as interaction allows the user to be more deeply involved with the content the story thereof. Instead of presenting a linear feature, the user can follow various characters and affect the outcome of the story. This results in more dynamic stories and outcomes, captivating the user and enhancing the user experience.
A co-creation with Maria Lumiaho and Suvi Numminen, at Futurice.
Gamification and Customer Relationship - A Comparative Case AnalysisGiorgio Davico
Master Thesis presentation about Gamification topic. After a brief introduction, my presentation wants to show how the digital tool called gamification was exploited by three companies to increase their customer relationship and then value for their own overall businesses.
How to Think Like an Insurtech - Design Thinking & Insurance at Insurance Ope...Josh Levine
Presented Mar 2019 at Insurance Operations Bootcamp 2019 / Las Vegas, Four Seasons Hotel (Resource Pro)
Attendees included operations and sales executives from agencies, brokers, MGAs, and carriers.
UX principles at Marketing Week Live London 2014Cyber-Duck
User Experience (UX) principles for marketing team as presented by Danny Bluestone at Marketing Week Live 2014 in London. The presentation touches on the importance of UX and how it has to be engrained into an organisation's culture as opposed to being a bolt-on.
Maximizing the potential of millennials in a competitive digital eraSofttek
What makes millennials different from the rest of the generations? Why, if it is a matter of youth, has it caused a stir within the organizations?
The millennial generation will represent 75% of the workforce by 2030. Forbes
It is always more important to focus on the strengths and potentials of people according to their generation, than to mark and perpetuate generational stereotypes. Work with meaning and purpose is equally important for everyone regardless of age. It is very important to make known from the company, the purpose of the same,
It is necessary to adopt the mentality of the millennial (digital native), in order to respond to the future of work, since it will require agility, be digital, use the latest in social media and technology, as well as being inclusive to receive the diversity of cultures. in the organization, because every day we will be more multicultural, diverse in age and global. In summary, the millennial seeks the following:
Flexibility at work.
Culture focused on mentoring.
Constant communication with Senior Management.
Get Advertising Smart - How do you plan?emmersons1
The first APG event of the year went back to basics, asking three highly successful planners to talk us through their very different approaches to planning.
UX Discovery: Your Secret Weapon To Business SuccessHelena Hill
Find out how the UX Discovery Phase can help your business increase revenue by asking the right questions upfront. Spending time researching your customers, competitors and measuring your 'here and now' will give your business the differentiator it needs to succeed.
Optimize Customer Experiences with Design ThinkingJared Hill
If you are looking to generate engaging digital experiences but are unsure where to begin, leveraging the knowledge within your organization is a good starting point. However, information is typically dispersed across the company in silos. Different business units often have their own vernacular. Design thinking provides a common language. It’s a customer-centric approach to problem solving that is both creative and practical.
Industry leaders have been using design thinking methodology to work with cross-functional and multidisciplinary teams to create innovative customer journeys. Learn how in our recorded webinar, Optimize Customer Experiences with Design Thinking.
You will learn:
• Why leverage design thinking
• How to successfully lead a remote workshop
• How to document winning customer journeys
• How to map desired experiences in Signavio for builders
If you are looking to generate engaging digital experiences but are unsure where to begin, leveraging the knowledge within your organization is a good starting point. However, information is typically dispersed across the company in silos. Different business units often have their own vernacular. Design thinking provides a common language. It’s a customer-centric approach to problem solving that is both creative and practical.
Industry leaders have been using design thinking methodology to work with cross-functional and multidisciplinary teams to create innovative customer journeys. Learn how in our recorded webinar, Optimize Customer Experiences with Design Thinking.
You will learn:
• Why leverage design thinking
• How to successfully lead a remote workshop
• How to document winning customer journeys
• How to map desired experiences in Signavio for builders
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardChris Bernard
My presentation from 'Got Social Media' that I gave in Houston on January 24th. This presentation is a deeper dive into some ideas I presented in Marketing's Perfect Storm with a much bigger focus on social media and how (even in the past few months) it has impacted traditional marketing.
