Download to read offline
Uploaded byDigital Inbound
Basic concepts
Digital marketing is using digital technologies like websites, social media, search engines, and mobile apps to promote brands and reach consumers. It involves creating and sharing content across multiple online channels to increase discoverability, engagement, and word-of-mouth. Businesses can monitor online conversations, engage with customers, and improve their reputation through digital marketing.
More Related Content
Basic concepts
- 1. What is DigitalMarketing?
- 2. Web Presence Objectives More Content | More Places | More Customers Business Business Listens & Creates Engages Content Consumers Content Comment & Published & Social Share Indexed Search Discovery Consumers Discovery Discover Reputation Increase your online Increase your Improve your reputation by word-of-mouth through monitoring the web and discoverability in search quality content that is shared engaging with consumers who engines with fresh content & across the social web are talking about you more pages
- 4. Creating the PerfectPage Meta Title: up to 75 characters Using social media marketing to generate business leads Description Tag: up to 150 characters Every business should consider using social media sites such as Facebook, Twitter and LinkedIn to generate word of mouth leads. Download whitepaper Keyword Tag : 3 words Social media marketing
- 5. Creating the PerfectPage H1 Title: Social Media Marketing H2 Title: Marketing with Twitter H2 Title: Facebook Marketing H2 Title: Marketing on YouTube
- 6. Creating the PerfectPage Keywords • In 25 words • In bold • In bullets • In italics • In last 25 words • In link text
- 7. On-page & LongTail … Source: www.seomoz.org
Editor's Notes
- #2 Key Point: All strategies, methods and techniques need to be considered
- #3 Key Point: It is more than just a website that gets the right traffic at the right time to the right place
- #4 Key Point: Building is lasting, but not as quick as buying. Pay Per Click on Google, Bing, Yahoo, Facebook, Display, possibly LinkedIn will get instant results
- #5 Key Point: Standard format and parameters for a “perfect” SEO for Google page
- #6 Key Point: All elements of a page should be considered
- #8 Key Point: Both short and long tail phrase are important to optimize