From internal communication campaigns and social media strategies to enterprise intranets and employee engagement surveys, company content is being challenged and scrutinised at every opportunity. And rightly so.
When businesses make their brands stick inside, the positive effects on decision-making, creativity and success are there for all to see. In these organisations, relationships are built on a shared sense of purpose, collaborative content creation and clear lines of communication. They’re also built on compelling and creative storytelling that inspires and informs in equal measure, speaking directly to employees at every level of the company. So how can you get colleagues to feel a stronger emotional connection to your company and brand? What internal content marketing techniques can you use to lift spirits and guide behaviour?
This session will explore how successful companies are unlocking innovation, productivity and brand commitment by challenging the way they curate and communicate content inside their business.