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Maxa företagets förtroende –
gör medarbetarna till era bästa influencers
#maxafortroende
• Trendspaning - Crash course i employee advocacy
• Kundcase - Så gör Skanska medarbetarna till ambassadörer
• Paneldiskus...
Caitriona O’Connor - Skanska
Global Social Media Manager
Lottie Knutson
Kommunikationsstrateg och
styrelseproffs
Maria Z F...
Humanizing Brands
Lars Ingerslev
VP Sales & International Business Development
lars.ingerslev@smarp.com / @lingerslev
• The pioneer in Employee Advocacy
• Since 2011, we have helped hundreds of clients on
multiple continents to launch their...
We now live in knowledge
based economy
Obtaining information in real-time, using mobile, digital tools and social networks...
We live in a time where our peers
opinions drive our actions
Print & Mass Media
1900’s
Internet Services
Early 2000’s
Soci...
In the last 15 years, 52 % of the
Fortune 500 companies
have disappeared
1955
Average life expectancy 75 years
2015
Averag...
17%
of the employees are engaged at work
globally
83% are not*
*According to Gallup
EY
Positioned its people as subject matter experts
People today expect
information to find them
Informed, engaged and
aligned workforce
Knowledge sharing driven
By human con...
Company news feed
Instant notifications
Need-to-know resources
Content segmentation and
targeting
1-click sharing
Impact m...
The new era of employee
communication is here
ALWAYS ON – MOBILE - SOCIAL
5%
Skapa innehåll
medarbetarna
vill dela
Stärka
relationer
Roa och
underhålla
Status och
erkännande
Visa
engagemang
Attracting talent in the age of recommendation
Caitriona O’Connor, Global Social Media Manager
Skanska
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 19
30 000 people
by 2020
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 20
Today we’ll cover
Your social capital
Harn...
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 21
What’s your social capital?
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 22
You’re only as good as the network says yo...
23
Touchpoints are multiplying
Dark
social
kick
RedditGlassdoor
2017-03-30
9/10 people are
more likely to apply
for a job ...
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 24
Seven out of ten 18-34 year olds report
ha...
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 25
How we attract and recruit is changing
Rea...
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 26
Blue collar
Craft workers
Subcontractors
E...
How do we make an industrial company be
perceived as an attractive one?
2017-03-30 Breakfast seminar −Attracting talent in...
Our people are our biggest marketing opportunity
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendat...
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 29
The power of the individual
1,196,466
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 30
15,745
Employees
on LinkedInComp...
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 31
1. Take the lead in important areas
Areas ...
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 32
2. Help our employees get social - Smarp
−...
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 33
3. Cover every touchpoint
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 34
4. Be human - #WeAreSkanska
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 35
Who is Skanska?
What we want to be
Authent...
So who is Skanska in 5 years?
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 36
Trust is
the
currency
of our
time.
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 37
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 38
Building trust
− Pick your areas and build...
2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 39
Thank you!
Twitter: @caitrionajoc
https://...
Hur är det att jobba hos
er?
#maxafortroende
Lärdomar, intryck och tips
Lottie Knutson - delägare Careereye
Komunikationsstrateg och
styrelseproffs
Maria Z Furenmo – S...
Vad krävs för att komma
igång i din organisation?
Gruppfråga
#maxafortroende
Tommie Cau - Careereye
@TommieCau
tommie.cau@careereye.se
Sara Hernandez - Comprend
@Sara__Hernandez
sara.hernandez@compre...
Maxa förtroende - gör medarbetarna till influencers - frukostseminarium 170330
Maxa förtroende - gör medarbetarna till influencers - frukostseminarium 170330
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Maxa förtroende - gör medarbetarna till influencers - frukostseminarium 170330

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Hur ska företag tänka när medarbetarna tar mikrofonen och kommunikationsavdelningen inte längre styr? Hur kan vi öka förtroendet för företaget genom att omfamna den nya transparensen och göra medarbetarna till våra bästa influencers. Vilka är möjligheterna och utmaningarna? Se presentationen från frukostseminariet med Comprend, Careereye och Smarp.

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Maxa förtroende - gör medarbetarna till influencers - frukostseminarium 170330

