1. TYPE OF WHERE WOULD IT BE WHEN (DURING THE WHO WHY?
PROMOTION DISPLAYED? COURSE OF THE (AUDIENCE)?
CAMPAIGN)?
Create posters These posters would be The posters would be Students, The reason for the
displayed on the walls around displayed earlier on/ teaching and chosen audience is
A possible way of the school. Mainly in specific towards the beginning of non- teaching because as the
making these posters key areas like student the campaign. This is staff component of
would be out of support office, reception, because having the members, promotion are posters,
recycled material like dining hall, department posters at the start community they can be easily
sweet wrappers etc. corridors etc. This is because would grab the attention users and viewed and they do not
This is to ensure that these are the areas accessed of the students and parents consume a lot of time
we are not by the students the most. So staff which will allow of the viewer and the
contradicting our having these posters in these them to think about what posters are short,
message of “stop areas would instantly catch exactly our campaign is snappy and catchy. Due
wastage” and their eyes. Also having couple about to this reason we can
“recycling” of posters near the sports reasonable target the
hall would be effective as listed audience
outside community users can
view it as well. This is
important because we want to
make as big of impact as
possible

2. Make a video with a The video would be shown in The video should be The audience The reason for the
poem/rap assessmblies and during the displayed during the for the video choice is because
beginning of registration. campaign because your would be these are the
This would be effective target audience would students and audiences we can easily
because in assessmblies you have already known a members of promote our campaign
have got the whole year little introduction of staff. to during school hours.
group which means you have your campaign from the Also showing the video
more audience which leads to posters and after seeing is one of the easiest
a bigger impact. Video played the video they will be way to communicate
during registration is also able to know the details without doing a
effective as students are and the message of the presentation in
viewing the video first thing campaign in depth. Also assessmblies as a video
and the morning and it would the video would help usually grabs the
stay in their mind for the students relate to the students and staffs
rest of the day campaign with the attention than a boring
forthcoming events presentation
PowerPoint The PowerPoint presentation The presentation should Students, The reason for this
Presentation would be displayed in the be displayed before and teaching and choice of audience is
dining hall, front reception, during the campaign non teaching because PowerPoint
the PLC centre, and staff because it causes staff presentations can be
areas. The reason for this is repetition which would members, viewed by everyone

3. because in the PLC centre increase the chance of parents and whether during school
only staff members are the message reaching to community hours (i.e. dining hall)
allowed and they can view the audience. Also the users or outside school hours
this presentation quietly in presentation would go in (i.e. staff rooms and
their own time. Also at sync with the posters reception)
cranford there are more than and the video giving a
150 staff members, so variety of ways to
attracting them would give a enforce the message
big impact. In the dining hall
students can view the
presentation while they are
waiting in the queue or eating
lunch and in the reception
parents and outside
community users or members
can view the presentation
Mufti day It is going to be a whole The mufti day should The audience This is because these
school event take place towards the for this type are the group of
very end of the of promotion audiences we can easily
campaign. This is because are students, have access to during
having everyone wear staff school hours. These
earthy colours like members, two type of audiences
green, brown, blue etc teaching and make up the massive

4. are a very effective way non teaching chunk of the school
to sum up the message of staff (students – 1500, staff
the campaign. Also – 150) giving a huge
students would be really total of 1650 people to
excited to come to aim your campaign at
school in non-uniform and and get the message
if they know why they across. Also mufti day
are having the mufti day, is an event that the
the message itself is school has not put in
sunk in! place for a while and
bringing back mufti
day would be
something really
enjoyable for everyone
Stalls at lunchtime The stalls can be displayed in The stalls should be set The audience The reason for
and break time the concourse and near the up during the middle of for this type choosing this
year 11 lockers. This is the campaign to ensure of promotion particular group of
because these are the main that everyone knows are students audience members is
areas where students wander what is going around in and staff once again related to
around the most during their the school. The stalls members the fact of the mass
social time and also this is would really help as number and the
where some of the staff is on students and staff must availability of them
duty. Having stalls there have seen the posters, during school hours

5. would give an impact as the video and the
everyone would come and at presentation which would
least have a look at your enable them to dwell
stalls to see what the big more into the key thing
rush is all about that is going on at school
during that particular
week
Create a speech to The speech should be
be read out with your presented with the video The speech should take The audience This is because of the
video shown in assessmblies. This is place during the for the reasons linked in with
because after watching a campaign as it would once speech would the choice of audience
video, saying a small speech again emphasise the be students for the video with the
would be effective as it is message of the campaign and members rap/poem promotion
summing up everything in the as they must have of staff.
video and the purpose, and already seen the posters
the message of your campaign and the presentation in
in a short way. Creating an the dining hall etc
effect like this would make
the audience listen to you as
you are saying something
related to the video that
they have just seen