Co-creation is an integral part of service design and is shaping the way we design services in the future. Not only does it activate dialogue, but effectively brings people together to work towards a common goal by working collaboratively. One of the best parts of the Service Design process is facilitating and creating that platform for collaboration. There are countless tools out there available to map experiences, describe paths and journeys, but what we needed was a tool to explore, play freely and in an open environment. With this in mind, Digitalist created the “Service Sandbox”, and as a starting package set, we focused the building blocks on the smart living and smart citizen experiences. Next packages are differentiating in physical and virtual context as it specific set of intelligent appliances.
The Service Sandbox makes concepts tangible and physically interactive. The Service Sandbox includes a great number of necessary building blocks to create the level of engagement and shared understanding of the service value to the end-customer as well the understanding of its complexity.
Facilitate an ideation session with this deck. I chose what I think are the 5 biggest trends from Trend Watching's 2014 report. Please note, I changed TW's "Ubitech" to really be about Internet of Everything and added my own examples.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Following on from my last set of Core Principles of Gamification, here is a new slide deck outlining what the difference between game mechanics is compared to gamification elements. It also provides the 52 gamification mechanics and elements to use in projects as well as the Periodic Table of Gamification Elements.
“Let me tell you a story….” – Storytelling, one of the most powerful ways to convey messages and a basic human need.
The workshop explores the role of storytelling in digital service design. With the constant rise of new emerging technologies, new challenges arise impacting various areas of design. Allowing for non-linear and more continuous experiences, the user is empowered to alter the course of the narrative and the way content is experienced and explored.
The static world of websites and apps is challenged by new technologies such as Google Cardboard, Oculus Rift, and connected devices, all of which require the creation of continuous, multi-routed storylines that Occulusinteraction Design is crafting and orchestrating, as interaction allows the user to be more deeply involved with the content the story thereof. Instead of presenting a linear feature, the user can follow various characters and affect the outcome of the story. This results in more dynamic stories and outcomes, captivating the user and enhancing the user experience.
A co-creation with Maria Lumiaho and Suvi Numminen, at Futurice.
Gamification and Customer Relationship - A Comparative Case AnalysisGiorgio Davico
Master Thesis presentation about Gamification topic. After a brief introduction, my presentation wants to show how the digital tool called gamification was exploited by three companies to increase their customer relationship and then value for their own overall businesses.
How to Think Like an Insurtech - Design Thinking & Insurance at Insurance Ope...Josh Levine
Presented Mar 2019 at Insurance Operations Bootcamp 2019 / Las Vegas, Four Seasons Hotel (Resource Pro)
Attendees included operations and sales executives from agencies, brokers, MGAs, and carriers.
UX principles at Marketing Week Live London 2014Cyber-Duck
User Experience (UX) principles for marketing team as presented by Danny Bluestone at Marketing Week Live 2014 in London. The presentation touches on the importance of UX and how it has to be engrained into an organisation's culture as opposed to being a bolt-on.
Maximizing the potential of millennials in a competitive digital eraSofttek
What makes millennials different from the rest of the generations? Why, if it is a matter of youth, has it caused a stir within the organizations?
The millennial generation will represent 75% of the workforce by 2030. Forbes
It is always more important to focus on the strengths and potentials of people according to their generation, than to mark and perpetuate generational stereotypes. Work with meaning and purpose is equally important for everyone regardless of age. It is very important to make known from the company, the purpose of the same,
It is necessary to adopt the mentality of the millennial (digital native), in order to respond to the future of work, since it will require agility, be digital, use the latest in social media and technology, as well as being inclusive to receive the diversity of cultures. in the organization, because every day we will be more multicultural, diverse in age and global. In summary, the millennial seeks the following:
Flexibility at work.
Culture focused on mentoring.