  1. 1. Maxa företagets förtroende – gör medarbetarna till era bästa influencers #maxafortroende
  2. 2. • Trendspaning - Crash course i employee advocacy • Kundcase - Så gör Skanska medarbetarna till ambassadörer • Paneldiskussion – Lärdomar och tips från expertpanelen • Övning - Vad krävs för att komma igång i din organisation? Agenda #maxafortroende
  3. 3. Caitriona O’Connor - Skanska Global Social Media Manager Lottie Knutson Kommunikationsstrateg och styrelseproffs Maria Z Furenmo – Svenska Spel HR-direktör Tommie Cau - Careereye Vice VD Lars Ingerslev - Smarp VP International sales and business development Sara Hernandez - Comprend Digital strateg #maxafortroende
  4. 4. Humanizing Brands Lars Ingerslev VP Sales & International Business Development lars.ingerslev@smarp.com / @lingerslev
  5. 5. • The pioneer in Employee Advocacy • Since 2011, we have helped hundreds of clients on multiple continents to launch their employee advocacy program • Global presence • Over 20 nationalities serving you in over 10 languages with local cultural understanding • Easy and intuitive user interface • We´ve focused 100% on employee advocacy since day one together with our clients developed a service that people love to use • Enterprise level Security • ISO 27001 certified (Information Security) About Smarp
  6. 6. We now live in knowledge based economy Obtaining information in real-time, using mobile, digital tools and social networks to communicate, has changed the world — and the workplace.
  7. 7. We live in a time where our peers opinions drive our actions Print & Mass Media 1900’s Internet Services Early 2000’s Social Media Today  
  8. 8. In the last 15 years, 52 % of the Fortune 500 companies have disappeared 1955 Average life expectancy 75 years 2015 Average life expectancy 15 yearsvs.
  9. 9. 17% of the employees are engaged at work globally 83% are not* *According to Gallup
  10. 10. EY Positioned its people as subject matter experts
  11. 11. People today expect information to find them Informed, engaged and aligned workforce Knowledge sharing driven By human connection and social networks Latest news and company content as it happens, available anytime, anywhere
  12. 12. Company news feed Instant notifications Need-to-know resources Content segmentation and targeting 1-click sharing Impact metrics Crowdsource content from employees Advanced gamification Internal Commenting Smarp Employee Communication App
  13. 13. The new era of employee communication is here ALWAYS ON – MOBILE - SOCIAL
  14. 14. 5%
  15. 15. Skapa innehåll medarbetarna vill dela
  16. 16. Stärka relationer Roa och underhålla Status och erkännande Visa engagemang
  17. 17. Attracting talent in the age of recommendation Caitriona O’Connor, Global Social Media Manager Skanska
  18. 18. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 19 30 000 people by 2020
  19. 19. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 20 Today we’ll cover Your social capital Harnessing the Skanska network The future
  20. 20. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 21 What’s your social capital?
  21. 21. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 22 You’re only as good as the network says you are
  22. 22. 23 Touchpoints are multiplying Dark social kick RedditGlassdoor 2017-03-30 9/10 people are more likely to apply for a job with a company that has an employer brand that is actively maintained = Time + resources + new way of working Breakfast seminar −Attracting talent in the age of recommendation
  23. 23. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 24 Seven out of ten 18-34 year olds report having found their previous job through social media -Workable.com 2016
  24. 24. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 25 How we attract and recruit is changing ReactiveSearching , Scheduling, Interviewing Proactive Meeting, Engaging, Nurturing, Prospecting
  25. 25. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 26 Blue collar Craft workers Subcontractors Entry level Interns White collar Engineers Managers Tech Analysts Developers
  26. 26. How do we make an industrial company be perceived as an attractive one? 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 27
  27. 27. Our people are our biggest marketing opportunity 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 28
  28. 28. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 29 The power of the individual
  29. 29. 1,196,466 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 30 15,745 Employees on LinkedInCompany Connections Professionals directly connected to your employees
  30. 30. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 31 1. Take the lead in important areas Areas for social media leadership Safety Ethics Diversity & Inclusion Technology Values – Build for a better society
  31. 31. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 32 2. Help our employees get social - Smarp − Helps identify influencers − Teaches people how to use social media
  32. 32. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 33 3. Cover every touchpoint
  33. 33. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 34 4. Be human - #WeAreSkanska
  34. 34. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 35 Who is Skanska? What we want to be Authenthic Challenging Real Relevant Value driven What we want to avoid Generic Corporate Inconsistency Insincere Dull
  35. 35. So who is Skanska in 5 years? 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 36
  36. 36. Trust is the currency of our time. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 37
  37. 37. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 38 Building trust − Pick your areas and build your leadership − Train and activate your network − Cover every touchpoint − Make people feel something & connect − Go to where the candidates are, understand what makes them tick and think differently!
  38. 38. 2017-03-30 Breakfast seminar −Attracting talent in the age of recommendation 39 Thank you! Twitter: @caitrionajoc https://www.linkedin.com/in/caitrionaoconnor/
  39. 39. Hur är det att jobba hos er? #maxafortroende
  40. 40. Lärdomar, intryck och tips Lottie Knutson - delägare Careereye Komunikationsstrateg och styrelseproffs Maria Z Furenmo – Svenska Spel HR-direktör #maxafortroende
  41. 41. Vad krävs för att komma igång i din organisation? Gruppfråga #maxafortroende
  42. 42. Tommie Cau - Careereye @TommieCau tommie.cau@careereye.se Sara Hernandez - Comprend @Sara__Hernandez sara.hernandez@comprend.com Lars Ingerslev - Smarp @lingerslev lars.ingerslev@smarp.com Vill du veta mer? Kontakta oss! #maxafortroende

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