Factors defining the considerations in retail store location choice decision.

1. STORE LOCATION
CHOICE DECISION
BY - VIJYATA
SUBSCRIBESHARELIKE

2. Proximity of
the target
market
Type of
merchandise
Proximity of
generator
stores
STORE LOCATION CHOICE CONSIDERATIONS

3. Proximity of the target market
1.
Selection
of the city
2.
Area
within the
city
3.
Site
Decision

4. Selection of City – Considerations
- Size of the city’s trading area
- Population and growth trends
- Purchasing power and its distribution
- Trade potential
- Number ,size and quality of competition
- Development cost

5. - Customer attraction of shopping District
- Qualitative and Quantitative nature of
competition
- Availability of access route
- Nature of zoning regulations
- Direction of the city’s expansion
Area Within the city – Considerations

6. - Adequacy and potential of passing traffic
- Complementary nature of adjacent stores
- Ability to intercept passing traffic
- Adequacy of parking
- Vulnerability to unfriendly competition
Site Decision - Considerations

7. PRIMARY ZONE
(2-3 Kms from customers)
SECONDARY ZONE
( 3-5 kms from customers )
TERTIARY ZONE
( 5-7 kms from main market)
THE 100%
LOCATION

8. Type of Merchandise
Food &
Grocery
Non Food
merchandise

9. Proximity of generator store
A generator store is a store which attracts
customer for impulse buying .
Eg. – Ice cream parlours, Juice & Cold drinks
centres, fast food joints, Cinema theatre

10. THANK
YOU !!!Do write to me on
Vijyata.rwc@gmail.com or
comment in the comment box