Constant communication with Senior Management.
Get Advertising Smart - How do you plan?emmersons1
The first APG event of the year went back to basics, asking three highly successful planners to talk us through their very different approaches to planning.
UX Discovery: Your Secret Weapon To Business SuccessHelena Hill
Find out how the UX Discovery Phase can help your business increase revenue by asking the right questions upfront. Spending time researching your customers, competitors and measuring your 'here and now' will give your business the differentiator it needs to succeed.
Optimize Customer Experiences with Design ThinkingJared Hill
If you are looking to generate engaging digital experiences but are unsure where to begin, leveraging the knowledge within your organization is a good starting point. However, information is typically dispersed across the company in silos. Different business units often have their own vernacular. Design thinking provides a common language. It’s a customer-centric approach to problem solving that is both creative and practical.
Industry leaders have been using design thinking methodology to work with cross-functional and multidisciplinary teams to create innovative customer journeys. Learn how in our recorded webinar, Optimize Customer Experiences with Design Thinking.
You will learn:
• Why leverage design thinking
• How to successfully lead a remote workshop
• How to document winning customer journeys
• How to map desired experiences in Signavio for builders
If you are looking to generate engaging digital experiences but are unsure where to begin, leveraging the knowledge within your organization is a good starting point. However, information is typically dispersed across the company in silos. Different business units often have their own vernacular. Design thinking provides a common language. It’s a customer-centric approach to problem solving that is both creative and practical.
Industry leaders have been using design thinking methodology to work with cross-functional and multidisciplinary teams to create innovative customer journeys. Learn how in our recorded webinar, Optimize Customer Experiences with Design Thinking.
You will learn:
• Why leverage design thinking
• How to successfully lead a remote workshop
• How to document winning customer journeys
• How to map desired experiences in Signavio for builders
From insight to idea, to implementation.
Design Thinking helps us create value-driven innovation.
Lean UX secures success through testing and iterations.
These key ingredients make up a winning combination.
Lillian Ayla Ersoy, BEKK
Is design the art of making things beautiful?... NO! It's not :)
Design is much more than that and everyone should learn about it. Understanding good design changes the way you see your life. And the way you build things.
Also a little part on branding :)
Why you’re a Brand Shaper (knowingly or not) and what you can do about itRupert Platz
Held at IxDA Berlin, Nov 19 //
What do you feel when you hear the B-word?
The term „brand” often translates to us designers as “annoying regulations from the marketing department” or “some generic Powerpoint voodoo before we get to the real thing”.
But most of all, as Marty Neumeier put it, a brand is „a person‘s gut feeling about a product, a service, or an organization“. A gut feeling that will affect this person’s decisions and actions. That’s why organizations care about their brand and try to influence how people feel about them.
Now trying to influence people’s gut feelings about a product or service is something we’re quite familiar with – we call it “Experience Design”. That’s why we shouldn’t leave the task of caring about the brand to marketers alone and just grudgingly follow their style guides. The interactive products and services we design will influence our user’s brand perception more profoundly than award-winning campaigns or fancy image videos can.
So if brands are such a big deal and we’re all at least co-shapers of brand perceptions – deliberately or not -, why does the B-word almost never appear in our UX discussions and frameworks? In this talk, I’d like to share my ideas on how we can leverage the brand perspective to make sound design decisions and create better experiences.
User Experience Research: Deriving Insights for Customer DevelopmentNoreen Whysel
Workshop on deriving insights for Customer Development with user experience research techniques. Presented to Project 2.8 cohort of entrepreneur women hosted by the Columbia Venture Community.
Companies and other organisations know they need to switch perspective: from inside-out to outside-in, from optimising productivity and operations to understanding their customer's experience and spotting opportunities. Beyond measuring satisfaction or getting creative for new products and services, how to inform our strategic choices by looking at the enterprise from the customer's eye?
