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Sparknow	at	SocialNow	
Stories	to	retain	&	circulate	critical	knowledge,	Lisbon	2017	
Victoria	Ward	
08/05/17
Empowering Conversations | 03.05.17 | 1fiona.hiscocks@sparknow.net +(0)7939 131921
•  Stories	to	understand	the	culture	
•  Stories	to	promote	new	ways	of	
working	
•  Stories	to	retain	and	circulate	
knowledge
Empowering Conversations | 03.05.17 | 1fiona.hiscocks@sparknow.net +(0)7939 131921
•  What	is	critical	knowledge?	
•  Stories	start	conversations	&	
conversations	start	stories
“The	short	term	time	frame	of	modern	
Institutions	limits	the	ripening	of	informal	trust.”	
	
Richard	Sennett	
‘The	Corrosion	of	Character:	The	Personal	Consequences	of	Work	in	the	New	Capitalism’	1998
Broom	for	Improvement	
Quality	Conversations	Demo		
		3	step	process	
1.  Manager	tells	the	story	
2.  	Conversation	about	the	story	
3.  Insights	and	opportunities	
conversation	
	
fiona.hiscocks@sparknow.net +(0)7939 131921 Empowering Conversations | 03.05.17 | 12
fiona.hiscocks@sparknow.net +(0)7939 131921 Empowering Conversations | 03.05.17 | 7
! Set	the	conditions	for	a	neutral	story	space	
! 	Invite	people	and	their	stories	in	
! Miniaturise	-	start	with	a	small	story	
! Connect	with	the	story	and	with	each	other
photo | http://www.flickr.com/photos/63702881@N00/2225351769
Empowering Conversations | 03.05.17 | 1fiona.hiscocks@sparknow.net +(0)7939 131921
•  Stories	to	understand	the	culture	
•  Stories	to	promote	new	ways	of	
working	
•  Stories	to	retain	and	circulate	
knowledge
Empowering Conversations | 03.05.17 | 1fiona.hiscocks@sparknow.net +(0)7939 131921
•  What	is	critical	knowledge?	
•  Stories	start	conversations	
•  Stories	are	in	between	
•  Stories	as	verbs,	not	nouns	
•  Accompanying	the	teller	
•  Every	story	an	invitation
Thank	you	
Victoria	Ward|	victoria.ward@sparknow.net	
www.sparknow.net	
Narrative	for	a	Change	and	Story	Companions	TM	+	©	2017	Sparknow	Ltd.	All	rights	
reserved.	Reproduction	or	transmission	of	all	or	part	of	the	work,	whether	by	
photocopying	or	storing	in	any	medium	by	electronic	means	or	otherwise,	without	the	
written	permission	of	Sparknow	Ltd	is	prohibited.	All	trade	marks,	copyright	and	other	
intellectual	property	owned	by	Sparknow	Ltd.

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Stories to Retain and Circulate Critical Knowledge