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📖 😢😂 ➡📱💻
The semiotics of
emotion in tech
5SCREENS
GEN Z HAVE
AN 8
SECOND
FILTER
VS 11
SECONDS
FOR THE
YOUTH IN
2000
“Generation Z takes in
information instantaneously
and loses interest just as
fast.”
Hannah Payne, Lifestyle blogger
Gen Z shift through thousands of texts, Whatsapps and Facebook
messages a day. These digital darlings are walking, talking online
algorithms.
They are seriously digitally addicted…..
But just as our brains find patterns in numbers, they find patterns
through digital technology.
In fact they have honed these skills.
They can read digital body language.
They know how you feel from how you tap.
That’s creepier than this creature….I think it’s a sloth
SUMMARY OF TALK
Using cognitive shortcuts and semiotics, teenagers have developed a new
generation of emotional intelligence, no longer about eyebrow raises or a slight
twitch of the mouth, emotion has become digital. They know how you feel by how
you tap.
In this interactive talk we discuss teens ability to read emotion through digital
behaviour, debate how this affects our real world relationships & learn how to
decipher digital body language ourselves.
Everyone who has stared at a screen for too long, second guessing the person on
the other side should come to this talk.
#DIGITALFEELS
SPEAKER
Lydia
Taylor
@LydiaTaylor80
Advertising Planner,
VCCP
Thank you

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  ➡ : The semiotics of emotion in tech

  • 1. 📖 😢😂 ➡📱💻 The semiotics of emotion in tech
  • 2. 5SCREENS GEN Z HAVE AN 8 SECOND FILTER VS 11 SECONDS FOR THE YOUTH IN 2000 “Generation Z takes in information instantaneously and loses interest just as fast.” Hannah Payne, Lifestyle blogger Gen Z shift through thousands of texts, Whatsapps and Facebook messages a day. These digital darlings are walking, talking online algorithms.
  • 3. They are seriously digitally addicted…..
  • 4. But just as our brains find patterns in numbers, they find patterns through digital technology. In fact they have honed these skills. They can read digital body language. They know how you feel from how you tap.
  • 5. That’s creepier than this creature….I think it’s a sloth
  • 6. SUMMARY OF TALK Using cognitive shortcuts and semiotics, teenagers have developed a new generation of emotional intelligence, no longer about eyebrow raises or a slight twitch of the mouth, emotion has become digital. They know how you feel by how you tap. In this interactive talk we discuss teens ability to read emotion through digital behaviour, debate how this affects our real world relationships & learn how to decipher digital body language ourselves.
  • 7. Everyone who has stared at a screen for too long, second guessing the person on the other side should come to this talk. #DIGITALFEELS

Editor's Notes

  1. Members of this new generation also have an 8-second attention span, down from 12 seconds in 2000, and 11 percent of them are diagnosed with attention deficiency syndrome, compared to 7.8 percent in 2003. http://www.bloombergview.com/articles/2014-06-18/nailing-generation-z
  2. At SXSW 2017, we will be looking at how hashtag activism has both helped and hindered women’s issues. We will dissect what creates a successful social cause campaign, with handy tips and tricks for creating your own. The audience will then yield the power of social in their own hands, working collaboratively as a group to run a social experiment celebrating our differences as people.