Modelling customer experience helps organisations change their perspective. But answers don't magically fall out of a map or a persona. Instead, we must facilitate conversations with all relevant co-creators to establish a shared understanding of what really matters to customers – and what that means for our own priorities, activities and desired outcomes as an enterprise.
In this webinar, Jim Kalbach and Milan Guenther will show how to use an experience lens to identify customer priorities and needs, and how to collaboratively interpret and map out these insights to create a common understanding. Starting out from strong customer-driven approaches such as Jobs-to-be-Done and Top Task Identification, they will demonstrate how to use align on value created to make the link to key choices in product and service design, business architecture and organisational change.
A user persona is a semi-fictional character based on your current (or ideal) customer.
User personas are extremely useful to grow and improve a business: they help uncover the different ways people search for, buy, and use products, so you can focus your efforts on improving the experience for real people and use cases
It shows the individual in a space that gives insight into where your product fits into his/her life.
X: The Experience When Business Meets Design - GetAbstract SummaryBrian Solis
X by Brian Solis Take-Aways
Designing a worthy customer experience is a competitive necessity.
Customers share their experiences via social media.
More buyers are basing their purchase decisions on the experiences that other consumers share.
Most companies fail to prioritize the customer experience.
Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.
Offering a great experience requires seeing things from your customer’s perspective.
Begin your improvement process by mapping the experience you currently offer.
Learn about all areas of your customers’ lives, not just their product preferences.
Create a storyboard with composite customer personas to help you visualize the experience you want to design.
Build drama and excitement into every moment of your customer’s experience, including opening the product box.
What You Will Learn
1) How customer experience became the most important criterion in consumer brand choices and 2) What methods you can use to design your consumers’ experience.
User Story Mapping for Minimum Lovable Productsuxpin
You'll learn:
How to visualize user needs instead of product features
How to make better decisions when prioritizing a UX backlog
How to align sprints with UX strategy
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
3. Photo by mauro mora on Unsplash
StorieS transport and
Cultivate Empathy
4. 22%
Die Wahrscheinlichkeit, dass wir uns an etwas erinnern, ist
22% höher, wenn es als Story verpackt ist.
(Jerome Bruner, Making Stories: Law, Literature, Life)
5. The Innovation STORY
1
2
3
4
5
Introduction
Set the stage by introducing:
the characters
their goals and motivation
the current situation
the call to action
The Vision
Give a Glimpse of a better future:
What is the hope
What might be necessary changes to
make things better
The Challenges
A window of opportunity opens:
What Could trigger a change
How Could the Change look like, feel, be
exprerienced
How could the game change for the the
characters. How could they change the game
The Climax: The Solution
Describe the positive change:
What is the moment of breakthrough
How The Goal has been achieved
The GRAND Finale: Enjoy & Learn
Time for Testing and Feedback:
What have the characters learned
How have they grown
5
PortiaTung&KatrinElster
ThisworkislicensedunderaCreativeCommons
Attribution4.0InternationalLicense.
playmindset.com
12. Session Plan (Part I)
Scene Challenges Approach /
Methods
The Limit is your
Imagination
Point backwards as far as
you can
Point Backwards (3x and
imagine a new target
each time)
The Heroine Character Profile Personas
Empathy Maps
Role Playing
Call for Action The Vision Jobs to be Done
LEGO® SERIOUS PLAY®
13. Session Plan (Part II)
Scene Challenges Approach /
Methods
Challenges The Fellowship (Cast
Profiles)
Design Challenges
Stakeholder Maps
/Stakeholder Personas
Customer Journeys
The Solution Create, Build or Play the
Solution Story
Prototypes
Storyboards
Customer Journeys
User Stories
Grand Finale: Enjoy &
Learn
Celebrate and Learn Presentation
Minimum Viable Product
14. If you’d like to Learn more about the Methods,
choose from the Method Cards:
Inspiration Cards
15. Personas
The personas are archetypes built
after an exhaustive observation of
the potential users.
