"Pesonalizing the Facts: An Introduction to Business Storytelling" with Ovation Communication President Kerri Garbis August 26, 2014 at 11:15 am

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2. Business Storytelling
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Welcome!
@OvationComm

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4. Business Storytelling
"Storytelling is the most powerful way to
put ideas into the world today.”
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--Robert McKee

5. Business Storytelling
"There's always room for a story that can
transport people to another place.”
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--J.K. Rowling

6. Business Storytelling
"Great stories happen to those who can
tell them.”
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--Ira Glass

7. Kerri Garbis, President
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Why Storytelling?
• Connects emotionally
• Information is more memorable
• Interesting/enjoyable for you and
audience
• We are already doing it

9. What Is Business Storytelling?
"A great lasting story is about everyone
or it will not last. The strange and foreign
is not interesting--only the deeply
personal and familiar.”
--John Steinbeck
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Story Map
Exposition
Climax
Resolution
Inciting
Incident

13. Types of Business Stories
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• Pocket
• Bow Tie
• Shoehorn

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Story Integration
• Attention Grabber
• Conclusion
• Metaphor

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17. Business Storytelling
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Thank You!
@OvationComm

18. TheC Gornevaet Mrgoetinvcaeto |r 2012
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