Each persona is based on a
fictional character whose profile
gathers up the features of an
existing social group. In this way
the personas assume the attributes
of the groups they represent: from
their social and demographic
characteristics, to their own
needs, desires, habits and
cultural backgrounds.
Learn more:
★ Personas - a simple
introduction
15
16. Empathy
Map
Attitudes and behaviors in an
empathy map help to align on a
deep understanding of end users.
The mapping process also reveals
any holes in existing user data.
An empathy map is a collaborative
visualization used to articulate
what we know about a particular
type of user. It externalizes
knowledge about users in order to
1) create a shared understanding
of user needs, and 2) aid in
decision making.
Learn more:
★ Update Empathy Map Canvas
16
17. Storyboards
Storyboards communicate a concept
by visualizing user interactions.
They use the art of the narrative
to focus on a person's experience
of using your service or product.
Storyboard development is one way
to prototype your concept.
Use Storyboards to move beyond the
functional view and into the human
story of the experience, to shift
the focus to the user and the
problem that the new experience
solves."
Learn more:
★ Storyboards and Sketch
Prototypes for Rapid Interface
Visualisation
17
18. Customer Journey
Maps
The customer journey map is an
oriented graph that describes the
journey of a user by representing
the different touchpoints that
characterize his interaction with
the service.
In this kind of visualization, the
interaction is described step by
step as in the classical
blueprint, but there is a stronger
emphasis on some aspects as the
flux of information and the
physical devices involved.
Learn more:
★ Customer Journey Mapping:
Everything You Need to Know
18
19. User Stories
Story mapping is a technique
championed by Jeff Patton. It
provides us with a way to envisage
the entire product or service as a
series of tasks which the user
completes.
In purely practical terms, it
involves building a grid of user
stories which are laid out under
headings that represent the user’s
experience moving through your
product. This can be done
iteratively over a series of
conversations between team
members. So a first attempt might
look something like this, with
user stories grouped under their
respective features
Learn more:
★ User Story Mapping by Jeff
Patton
19
20. LEGO® SERIOUS
PLAY®
The LEGO® SERIOUS PLAY®
methodology is an innovative
process designed to enhance
innovation and business
performance.
Based on research which shows that
this kind of hands-on, minds-on
learning produces a deeper, more
meaningful understanding of the
world and its possibilities, the
LEGO® SERIOUS PLAY® methodology
deepens the reflection process and
supports an effective dialogue –
for everyone in the organization.
The LEGO® SERIOUS PLAY®
methodology is an innovative,
experimental process designed to
enhance innovation and business
performance.
Learn more:
★ LEGO® SERIOUS PLAY® - The
Method
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21. Jobs to be Done
A Job to be Done is the process a
consumer goes through whenever she
aims to transform her existing
life-situation into a preferred
one, but cannot because there are
constraints that stop her.
A job to be done (JTBD) is a
revolutionary concept that guides
you toward innovation and helps
you move beyond the norm of only
improving current solutions. A
JTBD is not a product, service, or
a specific solution; it's the
higher purpose for which customers
buy products, services, and
solutions.
Learn more:
★ JTBD.info
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22. Minimum Viable
Product
A minimum viable product (MVP) is
a product with just enough
features to satisfy early
customers, and to provide feedback
for future product development.
A minimum viable product has just
those core features sufficient to
deploy the product, and no more.
The minimum viable product is that
version of a new product a team
uses to collect the maximum amount
of validated learning about
customers with the least effort.
Learn more:
★ Minimum Viable Product on
Wikipedia
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23. prototyping
Prototyping is getting ideas and
explorations out of your head and
into the physical world..
A prototype can be anything that
takes a physical form – be it a
wall of post-it notes, a
role-playing activity, a space, an
object, an interface, or even a
storyboard. The resolution of your
prototype should be commensurate
with your progress in your
project.
Learn more:
★ Design Thinking: Get Started
with Prototyping
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